HOT & SPICY

TRENDS

80% of consumers enjoy hot/spicy foods

Frequency

56%

Location

56% of consumers eat spicy foods

70% of consumers choose hot/spicy

1 out of 4 consumers are eating

62% of consumers prepare hot/spicy

atleast once a week

options when dining out at restaurants

food when eating at home

spicy foods more often than they did

oneyearago

Preferences

Heat Level

2 out of 5 consumers agree that foods

taste better with some level of heat

Dinner is the most popular daypart for hot

73%

1 out of 5 consumers are eating hotter

73%

and spicy foods with

of consumers
indicating preference for hot/spicy dinners

foods than they did one year ago

40% of consumers agree that the

61% of survey respondents prefer a

22% of consumers want their food

savoury foods taste better with some

level of heat

mediumorhigher heat level in foods

22%

hot/spicy regardless of the ingredients

used

2 out of 5 consumers state that the

ingredients used to make food hot/spicy

andthe level of heat/spice in food
areequallyimportant

Balancing sources of heat with the ideal heat level

is key to delivering a successful product!

Sources

Peppers Enjoyed in Foods

Percentage of Consumers that have a Preference
for Hot & Spicy Foods

63%
28%

33%

43%

69%

65%

43%

Fastest Growing Peppers

in EU New Product Launches
2014

1. Poblano Chili
2. Peri Peri
3. Habanero
4. Espelette

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no

Po

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Ha

an

ba

Ch

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ip

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5. Jalapeno

Source: Innova, 2015

Applications/Cuisines

Snacks were the most common new

hot/spicy product tried in the past year
byconsumers

Thai food was the most common new

hot/spicy cuisine tried in the past year
byconsumers

Soups were the second most common

newhot/spicy product tried in the past
year by consumers.

Curry was the most common hot/spicy

ingredient tried in the past year by
consumers

Kalsec conducted an on-line survey in January 2015 of 1,300 US consumers ages 18 and over.

The Kalsec Heat Management Toolbox

Creating just the right amount of heat in a food product can be a difficult and delicate
process. Some products require no heat, some just a subtle amount, and some
need to sizzle. Rely on the Kalsec experts in flavour, applications and sensory
analysis to isolate and develop the ideal heat expression for your product.
Kalsec Heat Management Products: Building Blocks
Capsicum Extract
Ginger Extract
Chili and Red Pepper Extract
White Pepper Extract
Specialty Pepper Extracts
Wasabi
(Chipotle and Jalapeno)
Horseradish
Black Pepper Extract
Mustard
Szechuan Pepper Extract
HeatSync Systems
Unique combinations of pungent ingredients and carriers that deliver heat and sensory attributes targeted for a specific
timeand palate location based on individual applications. Kalsec HeatSync Systems provide precise control over the
following factors:
Pungency Intensity
Location on Tongue
Timing of Pungency
Pungent Perception (Sensation)
Based on your specifications, Kalsec will develop the ideal heat system for your product.
Fusionary Heat
Fusionary Heat combines heat (pungency) with non-traditional pairings to create a unique sensory experience. Fusionary
Heat provides an incomparable depth to heat expression and can include such elements as savoury, sour, sweet and tangy.
Cardamom Citrus Heat
Citrus Spice
Heat Shiver
Herbal Jalapeno
Horseradish Citrus
Indulgent Heat

Smooth Lime Heat

Spiced Habanero
Spicy Orange
Sweet-Roasted Chipotle
Tangy Sweet Ginger

Culinary Collection: Authentic Regional Spice Blends

As ethnic flavours become more popular, the consumers palate is becoming more particular. With this increased focus on
authentic flavours and dishes, the demand for specialized retail RTE meals, soups and appetizers has resulted in a need
for spice blends that can mimic the authentic profile of various flavours and dishes. Kalsec has developed a collection of
blends that provide the distinguishing characteristics and overall profile associated with regional cuisines including Latin
American, Asian, and Indian.

Kalsec Europe
7 Merlin Park
Fred Dannatt Road
Mildenhall, Suffolk
IP28 7RD
United Kingdom
+44 (0) 1638 715 011
www.kalsec.com

2/15-EU