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Zero Base Budgets
Zero Base Budgets
Where does
zero-base
budgeting work?
a certified management
accountant and is currently developing budgeting procedures for
hospitals. Mr. Brown, also
a CMA, is assistant
professor of accounting
in the School of Accountancy, University of
Denver. His former duties
with the Secretary of
Defense included working
with the Office of Management and Budget in
analyzing and preparing
portions of the budget
for the Department of
Defense. Both authors are
currently implementing a
zero-base budgeting system for the Colorado
State Patrol.
Drawings by
Roland Topor.
Zero-base budgeting
Basic framework
A logical point of departure is to define zero-base
budgeting. Pyhrr described the approach used at his
company, Texas Instruments, as follows: "Rather
than tinker endlessly with its existing budget, Texas
Instruments prefers to start from base zero, view all
its activities and priorities afresh, and create a new
and better set of allocations for the upcoming budget
year."
President Carter, then Governor of Georgia, explained zero-base budgeting in this manner in his
budget address on January 13, 1972: "Zero-base
budgeting requires every agency in state government
to identify each function it perfonns and the personnel and cost to the taxpayers for performing that
function." '
Gertainly, the most concise deffnition is this one by
Leonard Merewitz and Stephen H. Sosnick: "Perhaps
the essence of zero-base budgeting is simply that an
agency provides a defense of its budget request that
makes no reference to the level of previous appropriations." ^
All of these definitions express one common
thought. The manager must be able to justify each
activity's projected level of expenditures in toto,
and no level is to be taken for granted.
In this light, zero-base budgeting becomes just
another management tool, which can be used to
review, analyze, and evaluate budget requests. A
major question to be answered is: Does the tool perform the budgeting task better than other methods?
We will return to this question later, but first let's
further explore the basic framework of zero-base
budgeting.
I. Peier A, Pyhrr, "Zcru-Base Budfieting," HBR November-Deeember 1970,
p.
III.
3. As quoted by George S. Minmk-r and R.H, Hcrmanson, "A Look at ZeroBase BudgetingThe Georgia Experience," Atlanta Economic Review, fulyAugust fy76, p. j .
4. Leonard Merewitz and Stephen H. Sosnick, The BuiJgei's New Clothes: A
Cntiijue vf rianninf.-PiogiamminpBu(l^etin^
ar\d Bencfn-Cost Ana}ys.ss
(Chicago; Markham, 1971), p. 61.
.5. Donald N. Anderson, "Zero-Base Budgeting; How lo Get Rid of Corporate
Ctabprass," Management Revicv/, October 1976, p. 6.
6. Arthur F. Brueningsen, "SCATA Process of Alternatives,"
Accounting, November 1976, p. s7.
Management
77
Decision packages
Based on the literature we have reviewed, it appears
to us that there is general agreement that the key
to zero-base budgeting is the design of the decision
package. As Pyhrr defines it, "the decision package
is a document that identifies and describes a specific
activity in such a manner that management can
(a) evaluate it and rank it against other activities
competing for the same or similar limited resources,
and [b) decide whether to approve or disapprove it."
Donald N. Anderson, budget director at Southern
Galifornia Edison, defines decision packages in this
manner: "Galled a 'decision package,' this summary [operational plan) usually includes a statement of the expected business result or purpose of
the activity, its costs, personnel required, measures
of performance, alternative courses of action, and
an evaluation from a corporate or organizationwide perspective of the benefits of performance and
consequences of nonperformanee." "
The number and nature of decision packages will
vary from organization to organization depending
on the activities to be accomplished. For example,
administrators in the school district of Greece, New
York identified approximately 150 packages for the
elementary, junior high, and senior high schools. A
few of the packages were: administration, nurses,
lunchroom monitors, music, psychological services,
tutors, and K-6 basic instruction.*' According to the
study by Minniier and Hermanson that we referenced earlier, the state of Georgia identified approximately 11,000 packages for its 1972-1973 fiscal year.
It seems logical that any large organization can expect to have several thousand packages.
Anderson says, "The package should be broken down
into elements which should comprise no less than
one full person and all associated costs." Clearly, the
identification of decision packages is a formidable
task. The use of a computer system would seem to
be absolutely necessary in any large organization.
In addition to the initial identification, Pyhrr states
that packages can be divided into two basic types:
November-December 1977
78
1
Mutually exclusive packages that serve to identify
alternative means for performing the same function.
The best alternative is chosen and the other packages are discarded.
2
Incremental packages that reflect different levels of
effort which may be expended on a specific function.
One package, the "hase package," may represent a
minimum level of activity, and other packages may
help to identify higher activity or cost levels.
sive levels of managers until a final list for the organization is obtained. Texas Instruments formed
committees at each level of management that consisted of the supervisor as chairman and all the
managers whose packages were being ranked as
members. These committees determined rankings.
Of course, the base package includes those functions and costs that are required by law or represent
inescapable ohligations such as royalties. More important, it normally defines the minimum level of
effort below which the activity ceases to exist.
One of the radical aspects of the decision package
is that it is used by a manager to define his or her
ohjectives and responsibilities and how best to meet
them at various assigned or assumed levels of effectiveness. To do this, the base package may be
set at the minimum essential level of service; or, in
order to expedite the review process, it may be established by management at, say, 50% to 60% of current performance. The manager also defines the
methods for achieving his objectives, such as services rendered by another department or subcontracted. He can even recommend eliminating some
of his activities.
Another approach is to let each level of management approve given amounts or percentages of those
packages relating to activities within its area of responsibility. For example, the first level of review
can rank and fund up to 50% of the proposed expenditures for the hudget year in question. The next
level(s) may handle funding in the 5070 to Ho% area.
Finally, top management only bas to concentrate
its efforts on the remaining part of the hudget. It
sees all the packages, but deals primarily with the
upper increments to those hase packages that have
been approved at lower levels. It may also review
any proposed new programs that have not been
adopted at lower levels.
When the rankings and the total expenditure level
have heen determined, those packages that are approved constitute the new budget. If the zero-base
budgeting process works according to theory, each
activity of the organization has been scrutinized and
evaluated, then continued, modified, or discarded.
The result should be the most effective budget attainable. At a minimum, it should be an improvement over the results of the typical incremental
hudget technique, in which management normally
analyzes only year-to-year changes in budget
amounts plus new programs.
Resource allocation
Once the decision packages have been completed,
management is ready to start the review process. To
determine how much to spend and where to spend
it, management ranks all packages in order of decreasing henefits to the organization. Theoretically,
once management has set the budget amount, the
packages would be accepted down to the spending
level.
However, setting priorities in this manner is more
easily said than done. It is almost impossible for
a group of top executives in a large organization to
have the expertise and the time to rank and establish
a priority for thousands of packages.
One solution to this problem is to have each manager rank his own packages and each supervisor
rank the packages of all managers that report to
him. This procedure can continue through succes-
Results to date
The use of zero-base budgeting has produced mixed
results. The estimated number of organizations using
it varies widely. In 1976, Pyhrr said it had 100 users,
and also in 1976 two researchers, Paul J. Stonich and
William H. Steeves, claimed there were more than
30 users.''^ There are at least 30 articles, 2 books, and
parts of other books analyzing the subject, and it
has been a topic on the agenda of many management symposiums.
7. Pttcr A. Pyhrr, "Zeni-Basc Botlgciing: When: lo Use It and How to Begin,"
S.A.M. AdvanveJ Monascmcn! /uurnoJ, Summer 1976, p. <,-, and Paul |,
Stonich and William H. Steeves, "Zero-Base Planning and Btjdgeting,"
Public Utilities Fonntglitly, Scptcmbet y, 11)76, p. is-
Zero-base budgeting
79
November-December 1977
80
1
The establishment of a financial planning phase
prior to budget preparation.
2
An improvement in the quality of management
information.
3
An increase in the budget involvement of personnel at the activity level.
Lessons learned
Certainly, all management techniques have their
disadvantages, and zero-base budgeting is no exception. In order to enable you to put its strengths in
better perspective, we shall take an unusual approaeh
and comment on its weaknesses first.
Unwarranted claims
Zero-base budgeting has sometimes been heralded
as a revolutionary budgeting technique. This simply is not true and may be one of the major
disadvantages of this concept. Zero-base budgeting
has many similarities to PPBS (Planning-Programming-Budgeting System), a system installed in the
Defense Department in the early 1960s that promised
more than it has delivered to date. Both concepts
are based on analyzing the inputs and outputs for
Zero-base budgeting
Unwelcome intrusion
Another danger in installing zero-base budgeting is
that it implies that the budgeting technique heing
replaced is inadequate. This is not necessarily true.
In fact, many managers may have used a system
similar to zero-base for years and so feel resentment
toward the "new" technique.
Stonich mentions two companies that unsuccessfully used a canned approach when installing a
8. David W. SinslcUin, Bruci; A. Smith, and James R, Cleaveland, "ZeroBased Budgeting in Wilmington, Delaware," Goveinmental Finance,
August 1976, p. 29.
9. Paul J. Stonich, "Zero-Base Planning- A Management Too!/' ManagetiaJ
Planninji, July-August 1976, p. 4.
81
Unwieldy process
A big problem in zero-base budgeting is the review
process. Reviewing thousands of decision packages
is a monumental burden; reviewing them each year
is a boring, not-too-productive Herculean task.
Pyhrr has recommended that each level of the organization approve given pereentages of the budget.
(Other criteria such as actual dollar amounts could
be used instead.) However, there appears to be a
great weakness in this approach. The methods of
beating the system seem numerous because items
ean be hidden from top management's review by
putting them in the decision packages reviewed and
approved at lower levels. Lower level managers can
hide inefficiencies, scratch each other's back, include
expenses to buy off employees, or label featherbedding items as essential The result may he that significant inefficiencies in an organization will not
be revealed by this approach.
Additional review problems are evident. Few organizations have individuals with sufficient knowledge of all the areas being reviewed to make the
intelligent and tough-minded decisions that are
necessary to eliminate low-priority, obsolete, and
redundant operations.
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Alternatives to zero-base
budgeting
There are two related programs
that may result in accomplishments similar to those of zerobase budgeting. They are
performance auditing and the
sunset concept.
Performance auditing has many
namesoperational auditing,
management auditing, and so
forth. Its objective is to review the
effectiveness, efficiency, and
economy of an activity. In this
regard, it accomplishes the same
objectives as zero-base budgeting. However, it does not lend
itself to setting priorities or ranking activities throughout an organization, though it has other
advantages. It does not have to
be performed annually, which is
beneficial because most programs do not need an annual
in-depth review. Also, it does not
require changes in the budget,
accounting, or management information systems.
Performance auditing can be
conducted by a management
team, the internal auditors, or
outside consultants, including
some CPA firms. Like zero-base
budgeting, it does require each
manager to analyze, or to cooperate in analyzing, his operation,
including the efficiency and effectiveness of each program.
This technique also requires developing output measurements.
Performance auditing lends itself
to a more in-depth management
review too, because top management needs only to "audit"
and review as many or as few
activities as it desires and can do
so on its own schedule. An indepth review of thousands of decision packages by a given date
on the budget calendar does not
allow time for the analysis required to meet the theory of the
zero-base concept.
November-December 1977
Sounder assumptions
A principal advantage is that every discretionary
cost in an organization is defined and categorized.
Most of the budgeting systems in use today leave
management with a feeling that it does not understand or control the budgeting process. Hence, the
search for new techniques.
Most systems are generally based on the assumption
that last year's programs are probably all right and
that the budgeting effort should concentrate on incremental changes or additions to the previous
budget. However, the growth of costs in administrative areas has left many managers wondering
whether these costs are appropriate. Zero-base budgeting provides a system for evaluation, usually using
cost-benefit relationships. It also provides a means
for looking at alternative methods of accomplishing
objectives.
Selective applications
Another strength of zero-base budgeting is that it
does not have to be applied throughout the organization, or even throughout the services and support
areas. It can be applied selectively to those areas
about which management is most concerned. Likewise, it can be limited to the time, money, and
people who are available to install, monitor, and
operate it.
Zero-base budgeting
Streamlined communications
Zero-base budgeting provides a method of making
organization-wide reviews of programs and priorities more realistic. These reviews tend to be efficient
because the budget instructions are designed to ensure that everyone in the organization is using the
same forms with the same assumptions concerning
the organization's economic outlook, changes in activities, price increases, pay raises, and so on.
It is also a good training and educational device.
This budgeting technique has been acknowledged
as beneficial in educating newer employees concerning their operations and methods of achieving organizational goals, even in those organizations where
zero-base hudgeting has apparently accomplished
little else. It also gives employees a sense of participation in the budgeting process, which is particularly
beneficial in those organizations that hold managers
and supervisors responsible for meeting cost objectives or that stress participative management techniques.
Lastly, since zero-base budgeting provides a method
of establishing priorities for current and new programs, it provides a basis for eost reductions or additions as revenues fall or rise.
Given these advantages, when and where should
zero-base budgeting techniques be used?
In profit organizations, overhead areas such as services and support are prime candidates beeause they
are predominantly managed eosts. The labor, ma10. Sec Robert N. Amhony and Regina Heizlingcr, Mantigement Control in
Nonprofit Ursanizations {Homewood, Illinois: Invin, 1975), p. 339.
terials, and overhead directly assoeiated with production are usually already controlled by inputoutput relationships. In government, the techniques
can be applied to almost all activities since service
is the primary function.
Political realities
Jimmy Carter and others have reported that zerobase budgeting is useful in government, particularly
in reallocating resources out of low-priority into
higher-priority programs. However, Carter's 13 department heads in Georgia could not cite a single
instance in which this objective had been achieved
in their departments. Minmier and Hermanson confronted Carter with this information and reported:
"He [Carter] understood the negative responses of
the department heads and departmental budget
analysts on this issue since the contribution of the
new budgeting system in this particular area would
not be apparent to them. This was hecause the reallocation of financial resources was a result of a combination of two factors: (1) the reorganization of the
executive branch of state government and (2) the
manner in whieh the zero-base budgeting system
was initially adopted and implemented."
We leave the reader to draw his own conclusions.
In addition to the disadvantages and advantages of
the Georgia experience that we listed earlier, dissatisfaction also existed because the department
heads did not participate in the decision to adopt
zero-base budgeting. Still, despite their attitude
about the system and their belief that it did not
result in reallocating resources, 84% of the department heads and budget analysts recommended its
continued use (in some form). They believed that
it was a basic improvement in the budgeting process,
and they also did not want to learn a new system
or relearn the old incremental system.
Wilmington, Delaware also had modest results with
zero-base budgeting. Only five changes, valued at
$29,000, were made in the budget, and only four decision packages were reranked. Political considerations such as the reluctance to eliminate jobs or to
increase taxes limited the reallocation of programs
and dollar amounts.
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