Professional Documents
Culture Documents
Beat The Competition
Beat The Competition
2. Nthing will get yur in truble with search engines faster than
plagiarizing cntent fr yur site. S always be sure that the cntent
yu're writing r accepting frm ther writers is 100% riginal and is
nt fund elsewhere n the web. If yu r yur cntributr is
rewriting an article, it needs t be cmpletely rewrked. The tpic can
be the same, but the wrding cannt.
tls nline. Making yur site mre search engine friendly will give
yu a better chance f increasing yur site's rankings.
6. When cding a site t ptimize its search engine presence, keep yur
CSS and JavaScript files in an external flder. This helps de-clutter
the surce cde fr the individual pages, making the pages smaller
and easier t manage. It als ensures that any errrs in yur CSS cde
wn't interfere with the search engine's ability t index yur pages.
7. Gateway pages will help get mre traffic t yur website. Yur
gateway pages shuld include a specific set f keywrds, this will
bst the change that this set f keywrds will get a high scre frm
the search engines. Yu shuld make several cpies f this page, each
with a different set f keywrds.
10.
Rather than spamming yur new website infrmatin
everywhere yu lk, it may be best t allw yur website t be fund
naturally by search engine crawlers. If yu allw this t happen,
search engines will take a mre favrable glance at yur site, as it
seems that yu are wrking n yur cntent, rather than getting
nticed.
11. Use a link wheel if yu want, but be cautius. Link wheels allw yur
site t gain many links t it, quickly increasing yur rankings.
Hwever, yu must be careful nt t have yur site grw t quickly,
because search engines are aware f this tactic and may blacklist yu
if they believe yu are ding it.
12.A fantastic way t get a mre visible site is t use unique and relevant
titles and descriptins n each and every page f yur site. When yu
have a title fr each page, yur site will end up higher n the list fr
primary search keywrds, increasing yur visibility.
13.Use Ggle Maps and similar services t prmte yur website. When
peple lk fr a lcal business, yur name is ging t cme up.
Include a link t yur website in the descriptin, t allw visitrs t
learn mre abut yur services. Yu shuld get visits frm lcal
peple wh are ptential custmers.
14.Learn abut the different types f external links that culd increase
yur websites search engine rankings. The fur main types are
reciprcal links, directry links, paid ne-way links and natural neway links. Search engines rank each f these links differently, s
educate yurself n the prs and cns f each befre beginning yur
external link campaign.
16.Find smene else that is in the same industry as yu and trade links.
ffer t place their links n the back page f yur newsletter as lng
as they are willing t d the same fr yu. This shuld bring mre
traffic t bth websites with n investment r risk invlved.