Professional Documents
Culture Documents
Free Digital Strategy Planner and ROI Calculator
Free Digital Strategy Planner and ROI Calculator
Source
Totals for All Traffic Sources (a.k.a., All Channels):
All Organic Sources
All Social Media Sources
Traditional Advertising
All Paid Sources
Paid Source Breakdown
Google AdWords - Search
Google AdWords - Display
Google Product Feeds (i.e., Google Merchant Center)
Bing Ads
LinkedIn Ads
LinkedIn Sponsored Stories
Facebook Ads
Facebook Sponsored Posts
AdRoll Display
Amazon Mobile Display
Amazon Product Feeds
Other Display Efforts
Other Remarketing Efforts
Other PPC
Paid Totals (This should match the "All Paid Sources" totals above)
et Planner
Monthly
Spend
Leads
$0.00
Spend
Leads
$0.00
#DIV/0!
et Planner
Monthly
Budget
Expected Leads
$0.00
Budget
Expected Leads
$0.00
0
Do Not Change the Calculations in Gray
#DIV/0!
No. of Sales
Leads to Sales %
$0.00
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
No. of Sales
Leads to Sales %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Leads to Sales %
#DIV/0!
$0.00
#DIV/0!
$0.00
0
0
0
0
0
Leads to Sales %
0
0
0
0
0
0
Comments
$0.00
$0.00
$0.00
ROI from Channel
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
#VALUE!
Comments
$0.00
$0.00
$0.00
$0.00
$0.00
Predicted ROI from Channel
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Comments
$0.00
$0.00
$0.00
$0.00
$0.00
#VALUE!
No. of Leads
$0.00
No. of Sales
0
Leads to Sales %
0
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
Spend
No. of Leads
No. of Sales
Leads to Sales %
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
00
#DIV/0!
$0.00
#DIV/0!
Expected Leads
$0.00
Budget
Expected Sales
0
Leads to Sales %
0
#DIV/0!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
Expected Leads
Expected Sales
Leads to Sales %
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00
#DIV/0!
Do not change the formulas in blue unless you have also modified the source tabs
Comments
$0.00
$0.00
ROI from Channel
$0.00
$0.00
Again, it doesn't matter if you don't use all of these sources. Feel
Comments
free to delete unused rows and tabs from your local copy of this
spreadsheet template.
If you change the name of a tab, the formulas will automatically
update with the new tab name.
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Comments
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Predicted ROI from Channel
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Comments
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Pre-Campaign Analysis
Monthly Per Source
Variables You Can Edit
How Much Do You Want to SPEND for this Source? (MONTHLY BUDGET)
How Much Did You Historically Spend Per Visit? (COST PER VISIT or CPC)
What Is Your Visit to Conversion Rate? (CONVERSION RATE)
What OTHER MARKETING COSTS Do You Have for this Source?
How Much REVENUE Is Generated from an AVERAGE SALE?
What is the LEADS TO SALES RATE?
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Automatically Calculated
$10,000.00
1000
50
$2,000.00
$1,000.00
50.00%
Automatically Calculated
$144,000.00
Automatically Calculated
$1,000.00
$1
Expected VISITS:
10.00%
$1,000.00
$1,000.00
50.00%
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
$200.00
$25,000.00
25
$, # or %
$156,000.00
$50,000.00
50
$, # or %
$576,000.00
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
ources
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
ources
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Organic Sources:
Expected NUMBER OF SALES from Organic Sources:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
dia Sources
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
dia Sources
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Social Media Sources:
Expected NUMBER OF SALES from Social Media Sources:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
al Advertising
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Advertising
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Traditional Advertising:
Expected NUMBER OF SALES from Traditional Advertising:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
ces
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
ces
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Paid Sources:
Expected NUMBER OF SALES from Paid Sources:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
dWords - Search
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Words - Search
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Google AdWords - Search:
Expected NUMBER OF SALES from Google AdWords - Search:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
dWords - Display
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Words - Display
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Google AdWords - Display:
Expected NUMBER OF SALES from Google AdWords - Display:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
oduct Feeds
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
oduct Feeds
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Google Product Feeds:
Expected NUMBER OF SALES from Google Product Feeds:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Bing Ads:
Expected NUMBER OF SALES from Bing Ads:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Ads
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Ads
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from LinkedIn Ads:
Expected NUMBER OF SALES from LinkedIn Ads:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Sponsored Posts
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Sponsored Posts
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from LinkedIn Sponsored Posts:
Expected NUMBER OF SALES from LinkedIn Sponsored Posts:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Ads
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Ads
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Facebook Ads:
Expected NUMBER OF SALES from Facebook Ads:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Sponsored Posts
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Sponsored Posts
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Facebook Sponsored Posts:
Expected NUMBER OF SALES from Facebook Sponsored Posts:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
splay
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
play
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from AdRoll Display:
Expected NUMBER OF SALES from AdRoll Display:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Mobile Display
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
obile Display
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Amazon Mobile Display:
Expected NUMBER OF SALES from Amazon Mobile Display:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Product Feeds
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
roduct Feeds
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Amazon Product Feeds:
Expected NUMBER OF SALES from Amazon Product Feeds:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
play Networks
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
play Networks
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Other Display Networks:
Expected NUMBER OF SALES from Other Display Networks:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
marketing Efforts
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
marketing Efforts
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Other Remarketing Efforts:
Expected NUMBER OF SALES from Other Remarketing Efforts:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Yearly
Automatically Calculated
Total Yearly Spend:
Yearly
Variables You Can Edit
Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
C
Monthly
$, # or %
Automatically Calculated
Total Revenue Minus Advertising Cost (ROI):
Cost Per Visit / Click (CPC):
Cost Per Lead Acquisition (CPA):
Yearly
$, # or %
$0.00
Automatically Calculated
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Monthly
$, # or %
Automatically Calculated
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
Expected VISITS:
Expected LEAD CONVERSIONS:
Expected Cost Per Lead Acquisition (CPA):
Expected INCOME from Other PPC:
Expected NUMBER OF SALES from Other PPC:
Yearly
$, # or %
$0.00
Automatically Calculated
Expected Yearly Revenue at This Rate:
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Us if You Need Help Determining a
Monthly Budget Target.