Team Mavericks

FMS, Delhi University

TEAM

KUSHAL BHATIA

MEMBERS

YOGESH SINGLA ESHITA RAZDAN

Process Flow
Introduction
Field officers
visiting farmers
during pre
harvest season

Field officer
passes
information to
HO

HO estimates
demand , buys
seed and stocks
it main
warehouse

Seeds distributed
to farmers

During harvesting
season FO buy
produce from
farmers to pass it
to warehouses

IT Applications
Mobile solutions
Challenges & Solutions

Our Suggestion
Deliverables
1.)An IT application that caters to the need of field offers and the farmers, helps in
maintaining the warehouses and includes a payment portal for all the stakeholders
2.) To suggest the IT infrastructure requirements and the also the challenges that the
firm will face.
3.)To also provide the complete costing for the IT infrastructure proposed and suggest
some companies as reference from NCR which can help set up that infrastructure.

We suggest an
Integrated and
dynamic CRM
Solution that is also on
mobile platform and
also minimize the IT
Infrastructure
requirements.

Functionality:
1.
2.
3.

Giving front end staff end to end information about customers

App for customers who use technology to gain insights and live tips
from industry experts
Instant contact with company officers

Introduction
IT Applications

CRM

Functionality:

Functionality:
1.

2.

Real time KPIs to

staff to
understand
responsibilities
better.
Recording
areas and
customers
serviced;
Performance
evaluation and
record keeping

1.
Manage

Manage
Employees

2.

Warehouses

3.
Payment Portal

Stock management
application
Optimizing
movement of stock
to distribution
centers to minimize
wastage
No wastage in the
warehouse and staff
reduction

Mobile solutions
Challenges & Solutions
References
1. http://www.farmmarketid.com/do-youhave-a-crm-strategy/
2. http://productsmade.in/company/mkisah
3. http://www.balancingactafrica.com/news/en/issue-no-687/digitalcontent/mobile-app-eases-loa/en

Functionality:
1.
2.

Linking to employee management to track expenses incurred by

individuals.
Monthly salaries

4. http://www.gktoday.in/blog/use-of-mobiletechnology-in-agriculture-in-india/
5. https://www.crmpartners.com/articles/whatdo-farmers-expect-from-their-suppliers

Innovative Solutions to the current problems

1.

Need to use analytics in the current systems .E.G Use of barcode systems can bring overhauling change in
the warehousing and distribution systems.

Introduction

2.

Need for database marketing; a long-term, data-driven strategy that helps marketers identify whos
interested in a particular offer at a particular time. Also by data appending and enhancement we can
divide them into geographies and link them to expected weather patterns.

IT Applications

3.

Analyzing the data can provide insight into who is likely to purchase a comparable product or service, who
has the potential to make a larger purchase, and pin point the attributes of our best customers so you can
find more just like them.

4.

Need for collecting and analyzing real time data instead of current system of at least 15 days .Very useful in
situations of natural calamities.

5.

Need to create an Agriculture Knowledge Bank, an online repository of agricultural content which can also
be accessed through mobile app, A collectivized knowledge portal that gives access to various govt. sites
and powers the various diagnostic tool.

6.

Also needed to aid the extension agents to learn more about each of the topics with updated information

7.

An application about the seed availability data by seed dealers and producers at all levels. Selection of crop
verities and linkage of dealers with their producers can be some of the main features of this app.

8.

Enhanced communication :Application needed to allow staff to send email, execute mail merges and use
email templates from within the CRM,. The application should provide a single repository for all
communications and industry information to all the stakeholders

IT infrastructure needed
Challenges & Solutions
Marketing Database

Individual contracts
Transaction histories
Solicitation histories
Lead generation forms
Promotion histories
Uses of analytics

Maximize response,
Customer activation
Create cross-sell opportunities
Segmentation techniques
increase marketing
effectiveness and increase ROI

Introduction
IT Applications
Sample dashboard of tasks, customers and prospects.

Lists of growers with custom search feature

Apart from the above features the mobile app

should also show information needed for grower
business , acreage & crop summary .

Aerial map & access to directions

The app based solution also facilitate access of

historical data of each customer.
Facility to record notes ,fill and assign documents
and also set up follow-up dates and meetings
It should reduce the need for manual data entry
and limits use of forms at each level of value chain.

Satellite imagery of growers farm

Mobile based solutions

Challenges

Possible challenges & Solutions

1.

Need to access data : There is need to collaborate with the state governmental bodies and
with private third party players to source and to enhance data. Using Government and 3rd
party infrastructure resources can be beneficial for all the parties

2.

The application should provide support of regional languages .

3.

Human Resource: Currently the extension workers have a very high turnover rates .there is a
need for a strong training programs for the workers as well as educating the farmers about
the system in a proper learning environment at regular intervals .

4.

Credit facilities: To expand the current user base the farmers can be given facilities like
getting access to credit related facilities through mobile app

5.

It should be customizable solution and not a one size fits all so that it can be modified later
according to the geographies.

6.

Dealing with the trust issues. Focus should be on building trust between the farmer and the
supplier .The relationship between agricultural entrepreneurs and their suppliers is very
personal.

7.

Cost might be an issue. There are existing APIs in Microsoft dynamic but an open source
supplier which is android based can also be considered if it is cost effective and can be
dynamically updated.

Introduction
IT Applications
Mobile based solutions
Challenges & Solutions

Estimation of organizational elements:

Malting industry requirement of barley: 60,000 tonnes
Production from 1 hectare: 1944 kg
Area for catering to total requirement: 30,864 hectares
Average landholding size: 1.16 ha
Total landholdings involved: 26,606

Considering ABC caters to 25% of the total

Farmers involved: 500-1000
Taking average: 750
Employees needed: 250

Assumptions
In this case we are assuming that there are 5 regional
managers and under each regional manager there will be
3 field officers .Our goal is to give a final cost quote per
regional manager and overall.
We would be estimating the cost of a cloud based solution
due to long term profitability and scalability. It even helps
the firm in reducing costs in terms of hardware and
maintenance.
We would be contacting the same firm for the mobility and
ERP solutions. GIS system can be bought from a 3rd party.
The contract would include the training of our staff as well.

Thank You !!