HeForShe is a solidarity campaign for gender equality initiated by UN Women.

Its goal is
to engage men and boys as agents of change for the achievement of gender equality
and womens rights, by encouraging them to take action against inequalities faced by
women and girls.[2][3] Grounded in the idea that gender equality is an issue that affects all
people socially, economically and politically it seeks to actively involve men and
boys in a movement that was originally conceived as a struggle for women by women.
Some noticed the contradiction of a campaign for gender equality which take only action
against inequalities faced by women and girls, ignoring problems affecting men and boys.
[4][5][6]

On the HeForShe website, a map which uses a geo-locator to record global

engagement in the campaign counts the number of men and boys around the world
who have taken the HeForShe pledge, as UN Women works towards its goal of engaging
1 million men and boys by July 2015.[7] The campaign website also includes
implementation plans for UN agencies, individuals and civil society, as well as those on
university and college campuses, both through online and sustained engagement. [8]
Initially we were asking the question, Do men care about gender equality? and we
found out that they do care, said Elizabeth Nyamayaro, senior adviser to the executive
director of UN Women. Then we started to get a lot of emails from men who signed up,
who now want to do more.[9]

#YesAllWomen is a Twitter hashtag and social media campaign in which users share
examples or stories of misogyny and violence against women.[1] First used in online
conversations about misogyny following the 2014 Isla Vista killings, the hashtag was
popular in May 2014, and was created partly in response to the Twitter
hashtag #notallmen. YesAllWomen reflected a grassroots campaign in which women
shared their personal stories about harassment and discrimination.[2] The campaign
attempted to raise awareness ofsexism that women experience, often from people they
know.[3][4][5]

The functionalist perspective, also called functionalism, is one of the

major theoretical perspectives in sociology. It has its origins in the
works of Emile Durkheim, who was especially interested in how
social order is possible or how society remains relatively stable.
Functionalism interprets each part of society in terms of how it
contributes to the stability of the whole society. Society is more than

the sum of its parts; rather, each part of society is functional for the
stability of the whole society.
The different parts are primarily the institutions of society, each of
which is organized to fill different needs and each of which has
particular consequences for the form and shape of society. The parts
all depend on each other.
For example, the government, or state, provides education for the
children of the family, which in turn pays taxes on which the state
depends to keep itself running. The family is dependent upon the
school to help children grow up to have good jobs so that they can
raise and support their own families. In the process, the children
become law-abiding, taxpaying citizens, who in turn support the
state. If all goes well, the parts of society produce order, stability,
and productivity. If all does not go well, the parts of society then
must adapt to recapture a new order, stability, and productivity.
Conflict theory emphasizes the role of coercion and power in
producing social order. This perspective is derived from the works
of Karl Marx, who saw society as fragmented into groups that
compete for social and economic resources. Social order is
maintained by domination, with power in the hands of those with
the greatest political, economic, and social resources. When
consensus exists, it is attributable to people being united around
common interests, often in opposition to other groups.
Marx theorized that the work of producing consensus was done in
the "superstructure" of society--which is composed of
social institutions, political structures, and culture--and what it
produced consensus for was the "base," the economic relations of
production (Read more about Marx's theory of base and
superstructure here). Following on the heels of Marx, Italian scholar
and activist Antonio Gramsci argued that consensus to rule is
achieved in large part through cultural hegemony, which refers to
the dominant group's ability to attain consent to their rule through
ideas, norms, values, and beliefs.

Whereas most other sociological theories focus on the positive

aspects of society,conflict perspective focuses on the negative,
conflicted, and ever-changing nature of society.
Unlike functionalists who defend the status quo, avoid social
change, and believe people cooperate to effect social order, conflict
theorists challenge the status quo, encourage social change (even
when this means social revolution), and believe rich and powerful
people force social order on the poor and the weak. Conflict
theorists, for example, may interpret an elite board of regents
raising tuition to pay for esoteric new programs that raise the
prestige of a local college as self-serving rather than as beneficial
for students.
Symbolic interaction theory analyzes society by addressing the
subjective meanings that people impose on objects, events, and
behaviors. Subjective meanings are given primacy because it is
believed that people behave based on what they believe and not
just on what is objectively true. Thus, society is thought to be
socially constructed through human interpretation. People interpret
one anothers behavior and it is these interpretations that form the
social bond. These interpretations are called the definition of the
situation. For example, why would young people smoke cigarettes
even when all objective medical evidence points to the dangers of
doing so? The answer is in the definition of the situation that people
create. Studies find that teenagers are well informed about the risks
of tobacco, but they also think that smoking is cool, that they
themselves will be safe from harm, and that smoking projects a
positive image to their peers. So, the symbolic meaning of smoking
overrides that actual facts regarding smoking and risk.