Valor

Sea
Spirits
Brand
Standards
Guide
MAY 2016

Table of Contents
Introduction
The Logo

Introduction
3

Who we are

Valor Sea Spirits is a high-quality alcohol manufacturer that

provides its customers with only the finest liquors. We create
our spirits traditionally with only the finest ingredients to
ensure a rich, care-free drinking experience.

Color Variants

Clear Space

Misuses

We emphasize a truly pleasurable experience with our product

and our brand is a reflection of that experience. Thus, it is very
important that our brand identity remains consistent in every
location it may appear.

This guide is here to help

Color
Typography
Products

9-10
11

Why our brand matters

Our Brand Standards Guide was created to assist you in keeping

our brand consistent across all means of communication.
By following the treatments presented in this guide, you are
helping secure the pleasurable experience provided by our
products and services.
If you have any further questions, please contact our
Communications Department at (718) 825-6773

The Logo

The Logo Color Variants

The primary Valor Sea Spirits logo contains artwork of the companys three
initials in a loose, free script that overlap each other. Underneath this artwork
is a line in simple, yet elegant type that reads wine and liquor.

Our logo possesses a few different color variants to fulfill different marketing
possibilities. The only acceptable color variations are

Monochromatic

Alternate:

V A LO R S E A S P I R I T S

Reversed
Monochromatic

Reversed
Navy

The alternate logo reads the company name under the artwork. This version is
to be used for corporate purposes only such as stationary, business cards, etc.
4

The Logo Clear Space

Misuses

Our logo must have a sufficient amount of clear space around it. Do not place
any object inside of this space.

Do NOT stretch or distort the logo in any way.

Do NOT place the logo on a low contrast background.

The minimum amount of clear space is determined by the upper-case W,

flipped on its side, from the logos line of type. Any space larger than shown
above is okay.

The swirls of the logo may be used as a small, supporting element of

decoration in a piece of graphic work (as was used in the folio of this guide).
However, this decoration is not sufficient to serve as a replacement for the full
logo. If a piece of the logo is used, the full logo must be present somewhere
in the piece with the proper treatment outlined in this guide. To avoid any
confusion, it is recommended to use just one letter in the typeface to create
any decoration, instead of using the full artwork.
7

Color

Typography

The primary logo consists of only two main colors. The details of each color
are below. No other variations of blue are to be used.

The custom artwork for the logo was created with the script typeface,
Parisienne. The line of type under the artwork is in the typeface, Avenir
Book. Avenir Book is to be used for titles, subtitles, and in professional design
work only. For publications requiring body copy, the typeface, Minion Pro, is
to be used.

Parisienne
RGB (38, 56, 96)

ABCDEFGHIJKLMNOPQRSTUVWXYX

CMYK (95, 84, 35, 26)

abcdefghijklmnopqrstuvwxyz
1234567890

PANTONE 534 C

Avenir Book
ABCDEFGHIJKLMNOPQRSTUVWXYX
abcdefghijklmnopqrstuvwxyz
1234567890

RGB (86, 104, 176)

CMYK (74, 63, 0, 0)
PANTONE 7683 C

Minion Pro
ABCDEFGHIJKLMNOPQRSTUVWXYX
abcdefghijklmnopqrstuvwxyz
1234567890
Please note that the script artwork of the logo is NOT to be re-created. The
script typeface should be used only as decoration in association with the logo.
To receive the artwork, please contact our Communications Department.

Typography Continued
Title in Avenir Book

14 pt

Title in Avenir Book

18 pt

Title in Avenir Book

21 pt

Title in Avenir Book

24 pt

Products
As Valor Sea Spirits is a business which provides wine and spirits to its
customers, there is also a brand standard for how our bottles are to look.

Label Design
(Edit bottom tag as
needed)

When the primary typefaces are not available for a publication, we allow
alternate typefaces to be used. For titles and subtitles, Century Gothic is to be
used. For body copy, Times New Roman is acceptable.

Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYX
abcdefghijklmnopqrstuvwxyz
1234567890

Bottle with Design

(The same is to be
applied to liquor
bottles and others)

Times New Roman

ABCDEFGHIJKLMNOPQRSTUVWXYX
abcdefghijklmnopqrstuvwxyz
1234567890
10

The artwork is to be in the middle, with the name of the company and
bottom tag in the typeface, Avenir Medium. For a label template, please
contact our Communications Department.

11

Designed and produced

by Stacy Vega
Brand Standards Guide
Copyright Valor Sea Spirits
May 2016