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General Mills: We Serve The World by Making Food People Love
General Mills: We Serve The World by Making Food People Love
General Mills: We Serve The World by Making Food People Love
OVERVIEW
U.S. Retail
Cereal
$2.3 billion
Meals 26%
Snacks 20%
Baking Products
$2 billion
Snacks
Yogurt/Other
$2.1 billion
Grain snacks, fruit snacks and salty snacks. Weve got them
all, with well-loved brands such as Nature Valley, Fiber One,
Chex Mix, Annies, and Food Should Taste Good.
Meals
$2.7 billion
$1.4 billion
International
Europe 41%
Canada 22%
Latin America 17%
Joint Ventures
We participate in two international joint ventures:
Cereal Partners Worldwide and HagenDazs Japan. Our proportionate share of these
sales was $1.1 billion in fiscal 2015.
Cereal Partners Worldwide: CPW is a 50-50 partnership
with Nestl that markets breakfast cereals in 150 countries.
It accounts for 84 percent of our joint venture sales.
Hagen-Dazs Japan: This partnership operates our ice
cream business in Japan and represents 16 percent of our
joint venture sales.
Cereal Partners
Worldwide 84%
Convenience
& Foodservice
Convenience & Foodservice is a $2 billion
business that reaches millions of consumers
each day through multiple channels.
The General Mills Convenience & Foodservice group provides a wide array
of products to convenience stores and foodservice operators, including
health care facilities, schools, restaurants, and colleges and universities.
The divisions six key platforms are cereal, yogurt, frozen
breakfast, snacks, biscuits and baking mixes.
Unbranded 13%
Branded to
consumers 33%
Our brands are known around the world for quality, starting
with Gold Medal flour, which was launched in 1880 and
to this day remains the No. 1 selling branded flour in the
United States. Several of our other brands also occupy
the No. 1 or No. 2 market positions from Pillsbury
refrigerated dough to Green Giant frozen vegetables, and
from Cheerios cereal to Betty Crocker dessert mixes.
General Mills
Number One General Mills Boulevard
Minneapolis, MN 55426-1347
2015 General Mills