PORTERS FIVE FORCES MODEL OF RADISSON HOTEL

THREATS OF NEW ENTRANTS

High capital costs, poor infrastructure facilities and
scarcity of land especially in the metros.

BARGAINING POWER OF SUPPLIERS

COMPETITIVE RIVALRY

BARGAINING POWER OF BUYERS

Limited due to higher competition,

especially in the metros.

Intense in metro cities, slowly picking up in

secondary cities due to the entry of foreign hotel
chains.

Higher in metro cities due to increasing

room supply.

THREATS OF SUBSTITUTES
Other hotels provide authentic and traditional services
that reach out guests from each of their targeted
segments.