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SOBO August 1, 2016 Agenda
SOBO August 1, 2016 Agenda
Total SOBO
SOBO
DOA
Total SOBO
SOBO
LMUDA
4,877.20
PROW Maintenance
997.36
PROW Maintenance
48,153.13
0.00
1,627.45
Watering
1,674.23
43,854.09
July 16
76,312.22
0.00
2,118.95
Watering
2,409.25
66,906.82
July 16
61,907.00
1,250.00
3,170.83
750.00
1,741.17
54,995.00
Budget
80,180.39
1,666.67
4,604.17
1,000.00
2,505.58
70,403.97
Budget
-13,753.87
-1,250.00
-2,173.47
877.45
-66.94
-11,140.91
$ Over
Budget
-3,868.17
-1,666.67
273.03
1,118.95
-96.33
-3,497.15
$ Over
Budget
77.78%
0.0%
31.45%
216.99%
96.16%
79.74%
% of Budget
95.18%
0.0%
105.93%
211.9%
96.16%
95.03%
% of
Budget
350,702.73
0.00
13,635.37
8,077.87
11,719.61
317,269.88
Jan - July
16
473,318.91
0.00
26,797.13
9,191.72
16,864.75
420,465.31
Jan - July
16
433,349.04
8,750.00
22,195.85
5,250.00
12,188.19
384,965.00
YTD Budget
561,262.64
11,666.65
32,229.15
7,000.00
17,539.07
492,827.77
YTD
Budget
-82,646.31
-8,750.00
-8,560.48
2,827.87
-468.58
-67,695.12
$ Over
Budget
-87,943.73
-11,666.65
-5,432.02
2,191.72
-674.32
-72,362.46
$ Over
Budget
80.93%
0.0%
61.43%
153.86%
96.16%
82.42%
% of
Budget
84.33%
0.0%
83.15%
131.31%
96.16%
85.32%
% of
Budget
Notes
Notes
742,883.99
20,893.99
Annual
Budget
962,164.59
30,066.97
Annual
Budget
$684.00
$0.00
$0.00
$2,400.00
$1,417.62
$0.00
$0.00
$0.00
$6,903.36
$0.00
$1,821.19
$0.00
$409.20
YTD
Actual
$38,050.00 $13,635.37
$5,000.00
$0.00
$0.00
$2,400.00
$3,000.00
$1,000.00
$0.00
$4,290.00
Total
$7,360.00
$7,500.00
$3,000.00
$2,500.00
$2,000.00
2016
Annual
Budget
Projects
DOA
Notes
Current
Remaining
Funds
$55,250.00 $26,797.13
Total
$14,547.37
$0.00
$3,156.80
$818.40
$0.00
$874.56
$0.00
$0.00
$2,400.00
$0.00
$0.00
$0.00
$5,000.00
$15,004.00
$10,500.00
$5,500.00
$2,000.00
$1,500.00
$6,000.00
$0.00
$0.00
$2,400.00
$3,000.00
$1,000.00
$0.00
$8,346.00
Projects
YTD
Actual
2016
Annual
Budget
LMUDA
Notes
Current
Remaining
Funds
PRESENTED BY:
The Downtown Oakland Association
388 19th St
Oakland CA
8
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
TABLE OF CONTENTS
PROPOSAL SUMMARY
PROGRAMING OVERVIEW
BUDGET SNAPSHOT
APPENDIX
12 MONTH PROJECTIONS
10
11
12
13
Page 1 of 13
9
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
PROPOSAL SUMMARY
The Downtown Oakland Association, a 501(c)3 Community Benefit District (CBD), aims to the lease the
vacant lot located at 1100 Broadway (The Lot) from SKS Investments (SKS) for $1.00 annually in
exchange for managing the necessary tenant improvements and activation of The Lot as a special event
facility, community gathering space and arts venue. It is our goal to create a space that both SKS and the
community can be proud of; a space that quickly becomes a destination and supports the CBDs mission
to improve the quality of life for all residents, businesses, and visitors of Downtown Oakland.
As an experienced and knowledgeable team that has worked extensively with the local arts and business
community, we bring the requisite knowledge, passion and community connections to create a vibrant
and successful community space. The Lot will be open and activated on a daily basis with fabulous
events such as art exhibitions, live concerts, film screenings, food vending and other innovative
placemaking activities.
The CBDs will deliver the necessary management and logistical solutions for executing high-profile,
profitable and memorable events at The Lot. We understand this is a temporary opportunity and
therefore will optimize use of the venue to maximize our community impact. Our proposal provides
management for community events and promotes public use of the space with a Pop-up Park model for
informal lunch or work breaks during normal business hours. The space will also be available for evening
and weekend rentals for large scale special events and private celebrations.
Our staff will effectively manage all client inquiries, contract negotiations, special event permit
acquisition, and all other event management services. It is our goal to activate the space as often as
possible, and to do this we will need to work strategically with numerous local event planners and
community partners.
In the following proposal we present a leasing and management structure accompanied by a budget
draft for the initial 12 months of operation. We make certain budget assumptions in our proposal but
look forward to continuing the dialogue with SKS leadership to bring clarity to these points and solidify
a mutually beneficial budget and project timeline. The details of this proposal are flexible and
negotiable. We offer this as a starting point to the discussion and look forward to your feedback. Thank
you for your consideration of this proposal.
Page 2 of 13
10
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
All staff positions necessary to run the venue effectively and efficiently
All systems related to special event rental contract negotiations, calendaring and budgeting
Our primary goal is to support SKS vision for the venue and bring that vision to life through
collaboration and thoughtful engagement with the Oakland community. CBD staff with work closely with
SKS leadership, City staff and the CBD board of directors to establish a revenue-generating model that
reinvests profits in the ongoing programming of the space as well as in helping fund additional CBD
community improvement programs such as the following:
Page 3 of 13
11
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
PROGRAMING OVERVIEW
After meeting with City of Oakland staff and SKS leadership, three primary areas of focus were identified
for public use. In addition to our ongoing special event rentals, these events will focus on the following:
1. Foodie Events (Food trucks, vendors, etc)
2. Concerts and Music Events
3. Movie Nights and Film Screenings
We are confident that these types of events will draw an audience and will help activate this
underutilized stretch of Broadway.
In addition to the above, we will host a number of other types of events including, arts and crafts fairs,
fundraising galas, private events and experiential marketing events. Our programing will focus on two
primary special event categories:
In-house Events (events produced and managed by CBD staff such as an Oakland Central
Presents concert series); and
Outside Events (special events organized and produced by outside event planners). Outside
Events are booked for a fee through a contracted venue rental and special event permit process.
Page 4 of 13
12
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
During the summer months we expect to produce or host approximately 5 events each month and
generate $26,000 in monthly income. Annually we expect to host or produce 60 events with a total
income of $312,000.
The CBDs will also leverage their Downtown Oakland-focused marketing campaign for maximum
marketing opportunities for The Lot and for Downtown Oakland. Oakland Central Presents is an events
promotion and placemaking initiative of the Downtown Oakland and Lake Merritt Uptown Community
Benefit Districts with the following goals:
The CBD is managed and operated by Oakland Venue Management, a company that draws upon the
foundation of fifteen years of experience creating and managing a variety of meeting and special event
facilities in Oakland, from conference room facilities, to outdoor private roof top gardens, to street
festivals.
Page 5 of 13
13
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
BUDGET SNAPSHOT
Totals Notes
Venue Income
$60,000.00
$18,000.00
$54,000.00
Alcohol Sales
$180,000.00
Total Income
Operational Expenses
Janitorial Service
Support Staff
Security
Based on an estimated 2 rentals per month
by outside promoters (Fri-Sun)
$312,000.00
$12,000.00
$18,066.00
$72,000.00
Total Staffing
$102,066.00
Printing
Porta Potties
Office Supplies
Power
Software
$5,400.00
$15,000.00
$6,000.00
$22,416.00
$2,000.00
Marketing
Talent for Our Programming
Misc
Total Administration
Alcohol Cost of Goods Sold
Alcohol COGS
Total Operational Expenses
Total Profits
$30,000.00
$30,000.00
$9,000.00
Booking Software
Brand Support for the Lot and Oakland
Central
$119,816.00
$54,000.00
$54,000.00
$275,882.00
$36,118.00
Page 6 of 13
14
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
SKS Contribution
$100,000.00
Improvement Budget
$100,000.00
Improvement Expenses
$25,000.00
$7,500.00
$6,050.00
$5,000.00
$10,000.00
$5,000.00
$10,000.00
$3,000.00
Page 7 of 13
$71,550.00
15
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
APPENDIX
Page 8 of 13
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
Month 12
$
$
$
$
1,000.00
1,503.00
6,000.00
$
$
$
1,000.00
1,504.00
6,000.00
$
$
$
1,000.00
1,505.00
6,000.00
4,500.00
1,500.00
$
$
$
1,000.00
1,506.00
6,000.00
$ 15,000.00
$
4,500.00
1,500.00
$
$
$
1,000.00
1,507.00
6,000.00
$ 15,000.00
$
4,500.00
1,500.00
$
$
$
1,000.00
1,508.00
6,000.00
$ 15,000.00
$
$
$
1,000.00
1,509.00
6,000.00
15,000.00
4,500.00
1,500.00
$
$
$
1,000.00
1,510.00
6,000.00
15,000.00
4,500.00
1,500.00
$
$
$
1,000.00
1,511.00
6,000.00
15,000.00
4,500.00
1,500.00
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
5,400.00
15,000.00
6,000.00
22,416.00
2,000.00 Booking Software
30,000.00 Brand Support for the Lot and Oakland Central
30,000.00
9,000.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
4,500.00
54,000.00
$ 1,182.00 $ 3,181.00 $ 3,180.00 $ 3,179.00 $ 3,178.00 $ 3,177.00 $ 3,176.00 $ 3,175.00 $ 3,174.00 $ 3,173.00 $ 3,172.00 $ 3,171.00 $ 36,118.00
$
$
$
$
$
$
$
$
Total Profits
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 4,500.00 $ 54,000.00
$ 24,818.00 $ 22,819.00 $ 22,820.00 $ 22,821.00 $ 22,822.00 $ 22,823.00 $ 22,824.00 $ 22,825.00 $ 22,826.00 $ 22,827.00 $ 22,828.00 $ 22,829.00 $ 275,882.00
$
$
$
$
$
$
$
$
Alcohol COGS
Total Operational Expenses
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$ 11,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 9,818.00 $ 119,816.00
$
$
$
$
$
$
$
$
450.00
1,250.00
500.00
1,868.00
2,500.00
2,500.00
750.00
$
$
$
$
$
$
$
$
Total Administration
450.00
1,250.00
500.00
1,868.00
2,000.00
2,500.00
2,500.00
750.00
$ 8,500.00 $ 8,501.00 $ 8,502.00 $ 8,503.00 $ 8,504.00 $ 8,505.00 $ 8,506.00 $ 8,507.00 $ 8,508.00 $ 8,509.00 $ 8,510.00 $ 8,511.00 $ 102,066.00
1,000.00
1,502.00
6,000.00
4,500.00
1,500.00
$ 15,000.00
$
$
$
$
$
$
$
$
$
$
$
4,500.00
1,500.00
$ 15,000.00
Printing
Porta Potties
Office Supplies
Power
Software
Marketing
Talent for Our Programming
Misc
1,000.00
1,501.00
6,000.00
4,500.00
1,500.00
$ 15,000.00
Total Staffing
$
$
$
4,500.00
1,500.00
$ 15,000.00
$
$
$
1,000.00
1,500.00
6,000.00
4,500.00
1,500.00
$ 15,000.00
Janitorial Service
Support Staff
Security
Operational Expenses
15,000.00
4,500.00
1,500.00
Notes
Totals
$ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 26,000.00 $ 312,000.00
5,000.00
Month 11
Total Income
Month 10
5,000.00
Month 9
Alcohol Sales
Month 8
5,000.00
Month 7
Month 5
5,000.00
Month 4
Month 3
5,000.00
Month 2
Venue Income
Month 1
16
17
18
19
20
21
Aug-16
Tenant Improvement Budget
SKS Contribution
100,000.00
Improvement Budget
100,000.00
$
$
$
$
$
$
$
$
25,000.00
7,500.00
6,050.00
5,000.00
10,000.00
5,000.00
10,000.00
3,000.00
71,550.00
Improvement Expenses
Notes
14,900.00
Amount
22