Professional Documents
Culture Documents
Perception 2016 PPPT PDF
Perception 2016 PPPT PDF
Perception 2016 PPPT PDF
Exposure
Selective Remote & Mouse
Commercials , FM Radio
Product Placement
Voluntary - Website
Attention
Stimulus
Individual
Situational
Size
Full Page
Half Page
Size of BillBoards
Internet Banner Ads
Attractive Visuals
Intensity
Loudness
Brightness
Length
Repetition
Colours
Position
Isolation
Format
Horlicks
Complan-
Contrast / Expectation
Interestingness
Ericsson Phone
Green Ply
Information Quantity
Individual Factors
Attention
Motivation
Interests and Needs
Product Involvement
Ability
Education
Brand Familiarity
Situational Factors
Attention
Clutter
Point of Purchase
Density of Ads Newspaper Classifieds
Program Involvement
Medium TV Channel
Editorial Content
Quality of Ad- Content and Appealing
Rational
Visual Image
Interpretation
Cognitive
Affective
Interpretation
Individual Characteristics
Traits Physiological and Psychological
Learning and Knowledge Relationship
Stronger Reputation can have higher prices
Expectations- Well Known brands Quality
Dark Colour Choclate or Red Curry
Interpretation
Situational Characteristics
Contextual Cues
Background Colour
Nature of other Programmes (TV)
News Channel
- who advertises
Interpretation
Situational Characteristics
Contextual Cues
Background Colour
Nature of other Programmes (TV)
News Channel- who advertises
Webers Law
Sense
Delta
Brightness:
60
0.016667
Lifted Weights:
50
0.02
Loudness:
10
0.1
Pressure on skin:
0.142857
Taste:
0.2
Closure
Figure Ground
Interpretation
Stimulus Characteristics
(Incongruity)- Solving a Puzzle
Consumer Inferences
Quality Signals
Price perceived
Advertisement Intensity
Warranties
Interpreting Images
Images and Words
Missing Information
Attributes
Marketing Strategy
Retail Strategy
Shelf Space, Ambience
Brand Name & Logo
Linguistics -Semantic Meaning
Branding Strategy
Logo Design & Typography
Media Strategy
Package Design & Labeling