Show: Digitalism's U.S.

Tour Kick-Off Party

Date: April 24, 2009

Location: Shrine Exposition Hall, Los Angeles

Please See Bottom for Complete Financial Breakdown in Excel Format

Narrative:

The show will be the first show of a small U.S. tour. While Digitalism are popular in the

U.S. and have travelled to the states for performances occasionally, the duo have never

embarked on a major American undertaking. The Shrine show will set the mood for the

tour and will feature a Digitalism live performance, as opposed to the DJ sets that will

define the rest of the tour, and showcase a number of other LA DJ talent. Doors will open

at 8pm and the concert will end no later than 4am. The full artist analysis follows:

Artist - Digitalism (full show)

Genre - Electronica

Box Office History - Average of 780 tickets/show with an average gross of $18,841.

However the act always sells out larger venues when it chooses to perform there (2000

capacity max tested, $59,016 gross).

Demographic/Target Market - "All Ages" (16-24 year olds specifically)

Artist Costs - The flat rate asking price for Digitalism is usually around $20,000 for a

one-off full live show (not a DJ set). The band will also take 20% of Gross Box Office
Receipts less Expenses (not customary in the genre for large box office percentage in a 8-

hour "festival" music setting).

Openers - Guns n Bombs, Acid Girls, Classixx, Grau, Destructo

Potential Date Conflicts - Mates of State and Black Kids at Henry Fonda 4/23 and Glass

House 4/24, Ladytron and The Faint at Henry Fonda 4/26

Sponsorship - SCION, No Culture, Kitsune, HARD

In order to garner the largest possible net income from the show, we have decided to

open the event to outside sponsorship to cover some of our upfront hard costs.

Digitalism is a signed artist to France's Kitsune. Kitsune is a small label which primarily

markets to a European audience. Looking to expand Digitalism's fan base at a time when

electronic music (always popular in Europe) is starting to invade main stream America.

The company agreed to provide a small amount of tour support for the artist's tour

endeavour. The amount of $5,000 was designated as travel funds for the band and their

manager. In accordance with prices marked below $2,022 of that fund will be used to

initially bring Digitalism to LA for the start of the tour. The remaining funds will be

delegated to the return home after all dates have been completed.

SCION has begun a new initiative that they call the SCION House Party and the SCION

A/V Tour. House Party is primarily located in Los Angeles and takes advantage of

numerous venues in the city while the A/V Tour partners with a music label and does a 4-

city tour featuring artists on the release. What they both have in common is a focus on

electronic music and a young 18-24 year old city-oriented market (in fact, the last A/V

Tour was co-sponsored by Kitsune for their release "Pioneer"). When the company was
approached for sponsorship they found the event fit in nicely with their image and the

prominence of the act in comparison to other artists they have toured would reinforce

their own branding policies. In accordance, the company has agreed to sponsor the event

here in Los Angeles as well as legs of the tour in their 3 other A/V cities: New York,

Miami, and Austin. In all such cities the company will activate their e-mail lists to market

the event as well as use their established connections to secure a suitable venue and

promote the event on the streets. In addition, the company will donate $1,000 at each

show and $5,000 for the Los Angeles kick-off to be used towards stage and lighting.

No Culture is an LA based dance "brand" of sorts throwing dance parties at The Echo and

The Avalon. The group is made of a number of young men and women intimately

involved in other aspects of LA music culture including DJs, musicians, photographers,

bloggers, promoters, production managers, etc... Together the group's realm of influence

is pretty large and because of this they are a valuable asset to creating a buzz and

positioning the tour. As the group itself is still young, less than 4 months, they do not

have much in the way of cash to extend towards the tour. However, getting national

recognition for sponsoring the tour and involving themselves with Digitalism would help

the group immensely and they therefore can offer invaluable support in other manners.

First the group has offered up a few of its bigger acts, some nationally and internationally

known, as openers at very fair prices (and free) including the artists Guns 'n Bombs (who

have performed with Digitalism before), Classixx, Acid Girls, and Grau. The first 3 will

spin at $500/2 hour set and the last is free. Additionally the group will mobilize its e-mail

lists, fanbases, affiliated blogs, and magazine content editors to publicize and market the

tour.
Finally, the LA based group HARD has agreed to become a large contributor to the kick-

off concert and tour. The event itself is similar in nature to HARD's previous events,

especially because they are both at the Shrine. What differentiates this event from HARD

events, however, is that this is not a one-off for the artists involved. The company hopes

to go national in the near future and would benefit from already having name recognition

in the cities it plans to launch in by working with an event such as this. Additionally,

shows that HARD promotes, outside of its own major events, at the Roxy, the Viper

Room, the Key Club, and the Paladium fall very much in line with the Digitalism event.

Because this event is being held at HARD's homebase we asked the company to pay the

rent on this show (at the co-promote rate, $5,000). In addition because HARD is known

for excellence in quality when it comes to its Shrine shows, the company also

volunteered its services and connections for additional lighting and ambiance as well as

its lighting director for a small fee of $2,500. While the rest of the tour will be in much

smaller venues, and so many of the services HARD is adept at providing will not be

necessary, the company has agreed to continue providing the services of its lighting

director and $750 of additional light rentals/venue in exchange for booth and advertising

space to solicit e-mail adresses for for future list needs. Mr. Gary Richards has also

agreed to perform at the event and 2 other dates as Destructo for a small fee of $1,000.

Budgets -

Artist Bid - $20,000 (The actual rate was unavailable to me so I took a list of avails

from similar artists we were looking into bringing out here for our 425 project last
semester [before financial reality set in] and took the highest estimate.)

Artist/Production- (Artist provides - Macbook Pro, Behringer BCF2000 MIDI

Controller, Korg microKORG, Akai drum pad, Roland V-Drums, and other KORG

synths and drum kits - see cartage) 1 mic + stand, tables, drum mics (see rentals)

Rider/Hospitality - $1,500 (In lieu of a rider being provided to me I have decided to

designate a small amount towards catering and refreshment, this number does not include

hotel accomodations or any other expense the promoter is expected to incur in sacrifice to

the artist outside of the venue itself)

House -

Nut - $38,192 (based on Hard 13 settlement with reduced numbers for smaller capacity

and the line-by-line provided in the excel sheets)

Staging - $2,688 (16 x 24 x 2 ft. stage with front and side skirting and delivery/set-up

from Eden Audio)

Sound - $5000 (House)

Lights - $496 (Eden Audio) + $2,500 lighting services provided by HARD = $2,996

Marketing -

SCION, HARD, and No Culture e-mail lists provided free of charge as arranged per

sponsorship agreements.

Groovetickets advertisement (see ticketing)

A website will be maintained featuring information, photos, videos, music, and helpful

links. In addition, a presense on facebook, myspace, and going will be established via the
use of free profiles and low-cost advertising. $500 has been budgetted and set aside for

the website's use.

20,000 flyers will be printed and distributed at various events and key locations (postcard

size, glossy, full color front and back). We have budgetted $500 for design, $653.60 for

printing (as per Los Angeles Printing Service), and $700 for misc. street team costs. The

street teams will be made up primarily of No Culture promoters and will flyer at the

following events:

Raves in the Southern California area, other various electronica concerts in the

Southern California area, warehouse parties focusing primarily on Downtown Los

Angeles, No Culture, Cinespace Tuesdays, LAX Sundays, USC, UCLA, SMC, all other

college campuses in the Southern California area, CONTROL @ The Avalon Fridays,

GIANT @ The Vanguard Saturdays and DEEP @ The Vanguard Sundays

Outside costs -

Transport - Transport to and from the airport, accomodations, and event venue are

provided by No Culture as per the paragraphs below.

Travel/Air - (Digitalism + Tour Manager) from Hamburg $674/person = $2022

(leave Hamburg 4/23 at 1:50pm, (arrive London 2:30pm, depart at 4:30pm), arrive Los

Angeles 4/23 at 7:00pm [all local times]

https://www.cheaptickets.com/Secure/ViewFlightInformation?

retrieveParams=true&z=27d7&r=ez&z=27d8&r=f0&lastPage=interstitial)

Cartage/Rentals - $2,000 budgetted for microphone, stand, and drum mike-ing

Accomodations - 3 night accomodations + driver (provided by No Culture). Echo Park

Records (major No Culture supporter), accustomed to club tours in Europe, has picked up

a few European habits such as how artist accomodations and hospitality are handled. In

many places in Europe when a DJ from out of town is asked to play at an event there is

either an apartment space available above the club for the artist to enjoy or another

closeby residence is provided for the stay. That being said, the Echo Park Records office

has been transformed into an artist accomodation. The members of Digitalism will be

comfortable in the setting and a personal driver with a vehicle to transport the band's

luggage and equipment will also be provided by the company free of charge via the

interns.

Ticketing -

Groovetickets will be the primary online vendor of ticketing. They seem to be very

adept at targetting the type of audience who would enjoy our show. Not only that but the

company provides a marketing campaign as well using their extensive e-mail list and

website to advertise the event. Additional consignment sales will take place at: Lost Souls

Cafe, The Echo, The Avalon, DJ Culture, Amoeba Music, and others.

Prices/Scale -

average price $20, 4000 tickets = $80,000

average price $30, 4000 tickets = $120,000

average price $35, 4000 tickets = $140,000

The first 750 tickets will be sold at $20 (+ Grooveticket fees) for a total of = $15,000

The following 1,000 tickets will be at $30 (+ Grooveticket fee) for a total of = $30,000

The remainder of the tickets will be sold at $35 (+ Grooveticket fee) for a total of =
$78,750

In order to encourage the show to sell out during a pre-sale, tickets at the door will be

advertised to be sold at $40/ticket. If for any reason the show should not sell out before

doors, tickets will cost $40 each.

There will be no VIP ticketing.

Maximum gross income from ticketing is $123,750

Revenue Sources -

Sponsors: Kitsune = $2,022. SCION = $5,000. HARD = $5,000.

Parking - Parking revenues are not seen by the Shrine or their co-promoters.

Food & Bev - The expected purchase per ticketholder will be $10. The crowd is young

so discretionary funds aren't readily available - however, water will be the main selling

point at all Food & Bev locations and will be priced at $4/bottle for an expected income

of $40,000 gross. (30% split = $12,000)

Vendors - A number of vendors have been invited to set up in the East Lot. A total of

10 vendors have accepted the offer and will be selling everything from professional

instant photos to glow sticks to fancier user-lighting. Rental space came at a price of $100

per 10'x10' foot space and the event will take 10% of sales. Rent = $1,000. Assuming

each booth sells $5,000 worth of merchandise (some will be more successful than others

but it should round out) the event will take in another $5,000 to add to income.
TOTALS

Artist 24000
House 28192
Marketing 2350.6
Outside 2000
Union 18249
Total COST 74791.6 BREAKEVEN

750 tickets sold at 15000

$20
1000 tickets sold 30000
at $30
852 tickets sold at 29820
$35
2,602 tickets 74820 BREAKEVEN
ATTENDANCE

Potential Ticket 123750

Revenue
Potential Food 12000
&Bev
Vendor Rent 1000
Potential Vendor 5000
Income
Potential Gross 141750
Income

Potential Gross 141750

Cost 74791.6
NET 66958.4
Artist's share 10324.6
Bottom Line 56633.8

ARTIST

Artist Bid 20000

Artist Production -
Artist Rider 1500
Openers
Guns 'n' Bombs 500
Classixx 500
Acid Girls 500
Grau 0
Destructo 1000

Total 24000
HOUSE

Rent (co-pro) 5000

LAPD permit 20
Event Staff 2190
Security (40-500) 9000
Off-Duty LAPD 1100
Clean up 1200
Box Offixe Staff 250
EMT/paramedic 1401
ALS Unit 3000
Electricity 2000
Dumpster 347
Portapotty (x20) 2000
Stage 2688
Lighting 496
Martin SCX 200 x2 130
Omnisystem 110
Stinger Green
Laser x2
Par 64 Spot x 6 36
Dove Systems X
Controller x2
Snapshot Strobe 30
Light x 2
Diversatronics 50
Strobe Light x2
4" blacklight x 10 140
HARD 2500
lights/director
Sound 5000

Total Cost 38192

SCION reduction 5000

HARD reduction 5000
Total 28192

MARKETING

SCION list 0
HARD list 0
No Culture list 0
Groovetickets
Website 500
Flyers
Graphics 500
Printing 653.6
Street Team 700

Total 2353.6
OUTSIDE COSTS

Transport 0
Air 2022
Cartage/Rentals 2000
Accomodations 0
Driver 0

Total Cost 4022

Kitsune reduction 2022

Total 2000

UNION

position base performance overtime people totals

heads 320.88 213.57 541.485 4 4303.74
assistants 296.56 199.34 500.445 4 3985.38
carp 201.3 134.2 2 671
elec 201.3 134.2 2 671
sound 268.4 144.34 452.925 2 1731.33
trucks 185.76 2 371.52
catering: 800
subtotal: 12533.97
burden: 3760.191
contingency: 1955.29932
total: 18249.46032