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The Internship Report On Marketing Department of Shafi Spinning Mills LTD
The Internship Report On Marketing Department of Shafi Spinning Mills LTD
MARKETING DEPARTMENT OF
SHAFI SPINNING MILLS LTD.
Submitted To:
Submitted By:
MUHAMMAD SHAHZAD
Roll No.Q575970
RegNo.01-PSP-0197
Internship report
On Marketing Department of
SHAFI SPINNING
MILLS LTD
Presented to
The Chairman
Master of Business Administration
Allama Iqbal Open University
Islamabad
By
MUHAMMAD SHAHZAD
ROLL NO Q-575970
TABLE OF CONTENTS
Sr.No.
Subject
Page
1-
Title page...
2-
List of Contents..
3-
4-
Acknowledgement
5-
Introduction
6-
Chapter 1
11
1.1
Brief History .
12
1.2
19
1.3
Business Volume.
21
1.4
Profile of Employees
22
1.5
Chapter 2
Product Lines
24
Organizational structure
29
2.1
Main Offices..
30
2.2
Marketing Operations.
30
Chapter 3
33
3.1
3.2
Chapter4
34
Marketing Operations.
35
37
4.1
Marketing strategies.
37
4.2
39
4.3
Pricing strategy
40
4.4
Distribution Strategy..
41
4.5
Promotional strategy.
41
Chapter5
Critical Analysis.
5.1
Critical Analysis
5.2
5.3
45
5.4
46
Chapter6
43
48
6.1
Chapter7
7.1
Conclusions
50
7.2
Recommendations..
50
7.3
Suggestions.
52
54
Chapter8
8.1
14
Fig No.2 .. 14
Fig No 3.. 16
Fig No.4.
16
Fig No.5. 16
Fig No. 6. 16
Fig No 7 17
Fig No. 8 17
Fig No. 9 ..
17
Fig No.10
17
Fig No. 11
17
25
25
25
28
Fig No. 17
28
28
Fig No. 19
28
29
Fig No. 21
33
Fig No. 22
34
MY PARENTS
&
TEACHERS
ACKNOWLEDGEMENT
First of all, I am grateful to my Almighty Allah who is the only master of my soul and
spirit. He awarded me with the right amount of health, strength, vigor and vitality to
complete this crucial task successfully. Then comes the turn of my Holy Prophet
(P.B.U.H), who is not only the role model for my personality but for every soul living on
this land mark. His great words of wisdom are greatly responsible for getting me through
this successfully without getting into any kind of my mess.
In this professional arena, every new comer got to have some assistance of some
experienced professionals for having a better know how of some organizations
processing. Similarly, I got the help of some kind professionals in Shafi spinning Mills
Ltd for having some proper learning during the internship phase. First of all, the General
Manager of marketing a department named Mr.Kashif Mehmood was a very kind and
generous person, he kind behavior never allowed me to be hesitant in his department.
Then, Mr.Qasim Assistant Manger in Marketing department assisted me a lot in
understanding the flow of documentation in his department. Mr.Tahir (Export Officer)
made me familiar with the depth of all documents. I am really thankful to these three
above mentioned personals for guiding me through the right gate way of success. I am
also very much thankful to the all staff members of marketing department, who were
found to be very keen to transfer their knowledge to the new comers like me.
My parents and teachers always played a very pivotal role in cherishing and nurturing my
career, so, I have great regard of those personalities who have some contribution to my
personality one way or another. I am grateful to all these personalities from the bottom of
heart, who made me the useful citizen of society.
Muhammad Shahzad
Roll No. Q575970
Allama Iqbal Open University Islamabad
INTRODUCTION
Spinning is the strongest link of the value chain in Pakistans textile industry. It is the
oldest industry and has matured over years with considerable investment, human
resources and marketing connects globally to survive under most competitive conditions.
It has shown vigor and growth under a less sheltered environment compared to India and
China.
Most of the investment in past years has gone into the spinning sector. The industry has
the technology and the capacity to support high growth levels in the downstream and
upstream production of cotton and cotton products and meet the global trade competition.
. However, as the emphasis of Pakistans textile industry is upon spinning activity, major
portion of yarn produced (of good quality) is exported rather than utilizing large part of it
for producing high value-added products like fabrics, or garments. This is a serious
structural weakness of Pakistans textile industry. This yarn imported by countries like
Japan (major export market for yarn), Hong Kong, and South Korea who have wellflourished textile industry convert it into high value added products and fetch much
higher prices in the international market. These countries do not grow cotton, but they
have well-established textile industry because they have invested in modern
manufacturing technology as well as in qualified and well-trained work force. Their
efficient methods of production have enabled them to overcome the handicap of imported
yarn. Whereas in Pakistan, textile industry continues to suffer due to lack of investment,
and well qualified work force, despite having the advantage of cotton and labour
An important achievement of the Uruguay Round was the decision to phase out
restrictions on imports of textiles and clothing. These restrictions were imposed by
certain developed countries. The Agreement on Textiles and Clothing (ATC) of WTO
which replaced the Multi Fiber Agreement (MFA), provided for the removal of these
restrictions in four phases over a period of 10 years. The phasing out program ended on
January 1, 2005. As a consequence the quotas have been completely abolished and the
importing countries can no longer discriminate between exports of textiles and clothing.
Moreover, the trade in textiles and clothing has now completely integrated into General
Agreement on Tariffs and Trade (GATT) 1994 and will continue to be governed by its
rules.
Pakistan was the greatest sufferer of the quota regime as it had a high percentage of
textiles and clothing exports which were restrained due to quotas by importing countries.
Pakistan can, therefore, benefit greatly from the present non-quota regime of WTO in
textiles and clothing sector
However, there are a number of opportunities and challenges awaiting the textiles and
clothing industry of Pakistan in the international market place. For instance, it is being
expected that the importing countries would subsequently try to resort to other trade
restrictions to take the place of quotas. These can be in form of non-tariff barriers such as
importing countries requirements for the industry to comply with environmental, labor,
sanitary, phytosanitary or technical regulations. The compliance to quality standards and
regulations is a cost factor, which the industry will have to face and prepare for.
Moreover, countries like China and India have already began giving a tough competition
to Pakistans industry under the present quota free environment. A strategy needs to be
made in this regard as well.
10
uses the local and important cotton for this purpose. It uses the A+
grade cotton to produce finished goods. It is working under the I.S.O
Policies and the audit of I.S.O done by the Moody International and it
shows its good performance through the audit whether its matter of
quality or on other department.Cureently it is consists on 25 frames of
open-end mills and 35 frames on ring spinning yarn that produce 275
bags of yarn (27500 lbs) on daily basis in ring section and 350 bags of
open-end with (35000 lbs ). It has a target of 70% sales in the foreign
market and 30% sales of their production in the local market.
Chairman.
Kh Zahid.
Managing Director
Kh Kashif Elahi.
11
Main objective of studying SSM was to do internship in order to fulfill the compulsory
requirements of ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD for MBA degree.
Secondly as SSM is the biggest corporation and business entity of our country and I want
to study for my knowledge.
I studied SSM in order to understand;
The philosophy and goals of the organization in relation to the services it provides.
The core objective of the organization existence, which are its customers.
In Addition
situation and draw conclusion. For the purpose, the systems and procedures of the
organization were studied in order to learn process.
To learn Marketing activities of management of SSM. To study the hiring and firing
decisions of the management and consider the impact of these decisions on
employees.
12
CHAPTER1
goods with use of B grade raw material and mixing with soft waste. The production of
bags of SSM was only 210 bags(21000 lbs) on daily basis. That time they have only one
sales office in Faisalabad.They sell their products only in local market especially in the
Faisalabad area to small traders who manufacture cloth on looms. That time they have no
also more staff of professional type and not quality control department.
14
15
1973
1980
1990
(%)
2001
68.1
49.4
48.7
34.4
4.6
6.9
11.4
2.7
4.0
5.8
7.4
7.4
6.8
4.8
7.1
3.2
5.9
6.7
9.3
5.6
4.2
China
Korea. Rep. Of
United States
Taipei. Chinese
Japan
14.95
16
India
Pakistan
Turkey
4.2
2.1
2.1
3.8
2.7
1.6
2.6
3.1
0.61
0.6
1.4
2.7
0.1
1.2
2.2
0.6
0.7
1.5
Indonesia
Canada
0.9
Table 01
17
18
19
1.2 Nature of the organization:SSM being a spinning organization is a part of textile industry. It deals in making yarn
with the use of cotton as raw material. It gives the products to its customers according to
their requirements and needs. It uses the A+ grade raw material for produce the yarn of
various specifications. So it completes the order of its customers whether he is local
customer or foreign customer in time and give delivery at their expectations. That is the
why this organization have earned his name and get lot of reputation in a very short time.
20
Vision
To be a competitive and customer focused organization with continuing commitment to
excellence and standard.
Mission Statement;
To achieve the higher satisfaction level of the external customer and of the internal
customer as well, which helps SSM maintain good customer-supplier chain with in the
company. Customer satisfaction defined through quality and quality is defined by the
customer as products and services that through out their life meet needs and exceptions at
cast that represents value.
To be a business house of customers of first class.
To be a changed leader.
To produce innovative, relevant and cost effective product by setting and
maintaining high standards.
To earn profits by achieving the optimal level of production by using the state of
art technologies.
To provide ideal working environment to employees and to take care in their
career planning and reward them according to their skills and responsibilities.
Values;
P eople
R elationship
I ntegrity
D iversity
E nvironment
21
2008
2007
2006
2005
2004
22
Net sales
997,588,565
999,186,448
996,694,710
990,258,034
983,374,415
Gross profit
103,823,222
105,982,880
108,116,486
107,418,998
106,671,565
Capital
expenditure
79,806,840
79,252,075
78,737,620
78,229,135
77,685,345
Taxes Paid
6,305,452
6,127,362
6,112,082
6,072,610
6,030,397
17,710,930
20,603,443
23,266,784
23,116,523
22,955,823
Current
Assests
138,902,448
137,601,356
136,801,852
198,153,355
173,082,180
Current
Liabilities
185,896,365
179,878,072
177,419,523
176,234,995
174,968,218
178,052,132
176.133,567
175,694,331
174,559,693
173,346,269
267,892,685
267,256,736
266,590,260
264.868,614
263,027,422
Current
Ratio
1:0.74
1:0.76
1:0.77
1:1.12
1:0.98
Gross Profit
%
11.56%
13.25 %
14.96 %
14.86 %
14.75 %
Net Profit %
3.92%
4.85 %
5.50 %
5.45 %
5.40 %
1.22
1.48
1.68
1.65
1.63
5,400
5,400
5,400
5,400
5,400
17,640
17,640
17,640
17,640
17,640
10,022,453
10,201,306
10,215,866
10,211,059
Profit After
Tax
Long term
Loans
Share
Holders
Equity
Earning per
share
No. of
rooters
No. of
spindles
Total
Production
kg
10,203,756
Table 02
1.4 Profile of employees: SSM has 925 employees in which 220 are contractual and 705 are permanent employees.
Classifications of employees;
The permanent employees shall be classified under the following categories;
23
(a) Officers; covering all classes of employees from pay group V and above including
employees in special pay groups.
(b) Staff; covering all areas of employees in pay group 1 to 1V.
SSM has own training institute named SSMTC(Shafi Spinning Mills Training Center)
in which they trained the employees according to their job descriptions.
Permanent and Contractual Employees:SSM has two categories of employees.1-contractual employees.2-Permanent employees.
E.O.A.B.I Fund
The Corporation operates a defined contribution provident fund scheme for its entire
employees equal monthly @2.5% EOABI fund on basic pay.
Social Security Contribution;
SSM also contributes social security fund of employees. It deposits this fund in the
account of Punjab Social Security Office. With the contribution of this fund employee
enables to take medicine in case of illness. Moreover this institution also gives facility to
employees to free treatment in big hospitals in case of emergency and in case of serious
disaster. Due to this fund marriage grant is also given to the employees on the wedding
of their daughter.Scholorship is also given to employees children and with this free
education is also another benefit.
Free Conveyance;
SSM also gives the facility of conveyance to its employees. The employees come on
duty by transport of SSM.They also went to their homes on the transport of SSM no any
charges of this facility takes this company from its employees.
Designation
Director Marketing
Qualification
M.B.A (Marketing)
24
Oxford University
Experience;
5 years as Marketing Manger in Nishat Group.
Joined SSM in 2001.
2.
Name
Designation
Rana Amanullaha.
Director Sales.
Qualification
M.A.Eco (P.U)
Experience;
Joined SSM 1995 and later on Promote as Deputy Sales Director in the year 2002
because of good performance.
3.
Name
Designation
Mr.Kashif Mehmood
Marketing Manger.
Qualification
M.B.A (Marketing)
Quaid-I-Azam University
Experience;
3 Years experience in Sapphire textile group as Assistant Sales Manger.
Joined SSM in 2001 as Marketing Manger.
4.
Name
Mr Irfan Ahmed
Designation
Sales Manger
Qualification
M.B.A (Executive) P.U
Experience.
25
Designation
Qualification
M.B.A (Marketing)AIOU
Experience;
2 Years experience as Sales Promotion Officer in Bilal Fibres.
Joined SSM in 2002.
1.5 PRODUCT LINES: The product of the SSM consists into two main sections and the objective in these two
sections is to produce the yarn finished goods product by using the cotton as raw
material. These two sections are as under.
A. Open-end yarn.
B. Ring Spinning Yarn.
A-Open-end Yarn;
Open end yarn consists into two main Categories that are as follows.
These two catogeries are produce by cotton and soft waste.
Open-end Soft yarn.
Open-end hard yarn.
27
Year
2004
2005
2006
2007
2008
AVG
Total Kg B/2.2046=C
5,727,343
5,729,565
5,722,036
5,720,856
5,719,269
5,723,814
B
Total lbs A*100=B
9,884,800
9,890,500
9,880,400
9,877,600
9,486,800
9,804,020
C
Total Kg B/2.2046=C
4,483,716
4,486,301
4,481,720
4,480,450
4,303,184
4,447,074
29
CHAPTER 2
ORGANIZATIONAL STRUCTURE
30
Chairman
DIRECTORS
D
Production
Unit
Head Office
Production
Purchase
Marketing
Accounts
Finance
Technical
Director
GM
Purchase
GM
Marketing
CFO &
Manager
Accounts
GM
Finance
Staff
Staff
Staff
Staff
Staff
MIS
HRD
GM
MIS
G.M
HRM
Staff
Staff
FIG 20
2.1Main Offices
Mills Site:
72 KM Faisalabad Sheikhupura Road Ferozewatton.
31
Tel 056-3731001-2
Fax 056-3731003
LAHORE (Head Office)
3-Mehmood Ghaznavi (Abbot)Road Lahore 54000 Pakistan
Tel 042-6362615,6311127-28
Fax 042-6311126
E-Mail; Shafi@wol.net.pk
KARACHI (Sales Office)
Room No. 315 3Rd floor Cotton Exchange Building.
I.I Chandrigur Road Karachi.
Tel 021-2413204-5
Fax 021-2413205
FAISALABAD (Sales Office)
24-Chenab Market Medina Town
Faisalabad Pakistan
Tel 041-644001-2
Fax 041-644000
a- How many Counts we can manage:It is very big issue for the management of the SSM when they have to manage for a new
yarn counts. Because they have already full frames that are manufacturing yarn for their
32
buyers. So for matter they have to think and they have to make policy for manage new
order. In this connection management think and make a policy for handle it.
1-
Domestic Operations: -
33
The SSM has following domestic operation in the city of Pakistan and in these cities they
have own godown for the distribution of yarn.
SINDH
1- Karachi
2-Sanghar.
PUNJAB
1-Rawalipindi.
2-Lahore.
3-Faisalabad.
4-Kasur.
5-Multan.
6-Muzaffargarh.
2- International Operations;
Shafi Spinning Mills Limited is manufacturing encyclopedic range of alluring,
captivating, charming & elegant yarn which command unstinting appreciation and is
acknowledged in such intensely competitive markets like
1. Scandinavian countries
2. Germany
3. France
4. New Zealand
5. Canada
6. United State of America
7. United Kingdom
8. Middle east
9. Ireland
10. Austria
11. South Africa
CHAPTER 3
34
Director
Sales
Sales Promotion
Manger (Fsd)
Staff
GM
Marketing(Lhr)
GM
Sales
(Karachi)
Asst Manger
Marketing (Lhr)
Staff
FIG 21
35
Director
Marketing.
Marketing
Manager
Asst Marketing
Manager
Export
Officer
Staff
Sales Promotion
Officers
Staff
Dispatch
Officer
Staff
FIG 22
and
samples
from
the
buyer
and
forwarding
buyer
37
PRE-CONTRACT PHASE;
In Pre- Contract phase inquiries are made by customer for information, price
quotation from supplier. If the customer satisfies from the price quote by the
supplier (SSM) then the customer places a purchase order regarding the
required quantity and quality of the product (Yarn). The supplier prepare a
contract note against the purchase order of customer
Pre-Contract phase includes the following:
Inquiry from customer.
Price Quote from Supplier.
Purchase order from customer.
Contract note from supplier.
Production order.
Letter of credit.
E-Form.
38
CHAPTER 4
39
Company profile.
Buyer Visits.
Free Sample.
others and
company.
The
40
Free Samples;
This strategy is widely too used
to boost up exports.
delivered to customers. When new product is made, free samples are sent
to loyal customer show firms concern for them. Customer satisfaction is
a important aspect because customer is a person who gives meaning to
company.
Contacts with Agents;
SSM is an export oriented organization. More than 70% of its sales constitute
exports. So to capitalize foreign market, SSM has long list of agents
working in foreign market. This strategy is useful when company is
not able to communicate with buyers; it can hire services of agents
who for commission introduce their products in market. Relationships
with distributors or agents are recognized as critical success factors so
a lot importance is paid
4.2 Product Planning & Development:Product planning and development is key to success. Some organization feel
that they cannot survive without R & D. SSM is one of these organizations.
Organizations finances research and development projects using either %
age of sales of method or financing as possible.
Following are some research and development techniques.
Through Internet;
SSM has recognized the importance of information technology in
business field and very
It has
41
4.3 Pricing Strategy: Pricing is the most important strategy in the overall strategy adopted by SSM because it
is directly related to incentives offered and price fixation. The most common factors that
effect prices are: 1-Change in price of cotton;
Change in price of cotton directly effect on yarn prices in
situation of increase or decrease. Because the cotton is raw material that spinning Mills
are using for produce of yarn. So the change in cotton prices effects on yarn prices.
2- Government Rules & regulations;
Yarn prices of SSM also effects by the rules and
regulation of Govt of Pakistan and due to International Govt in case of increase in taxes or
due to new duty or tariff.
3-Competition;
SSM has to facing domestic as well as international competition. There are
so many domestic and international spinning groups that are providing yarn product from
all over the Pakistan. So competitive analyses is also carried out before fixing fares.
4-Price Adjustment;
Before
such ass total manufacturing cost, commission of the agent and L/C terms
includes shipment terms and transportation cost etc.
Customer is of utmost important. If customer is old, his track record is good and
enjoys a favorable repute so profit margin my be reduced. Prices area determined
42
on cost basis by adding certain percentage of profit. This is highly sensitive area. In
2005 all quota barriers has lifted, so pricing has become a crucial factor
4.4 Distribution Strategy: As mentioned earlier, Shafi Spinning mills limited has its agents in each
exporting.Country.Plac includes, channels from producers to final consumers.
More ever SSM has following strategies for distribution of its yarn products.
Brokers on domestic levels.
Sales Agents on International levels.
Finished goods godowns in domestic operations.
Own transport for delivery of order.
4.5 Promotional Strategy: Shafi Spinning Mill Ltd run advertising and promotion campaign on
large scale. The promotion of products can be classified in two ways,
I. Direct Marketing.
II. Indirect Marketing.
Direct Marketing;
Promotional activities include presentations, free samples.
Presentations.
These are given to customer in Perl continental Hotel and other different
43
Places etc.
Free Samples.
Free samples are also provided so that customer may get an idea
about the quality and excellence of SSM.
Agents.
Direct marketing is done through agents. In each country a display
center
has
been
established
names
as
CMD
Company
( concept
These
tours
are
Indirect Marketing;
Agents.
Indirect
with agents who deal with customers on behalf of SSM. The agents
make arrangement between both the parties buyers and sellers. The
agents received commission for their services.
ADVERTISING
Sign Board.
Print Media.
Calendar and diary.
44
Magazines.
E-mail and post mail.
CHAPTER 5
CRITICAL ANALYSIS;
I have gained the practical exposure in a real working environment. I have learned that
two things are most important in Marketing department that is Communication and
Responsiveness in their assignment. I have learned interpersonal and communication
skill and build confidence.
Internal Environment Analyses:Internal Environment Analysis includes strength and weakness within SSM, which are
explained below.
Strengths;
Export- oriented organizations.
Highly skilled labor.
Talented marketing managers.
Qualified finance staff.
Professionalism in the employees.
Corporate culture.
Sound policies.
Strong group.
Successful History.
45
Weaknesses;
Work over load on staff.
Time miss management.
To much centralized operation.
Rules violation.
Excessive emphasis on cost effectiveness.
Below average marketing skills.
De motivated staff.
External environment Analysis: External Environment Analyses means environment prevailing outside SSM like
competitors, stakeholders, and economical and technological environment. Major factors
of external environment is an opportunities available in the market for the SSM &
Threats being posted by the External Environment to SSM, which are as under.
Opportunities;
As far opportunities are concerned that are
46
Threats;
Intensive competition.
WTO.
Child labor propaganda by various organization.
Political instability in Pakistan.
Globalization.
Labour law modification.
Successful Products;
8/1 soft in local packing due to high quality.
10/1 soft in local packing due to high quality.
10/1 hard in export and local packing due to good packing.
20/1 comber hosiery in local packing due to high demand.
30/1 comber hosiery in local packing due to blended quality and less cvb.
Failure Products;
o 5/1 soft yarn in local packing due to shade.
o 10/1 slub yarn in local packing due to low demand.
o 8/1 Lycra yarn in local packing due to shade in color.
47
Domestic Competitors;
Fahed Spinning Mills Ltd.
Quality Spinning Mills Ltd.
International Competitors;
Nishat Group.
Shadman Group.
Kohinoor Mills.
5.3 Future Prospects of the Organization:SSM has very bright future. After the incident of 05 March 1992, when lot of spinning
has been bankrupted, SSM remains its operations all over the world.
48
arrange for a meeting they also invite the Mills Mange of the organization in this meeting
in which they discussed on these points.
To hire new professional staff.
To work under a quality policy.
To work under the I.S.O term and conditions.
To start the ring spinning production and ring comber production.
For the establishing the Lahore Office and a sales office in the Karachi.
For the appointment of new marketing staff and hiring of sales and quality control
staff.
To purchase new and modern quality control instruments.
To come in the list of competitors and compete with them.
To increase the ratio of the export product and get more and more contract form
the foreign contractors.
To start a employee training programme and establishing own training school.
To get I.S.O certification and work under his permission.
After these points of meeting the management of the SSM worked under these points and
they complete following work
They appointed Mr. Zafar (Bsc textile from German)as General Manger and
Mr. Tariq stet his duty as mills manger under the control of new G.M.
They established a office in Lahore office and a sales office in Karachi.
They get registration from I.S.O and start work under its rules.
They appointed new marketing sales and accounts.Finance staff
They manage funds for the purchase of new ring back process frames.
They establish own training center for the training of the workers.
Replacing & Up-grading Machinery;
SSM gradually replacing its frames, the ring section is consists on new Rieter frames.
Similarly they are replacing the old machinery in open-end section for more excellence
quality and for the statisfaction of customers.
49
Organizational Restructuring;
Management of SSM works hard to improve the image of product lots of steps are
planned in restructuring of the organization like.
-
CHAPTER 6
50
Although SPOs (Sales Promotion Officers) obtain market information system through
various sources. However, there should be systematic and organized Marketing
Information Department to evaluate the tools and techniques of other spinning mills
before going to launch any feature etc.
51
Top management should take interest for the implementing the marketing concept
in the company.
CHAPTER-7
Conclusions & Recommendation for Improvement
7.1 Conclusions;
This internship is proved to be very helpful for me. I got a lot of knowledge and also
the practical aspect of the life. It is my first experience which is obviously very
tough but it will be very beneficial for us in the future.
Besides the above mentioned I think that Sapphire is one of the best group of
textiles in Pakistan and have good repute in the industry of textile as well as Asia.
SSM is an export oriented organization more than 70% of their Open-end and Ring yarn
exporting in different countries.
Marketing department of SSM is very efficient with strong communication and
negotiation skills and all the members of marketing team behavior leads towards
responsiveness.
All departments run smoothly with proper planning, control, and quick decision making.
At the end I would like to express my thanks to the Accounts, Finance, and
Marketing departments for giving time and sharing valuable information. This
information gave me good understanding of some basic concept being practiced.
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SSM is one of the great, strong, reputed, thrilling brilliant, successful and developed from
every point of view.
7.2 Recommendations
As far as my recommendations my suggeastation are as follow.
1- Targets achievements;
Targets can be achieved properly and thoroughly as assigned by the Head Office. The
local sales staff, agents by providing better facilities like better conveyance and good
working environment in which no one feel boring and tied himself with the duty but that
environment in which every employee work free with out any pressure in this way he can
give good performance. Incentives for example performance award and good increment
rate and bonus as well and more ever allowance on Eid days to the customers, in the
result they should achieve these targets.
.
2- Complaints cell;
Complaints regarding Customer Services and other problems should be solving after to
know whole the problem and reason of that problem and also as well as to know about
responsible person of that complaint on prior bases to avoid hard image.
3- Staff Allocation;
They should appoint high level management on experience basis and middle ,lower
management staff on the basis of qualification regarding to department and duties and
than they should trained them for better performance.
4- Proper Monitoring;
There should be proper monitoring of every department and on every activity regarding
sales, purchase, marketing etc at all level to achieve the organizations objective i.e. to
gain maximum business/profit and provide better services to the customers
6- Check & Balance;
There should be check & balance system in the marketing department on expenditure and
employees punctuality, to cover malpractices, irregularity etc.
7- Time factor;
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Time factor is very important in any spinning mill so while choosing schedule there
should be keep in view competitors and customers requirements etc.
8- Proper job description;
Proper job description should be resorted by SSM for its employees so that they are clear
about their jobs. Excerpt of it beside of depending daily wages and contractual employees
SSM should concentrate on regular employees, so that they can be satisfied and can work
efficiently.
7.3 Suggestions.
i.
ii.
They should active participate in regain textile exhibitions like one that will
take place in Dubai. In which leading manufacturers and decision
makers will participate from south Asia, and the middle east.
iii.
iv.
for sound
promotional activity.
v.
vi.
vii.
Funds are arranged by taking short term loan facilities from different
banks to finance Cotton procurement. However if a reserve is created on
monthly basis and maintained in reserve account for financing such a
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big arrangements then financing cost can reduced by talk short- term
loans.
viii.
ix.
x.
xi.
In the department of Telemarketing, only female members are serving. Their duty is
dealing with farmer and dealers. Mostly farmers hesitate interact with female staff, so
there should be male staff in telemarketing department.
xii.
Sales and marketing manager is always overburden, whole company depends upon
him when he is away from the head office a number of works go pending, There is
need to appoint another manager, who could work in his absence.
xiii.
Purchase and audit manager is same person. It is very strange a person whose audit
should be done is himself auditor. So these posts should not be unified in same
personality.
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Product information
Employees Profile
www.shafi.net.pk
APTMA magazine on all Pakistan Textile Mills that provides knowledge and
history of textile sector.
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