Magic: The Gathering® – 2011 Core Set

July 16, 2010

Pre-order Date: June 18, 2010 Product Release Date: July 16, 2010

A set everyone can sink their teeth

into!

PRODUCT TYPE: Trading Card Game

TARGET AUDIENCE: Magic™ players; age 13+.
PACKAGING: See Ordering Information for SKU breakout (last page).

SET SIZE AND PRODUCT OFFERINGS

• 249-card core set.

• Boosters, Booster blisters, Intro packs, Fat Pack.
• Features the new Intro pack format.
Magic: The Gathering, its logo, and Magic are trademarks of Wizards of the Coast LLC in the U.S.A. and other
countries. ©2010 Wizards.
Magic: The Gathering® – 2011 Core Set
July 16, 2010

KEY SELLING POINTS

• The Magic 2011 Core Set follows the same blueprint laid by the Magic 2010 Core Set,
one of the best-selling Magic core sets of all time.

• Like the Magic 2010 Core Set, approximately half of the Magic 2011 Core Set will be
brand new cards. The rest of the set will be returning favorites from throughout Magic’s 17-
year history.

• The biggest difference between M10 and M11 will be in the Intro Packs. Starting with
the Magic 2011 Core Set, Intro Packs will contain 60-card decks instead of 41-card decks.
They will still contain a 15-card booster and rules inserts, all for $12.99 MSRP.

• Intro Packs are an ideal introduction to both Magic: The Gathering and the new core
set. These new 60-card Intro Pack decks are now constructed tournament legal.

• The Magic 2011 Core Set will have a Prerelease, a Launch Party, and a Game Day. It
will also be used in high-level organized play events in 2010.

• Standard now rotates only once each year, with the release of the October large set.
Magic 2011 will enter Standard on its release without knocking anything out, then Magic
2010 and Shards of Alara® block will leave Standard with the release of Scars of Mirrodin™

MARKETING SUPPORT

Organized Play
• Magic 2011 Prerelease Tournaments: July 10 – 11, 2010
• Magic 2011 Launch Parties: July 16 - 18, 2010
• Magic 2011 Game Day: August 14, 2010

Promotions
• In-store merchandising program beginning late-June. Materials will include event
support, posters, and other point of purchase materials.
• Different rare foil promo cards will be given out with participation at Prerelease
and Launch Parties.

High-Impact Advertising
• Internet advertising will run between the months of June and July.
• Magicthegathering.com
o Dedicated Magic 2011 mini-site launch in June.
o Teaser content such as card images and artwork will be released before
the Prerelease to begin hype for the set.
o Game mechanics teaser content in the form of Prerelease articles that
tease the new cards of the set begin 4 weeks before street date.

Magic: The Gathering, Magic, Shards of Alara, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in
the U.S.A. and other countries. ©2010 Wizards.
Magic: The Gathering® – 2011 Core Set
July 16, 2010

ORDERING INFORMATION

For WIZARDS OF THE COAST ordering information please contact your authorized
Distributor or your Premier Store Representative. For Distributor information or to set up
an account please go to www.wizards.com/retailer. Premier Stores can call 800-564-1636.

Item Contents Product UPC ISBN MSRP Size Weight

Code
0.19”
978-0-7869-
Booster 15 cards 207590000 6 53569 51546 3 3.99 x 4.75” 0.06lbs.
5596-1
x 2.56”

4.94
Booster 978-0-7869-
36 boosters N/A 6 53569 51547 0 143.64 x 2.69 2.36lbs.
Display 5597-8
x 7.94

Booster 8.56
Master 6 displays N/A N/A N/A 861.84 x 6.13 16lbs.
Carton x 15.38

1 premium card,
1 60-card deck,
3.81”
1 booster, 978-0-7869-
Intro Pack 207600000 6 53569 51573 9 12.99 x 3.81” 0.3lbs.
1 learn-to-play 5603-8
x 1.25”
insert,
1 Strategy insert

7.81”
Intro Pack 978-0-7869-
10 intro packs N/A 6 53569 51574 6 129.90 x 7.81” 3.8lbs.
Display 5604-3
x 7.16”

Intro Pack 16.5”

Master 3 displays N/A N/A N/A 389.70 x 24.5” 25lbs.
Carton x 7.5”

8 boosters,
1 card box,
1 player’s guide,
1 40-card land 3.5”
978-0-7869-
Fat Pack pack, 207610000 6 53569 51598 2 34.99 x 6.43” 1.8lbs.
5609-8
1 learn-to-play x 7.43”
insert,
1 book sample
chapter.

0.25”
Booster 978-0-7869-
1 booster 207620000 6 53569 51554 8 3.99 x 7” 0.08lbs.
Blister 5602-9
x 3.81

Magic: The Gathering is a trademark of Wizards of the Coast LLC in the U.S.A. and other countries.
©2010 Wizards.