GlobalBiscuitsandSnacks

LucaMignini
President,GlobalBiscuitsandSnacks
CampbellSoupCompany

GlobalBiscuitsandSnacks
Overviewofthedivision
Updateonourperformance
Highlightsfromourgrowthplan

Biscuits&SnacksOpportunity

$86BillionCategory

ProjectedtoGrow
at5%CAGROver
theNextFiveYears
Source:Euromonitor,2016

SnackingIsA GrowingBehavior

54%

ofAllU.S.
Eating
Occasions
AreSnacks

Source:Hartman,2016

DevelopingMarkets FocusedonAsia
$10Billion
$1Billion

AmpleRoom
forProfitable
GrowthThrough
Expanded
Distribution

ChinaHastheLargestMiddleClass
intheWorld,100MillionPeople
Source:Euromonitor,April2016

WeHaveCombined
OurIconicArnotts,
Kjeldsens and
PepperidgeFarm
BrandsintoaSingle,
IntegratedDivision

GlobalBiscuitAndSnacksDivision
PortfolioAndGeographicComposition
Categories
U.S.Bakery
25%

F15 NetSales
$2.6B

SimpleMealsand
Beverages
10%

ANZ
27%

North
America
56%

Biscuits
andSnacks
65%

Geographies

SEA
7%
Greater
China
5%
RoW
5%

ToDeliverOurPortfolioRole,
WeRemainFocusedonOurFourStrategies
1

Strengthenourcore

RestoreUSBiscuitandBakerytohigher
levelsofreliable,profitablegrowth;
maintainCanadagrowth
ContinuetostabilizeANZandrestore
moderateandprofitablegrowth

Expandintofastergrowing
spaces

DrivefullforcegrowthinIndonesia
andChina
PursueorganicexpansioninSoutheastAsia
andattractiveexternaldevelopment
opportunitiesinpromisingmarkets/
categories

BuildGlobalBrands,focusedonkeyconsumerneedstates

Leverageglobalcapabilitiesandbuildsustainablebusinessmodels
8

U.S.Crackers
PepperidgeFarmGrew
RetailSalesby 2.9%
Goldfish
RetailSales
Growth!

+3.7%
Source:IRI,last52weeks,endingJune26,2016

U.S. Bakery
PepperidgeFarmGrew
RetailSalesby 2.7%

Source:IRI,last52weeks,endingJune26,2016

Buns&Rolls
RetailSalesGrowth!

+19.3%

10

U.S.Cookies
PepperidgeFarmGrew
RetailSalesby +1.5%
Milano
Growth

+10.8%*
Source:IRI,last52weeks,endingJune26,2016,
*IRIlast13weeks,endingJune26,2016

Pepperidge
FarmCookie
Consumption

+6.3%*
11

12

Australia

Second
Largest
Piece
ofthe
GB&S
Portfolio

13

14

AnindependentgrocerinVictoria,Australia
15
16

China
CNY16Share

WorldsSecondLargest
BiscuitMarket

+0.3
points

+0.8
points

+2.8
points

Total

Guangdong

Shanghai

Source:ACNielsen>340gcookie

16

Guangdong,CNY2016

Shanghai,CNY2016

17

18

IndonesiaMarket
RemainFocusedonCoreBrandStrategies

19

ToDeliverOurPortfolioRole,
WeRemainFocusedonOurFourStrategies
1

Strengthenourcore

RestoreU.S.BiscuitandBakerytohigher
levelsofreliable,profitablegrowth;
maintainCanadagrowth
ContinuetostabilizeANZandrestore
moderateandprofitablegrowth

Expandintofastergrowing
spaces

DrivefullforcegrowthinIndonesiaand
China
PursueorganicexpansioninSoutheastAsia
andattractiveexternaldevelopment
opportunitiesinpromisingmarkets/
categories

BuildGlobalBrands,focusedonkeyconsumerneedstates

Leverageglobalcapabilitiesandbuildsustainablebusinessmodels
20

W E M U S T E X PA N D O U R B R A N D F O O T P R I N T

S U P P O R T E D BY G L O B A L C A PA B I L I T I E S
21

UnitedStates
Bakedin
toOurCookiePlans

Goldfish Made
withOrganic
Wheat

RollOutof
TimTam
Nationwide
22

Australia

60.4% Shareofthe
TotalBiscuitCategory

Source:IRI,WeekEndingJune26,2016

23

China
ContinuetoIncreaseOur
MarketingInvestments

RampUpOur
eCommercePresence
24

Indonesia

WeWillBringa
SecondSiteOnline
andImplement
CapitalInvestments

25

WeWillExpand
OurBrandFootprint
AcrossFastergrowing
Channelsand
Geographies
WhileAlsoImproving
OurMargins

26