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Jade Ashley Gonzales

224 Kendall Road, Kendall Park, New Jersey 08824 732-672-6046 jadegonzales44@gmail.com

Education
Rutgers University, New Brunswick, New Jersey
Bachelors of Arts in Communications, Strategic Public Communication and Public Relations

May 2016

Work Experience
Brother International Corporation, Digital Assistant
June 2016 Present
Created over 6 social media designs and gathered data to implement a brand new advertising strategy
Facilitated the creation of marketing collateral for the largest Brother Sews International B2B event
Research and analyze user-generated content using a diverse set of networks
Manage Brothers Content Management System
Edit the content for brand blogs, Brothers YouTube channel, and e-Commerce website
Nickelodeon Channel Marketing & Viacom International Media Networks Program Sales, Intern
Jan. 2016 May 2016
Conducted property analyses and bi-weekly competitive reports by monitoring media within the kids media
landscape such as Disney, Cartoon Network, Discovery and NBCUniversal
Wrote, edited and redesigned the editorial content of a 56+ page Nickelodeon International newsletter
Populated the editorial and image content for Viacom International B2B site through analytical research
Created engaging sales and marketing collateral, including sales and property decks for over 10 networks
Assisted with Kids Choice Awards and Slime Cup post production, social media campaigns and digital assets
Rutgers Student Affairs Marketing and Communications, Media Manager and Designer
Aug. 2014 Mar. 2016
Pitched and produced marketing campaigns and programming by collaborating with 20+ university organizations
Managed social media accounts to advertise events to a student body of 35,000+ students
Created and designed print and digital marketing material using diverse design software and multimedia platforms
Liaised with internal departments to produce video footage, photographs, and editorial content
Rutgers University Student Orientation and Family Programs, Orientation Team Leader
Produced the content for a game show, skits, and social resulting in 97% of participants reporting
they were more knowledgeable about Rutgers programs
Co-managed a group of 50+ Orientation Leaders and served as liaison between management
Developed and advertised a hiring process based on data and metric analysis

Aug. 2013 Aug. 2014

Rutgers University Student Orientation and Family Programs, Orientation Leader


Nov. 2012 Aug. 2013
Grew online presence that contributed to an 8% increase in new student registration
Collaborated with 50+ university offices to coordinate a university trade show for 7,000+ incoming Rutgers students

Leadership Accomplishments and Involvement

Q-mmunity Program Leader


o Helped initiate, market, and execute a new social justice and diversity orientation program at Rutgers University
Coeducational Fraternity
o Collaborated with Executive Council to plan, market, and execute philanthropic events and programming
Rutgers University Womens Club Soccer Team, Rutgers Intramural Soccer Team, and Rutgers Dance Marathon
Volunteer at the Franklin Park Nursing Home, New Brunswick Hub Teen Center, and North Brunswick Travel and Recreation
Kids Soccer Programs
1 out of 13 chosen out of the Rutgers Student Body to serve as a gonfalon holder, a symbol of leadership

Additional Skills

Proficient in Illustrator, Photoshop, InDesign, Premiere


Experienced in Microsoft Office Suite, excellent in Excel
Strong creative and business writing skills
Knowledge of production, photography, videography
Experienced in management and leadership

Excellent communication and teamwork skills


Experienced in managing websites and html
Strong analytical and research skills
Experienced in managing YouTube, Facebook, Twitter,
Snapchat, Instagram and Tumblr Accounts

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