PRODUCT DEVELOPMENT MIDTERM

NAME:
DATE:
1.
a.
b.
c.
d.

2 methods for analysing a great idea are:

Benchmarking
Consensus mapping
Dolphin technique
All of the above

2.
a.
b.
c.
d.

The 3 factors involved in the innovation process are:

Creative Individuals, Firms operating functions, Firms architecture
Brainstorming, Data Mining, Research
Finance, Marketing, HR
None of the above

3.
a.
b.
c.
d.

2 of the 5 form concepts in the design environment are:

Product Price
Economics - Marketing
Form - Ergonomics
None of the above

4.
a.
b.
c.
d.

Product Innovation is the:

Creation of an unforeseen event
Development of a new or improved product
Maturity part of the product life cycle
None of the above

5. One of the 3 elements of the conceptual framework of innovation

is:
a. Natural environment
b. Needs of the market
c. Electrical innovation
d. None of the above

True or False
6. The development of new products and services requires creativity
to impose new ideas
T
F

7. The efficient day to day operations within an organization require

stable routines
T

8. Growth orientation refers to a commitment of long term growth

rather than a short term profit.
T

9. Part of receptivity its the ability to be aware of external developed

technology.
T

10.
Brainstorming and lateral thinking are commonly used in
process improvement
T

11.
Supplier and customer are not part of the supply chain
management.
T

12.
Patents and services are part of the Inputs generated in the
innovation process
T

13.
Negotiations of each other`s needs its part of the process of
forming an unknown alliance
T

14.
Two of the 8 roles of the state in innovation are:
a. Financing RBD Macroeconomic conditions
b. Positioning - Targeting
c. Health Insurance Entertainment
d. None of the above

15.

Innovation performance refers to:

a.
b.
c.
d.

Product Innovation
Process Innovation
None of the above
a and b

16.
One type of intellectual property is:
a. Patents
b. Brands
c. Logo
d. All of the above
17.
Open with free information flow throughout the
organisation its a characteristic of an:
a. Organic Organisation
b. Free enterprise
c. Mechanistic Organisation
d. None of the above
18.
To provide the team with leadership and motivation its a
task for:
a. Project assistant
b. Product Tester
c. Project Manager
d. All of the above
19.
Name 3 global products that have been successful for more
than 10 years

20.

Indicate the name of each knowledge process