ASSIGNMENT

NAME: KIRTHANA THEVI VIJAYAKUMAR

COURSE: CBS 4A
SUBJECT: INTRODUCTION TO MARKETING
LECTURER: MS. SANCHANA DEVI

CONTENTS___________________________________________________________________
Question 1.2-3
Conclusion...4
References...5
Question 2.6-8
Conclusion...9
References..10

QUESTION 1
1. Do you agree that sales are the same as marketing? Elaborate.
Im disagree! Because marketing and sales are not the same although they are both extremely
important parts of the entire process. Marketers dont understand Selling. Sales people are
important and underappreciated.
Many people think that marketing and sales are interchangeable, that it is just a different way to
say the same thing. In fact, in many ways, marketing and sales are very different and require
different skills and a very different approach. Of course they lead to the same end but the way
that each approach progresses can be very different.
Marketing involves defining your customers and understanding their Why?Why do they
buy? Find out what they want, develop and deliver it to them when and where they want it, at a
price theyre willing to pay and then tell them about it again and again.
Marketing is an overall Organizational activity (the planning, pricing, promotion, packaging,
advertising and selling of any Value Offer Product. Sales is therefore only a part of the overall
Marketing of any Product and therein lies the difference.
The systematic planning, implementation and control of a mix (see Marketing Mix Strategy) of
business activities intended to bring together buyers and sellers for the mutually advantageous
exchange or transfer of products (Sale, Hire, Acquisition) for some form of Payment. The
process of planning and executing the conception, Product Pricing, Promotion and Place
(Distribution) of offers (ideas, goods and services) to create exchanges that satisfy individual and
organizational objectives.
The management process responsible for identifying, anticipating and satisfying
customer requirements while achieving organizational objectives (including
profitably).
Fundamental policy-forming activity devoted to selecting and developing suitable
products for sale promoting and distributing these products in a manner providing
the optimum return on capital employed.

 Marketing starts in the market place with the identification of the customers needs
and wants. It then moves on to determining a means of satisfying these needs and of
promoting, selling and supplying a satisfaction. The principal marketing functions
might be defined as Marketing Information and Research, Product Planning,
Advertising and Promotion, and Distribution.
Sales is a noble profession and business doesnt happen without it. If youre in sales, youre a
salesperson. Dont say youre in Marketing. Sales is relationship oriented and one to one.
Listening to individual customers and prospects and creatively responding to meet their needs is
essential. Sales requires a systematic process and attention to detail.
A sale relates to someone or some organization buying something. Sales are often confused with
the process of Selling. Result or pinnacle activity involved in selling products (goods and
services) in return for payment (money or some other compensation of value to the seller).The
amount of Products (both goods and services) sold in a given period of time. Sales are operating
revenues earned by a company when it sells its products.
Scope of sales once a product has been created for a customer need, persuade the customer to
purchase the product to fulfill her needs. Sales is the strategy of meeting needs in an
opportunistic, individual method, driven by human interaction. There's no premise of brand
identity, longevity or continuity. It's simply the ability to meet a need at the right time.

CONCLUSION
Marketing and selling are not the same although they are both extremely important parts of the
entire process. Each one requires a detailed level of expertise and an approach that is effective
and compelling. One cannot exist without the other if you expect to be successful at selling your
offerings and your brand to other people who are made to feel that they cant live without them.
Your companys success is tied to your success in both areas. Understand and respect the
differences of each discipline. Sales is not Marketing. Marketing is not Sales. Both utilize
creative solutions and a systematic approach when done well.

REFERENCES
1) http://massolutions.biz
2) http://www.compukol.com
3) http://www.diffen.com
4) https://www.experience.com
5) marketing.about.com

QUESTION 2
2. Choose one topic from your subject (Marketing) and explain in detail about the topic
you have chosen.
4 Ps (Marketing Mix)

The Marketing Mix is a term used to describe the combination of tactics used by a business to
achieve its objectives by marketing its products or services effectively to a particular target
market group. It is also referred to as the 4 Ps- product, price, promotion and place.
Product. Satisfying the customers needs or wants and in turn making a profit is your aim in
providing a product/service. It is essential therefore that you get your product/service right.
There are various ways in which you can make your product stand out and be appealing. Use
your senses in evaluating the product: ask yourself how does it feel and look.
Attractiveness - is the packaging and the product itself visually appealing? Expectations - does
the product meet customers expectations? For instance, they may have expectations in terms of
product quality.
Place. Place or placement has to do with how the product will be provided to the customer.
Distribution is a key element of placement. The placement strategy will help assess what channel
is the most suited to a product. How a product is accessed by the end user also needs to
compliment the rest of the product strategy.
Price. The actual amount the end user is expected to pay for a product. How a product is priced
will directly affect how it sells. This is linked to what the perceived value of the product is to the
customer rather than an objective costing of the product on offer. If a product is priced higher or
lower than its perceived value, then it will not sell. This is why it is imperative to understand
how a customer sees what you are selling. If there is a positive customer value, than a product
may be successfully priced higher than its objective monetary value. Conversely, if a product has
little value in the eyes of the consumer, then it may need to be underpriced to sell. Price may also
be affected by distribution plans, value chain costs and markups and how competitors price a
rival product.

Promotion. The marketing communication strategies and techniques all fall under the promotion
heading. These may include advertising, sales promotions, special offers and public relations.
Whatever the channel used, it is necessary for it to be suitable for the product, the price and the
end user it is being marketed to. It is important to differentiate between marketing and
promotion. Promotion is just the communication aspect of the entire marketing function.

CONCLUSION
In conclusion, the marketing mix is a very important aspect of creating a marketing strategy.
Once the company develops a product or service that will meet the customer's needs, it will then
look into determining how the consumer is ultimately going to receive the product. It will be
either through direct or indirect channels of distribution and in some cases may have multiple
channels. The company will then determine how to communicate to the public about the new
product or service. Finally, the company will determine a price for the product or service that
ensures a profit. Thus, the 4 P's of the marketing mix.

REFERENCES
1) http://www.123helpme.com
2) http://www.shell-livewire.org
3) www.marketing91.com
4) marketingmix.co.uk

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