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LG Analysis
LG Analysis
Study all the products they provide with price of every product ( Is
there a USP in their product? What technology they are using? Is
there a commercial purification arm or just domestic water
purifiers?)
USP:
Experience the Total Water Solution with innovative water purifier from LG.
From the immaculate filtration, to the hygienic storage and one-touch hot and
cold option, you'll always experience complete care when you choose an LG
water purifier.
LG uses Stainless Steel tanks (SS tanks) in LG RO water purifiers, bacteria
does not grow on the Stainless Steel tank surfaces as they do on plastic water
tanks in ordinary water purifiers.
Product
LG Instant Hot &
Cold Water
Purifier (LG ECOWHITE
WHD71RW4RP)
LG Instant Hot &
Cold Water
Purifier (LG ECO
BLACK
WHD71RB4RP)
Price
Specification
Technology
MRP
Rs.4429
0
5 filters=> Outside
Sediment+
Sediment+Pre-Carbon+
RO + Post Carbon
Multi temperature
Hot/Cold/Normal, RO
technology
MRP
Rs.4429
0
5 filters=> Outside
Sediment+
Sediment+Pre-Carbon+
RO + Post Carbon
Multi temperature
Hot/Cold/Normal, RO
technology
Hygienic Care
Beyond Purity
(WAW73JR2RP)
MRP Rs.
33990
Hygienic Care
Beyond Purity
(WAW73JW2RP)
MRP Rs.
32990
Hygienic Care
Beyond Purity
(WAW53JW2RP)
MRP
Rs.2849
0
Hygienic Care
Beyond Purity
(WAW33RW2RP)
MRP
Rs.2599
0
Hygienic Care
Beyond Purity
(WAW35RW2RP)
MRP
Rs.2499
0
uses RO & UF
technology
uses RO technology
uses RO technology
What are the distribution channels and how is the distribution done
Dolly Choudhary
Product Manager- Water Purifier at LG Electronics
Noida Area, India
Raj Prakash
Regional Product Manager Modern Trade at LG Electronics
Chennai Area, India
Deepika Saharan
Brand Manager - Home Appliances & AC, Gurgaon, India