QUESTIONNAIRE

A STUDY OF CONSUMER BEHAVIOR TOWARDS HOUSEHOLD

CONSUMER DURABLES IN VELLORE DISTRICT, TAMILNADU
QUESTIONNAIRE
I. PERSONAL DATA: 01. Name
02. Place of Living
0
a) Vellore
LI
b) Ambur
c) Thirupattur 0
d) Vaniyambadi 0
e) Gudiyatham LI
0 Valajapet
El
g) Ranipet
0
h) Arcot
i) Arakkonam LI
03. Age
a)
b)
c)
d)

Below 25 0
25-30
0
31-40
0
Above 40 0

04. Sex
LI
a) Male
b) Female 0
05. Qualification
LI
a) Up to SSLC
LI
b) +2
c) Technical Diploma 0
d) Graduate
LI
LI
e) P.G & above
f) Professional Course 0
06. Marital status
LI
a) Married
b) Unmarried LI
07. Income range [In rupees for per month]
LI
a) Below 5000
b) 5001-10,000
0
c) 10,001-15,000 0
d) 15001-20,000 0
e) 20,001 & above 0

08. Occupation
a) Govt.service
b) Employee in private organization
c) Business
d) Self employed
e) Agriculturists
0 Housewives
g) Any other (specify)

Li
Li
0
0
0

09. Types of family

0
a) Joint
b) Nuclear
10. Size of family
a) - 2 members
0
b) 3 members
El
c) 4 members
0
d) 5 member
e) Above 6members 0
II. MARKETING INFORMATION: - (GENERAL)
11. How knowledgeable are you about Household consumer durables?
0
a) Unknowledgeable
b) Somewhat knowledgeable Li
0
c) Knowledgeable
0
d) Very knowledgeable
12. Through what means of media do you come to know about Household consumer
durables?
a) TV
b) Radio
c) Newspaper D
d) Magazines 0
e) Friends
0
f) Colleagues D
g) Neighbours 0
13. Which means of media is a reliable source of information?
a) Television
b) Radio
c) Newspaper
0
d) Magazines
0
e) Friends
0
0 Colleagues
0
g) Neighbors
0
h) Trade association 0

14. You buy Household consumer durables because of

a) Value of money
Li
b) Better performance 0
c) Low price
Li
d) Emotional value
Li
e) Gives social status 0
0 High quality
Li
g) Possessed by other Li
15. You feel the price of Household consumer durables is:
C3
a) Not high
0
b) Somewhat High
c) High
0
d) Very high
Li
16. How would you prefer to buy the Household consumer durables?
a) With high quality
El
b) With reasonable quality 0
c) With low quality
p
17. Who influenced your purchase decision?
Li
a) Self
b) Wife/ Husband
Li
c) Children
LI
El
d) Parents
Li
e) Friends
El
. Neighbours
18. Would you be ready to buy Household consumer durables without warranty?
a) Yes 0
b) No
Li
19. Are you satisfied with the warranty period offered by the seller?
a) Yes El
b) No ID

00 0 000 0

20. Do you would prefer to buy Household consumer durables only /with promotional
offer like?
a) Discount offer
b) Price cut
c) Rebate
d) Free gift
e) Special offer
0 Exchange offer
g) Without promo offer

21. You prefer to buy Household consumer durables only on

0
a) Cash
0
b) Full credit
0
c) Installment credit
0
d) Hire purchase
0
e) Use of credit card
22. To what extent are you influenced to make purchase of Household consumer
durables by following factor?
Minor
Fair
More
Major
Attributes
influenced influenced influenced influenced
0
0
0
0
a) Promotional offer
0
0
0
0
b) Low price
0
0
0
0
c) Emotional value
0
0
0
0
d) Value for money
0
e) Gives comfort in life
0
0
0
0 After sales service & warranty
0
0
0
0
0
0
0
0
g) Gives the social status
0
0
0
0
h) Improves standard of living
0
0
0
0
i) Quality of product

23. To what extent are you influenced to make purchase of Household consumer
durables by the following persons?
Attributes
Minor
Fair
More
Major
influenced Influenced Influenced
influenced
0
0
0
0
a) Father/husband
0
0
0
0
b) Mother/wife
0
0
0
0
c) Husband& Wife both
0
0
0
0
d) Children
0
0
e) Grandparents
LI
0
0
0
0
0 Servant maid
0
0
g) Friends& neighbours
0
0
0
h) Colleagues
D
0
0
El
24. Who would normally buy the Household consumer durables?
a) Father or husband
b) Mother or wife
0
c) Husband & wife or both
d) Grand parents
e) Sons/ daughters
0
0 Others
25. How much satisfied are you with the product and service, after using them?
a) Dissatisfied
b) Satisfied
c) Highly satisfied

0
0

III. INFORMATION ABOUT WASHING MACHINE:

26. Do you have a washing machine at home?
a) Yes 0
b) No 0

27. What brand of washing machine do you have?

LI
a) BPL
0
b) Onida
c) Video con 0
LI
d) Voltas
e) Whirlpool 0
0 Samsung
liii
LI
g) LG
0
h) Kenstar
i) Electrolux El
0
j) Other

28. What type of washing machine would you prefer to have?

a) Semiautomatic System 0
b) Fully automatic System LI
c) Any other specific
LI

29. How influenced are you for purchasing washing machine by the following
factors?
Attributes
a)
b)
c)
d)
e)
f)
g)

Heavy work at home

Convenience for washing
Time saving
Relief from manual wash
Better washing
Possessed by others
Value for money

Minor
Fairly
More
Major
influenced Influenced Influenced influenced
0
0
0
0
0
0
0
0
0
0
0
0
0
El
0
0
0
0
0
0
0
0
0
0
0
0
0
0

30. How influenced are you to choose a particular brand of washing machine?

0 E0000 00

0 00000 00

00 00000

a) Low price
b) Promotional offer
c) Safety of clothing
d) Semiautomatic system
e) Fully automatic system
0 After sale warranty
g) Less quantity of water required
h) Less power consumption
i) Large capacity

Minor
Fairly
More
Major
influenced influenced Influenced influenced
El
El

0 00 000 00

Attributes

31. You have not purchased the washing machine because of

a)
b)
c)
d)
e)

High price
El
No value for money
LI
El
No quality
Not safe for use of 'lame El
Other reasons
LI

32. Would you like to buy washing machine?

a) Yes 0
b) No 0
33. How much price would you prefer to pay for a washing machine?
LI
a) Below 10000
LI
b) 10001-15000
LI
c) 15001-20000
d) 20001 and above 0
34. Are you satisfied with the quality and price of existing washing machine?
a) Highly satisfied 0
El
b) Satisfied
LI
c) Dissatisfied
35. How often your washing machine gets repaired?
a) Frequently
El
b) Rare
Li
c) Very rare
El
d) Not yet
IV. INFORMATION ABOUT TELEVISION: 36. Do you have a television at-home?
a) Yes 0
b) No 0
37. What brand of television do you have?
a)
b)
c)
d)
e)
f)
g)
h)
i)
j)
k)

El
BPL
0
Solider
Sharp
El
Video con 0
LG
Kenstar
CI
El
Philips
Crown
LI
Sony
LI
Sansui
El
El
Other

38. What type of Television do you have?

a) Black & white 0
0
b) Colour TV
39. What is the screen size of television you have now?
a)
b)
c)
d)

0
14"
0
20"
0
21"
25and above 0

40. How influenced are you for purchasing CTV by the following factors?
Attributes

Minor
influenced

a) Low price
b) Good entertainment
c) Give social status
d) Improve stand of living
e) To know current information
0 Became a way of living
g) Possessed by other

0
0
0
O
0
LI
0

Fair
More
Major
Influenced Influenced influenced
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

41. How influenced are you to choose a particular brand of TV/CTV?

Attributes
a) Low price
b) Promotional offer
c) Clarity of picture
d) Good looking at design
e) Familiar brand
0 After sale warranty
g) Large number of channel
h) Remote and locking system

Minor
Fair
Major
More
influenced influenced Influenced influenced
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

42. You have not purchased the Television because of

a)
b)
c)
d)
e)

LI
High price
No value for money
0
No quality
LI
Not safe for use of home 0
Other reasons
LI

43. Would you prefer to buy a TV-CTV?

a) Yes 0
b) No Li
44. How much price would you prefer to pay for CTV?
a)
b)
c)
d)
e)

Li
Below 5000
Li
5000-10,000
0
10,001-15,000
0
15,001-20,000
20,001 and above 0

45. Are you satisfied with the quality and price of existing Television?
a) Highly satisfied
0
b) Satisfied
c) Dissatisfied
Li
46. How often your Television gets repaired?
a) Frequently 0
Li
b) Rare
0
c) Very rare
d) Not yet
Li
V. INFORMATION ABOUT REFRIGERATOR: 47. Do you have refrigerator at home?
a) Yes 0
b) No 0
48. What brand of refrigerator do you have?
Li
a) BPL
0
b) LG
c) Samsung 0
d) Video con
Li
e) Electrolux 0
0 Whirl pool El
g) Godrej
LI
Onida
h)
Li
i) TCL
Li
J) Others
Li
49. What type of refrigerator would you prefer to have?
0
a) Single door
b) Double door 0

50. How influenced are you for purchasing refrigerator by the following factors?

Attributes

Minor
influenced
LI
LI
LI

a)
b)
c)
d)

Low price
Gives social status
Improve stand of living
To know current
information
e) Became a way of living
f) Possessed by other

LI
LI

Fair
Influenced
0

More
Major
Influenced influenced
0
0

LI
LI

LI
LI

LI
LI

LI

LI
LI
LI
LI
LI

51. How influenced are you to choose a particular brand of refrigerator?

Attributes
Low price
Promotional offer
Good looking design
Familiar brand
After sale warranty
Safety of things
Double door system
h) Single door system

a)
b)
c)
d)
e)

Minor
influenced
0
0
0
0

More
Major
Fair
influenced Influenced influenced
0
LI
0
0

LI

LI
LI
LI
LI

LI

CI

0
0

LI
LI
LI

LI
LI
LI
LI
LI
LI

LI
LI

LI

52. You have not purchased the refrigerator because of

a) High price
b) No value for money
c) No quality
d) Not safe for use of home
e) Other reasons

LI
LI
LI
LI
LI

53. Would you like to buy a refrigerator?

a) Yes 0
b) No 0
54. How much price would you prefer to pay for a refrigerator?
LI
a) 5000-10,000
b) 10,001-15,000
c) 15,001-20,000
d) 20,001 and above LI

55. Are you satisfied with the quality and price of existing refrigerator?
a) Highly satisfied 0
b) Satisfied
LI
c) Dissatisfied

LI

56. How often your refrigerator gets repaired?

a) Frequently
El
El
b) Rare
c) Very rare
0
d) Not yet
0
VI. INFORMATION ABOUT MIXIE: 57. Do you have Mixie at home?
a) Yes El
El
b) No
58. What brand of Mixie do you have?
a) Preethi
El
b) Butterfly
El
c) Prestige
0
d) Kenstar
e) Anjali
El
0 Smith
g) Cromptor Greaves
h) LG altra
i) Usha Lexus
j) Premier
k) Maharaja
1) Any other
0

59. How influenced are you for purchasing Mixie by the following factors?
Attributes
a)
b)
c)
d)
e)
0
g)

Heavy work at home

Convinced for cooking
Time saving
Value for money
Social status
Improve standard of living
Possessed by others

Minor
influenced
0
0
0
0
0
CI
0

Major
Fair
More
influenced Influenced influenced
0
CI
0
CI
CI
0
CI
0
CI
CI
CI
0
0
El
CI
CI
CI
CI
0
0
0

60. How influenced are you to choose a particular brand of Mixie?

Attributes
a) Low price
b) Promotional offer
c) Good looking design
d) Familiar brand
e) After sale warranty
0 Less power consumption
g) Good quality
h) Large capacity

Minor
influenced
0
0
El
0
El
0
0
0

Fair
influenced
0
0
CI
0
0
0
0
0

More
Influenced
0
0
0
0
0
0
0
0

Major
influenced
0
0
0
0
CI
CI
0
CI

61. You have not purchased the Mixie because of

a) High Price
b) No value for money
c) No quality
d) No safe use at home
e) Other reason
62. Would you like to buy Mixie?
a) Yes 0
b) No 0
63. How much price would you prefer to pay for Mixie?
a) 1000-2000
b) 2001-3000
0
0
c) 3001-4000
d) 4001 and above
64. Are you satisfied with the quality and price of existing Mixie?
a) Highly satisfied
El
LI
b) Satisfied
c) Dissatisfied
0
d) Highly dissatisfied 0
65. How often your Mixie gets repaired?
a) Frequently 0
b) Rare
LI
c) Very rare o
d) Not yet
VII. INFORMATION ABOUT WET GRINDER: 66. Do you have a wet grinder at home?
a) Yes 0
b) No 0
67. What brand of wet grinder do you have?
a) Preethi
b) Butterfly
c) Cromptor Greaves 0
d) LG altra
e) Maharaja
f) Sowbaghya
g) Amrita
LI
h) Lakshmi
i) Altra
j) Vijayalakshmi
LI
k) Everest
1) Any Other(local)

68. What is the capacity of wet grinder that have now?

a) 1 Kg 0
b) 2 Kg 0
c) 3 Kg 0
d) 5 Kg 0
69. Which type of wet grinder do you have now?
0
a) Single Stone chain type
b) Double Stone tilting type 0
c) Triple Stone tilting type 0
0
d) Table wet grinder
70. How influenced are you for purchasing wet grinder by the following factors?
Attributes
Minor
Fair
More
Major
influenced influenced Influenced influenced
a)
b)
c)
d)
e)
f)
g)
h)

Heavy work at home

Convinced for cooking
Time saving
Value for money
Social status
Improve standard of living
Relief from manual work
Possessed by others

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

a)
b)
c)
d)
e)
f)
g)

Low price
Promotional offer
Good looking design
Familiar brand
After sale warranty
Less power consumption
Good quality

Ei
D
El
1:1
El
CI
El

72. You have not purchased the wet grinder because of

a) High price
0
0
b) Low quality
c) Not safe for used at home 0
d) Other reason
0
73. Would you like to buy a wet grinder?
a) Yes 0
b) No El

00 01:11=1 0 0

71. How influenced are you to choose a particular brand of wet grinder?
Attributes
Minor
Major
Fair
More
influenced influenced Influenced Influenced

74. How much price would you prefer to pay for wet grinder?
a) Below 2000
LI
b) 2001-3000
LI
c) 3001-4000
LI
d) 4001 and above LI
75. Are you satisfied with quality and price of existing wet grinder?
a) Highly satisfied 0
b) Satisfied
c) Dissatisfied
0
76. How often your wet grinder gets repaired?
a) Frequently
0
b) Rare
LI
c) Very rare
LI
d) Not yet
LI