QUADRANT I

QUADRANT II

STRONG
COMPETIT
IVE
POSITIION

POSITIION

QUADRANT III

QUADRANT IV

(1.5, -1)

The Grand Strategy Matrix

RAPID MARKET
GROWTH

As figure identifies that Krispy Kreme Doughnuts, Inc. comes in the 4th
Quadrant. The Krispy Kreme has a strong competitive position, but is in a slow-growth
industry. They are better to go into related or unrelated diversification in order to create a
vast market for products and services. Krispy Kreme can take a joint venture with other
firms to bestow them with significant benefits.
WEAK
COMPETIT
IVE

SLOW MARKET
GROWTH