Executive Summary: Venue Bars Pubs Taverns Dance Floor DJ Live DJ PA Music Genres

Arellano University- Pasig
School of Business and Accountancy
Chapter 1
Executive Summary
Introduction
A nightclub (also
known
as
a discothque, disco, dance
club or club)1 is an entertainment venue that usually operates late into the
night. A nightclub is generally distinguished from bars, pubs or taverns by
the inclusion of a dance floor and a DJ booth, where a DJ plays recorded
music. The music in nightclubs is either live bands or, more commonly, a
mix of songs played by a DJ through a powerful PA system. Most clubs or
club nights cater to certain music genres.
Life in a bustling metropolis like Metro Manila does not stop with
the end of office hours. It has also become a city that doesn't sleep, as
people of all walks of life flock to different establishments that offer refuge,
refreshment and entertainment to while the night away. There are a lot of
options for the casual adventurer when opting for a fun night out alone or
with friends, family and acquaintances.
LokAlak Co., Ltd. is a bar that caters not only relaxation and
entertainment but also locally made liquors. As a company whose
business is to promote locally made products, the proponents wants to
encourage local farmers, entrepreneurs, and craftsmen as the ASEAN
Integration takes off this 2015. There will be a greater inflow and outflow of
products and goods between the ASEAN countries. This means that more
countries in the region will get a look, taste, and feel of what the
Philippines has to offer. Filipinos will get to see more products from other
countries. By boosting the local industries, the researchers are not only
helping promote and sell these products and places to other ASEAN
countries, they are also making the local industries more sustainable for
years to come. As consumers demand more locally sourced food for
1 https://en.wikipedia.org/wiki/Nightclub
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environmental and health concerns, the researchers expect this trend to

bleed over into bar marketing.
Logo & Description
Figure 1.1
Design is not just what it looks like and feels like. Design is how it works,
a famous line from Steve Jobs, the late co- founder of Apple Inc., one of
the successful brand in electronic industry. Human beings have used
symbols throughout time to convey a succinct message. In present times,
logos tend to be graphical in nature, designed for easy recognition of an
organization. It is a tool to build an identity for the organization, as part of
its trademark or brand, and to generate favorable thoughts and feelings
about the organization.
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The logo above shows simplicity yet the purpose of the logo is still
there and that is to allure customers to patronize the business itself.
Generally, the background of the logo is black that symbolizes
sophistication and power which the company will carry along the business
venture. The red color, which is around the business name, symbolizes
high energy and strength that the business aims to give, relaxation and
positivity. Since color red is a visible color, the customers attention would
easily be drawn to the companys logo. The color white represents
simplicity, fairness, and order that the proponents want to exercise in
running the business. The color green which is visible to the pictures of
the coconut and the letter A illustrates that most of the locally- made
liquors are extracted from the nature.
The proponents believe that different people have different
perception about the colors but with the use of choosing the right color
and combination, they can assure that this will help them captivate the
customers eye.
Product & Description

When starting a business, choosing the right business name is
really important in order to get the consumers attention. It should describe
what the business does or what it is about. It is what customers will
remember, good or bad about the business that will either draw them to it
or send them to a competitors business. Part of the value of the business
is the name. The brand alone might be worth more than the assets of the
business itself.
The researchers named the business lokAlak Co., Ltd. It is derived
from the Filipino words lokal which means native or domestic and alak
meaning liquor. The business is inclined in bar and lounges industry but
unlike any other bars that serve imported liquors, lokAlak Co., Ltd. caters
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fruit liquors and wines. 2Lambanog, tuba, basi, laksoy, tapeythese are
some of the popular indigenous liquors that are part of the Filipino drinking
culture. Tuba or coconut toddy is claimed to be the oldest recorded
alcoholic drink in the Philippines. When the famous explorer Ferdinand
Magellan and his men arrived in the country in March 17, 1521, it was
believed that the natives offered them tuba as a welcome drink. Locally
known as jungle wine, tuba is a sweet, fresh or mildly fermented sap
taken from tapping the young expanded flowers of coconut. It is made
through a process of extracting the sap of an unopened coconut bud. The
tip of the bud is lopped and the pale juices are filtered into bamboo
containers.
From this juice comes a syrup concentrate for tuba.
Lambanog or coconut wine or vodka is the most popular alcoholic drink in

the Southern Tagalog. It is mostly produced in the Quezon Province, and
selected provinces of Laguna and Batangas. It has certainly been passed
down throughout generations of coconut plantation farmers. This local
wine is essentially processed tuba and well known for its strength that
ordinarily carries 80 to 90 proof alternatives. The procedure includes
collecting the sap from the coconut flower, comparable to rubber tree
tapping. The sap is then prepared and fermented to turn into tuba, then
distilled to make lambanog. Basi is a sugar cane wine made in Ilocos
Norte, chiefly in Naguilian where a Basi Festival is annually held. The
product has been produced and consumed long before the invasion of the
Spaniards. However, declaration of Wine Monopoly by the Spanish
government during the Spanish era literally disturbed and deprived the
native producers. Basi is made by fermenting boiled, freshly extracted,
sugar cane juice. The juice is then boiled in barrels and stored in earthen
clay jars called burnay. Flavorings made of ground glutinous rice
and duhat (java plum) bark or other fruits barks are added after the juice
has cooled. A dried powdered starter is used to start the fermentation. The
mixture is left for up to three months to ferment and up to one year to age.
2 http://en.wikipilipinas.org/index.php/Philippine_Local_Liquors
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The final product is a light brown color and has a sweet and a sour flavor.
Laksoy or palm liquor is distilled from the sap of a nipa palm. It is widely
made and available in Caraga, Mindanao, where nipa palms abundantly
grow along riverbanks. The palms are selected based on the maturity of
their bough and fruit. The process involved in making laksoy is tedious
and time-consuming. The process starts with applying mud to the bough
and fruit of the nipa palm once palm once every three days for a
succession of six weeks. The mud will be scraped off later before cutting
the bough. After cutting the bough, a salhod (bamboo container) is
attached to whet the sap. The sap is thoroughly drained by slicing two to
three millimeters off the cut-bough in the next five days. Fermentation will
require the sap to be stored in a banga, an earthen-made jar, for two days.
Longer fermentation will turn the sap into vinegar. Tapuy or rice wine is a
ceremonial wine served during special occasions which originated from
the mountainous Cordillera region of the country. Its name is derived from
tapai (ta-pie) or tape (ta-peh) which refers to the traditional fermented
food found in most Southeast Asian countries. The rice wine is somehow
sweet but leaves a bold taste due to its 14% alcohol content. It is a
naturally fermented alcoholic drink made from pure glutinous rice or a
combination (glutinous and non-glutinous) with onuad roots, ginger extract
and powdered bubod. It is not diluted with water and has no sugar added.
Traditional tapuy rice wine becomes sour after 2 to 5 days depending on
the preparation method.
The proponents are in the night club and bar business to make
profits, and at the same time to give customers value of their money and
time; they want to give people the opportunity to choose from the wide
range of locally made liquors that were manufactured in the Philippines.
Business Assessment
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lokAlak Co., Ltd. is a bar and lounges industry that was registered on Securities
and Exchange Commission on July 2016. It caters locally- made liquors.
Vision:
LokAlak Co., Ltd. aims to be the leading business in the field of bar
and lounges industry that promotes locally- made liquors and to be one of
the best in exemplifying proper planning in achieving sustainable and
quality growth.
Mission:
To give customers the high quality service that they deserve by
providing them the best of the Philippines locally- made liquor that would
create awareness not only by the Filipinos, but guaranteed to be proudly
presented to different races of people.
Projects long term objectives:
To acquire a stable commitment with the customer in order to maintain
their loyalty.
To acquire investors by assuring them that the business would be a
success because of the methods and strategy used in running the
business.
Pursue the continuous prosperity of the business by developing new
ideas that will lead to success.
Establish another branch of the business anywhere in the Philippines.
To regulate the business and finding new ways to improve it based on
the customers feedback.
Projects short term objectives:
To ensure profit maximizations by having a positive marginal profit.
To acquire more customer and increased their awareness of our
domestic liquors by reinforcing the marketing strategy.
To develop more product variety in order to gain more market share and
to be competitive in the global market.
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To provide employment opportunities to all kinds of people with high

school, vocational and college degree.
SWOT ANALYSIS
STRENGHTS
Location- lokAlak Co., Ltd is located at Metrowalk, Ortigas where there is

the greatest number of patrons. It has huge and free parking space. It
opens at night, and is open till wee hours of the night. The atmosphere in
this place is lively and fun.

Appearance- lokAlak Co., Ltd. will be attractive and classy; setting it apart
from other venues.

Size- It will be spacious, not crammed and uncomfortable.
Safety/ Security- will be strongly enforced to ensure the safety of the
patrons.
Drinks/ Service- there will be a large variety of alcohol and refreshments
for the customers to choose from. Will also be providing excellent
customer service.
Affordable Drinks- Drink prices will be affordable at a lower cost compared
to other existing night clubs, which will entice many potential customers to
the business. The prices are affordable but not cheap because they may
get the reputation of being that sort of nightclub, plus the affordable price
will generate higher profit and help control unsociable behaviour.

Advertisement- The proponents will utilize all advertisement opportunities
such as, club promoters, community gatherings, flyers, radio, banners,
posters, newspaper, social media and word of mouth.

Strong Business name and Image- lokAlak Co., Ltd as a name is perfect.
The name is the biggest strength to the nightclub. The main objective is
that people feel like its their own nightclub, designed for them, aimed at
them Its not just any nightclub, its their nightclub that lets them feel
whats it like to be a Filipino by catering locally made liquors. Its personal,
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its about the people in it, the atmosphere and the feeling you get when
youre in there.
WEAKNESSES
Finances- since the proponents are new in business industry, they will
have rough financial for the first few months and even years. This is due to
all of the payments and upfront costs associated with establishing a night
club.
Marketing- Since lokAlak Co., Ltd is an unfamiliar nightclub to the chosen
location, marketing of the club may be hard at first since it will be unknown
and unrecognized by the target market. The proponents will need to
promote the nightclub creatively to get the business and exposure they
want. If they will do not consider or use strong marketing strategies, they
may not get the attention of the target market.

Consumer demands- Due to many different consumers having different
wants, needs and expectations, along with changes in tastes and
preferences the proponents will need to figure out the wants of the target
market so they can meet their demands and expectations to make the
nightclub a success.
Security/ Safety Issues- Being a nightclub and having alcohol often brings
a certain amount of antisocial behaviour, however security is paramount.
The proponents have the latest security setups and highly trained staff
with 3 month, 6 month and yearly bans.

Insurance- Insurance would most likely become quite expensive. Property
damage is a common occurrence in night clubs and the constant claiming
on this alone would escalate the premiums to a maximum.
OPPORTUNITIES
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Cost- Developed local wineries provide high quality and inexpensive

liquor. As a result the proponents will be able to buy some of those
products at a lower price.

Employment Opportunities- With a new nightclub, this creates job
vacancies, lowers the unemployment rate and helps stimulate the
economy, which then counteracts the threat of a slow economy.
THREATS
Complaints- people complaining about things wrong in the club will deter
others from coming to the establishment over another club.

Competitors (Food venues and nightclubs)- competition is always a threat
because they may come up with clever ways on how to bring in more
customers. Plus they have an already existing customer base.

Liabilities- if there were to be an accident to occur on the property, the
proponents could possibly be sued and shut down.
Increasing Supplier Prices- The clubs suppliers could decide to raise the
prices of alcohol, food products, equipment etc. Therefore resulting in
higher costs and reduced profitability

Decline in the size of the segment: There could be a decrease in the
targeted segment maybe due to economic issues or population
growth/reduction; hence the club would then have to focus on the growing
segment to spread the companys portfolio.

The Economy- If the economy is in a down turn, then potential customers
tend to save more and spend less, this would mean less people entering
the nightclub.
Increased Competition- In the future, we may have to come up with new
innovate features for the nightclub as a growing population and there is a
market for more nightclubs to start business here. lokAlak Co., Ltd. would
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then have to compete with additional businesses and this may lower
revenue.
Chapter 2
Research Methodology
This chapter contains the design and procedure undertaken during the
study. It represents the research methods applied, respondents of the study,
instrument used, validation of the instrument, and statistical treatment of data.
This chapter provides the design and procedures undertaken during the course
of the study.
Research Design
Page | 10

The study used the descriptive method of research. 3The descriptive

research design is a scientific method used to describe characteristics of a
population or phenomenon being studied. It does not answer questions about
how/ when/ why the characteristics occurred. Descriptive research is used to
obtain information concerning the current status of the phenomenon which
describes what exists with respect to variables and condition. It also determined
the extent to which different sets of variables are related to each other in the
population interest (Adanza, 2009). The method was chosen because the
researchers sought to describe the opinion of the respondents in relation of
putting up the lokAlak Co., Ltd.
Respondents of the Study

The researchers conducted and distributed their data gathering instrument
around Metrowalk, Pasig City, where the business will be established. The
respondents of this research are the people who are around the area. The
estimated population who usually go to Metrowalk is 5,000 people. The
researchers used Slovin's formula in order to get the sample size of the
population. The proponents used the Slovins formula to get the sample size
used in the survey conducted.
Formula:
Where:
n= number of sample size
N= number of population
3 https://en.wikipedia.org/wiki/Descriptive_research
Page | 11

e= margin of error
The total population of people who visits Metrowalk is estimated to be

5,000 people. The margin of error used is 5%.
The total number of respondents (sample size) used in the survey

conducted by the proponents is 370. The proponents used survey questionnaires
to gather data.
Research Instrument
In this study, the instruments used are demographic profile and Likert
scale- type of questionnaire.
4
The Likert scale is named after its inventor, psychologist, Rensis Likert.
When responding to a Likert questionnaire item, respondents specify their level

of agreement or disagreement on a symmetric agrees-disagree scale for a series
of statements. Thus, the range captures the intensity of their feelings for a given
item. Respondents are asked to complete a 15- question questionnaire.
Validation of Instrument
In order to make the study meaningful, reliable, objective and convincing, the
researchers used a questionnaire for gathering data needed in this study.
The questionnaire has two parts. Part 1 was designed to gather data
regarding the demographic profile of the respondents which includes the age,
4 https://en.wikipedia.org/wiki/Likert_scale
Page | 12

gender, location of work, and their monthly salary. Part 2 was devised to collect
data that will determine if putting up the lokAlak Co., Ltd. business will be
profitable in the area. The researchers included 15 questions.
A four- point Likert scale was used to ask the respondents to describe how
they feel in each questions related in putting up lokAlak Co., Ltd. in the area.
4- Strongly Agree
3- Agree
2- Disagree
1- Strongly Disagree
The means of the respondents in the research instrument were also given
equivalents which served as basis for the interpretation of the findings. Table 2
shows the means of the responses.
Scale
Range of Means
Interpretations
4
3
2
1
4.01-5.00
3.01-4.00
2.01-3.00
1.00 - 2.00
Strongly Agree
Agree
Disagree
Strongly Disagree
Table 2.1
Questionnaire's Likert Scale, Range of Means and Interpretations
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Chapter 3
Presentation, Analysis and Presentation of Data
This chapter provided the gathered data and the researchers analysis
and interpretation of the results of the distributed surveys. The data were
presented in a clear and concise form, most which used pie charts and tables.
Gender
Gender
Male
Female
Total
Respondents
189
181
370
Table 3.1
Percentage
51%
49%
100%
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Gender
Male
Female
Figure 3.1
Table 3.2 and figure 3.1 shows that most of the expected customers are
male with the total number of 189 respondents with the percentage of 51% while
female has the number of 181 respondents with the percentage of 49%.
Age
Age
24 y/o and below
25- 34 y/o
35- 44 y/o
45- 54 y/o
55- 64 y/o
65 y/o and above
Total
Respondents
115
148
72
32
3
0
370
Table 3.2
Percentage
31.1%
40%
19.46%
8.45%
0.81%
0
99.82%
Page | 15

Age
24 y/o and below
25- 34 y/o
35- 44 y/o
45- 54 y/o
55- 64 y/o
65 y/o and above
Figure 3.2
Table 3.3 and figure 3.2 shows that most of the expected customers are in
the age of 25-34 yrs. old with the total number of 148 respondents with the
percentage of 40%, 24 & below got the total number of 115 respondents with the
percentage of 31.1%, 35-44 yrs. old got the total number of 72 respondents with
the percentage of 19.46%, 45-54 yrs. old got the total number of 32 respondents
with the percentage of 8.45% while 55 & above got the lowest number of 3
respondents with the percentage of 0.81%.
Location of Work
Location of Work
Respondents
Percentage
Pasig
246
66.49%
Mandaluyong
24
6.49%
Makati
20
5.40%
Taguig
19
5.14%
Paranaque
0.54%
Manila
1.35%
Quezon City
10
2.70%
Pateros
2.16%
Rizal
1.08%
Cavite
0.27%
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N/A
31
8.38%
Total
370
100%
Table 3.3
Location of work
Pasig
Mandaluyong
Makati
Taguig
Pateros
Rizal
Cavite
N/A
Paranaque
Manila
Quezon City
Figure 3.3
Table 3.4 and figure 3.3 shows that most of the respondents are resided in Pasig
City with the number of 246 with the percentage of 66.49%, respondents who did not
indicate the place of their work has the total number of 31 with the percentage of 8.38%,
Mandaluyong has the total number of 24 with the percentage of 6.49%, Makati has the
number of 20 with the percentage of 5.40%, Taguig has the total number of 19 with the
percentage of 5.14%, Quezon City has the total number of 10 with the percentage of
2.70%, Pateros has the total number of 8 with the percentage of 2.16%, Manila has the
total number 5 with the percentage of 1.35%, Rizal has the total number of 4 with the
percentage of 1.08%, Paranaque has the total number of 2 with the percentage of
0.54%, and Cavite has 1 respondent with the percentage 0.27%.
Monthly Salary
Monthly Salary
P 5,000 and below
P 5,001- 10,001
P 10,002- 15,001
P 15,002- 20,001
Respondents
56
78
116
76
Percentage
15.14%
21.1%
31.35%
20.54%
Page | 17

P 20,002 and above

Total
44
370
Table 3.4
11.9%
100%
Monthly Salary
P 5,000 and below
P 5,001- 10,001
P 10,002- 15,001
P 15,002- 20,001
P 20,002 and above
Figure 3.4
Table 3.5 and figure 3.4 shows that most of the respondents have monthly
salary ranging from 10,002-15,001 with the total number of 116 with the
percentage of 31.35%, 5,001-10,001 have the total number of 78 with the
percentage of 21.1%, 15,002-20,001 have the total number of 76 with the
percentage of 20.54%, 5,000 & below have the total number of 56 with the
percentage of 15.14%, 20,002 & above have the total number of 44 with the
percentage of 11.9%.
1. I like going to a bar after a stressful working day.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
141
168
57
4
370
Table 3.5
Percentage
38.11 %
45.41%
15.41%
1.08%
100%
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Question #1
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.5
The table 3.6 and figure 3.5 shows that most of the respondents answered
agree in the question number one with the number of 168 with the percentage of
45.41%, respondents who answered strongly agree has the total number of 141
with the percentage of 38.11%, respondents who answered disagree has the
total number of 57 with the percentage of 15.41% and respondents who
answered strongly disagree has the lowest number of respondents with 4 and
with the percentage of 1.08%.
2. The location of the bar matters to me.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
105
230
34
1
370
Table 3.6
Percentage
28.38%
62.16%
9.19%
0.27%
100%
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Question #2
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.6
Table 3.7 and figure 3.6 shows that most of the respondents agree to
question number two with the total number of 230 with the percentage of 62.16%,
respondents who answered strongly agree has the number of 105 with the
percentage of 28.38%, respondents who answered disagree has the number of
34 with the percentage of 9.19%, respondents who answered strongly disagree
has the lowest number of 1 with the percentage of 0.27%.
3. I take advantage of special offers. (e.g. Buy- one take- one, coupons,
discounts).
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
103
207
55
5
370
Table 3.7
Percentage
27.83%
56%
14.86%
1.35%
100%
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Question #3
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.7
question number three with the total number of 207 with the percentage of 56%,
4. The ambiance of a bar attracts me more.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
109
206
50
5
370
Table 3.8
Percentage
29.46%
55.68%
13.51%
1.35%
100%
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Question #4
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.8
question number four with the total number of 206 with the percentage of
56.68%, respondents who answered strongly agree has the number of 109 with
the percentage of 29.46%, respondents who answered disagree has the number
of 50 with the percentage of 13.51%, respondents who answered strongly
disagree has the lowest number of 5 with the percentage of 1.35%.
5. I think weekends are the best time to go to bars.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
139
201
29
1
370
Table 3.9
Percentage
37.57%
54.32%
7.84%
0.27%
100%
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Question #5
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.9
question number five with the total number of 201 with the percentage of 54.32%,
6. I like to compare prices and get value for my money.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
127
212
27
4
370
Table 3.10
Percentage
34.32%
57.3%
7.3%
1.1%
100%
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Question #6
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.10
question number six with the total number of 212 with the percentage of 57.3%,
7. I like to try new product offerings.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
146
203
21
0
370
Table 3.11
Percentage
39.46%
54.86%
5.67%
0%
100%
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Question #7
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.11
question number seven with the total number of 203 with the percentage of
of 21 with the percentage of 5.67%, and strongly disagree has 0%.
8. I think locally made liquors is a must try.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
152
204
14
0
370
Table 3.12
Percentage
41.1%
55.14%
3.78%
0%
100%
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Question #8
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.12
question number eight with the total number of 204 with the percentage of
of 14 with the percentage of 3.78%, and strongly disagree has 0%.
9. I think local liquors are better than imported ones.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
135
187
34
4
370
Table 3.13
Percentage
36.49%
53.24%
9.19%
1.08%
100%
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Question #9
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.13
question number nine with the total number of 197 with the percentage of
disagree has the lowest number of 4 with the percentage of 1.08%.
10. I think patronizing locally made products help the economy increase its
level.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
168
190
12
0
370
Table 3.14
Percentage
45.40%
51.35%
3.24%
0%
100%
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Question #10
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.14
question number ten with the total number of 190 with the percentage of 51.35%,
respondents who answered strongly agree has the number of 168with the
12 with the percentage of 3.24%, and strongly disagree has 0%.
11. I think patronizing locally made liquors help the local distillery makers.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
147
198
22
3
370
Table 3.15
Percentage
39.73%
53.51%
5.95%
0.81%
100%
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Question #11
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.15
question number eleven with the total number of 198 with the percentage of
disagree has the total number of 3 with the percentage of 0.81%
12. I think lokAlak Co., Ltd. is a catchy enterprise name.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
146
207
17
0
370
Table 3.16
Percentage
39.46%
56%
4.6%
0%
100%
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Question #12
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.16
question number twelve with the total number of 207with the percentage of 56%,
17 with the percentage of 4.6%, and strongly disagree has 0%.
13. I would like to go to lokAlak Co., Ltd. once the business started its
operation.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
152
206
11
1
370
Table 3.17
Percentage
41.1%
55.67%
3%
0.27%
100%
Page | 30

Question #13
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.17
question number thirteen with the total number of 206 with the percentage of
of 11 with the percentage of 3%, respondents who answered strongly disagree
has the total number of 1 with the percentage of 0.27%.
14. I would likely recommend lokAlak Co., Ltd. to others.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
159
200
11
0
370
Table 3.18
Percentage
43%
54.05%
3%
0%
100%
Page | 31

Question #14
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.18
question number fourteen with the total number of 200 with the percentage of
the percentage of 43%, respondents who answered disagree has the number of
11 with the percentage of 3%, and strongly disagree has 0%.
15. Overall, I think lokAlak Co., Ltd. would be a success.
Strongly Agree
Agree
Disagree
Strongly Disagree
Total
Respondents
170
194
4
2
370
Table 3.19
Percentage
46%
52.43%
1.08%
0.54%
100%
Page | 32

Question #15
Strongly Agree
Agree
Disagree
Strongly Disagree
Figure 3.19
question number thirteen with the total number of 194 with the percentage of
52.43%, respondents who answered strongly agree has the number of 170
with the percentage of 46%, respondents who answered disagree has the
number of 4 with the percentage of 1.08%, respondents who answered
strongly disagree has the total number of 2 with the percentage of 0.54%.
Page | 33

Executive Summary: Venue Bars Pubs Taverns Dance Floor DJ Live DJ PA Music Genres

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Arellano University- Pasig

School of Business and Accountancy

a discothque, disco, dance

Arellano University- Pasig

environmental and health concerns, the researchers expect this trend to

Logo & Description

Arellano University- Pasig

Product & Description

Arellano University- Pasig

From this juice comes a syrup concentrate for tuba.

Lambanog or coconut wine or vodka is the most popular alcoholic drink in

Arellano University- Pasig

Arellano University- Pasig

Arellano University- Pasig

To provide employment opportunities to all kinds of people with high

Location- lokAlak Co., Ltd is located at Metrowalk, Ortigas where there is

this place is lively and fun.

from other venues.

will generate higher profit and help control unsociable behaviour.

posters, newspaper, social media and word of mouth.

Arellano University- Pasig

may not get the attention of the target market.

with 3 month, 6 month and yearly bans.

Arellano University- Pasig

Cost- Developed local wineries provide high quality and inexpensive

products at a lower price.

others from coming to the establishment over another club.

customers. Plus they have an already existing customer base.

higher costs and reduced profitability

segment to spread the companys portfolio.

Arellano University- Pasig

Arellano University- Pasig

The study used the descriptive method of research. 3The descriptive

Respondents of the Study

Arellano University- Pasig

The total population of people who visits Metrowalk is estimated to be

The total number of respondents (sample size) used in the survey

When responding to a Likert questionnaire item, respondents specify their level

Arellano University- Pasig

Arellano University- Pasig

Arellano University- Pasig

Arellano University- Pasig

Arellano University- Pasig

Arellano University- Pasig

P 20,002 and above

Arellano University- Pasig

2. The location of the bar matters to me.

Arellano University- Pasig

Arellano University- Pasig

4. The ambiance of a bar attracts me more.

Arellano University- Pasig

5. I think weekends are the best time to go to bars.

Arellano University- Pasig

6. I like to compare prices and get value for my money.

Arellano University- Pasig

7. I like to try new product offerings.

Arellano University- Pasig

8. I think locally made liquors is a must try.

Arellano University- Pasig

9. I think local liquors are better than imported ones.

Arellano University- Pasig

Arellano University- Pasig