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Tourism Business
Discuss the size and what sectors make up the tourism, hospitality and events
sector (you can choose to focus on one sector). Provide research to support this.
Tourism is a sector made up of many industry participants. There are wide range of
industry participants which can influence on tourism product and the visitor experience
including but not limited to accommodation, food service, tourism operators, tourist
attractions, transport, tourist agent, business and major events, recreation, and educational
and cultural services. These are also services which are included in hospitality industry.
Tourism is defined by the United Nations World Tourism Organization: Tourism
comprises the activities of persons travelling to and staying in places outside their usual
environment for not more than one consecutive year for leisure, business and other
purposes not related to the exercise of an activity remunerated from within the place
visited. On the contrary to the usual industries which are usually classified by their
product or services, tourism is defined by the consumer of the product or service.
Besides, many businesses in tourism, hospitality and events sectors operate in two or
more sectors. For example, hotels the identity of hospitality industry, need tourism to
maintain their operation. Events are usually linked with the hotel and tourism.
From the above definition about Tourism, we would explore some elements establishing
tourism sectors:
There are some other factors can define the size and scale of tourism industry such
as: the contribution in national GDP, the purpose of the travel and so on.
The current growth and trends which are emerging in tourism industry
Overall, the economies of Australia is forecasted to grow in the future. Australia
would be expected to participate more deeply and widely into the international market,
which can lead to the increase of international visitors coming to Australia. With the
increasing strongly of Chinese economy, it is expected that the number of Chinese
visitors coming to Australia continue to account a large number of total travelers to 2020.
The ratio of annual growth of international visitors is forecasted to be nearly 2% per year.
There is also the change in the purpose of traveling in the future. Leisure travel has
tendency to become the main force of increase in number of visiting, up to 4.9 percent
per annum over the 5 years 2015-2020. The share of visitor nights spent in Hotels,
Motels, Serviced Apartments are expected to decrease from 11.1 per cent in 201415 to
10.5 per cent in 201920. (Tourism Research Australia, 2015).
Discuss the types of employment opportunities in the industry you are
focusing on
The special characteristic of tourism industry is that it is very seasonal. In 2015,
51% of tourism businesses identified as being seasonal (Tourism Research Australia,
2015). This would lead to the fluctuation in to the demand of employment in the industry.
This is reflected in a relatively low proportion of full time workers in the sector, at around
35%, well below the average across other sectors. The average business employed 19
workers, a slight increase since the last survey
Work in the service industries dominates the economy, and working in these
industries demands a range of different skills to those required in other industries, such as
traditional trades75. The reality is that the majority of jobs that will be available in the
service industries in the future will be at entry level that is, Certificates II and III. These
skill levels suit the majority of employer needs, with most employees commencing with
basic skills in customer service and then, for some, gaining skills and experience in
specialized fields.
References
1. Australian Trade Commission, 2015, Australian tourism labour force report,
Deloitte Access Economics
2. Tourism Research Australia, 2015, State of the industry,
3. Tourism Research Australia, 2015, Toursim Business in Australia