\rR-101

MANAGERIAL THEORIES, APPROACHES AND FUNCTIONS

(3 CREDITS)

Objective
The Obiective of the paper is to provide an understanding of the basic management concepts /

principles and their significance

to the

organization. The collrse also includes the

contemporary issues and perspectives in management.

Management and Organization - Relationship betrveen management theory and

managernent practice - Role of a manager - skills of a manager.

Unit-l

Perspectives on Management and Development - Scientific management - Taylor,

Taylor and Gilberth. Human Relations approach Har.vthome experiments - Theory X and
Theory X - Theory 2 - BS!-rgytoral approach - 9.qlfqgSlcy approach.

tlnit-2

contributions of Tom Peters Rosabest - I(ar1er - Peter lange - Prahlad and SumantraGhousha-! Comparative perspectives
on American, .Iapanese and European Approaches to management.

Unir3 [Qontemporary approaches to management theory

Nature and description of management process

planning, organizing, directing, coordinating and controlling.

Ulit-4 Management processes and flinction -

- Managerial

functions

Unit-5prganizational processes - concept of power, Authority and be legation -.9Ig9.rgerrce

gl_ new__olganizational, model. Leadership - approaches - theories - transactional transfonlational leadership - leader - manager.

Ulit-6, Contemporary Issues in management - social responsibility, ethics and

--Marlagelqent by
.e_nvironmental management. Perspectives on Indian Manageqent

l'q1lll.

Suggested Readings

1. Weirich& Koontz (1996) Essentials

2.

Paul Heresy

of Management, New Delhi: TMH

& Ken Blanchard (1995) Management

and Organizational behavior. New

Delhi: PHI
3.

Hawthome

V. Butler (1987) Organization and Management - Theory and Practice, New

Delhi: PHI
4.

5.

Miner B. John (1990) Organizational Behaviour - Perfonnance and Productivity. New

York: Random House
Stephen P Robins and M Coulter (2004) Management. New Delhi: PHI
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MB-L02
MANAGERIAL ECONOMICS
(3 CREDITS)

Objective
concepts in Managerial Economics'
The obiective of this paper is to provicle the basic

revenue - costs - discounting

Basic concepts of Managerial Economics - Profits,
objectives of the enterprise'
profit maximizatron lmarginai inalysis - regression analysis -

Unirl

Unit-2 Demand

Demand function

Lau' of

clemand, clemand elasticity's' demand

estirnatiolt attd lorecastitrg.

Production Function
estimating cost functions'

unit-3 Production and costs

the short and iong ntn

- Employment

decisions

cost curves in

in the
output decisions of firms, equilibrium of the industry
Perf'ect competition
effects of price control' Monopoly and simple
short and long run - ,rpprv-a.mand analysis discriminating monopoly' effects of
Oligopoiy - Pnce anO o,rtprrt decisions uncler monopoly,
priJe tontrol, kinked demand curve hypothesis'

Unir4

oriented pricing, - Limit pricing unit-5 price practices - Cost based pricing, Competition
Peak load pricing - Life Cycle pricing'
Suggested Readings

1'ChristopherRThomasancls.CharlesMurice(2005)ManagerialEconomicsHill'
Concepts and Applications' New Delhi: Tata McGraw

2.

Problems and Cases' New

P.L. Mehta (2002) Managerial Economics - Analysis'

Deihi: Sultan Chand

3.

AITBS
Watson and Getz (1995) Price Theory and its uses'

4.

universities Press
Rahul AShastri (2000) Microeconomic Theory. Hyderabad:
(Orient Longman)

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