NORTH SOUTH

UNIVERSITY
GROUP: THE A-TEAM
TOPIC: SUN COMMUNICATIONS LTD.
SUBJECT: MKT 337
SUBMITTED TO: MOHAMMAD SAKIF AMIN (SKF)

SUBMITTED BY: FAHAD BIN AHMED 1130182030

TANVEER AHSAN 1411052630
NAZAM BHUIYAN JIM 1411922030

TUKTUK AGARWAL 1411678630

MOHAIMINUL ISLAM NAYEEM 1030301530

SUN COMMUNICATIONS
We have identified three major departments in our ad agency. They are
1. Creative
2. Accounts and client servicing
3. Output and visualization

Creative department
Sun communications is a creative derived department. The head of this
department is the creative director himself. This department consists of the
copywriters and the art directors. Together they figure out the right course of
action for a brand. They basically are the powerhouse of the agency.
The copywriters come up with the taglines and the story the brand should
convey. The art directors are responsible to come up with a fitting image of
the brand. Very simply put, the copywriters work on the TVC and RDC while
the art directors work on the print ads and the billboards. But their span of
work is much wider than that. Later in the flow chart well discuss about their
roles furthermore and that will hopefully clear it out even more.

Accounts and client servicing

One of the most important jobs for an ad agency is to keep in good terms
with the clients. The client servicing department has been given this
responsibility. This department keeps contact with the clients, brings in the
briefs from the clients and after the dummy is sent brings in the feedback.
They basically work as the middleman for the agency and the clients. Good
communications and negotiation skill is necessary for this department. They
are also responsible for handling the accounts. They are in charge of
negotiating the fees and collecting them in due time. They can be counted as
the counterpart of the creative team.

Output and visualization

After the client approves the dummy sent by the agency the output team
sets to work. After the photos and the visuals are sent in by the production
house, the output team does detailed work on these and collects every tiny
feedback that the client has. They are also responsible to make the BTL
products in the client wants. They also work on the packaging.

Key Clients

SQUARE Group of industries

PRAN-RFL group
Superstar
Mutual Trust Bank
Sajeeb Group.

The agency has done a number of communication campaigns with these

clients amongst a few were very renowned. For example, the Meril-splash
soap ad ( )-a product of Square toiletaries limited, RFL plastic
chair( ),Pran mango fruit drink, Sajeeb Nocilla cream and so
many.

WAOC cruoe traopk tu iFvn letoV waiDsn ue d ap aC srl itaemtni oet nnS te r v i c e
Successful Campaign
The most successful campaign done by the agency is the Meril Splash
Campaign. It was launched in 2014.This campaign talked about the
perception of beauty in our society and did go against the conventional
methods while other products talked about fairness. The ad theme was
followed by the campaign done by Nandita Das,a very famous figure of India
who spoke against the random stereotype thoughts of society that beauty
lies in only fairness. She defined beauty as the freshness of mind and body,
whatever the skin colour is the contain of the campaign attracted major
concern in the society and changed peoples overview towards womens
beauty even a bit.
However considering this thought well-established in our society, the agency
emphasized on representing this concept in the ad of Meril-splash soap & did

so. The ad was so well visualized that touched everyones emotion and
helped to reestablish the existence of the brand quite well.
Besides, this campaign was the first ever successful event for the agency.

Key personals of the agency

1. Tanvir Hossain
Creative Director-(Head of the creative department combined with the
copywriters and art directors)
Past-Ogilby Bangladesh
BSc. in Applied Physics, Dhaka University.
2. Anabil Shamal Rahman
Copywriter-(Finds ideas and identifies the taglines of the brands)
Past-North South University.