Professional Documents
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Ans
Ans
4.
6. Given:
Supply function
Q = 10,000 + 200 P
Cost function
a.
Total Profit
e.
In a perfectly competitive market, firms earn zero profit in the long run. Why do firms stay in business if
profit is zero?
Remember distinction between economic profits and accounting profits.
The fact that a firm in a perfectly competitive industry earns zero economic profits in the long run does not mean
that accounting profits are zero;Rather, zero economic profits implies that accounting profits are just high enough to
offset any implicit costs of production.The firm earns no more, and no less, than it could earn by using the resources
in some other capacity.This is why firms continue to produce in the long run even though their economic profits are
zero.
The coefficient of X (0.434) indicates that for one unit increase in X (RM1,000) in promotional expenditure, expected
sales (Y) will increase by 0.434 (1,000) = 434 litres in the region.So, PETRON should continue the promotional
activities to increase sale.