UEFAEURO 201

THEMOBI
LEBRANDEUROS201
6
Whower
et
hewi
nner
sacr
ossEur
ope?

AnOgur
yf
act
ualdat
aanal
y
s
i
sandcompar
i
s
onofbr
andengagement
*l
ev
el
s
amongov
erhal
fami
l
l
i
oni
ndi
v
i
dualmobi
l
eus
er
sacr
os
st
heUK,
Fr
ance,
I
t
al
yand
Spai
n,
i
nt
hel
eadupt
oanddur
i
ngt
he201
6UEFAEur
opeanChampi
ons
hi
ps
.

I
NFOGRAPHI
CBY:

UEFANS!
Wher
ewast
hel
ovef
orUEFAst
r
ongest
?

+261
%

UEFAappdownl
oads

+235%

+1
76%

UEFAappdownl
oads

+67%

UEFAappdownl
oads

UEFAappdownl
oads

UEFAapps
,
i
ncl
udi
ngi
t
sOf
ci
alEur
o201
6appandf
angui
deapp
s
aw amas
s
i
v
eupl
i
f
ti
ndownl
oadsdur
i
ngt
het
our
nament
,
wi
t
ha
peaki
ndownl
oadsonJ
une1
1
t
h.

BATTLEOFTHEBRANDS
How di
dt
heof
f
i
ci
albr
andsponsor
scompar
e?

THEAPPSAND DOWNS
Of
ci
als
pons
or
s
'
appdownl
oadsacr
os
sEur
ope

ewerdownl
oads
1
5% f
ewerdownl
oads
1
3% f

+28%

mor
edownl
oads

ewerdownl
oads
5% f

RI
SERS

+21
%

ORANGE

i
ncr
easei
nappdownl
oads
dur
i
ngt
het
our
nament

+6%

TURKI
SH AI
RLI
NES

i
ncr
easei
nappdownl
oads
dur
i
ngt
het
our
nament

FALLERS

50%

31
%

decr
ease

decr
ease

1
4%

1
0%

decr
ease

decr
ease

Ov
er
al
l
,
Eur
opeancount
r
i
esdownl
oaded1
3% f
ewerappsby
Eur
obr
ands
pons
or
sdur
i
ngt
het
our
namentt
hant
hemont
h
bef
or
e.
Wi
t
ht
heexcept
i
onofSpai
n,
ev
er
ycount
r
ys
l
owed
downonappdownl
oadsdur
i
ngt
hemont
hsofJ
une/J
ul
y
.

MOBI
LEW EBW I
NNERS
Whi
chbr
andsponsor
sdr
ew t
hebi
ggest
vi
si
t
orspi
ke?

WEBSI
TE

VI
SI
TOR
VI
SI
TOR

WEBSI
TE
VI
SI
TOR

WEBSI
TE

VI
SI
TOR

HI
SENSE

SOCARENERGY

+200%

COCACOLA

+1
27%

+1
2%

I
NCREASE

I
NCREASE

ADI
DAS

+2%

I
NCREASE

I
NCREASE

New f
ast
gr
owt
hbr
ands,SOCARandHi
sense,wer
et
hebi
g
wi
nner
sast
hei
rawar
enes
s
bui
l
di
ngs
pons
or
s
hi
ps
t
r
at
egys
eemed
t
opayof
fwi
t
hmaj
orupl
i
f
t
si
nmobi
l
ewebv
i
s
i
t
s
.
Hous
ehol
d
br
andsCocaCol
aandAdi
dasal
s
obenet
t
ed.

SPAI
N

FRANCE

1
.

21
00% i
ncr
ease

1
.

300% i
ncr
ease

2.

200% i
ncr
ease

2.

1
83% i
ncr
ease

3.

1
00% i
ncr
ease

3.

58% i
ncr
ease

4.

50% i
ncr
ease

4.

50% i
ncr
ease

5.

25% i
ncr
ease

5.

21
%i
ncr
ease

6.

3% decr
ease

6.

1
2% i
ncr
ease

7.

1
3% decr
ease

7.

1
9% decr
ease

8.

1
9% decr
ease

8.

1
9% decr
ease

9.

57% decr
ease

9.

20% decr
ease

1
0.

62% decr
ease

1
0.

29% decr
ease

GB

I
TAL
Y

1
.

1
00% i
ncr
ease

1
.

63% i
ncr
ease

2.

50% i
ncr
ease

2.

33% i
ncr
ease

3.

50% i
ncr
ease

3.

30% i
ncr
ease

4.

1
1
%i
ncr
ease

4.

1
5% i
ncr
ease

5.

nochange

5.

nochange

6.

4% decr
ease

6.

nochange

7.

25% decr
ease

7.

nochange

8.

25% decr
ease

8.

nochange

9.

56% decr
ease

9.

7% decr
ease

1
0.

66% decr
ease

1
0.

31
% decr
ease

*
Br
ande
ngage
me
ntwasme
as
ur
e
dbydownl
oadsof
,
andv
i
s
i
t
st
o,
as
s
oc
i
at
e
dappsandwe
bpage
soft
heof
c
i
al
Eur
o
2016gl
obal
br
ands
pons
or
sandt
heof
c
i
al
UEFAbr
and,
aswe
l
l
asmaj
orf
oot
bal
l
br
ands
,
Ni
k
eandPuma.
Downl
oads
andv
i
s
i
t
swe
r
et
r
ac
k
e
df
oramont
hbe
f
or
e
,
andt
hemont
hof
,
t
het
our
name
nt
,
andt
he
nc
ompar
e
d.

I
NFOGRAPHI
CBY: