JAKARTA

PROPERTY
WEEK 2016
Kartika Expo, 8-11 SEPTEMBER 2016

JAKARTA
PROPERTY
WEEK 2015
OVERVIEW

PROPERTY DECORATION

LIVING

Bank

Buying

Buying

Buying

Buildin
g

Living

Culinary

80

12.000+

800B

PARTICIPANT

FOOT TRAFFIC

EST. TRANSACTION

4B

200+

98%

MEDIA VALUE

PARTNERSHIP

SATISFACTION RATE

JAKARTA
PROPERTY
WEEK 2016

TARGET MARKET
1ST TIME

POTENTIAL

HOME BUYER

HOME BUYER

UPGRADER & INVESTOR

INI WAKTUNYA GUE!

CONSUMER

CONSUMER

IDENTIFICATION

ADVOCACY

ONE STOP

FUN ENGAGING

SHOPPING

ACTIVITY

HIGHLIGHT

EVERYTHING IS IN YOUR HAND

AGENDA

BROCHURE

SITEMAP

INQUIRY

CHECK IN

PUSH
NOTIFICATION

INCENTIFY VISITOR TO PUSH APP INSTALL

KNOW WHO BETTER

CONSUMER
GROUPING
INTEREST
BASED
COLOR CODED

DATABASE
FOLLOW UP
POST EVENT
EDM & PUSH
NOTIFICATION

VISITOR
BEHAVIOR
REPORT
INTEREST

MIND OPENER ACTIVITY

VIDEO
ROOM

FINANCIAL
CONSULTATION
BOOTH

BRAINWASH

EDUCATE

SOCMED WALL
POST-IT WALL
#123ALASAN
#123CERITA

TALK SHOW

FINANCIAL PLANNING
WORKSHOP

YOUNG PROPERTY OWNER, PROPERTY

RICHIE RICH, FINANCIAL PLANNING

MEDIA & BUZZER

HIGH VIRAL ACTIVITY

RUMAH
COMPETITION

GUE PUNYA
RUMAH
PHOTO BOOTH

CONSUMER ADVOCACY
FENG SHUI

PROPERTY
INVESTMENT

FINANCIAL
PLANNING

DECORATION

RENOV &
REVUILD

INTERIOR

ONCE IN A LIFETIME OFFER

AUCTION

CLEARANCE SALE

FUN REWARDING ACTIVITY

POINT
COLLECTION
(BOOTH VISIT)

AMAZING
RACE GAMES

HOUSE
DECORATION
COMPETITION

SOMETHING THAT KIDS WILL LOVE

LEGO BUILD A
HOUSE
COMPETITION

DRAWING
COMPETITION

COMMUNITY MEET UP
YOUNG
ARCHITECT

HYDROPONIC

INTERIOR
DECORATION

RECYCLE
FURNITURE

PROPERTY
INVESTOR

INDUSTRIAL
DESIGN LOVER

COZY LIFESTYLE LOUNGE

CULINARY

SPORT

POPULAR
STREET
CULINARY

3ON3
BASKETBALL
SOCCER PENALTY

TECH
LATEST HOME &
LIVING TECH
PRODUCT

TRY IT, LIVE IT, EXPERIENCE IT

TEST LIVE
PROPERTY TEST DRIVE

The Opportunity

Balai Kartini

8 11 September 2016

The Venue

6x6

3x3

2x3

Total booth : 10

Total booth : 66

Total booth : 41

Secondary

Lounge - Exclusive
Branding

Total panel : 18

Total Booth : 3

The Floor Plan (TBC)

I

Promotion Media - offline

Newspaper

Magazine

Radio

Kompas, Republika, Sindo, Kontan

Griya Asri, SwA, Marketeers, Living Etc, In

Design, Info Gading, Style & Deco, etc

Hard Rock FM, PAS FM, Delta FM

Promotion Media - offline

Billboard/ Videotron

Digital Poster

Out of Home Media

Jakarta main road

Office Channel - elevator

Ambience - inside

Promotion Media - offline

On The Spot Promotion

Baliho, Umbul-umbul, Poster, Flyering

Promotion Media - online

Heavy Promotion at Rumah123.com
Landing page with detail maps

Social Media Posting Series

- Facebook : +500,000 Fans

inside and link to each of corporate

- Twitter

webs

- Instagram : + 11,000 Followers

Web Banner Ads through SEM,

GDN & Social Media Ads Channel

: +37,000 Followers

Social Ads ( Facebook, twitter,

youtube, instagram )

Digital Marketing PDF Brochure

Spot Wi-Fi Ads

Digital Marketing Sales Kit

Key Opinion Leader

EDM to more than 400,000

Consumers

Blogger
Vlogger

Twitter buzzer

Book Your Spot Now

Booth 2x3m
IDR 24.600.000
Construction with system structure
Fluorescene light @40watt
Reception desk
2 Folding Chair
Fascia name with pvc Sticker
MCB 2amp/1ph

Booth 3x3m
IDR 34.650.000
Construction with system structure
Fluorescene light @40watt
Reception desk
2 Folding Chair
Fascia name with pvc Sticker
MCB 2amp/1ph

Booth 6x6m
IDR 122.400.000
Own Construction
MCB 2amp/1ph

Special Packages
Early Bird (up to june 30th 2016)
Existing Clients (2015/2016) Disc 25%
New Clients treat Disc 15%

THANK YOU
ARDI
Account Manager
M : +62 8568200838
@ : rahmat.lazuardi@rumah123.com