Top Ten Facts on Food & Beverages

1. 79 per cent of households prefer to have instant food due to steep rise in dual
income level, standard of living and convenience," said a survey by industry
body Assocham.
2. The survey noted that about 76 per cent nuclear families feel they have less
time to spend in the kitchen, while nearly 79 per cent bachelors prefer
convenience food.
3. Categories like frozen snacks, instant pasta, soups and granola bars are being
built as "in-between meals"
4. Aspirational, looking for better standard of living quality, variety, choices
and convenience, health and hygiene conscious, shift to protein rich and
organic foods.
5. The organic food market is showing signs of growth, illustrating consumer
willingness to pay more for food that is organically produced.
6. A high percentage of India's population will be in the age group of 5-25
years with increased urbanization and consumerism, they will be more
likely to consume processed food and eat out more often.
7. Besides hanging out with friends, eating out is the most favored activity
amongst the youth (13-24 years)
8. Young, mobile professionals prefer pre-lunch snacks, while pre-dinner meals
are popular among those who tend to return home very late.
9. There has been a rise in food consumption occasions during the day. What
used to earlier be four meals daily, including a snack, has doubled to 8-10
meals among urban consumers.
10. Indian population does not trust the quality of municipal water. Parle
Agros Bisleri, PepsiCos Aquafinaand
Coca-Colas Kinley,
and
Tatas Himalaya are the most well-known brands which one tries to buy.