Cost Management

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CHAPTER 19

MEASURING AND REWARDING ORGANIZATIONAL PERFORMANCE


MULTIPLE CHOICE

1.

Variance analysis would be appropriate to measure performance in


a.
b.
c.
d.

profit centers.
investment centers.
cost centers.
all of the above.

ANSWER:
2.

investment center
revenue center
profit center
cost center

ANSWER:

EASY

cost centers and investment centers.


revenue centers and profit centers.
revenue centers and investment centers.
profit and investment centers.

ANSWER:

EASY

Using a single performance evaluation criterion for an investment center


a.
b.
c.
d.

is most effective because a manager can concentrate on a single goal.


can result in manipulation of the performance measure.
allows multinational investment centers' performances to be equitably compared.
is only appropriate if the criterion is non-monetary.

ANSWER:

5.

Net cash flow could be used to measure performance in


a.
b.
c.
d.

4.

EASY

Which of the following responsibility centers may be evaluated on the basis of residual
income?
a.
b.
c.
d.

3.

EASY

A company has set a target rate of return of 16% for its investment center. An investment
center manager in this company would
a.

acquire assets that would increase divisional income by more than 16%.
19-1

19-2
Performance

b.
c.
d.

Chapter 19

sell all assets that do not generate divisional income of more than 16%.
acquire assets that would increase sales by more than 16%.
acquire any technologically advanced assets that would cause costs to be reduced
by 16% or more.

ANSWER:
6.

c.
d.

EASY

The Statement of Cash Flows may be superior to the cash budget as a performance
evaluation measure because
a.
b.
c.
d.

cash flows are shown on the accrual basis on the cash budget.
the cash budget does not include capital investments.
cash flows are arranged by activity.
of all the above reasons.

ANSWER:

MEDIUM

The Statement of Cash Flows indicates the cash inflows and outflows from
a.
b.
c.
d.

investing, financing, and borrowing activities.


operating, investing, and sending activities.
merchandising, financing, and investing activities.
operating, investing, and financing activities.

ANSWER:

9.

EASY

and the sub-unit should be evaluated on the basis of the same costs and revenues.
should only be evaluated on the basis of variable costs and revenues of the subunit.
should be evaluated on all costs and revenues that are controllable by the manager
should be evaluated on all costs and revenues that can be directly traced to the
sub-unit.

ANSWER:

8.

In evaluating the performance of a profit center manager, the manager


a.
b.

7.

Measuring and Rewarding Organizational

EASY

Division A's investment in a new project will raise the overall organization's return on
investment if
a.
b.

the return on investment on the new project exceeds the target return of the overall
organization.
the return on investment on the new project exceeds the return on investment of
Division A.

Chapter 19

c.
d.

Measuring and Rewarding Organizational Performance

the return on investment on the new project exceeds the overall organization's
return on investment.
Division A's return on investment exceeds the return on investment of the overall
organization.

ANSWER:
10.

EASY

If sales and expenses both rise by $100,000


a.
b.
c.
d.

residual income will increase.


return on investment will increase.
return on investment will be unchanged.
asset turnover will decrease
ANSWER:

11.

EASY

ABC Corp. is composed of three operating divisions. Overall, the ABC Corp. has a return
on investment of 20%. A Division has a return on investment of 25%. If ABC Corp.
evaluates its managers on the basis of return on investment, how would the A Division
manager and the ABC Corp. president react to a new investment that has an estimated
return on investment of 23%?
a.
b.
c.
d.

A Division manager
accept
accept
reject
reject

ANSWER:

12.

19-3

ABC Corp. president


accept
reject
accept
reject

EASY

A company's return on investment is affected by a change in

a.
b.
c.
d.

Asset Turnover
Yes
Yes
No
No

ANSWER:

Profit Margin
on Sales
Yes
No
No
Yes

EASY

19-4
Performance

13.

Chapter 19

The return on investment (ROI) ratio measures


a.
b.
c.
d.

only asset turnover.


only earnings as a percent of sales.
both asset turnover and earnings as a percent of sales.
asset turnover and earnings as a percent of sales, correcting for the effects of
differing depreciation methods.

ANSWER:
14.

c.
d.

MEDIUM

A sub-unit of an organization is evaluated on the basis of its ROI. If this sub-units sales
and expenses both increase by $30,000, how will the following measures be affected?
a.
b.
c.
d.

ROI
increase
indeterminate
no change
no change

ANSWER:

Assert turnover
increase
increase
increase
decrease

Profit margin
increase
decrease
decrease
no change

MEDIUM

Which of the following would be an appropriate alternative to the use of ROI in


evaluating the performance of an investment center?

a.
b.
c.
d.

Residual
income
yes
no
yes
yes

ANSWER:
17.

EASY

increased by the same dollar amount as expenses and total assets increased.
remained the same and expenses were reduced by the same dollar amount that
total assets increased.
decreased by the same dollar amount that expenses increased.
and expenses increased by the same percentage that total assets increased.

ANSWER:

16.

Return on investment (ROI) is a term most often used to express income earned on assets
invested in a business unit. A company's return on investment would increase if sales
a.
b.

15.

Measuring and Rewarding Organizational

Net cash
flow
yes
yes
no
no
c

Cost and revenue


variance analysis
yes
no
no
yes

EASY

Return on investment is computed by dividing income by

Chapter 19

a.
b.
c.
d.

Measuring and Rewarding Organizational Performance

contribution margin.
inventory turnover.
assets invested.
average assets employed.

ANSWER:
18.

MEDIUM

Profit margin indicates the portion of sales that


a.
b.
c.
d.

covers fixed expenses.


is not used to cover expenses.
equals contribution margin.
equals product contribution margin.

ANSWER:

EASY

Profit margin equals


a.
b.
c.
d.

income divided by sales.


incomes divided by average inventory.
income divided by average assets.
income divided by average stockholders equity.

ANSWER:
21.

EASY

an increase in the profit margin ratio to above 30%.


a decrease in the profit margin ratio to below 30%.
no change in the profit margin ratio.
a change in the profit margin ratio that cannot be determined from this information.

ANSWER:

20.

Presently, the Alligator Division of Animal Crackers Co. has a profit margin of 30%. If
total sales rise by $100,000, both the numerator and the denominator of the profit margin
will increase. The net result will be
a.
b.
c.
e.

19.

19-5

EASY

The Du Pont model measures


a.
b.
c.
d.

residual income.
return on investment.
throughput.
profit.

ANSWER:

EASY

19-6
Performance

22.

Chapter 19

In the Du Pont model, profit margin is a ratio of


a.
b.
c.
d.

income to sales.
income to assets.
sales to income.
sales to assets.

ANSWER:
23.

EASY

Residual income is used as a performance measure in


a.
b.
c.
d.

profit centers.
cost centers.
investment centers.
revenue centers.

ANSWER:

EASY

If a new project generates a positive residual income, the


a.
b.
c.
d.

project's return on investment is less than the target rate.


project's return on investment is greater than the target rate.
project's return on investment is equal to the target rate.
relationship between the project's return on investment and the target rate cannot
necessarily be determined.

ANSWER:
26.

EASY

contribution margin and asset turnover.


profit margin and asset turnover.
asset turnover.
profit margin.

ANSWER:

25.

The Du Pont model measures ROI as it is affected by


a.
b.
c.
d.

24.

Measuring and Rewarding Organizational

EASY

A prospective project under consideration by P Division of C Co. has an estimated


residual income of a negative $20,000. If the project requires an investment of $400,000,
the
a.
b.
c.
d.

project generates a negative return on investment.


project's return on investment is zero.
project's return on investment is 5% less than the company's target rate.
company's target rate is 15%

ANSWER:

MEDIUM

Chapter 19

27.

Measuring and Rewarding Organizational Performance

Residual income is the


a.
b.
c.
d.

contribution margin of an investment center, less the imputed interest on the


invested capital used by the center.
contribution margin of an investment center, plus the imputed interest on the
invested capital used by the center.
income of an investment center, less the imputed interest on the invested capital
used by the center.
income of an investment center, plus the imputed interest on the invested capital
used by the center.

ANSWER:
28.

EASY

If a division generates a positive residual income then the divisions


a.
b.
c.
d.

asset turnover was very high.


profitability was greater than that of other divisions in the company.
performance was above expectations.
actual return on investment exceeds the divisions target return.

ANSWER:

EASY

Residual income is determined as


a.
b.
c.
d.

income times the asset turnover rate.


income times the inventory turnover rate.
income minus (asset base times target rate of return).
sales minus (asset base times target rate of return).

ANSWER:
31.

EASY

long-term
short-term
qualitative
profit center

ANSWER:

30.

Residual income is an example of a ____________ performance measurement.


a.
b.
c.
d.

29.

19-7

EASY

Residual income is used as a performance measure in which of the following types of


centers?
a.
b.

Revenue
yes
yes

Investment
no
yes

Profit
yes
yes

19-8
Performance

c.
d.

Chapter 19

no
no

ANSWER:
32.

EASY

All other things being equal, an increase in sales price would increase
a.
b.
c.
d.

asset turnover.
profit margin.
residual income.
all of the above.

ANSWER:

EASY

If sales and expenses both rise by $100,000, profit margin will


a.
b.
c.
d.

decrease and asset turnover will decrease.


increase and asset turnover will decrease.
decrease and asset turnover will increase.
increase and asset turnover will increase.

ANSWER:
35.

EASY

increase in residual income.


decrease in return on investment.
decrease in residual income.
decrease in both residual income and return on investment.

ANSWER:

34.

yes
no

An increase in a corporation's target rate would result in a(n)


a.
b.
c.
d.

33.

yes
yes

Measuring and Rewarding Organizational

MEDIUM

Asset turnover equals


a.
b.
c.
d.

income divided by average assets.


sales divided by assets.
sales divided by average assets.
assets divided by sales.

ANSWER:

EASY

Chapter 19

36.

Measuring and Rewarding Organizational Performance

19-9

The information below relates to costs, revenues, and assets anticipated for 1999 in B
Division of BVD Corp:
Sales
Variable costs
Average assets employed
Fixed costs

$ 4,000,000
75% of sales
$12,000,000
0

How would each of the following measures be affected if sales rise by $5,000 in X
Division?
a.
b.
c.
d.

ROI
increase
increase
increase
no change

ANSWER:
37.

EASY

100%
4%
25%
2%

ANSWER:

EASY

Which measure is limited by the fact that it uses accounting income?


a.
b.
c.
d.

ROI
RI
EVA
All of the above

ANSWER:
39.

Profit margin
increase
increase
no change
increase

A division of Lucky Co. reported a return on investment of 20% for a recent period. If
the division's asset turnover was 5, its profit margin must have been
a.
b.
c.
d.

38.

Asset turnover
increase
no change
increase
no change

EASY

Z Division of XYZ Corp. has the following information for 1998:


Assets available for use
Target rate of return
Residual income

$1,800,000
10%
$ 270,000

What was Z Division's return on investment for 1998?


a.
b.

15%
10%

19-10
Performance

c.
d.

Chapter 19

Measuring and Rewarding Organizational

25%
20%

ANSWER:

MEDIUM

Use the following information for questions 40-43:


Apple Division of the American Fruit Co had the following statistics for 1998:
Assets available for use
$1,000,000 Book Value
$1,500,000 Market Value
Residual income
100,000
Return on investment
15%
40.

What was Apple Division's segment income for 1998?


a.
b.
c.
d.

$150,000
$100,000
$250,000
$ 50,000

ANSWER:
41.

MEDIUM

What was the target rate of return in the American Fruit Company for 1998?
a.
b.
c.
d.

10%
15%
25%
5%

ANSWER:
42.

MEDIUM

If the manager of Apple Division is evaluated based on return on investment, how much
would she be willing to pay for an investment that promises to increase net segment
income by $50,000?
a.
b.
c.

$ 50,000
$ 333,333
$1,000,000

Chapter 19

d.

Measuring and Rewarding Organizational Performance

$ 500,000

ANSWER:
43.

19-11

MEDIUM

If expenses increased by $20,000 in Apple Division,


a.
b.
c.
d.

return on investment would decrease.


residual income would increase.
the target rate of return would decrease.
asset turnover would decrease.

ANSWER:

EASY

Use the following information for questions 44 through 46:


T Division of the Alphabet Co. has the following statistics for its 1998 operations:
Assets available for use
T Division's return on investment
T Division's residual income
Return on investment (entire Alphabet Co)
44.

Compute EVA assuming the cost of capital is 10% and the tax rate is 40%.
a.
b.
c.
d.

$ 90,000
$ 150,000
$0
$ (60,000)

ANSWER
45.

MEDIUM

What is the target rate of return in the Alphabet Co.?


a.
b.
c.
d.

25%
20%
15%
10%

ANSWER:
46.

$2,000,000
25%
200,000
20%

MEDIUM

If Alphabet Co. evaluates its managers on the basis of return on investment, the manager
of T Division would invest in a project costing $100,000 only if it increased net segment
income by at least
a.
b.
c.
d.

$10,000.
$15,000.
$20,000.
$25,000.

19-12
Performance

Chapter 19

ANSWER:

Measuring and Rewarding Organizational

MEDIUM

47. A Corp. has a target return of 15%. If a prospective investment has an estimated return on
investment of 20%, and a residual income of $10,000, what is the estimated cost of the
investment?
a.
b.
c.
d.

$200,000
$ 66,667
$ 50,000
The answer can't be determined from this information.

ANSWER:
48.

15%
12%
25%
27%

ANSWER:

MEDIUM

In the X Division of S Co., 1998 segment income exceeded 1998 residual income by
$15,000. Also for 1998, return on investment exceeded the target rate of return by 10%.
What was the level of investment in the X Division for 1998?
a.
b.
c.
d.

$ 15,000
$100,000
$150,000
An answer can't be determined from this information.

ANSWER:
50.

MEDIUM

The Bullwhip Division of Leather Products Co. is considering an investment in a new


project. The project has an estimated cost of $1,000,000. If Leather Products Co. has a
target rate of return of 12%, how large does the return on investment on this project need
to be to generate $150,000 of residual income?
a.
b.
c.
d.

49.

DIFFICULT

BAD Co. has established a target rate of return of 16% for all divisions. In 1998, Division
D generated sales of $10,000,000 and expenses of $7,500,000. Total assets at the
beginning of the year were $5,000,000 and total assets at the end of the year were
$7,000,000. For 1998, what was Division Ds return on investment ?
a.
b.

20.83 %
35.71 %

Chapter 19

c.
d.

Measuring and Rewarding Organizational Performance

41.67 %
50.00 %

ANSWER:
51.

MEDIUM

BAD Co. has established a target rate of return of 16% for all divisions. In 1998, Division
D generated sales of $10,000,000 and expenses of $7,500,000. Total assets at the
beginning of the year were $5,000,000 and total assets at the end of the year were
$7,000,000. For 1998, what was Division Ds residual income?
a.
b.
c.
d.

$ 960,000
$1,380,000
$1.540,000
$1,700,000

ANSWER:
52.

MEDIUM

Bagel Division of Pita Company reported the following results for 1999:
Sales
Expenses
Total assets (1/1/99)
Total assets (12/31/99)

$8,000,000
6,250,000
5,000,000
5,400,000

What was the profit margin of Bagel Division in 1999?


a.
b.
c.
d.

68%
35%
32%
22%

ANSWER:
53.

19-13

MEDIUM

Bagel Division of Pita Company reported the following results for 1999:
Sales
Expenses
Total assets (1/1/99)
Total assets (12/31/99)

$8,000,000
6,250,000
5,000,000
5,400,000

What was the asset turnover ratio of Bagel Division in 1999?


a.
b.
c.
d.

1.538
2.97
0.650
1.20

ANSWER:

MEDIUM

19-14
Performance

54.

Chapter 19

Pasta Division of We Make Italian, is evaluated based on residual income generated. For
1998, the Division generated a residual income of $2,000,000 and net income of
$5,000,000. The target rate of return for all divisions of We Make Italian is 20%. For
1998, what was the return on investment for Pasta Division?
a.
b.
c.
d.

40%
13%
20%
33%

ANSWER:
55.

c.
d.

EASY

Relative to qualitative performance measures, quantitative performance measures are less


a.
b.
c.
d.

subject to manipulation.
dependent on accounting information.
effective in the pursuit of organizational goals.
subjective.

ANSWER:

EASY

Improved effectiveness and efficiency of a product is considered a ______ performance


measurement?
a.
b.
c.
d.

non-financial
financial
quantitative
qualitative

ANSWER:

58.

MEDIUM

are usually the most well-received by managers.


often reflect long-term organizational goals better than financial performance
measures.
can only be developed in the production area of an organization.
is limited by the number of critical success factors defined by the organization.

ANSWER:

57.

Qualitative non-financial performance measures


a.
b.

56.

Measuring and Rewarding Organizational

EASY

Non-financial performance measures (NFPMs) are better than financial measures in that
NFPMs

Chapter 19

a.
b.
c.
d.

Measuring and Rewarding Organizational Performance

provide a better indication of customer satisfaction.


may better predict the direction of future cash flows.
directly measure how well an organization does those things that create
shareholder value.
all of the above

ANSWER:
59.

b.
c.
d.

EASY

Which of the following would be considered a non-financial performance measurement?


a.
b.
c.
d.

increase in market share


variances from standards
number of customer complaints
cost of engineering changes

ANSWER:

EASY

Which type of financial measure better predicts the direction of future cash flows?
a.
b.
c.
d.

Non-financial Measures
yes
yes
no
no

ANSWER:

62.

EASY

qualitative characteristics that point out sub-optimization activities and throughput


bottlenecks.
both short-term and long-term measures related to critical success factors.
long-term supplier satisfaction levels.
short-term financial viability.

ANSWER:

61.

In selecting non-financial performance measures managers should choose measures that


reflect
a.

60.

19-15

Financial Measures
yes
no
no
yes

EASY

Which of the following would be classified as a non-financial critical success factor?

a.
b.

Quality
no
yes

Technical
Excellence
no
no

Manufacturing
Efficiency
no
no

Manufacturing
Effectiveness
yes
no

19-16
Performance

c.
d.

Chapter 19

yes
yes

ANSWER:
63.

EASY

EASY

Which of the following is necessary for any valid performance measurement?


a.
b.
c.
d.

It must be part of the financial accounting system in use.


It must be quantifiable.
Goal congruence must be promoted by its use.
It must be financial in nature.

ANSWER:

EASY

Process quality yield is used in the measurement of


a.
b.
c.
d.

throughput.
cash flows.
asset turnover.
profit margin.

ANSWER:

66.

yes
yes

profitability
costs
market
sales

ANSWER:

65.

yes
no

Which of the following is not one of the four areas of performance measurements
mentioned in the text?
a.
b.
c.
d.

64.

yes
yes

Measuring and Rewarding Organizational

EASY

An increase in productive processing time will increase


a.
b.
c.
d.

throughput.
process yield.
return on investment.
productive capacity.

ANSWER:

EASY

Chapter 19

67.

Measuring and Rewarding Organizational Performance

Which of the following is the throughput measure?


a.
b.
c.
d.

Processing time/Total time


Good units/Total time
Good units/Processing time
Total units/Total time

ANSWER:
68.

EASY

good units to bad units.


time required to produce a good unit.
total units manufactured that are good.
total time spent to time available.

ANSWER:

EASY

When inventory sits idle in a department, this would not affect the department's
a.
b.
c.
d.

processing time.
throughput.
process quality yield.
dollar days.

ANSWER:

EASY

Process quality yield reflects the proportion of


a.
b.
c.
d.

time it takes to make a good unit.


good units to defective units.
total time spent to total time available.
total units produced that are good units.

ANSWER:
72.

Process quality yield reflects the proportion of


a.
b.
c.
d.

71.

EASY

residual income.
net cash flow.
return on investment.
throughput.

ANSWER:

70.

Productive capacity is a measure used in computing


a.
b.
c.
d.

69.

19-17

EASY

Holding total production in units constant, as the proportion of defective units to total
units declines, all of the following measures will be affected, except

19-18
Performance

a.
b.
c.
d.

Chapter 19

total unit sales.


throughput.
process quality yield.
process productivity.

ANSWER:
73.

EASY

Which of the following would not be an appropriate cost driver to measure internal
failure?
a.
b.
c.
d.

design error
product failure
machine reliability
operator error

ANSWER:

EASY

When assessing performance, one way to compensate for differences among divisions of a
multinational organization would be for the parent company to
a.
b.
c.
d.

use different target rates of return to compute residual incomes.


modify the return on investment calculation so that foreign currency fluctuations
are removed from all financial statement figures.
classify all domestic divisions as investment centers and all foreign divisions as
profit centers.
use financial performance measures for units whose records are kept in the
domestic currency and non-financial measures for units whose records are kept in a
foreign currency.

ANSWER:
76.

EASY

total units divided by non-value-added processing time.


total units divided by value-added processing time.
value-added processing time divided by total units.
value-added processing divided by total time.

ANSWER:

75.

Process productivity is calculated as


a.
b.
c.
d.

74.

Measuring and Rewarding Organizational

MEDIUM

If performance measures are perfect proxies for organizational goals,

Chapter 19

a.
b.
c.
d.

Measuring and Rewarding Organizational Performance

sub-optimization will be enhanced.


sub-unit managers will strive to achieve organizational goals.
sub-units can all be decentralized.
residual income will rise.

ANSWER:
77.

EASY

The following information is made available for June, what is the throughput per hour?
Good units manufactured
Value-added hours of manufacturing time
Total units manufactured
Total hours of manufacturing time
a.
b.
c.
d.

EASY

The following information is made available for June, what is the process quality yield?
Good units manufactured
Value-added hours of manufacturing time
Total units manufactured
Total hours of manufacturing time
a.
b.
c.
d.

40,000
20,000
50,000
30,000

50%
75%
80%
125%

ANSWER:
79.

40,000
20,000
50,000
30,000

1.3 units (rounded)


2.0 units
1.8 units
.8 units

ANSWER:

78.

19-19

EASY

One of the products manufactured by I Can Fly TOO, Company is a plastic disk. The
information below relates to the Disk Production Department:
Good units produced
Units started in production

200,000
250,000

19-20
Performance

Chapter 19

Processing time (budgeted hours)


Processing time (total hours)
Value-added processing time

Measuring and Rewarding Organizational

425
400
300

What is the process quality yield in the Disk Production Department?


a.
b.
c.
d.

75%
44%
80%
125%

ANSWER:

80.

EASY

One of the products manufactured by I Can Fly TOO, Company is a plastic disk. The
information below relates to the Disk Production Department:
Good units produced
Units started in production
Processing time (budgeted hours)
Processing time (total hours)
Value-added processing time

200,000
250,000
425
400
300

What is the throughput per hour in the Disk Production Department?


a.
b.
c.
d.

470 units
500 units
625 units
667 units

ANSWER:
81.

MEDIUM

One of the products manufactured by I Can Fly TOO, Company is a plastic disk. The
information below relates to the Disk Production Department:
Good units produced
Units started in production

200,000
250,000

Chapter 19

Measuring and Rewarding Organizational Performance

Processing time (budgeted hours)


Processing time (total hours)
Value-added processing time

425
400
300

What is the process productivity in the Disk Production Department?


a.
b.
c.
d.

588
625
667
833

ANSWER:
82.

financial measures
environmental measures
business process measures
personnel measures

ANSWER:

EASY

managers a way to judge past performance.


stockholders a way to judge current performance.
managers a way to forecast future performance.
stockholders a way to tie strategy to profitability.

ANSWER:

MEDIUM

In a balanced scorecard, measurements should be directly linked to


a.
b.
c.
d.

organizational strategy and values.


the cost management system.
current organizational profitability.
activity-based management concepts.

ANSWER:
85.

A primary purpose of a balanced scorecard is to give


a.
b.
c.
d.

84.

MEDIUM

Which of the following is not a balanced scorecard category?


a.
b.
c.
d.

83.

EASY

Customer measures on the balanced scorecard should be


a.
b.
c.
d.

Internal
yes
no
no
yes

External
no
yes
yes
yes

Monetary
no
yes
no
yes

Non-monetary
yes
no
yes
yes

19-21

19-22
Performance

Chapter 19

ANSWER:
86.

c.
d.

records the variances between budgeted and actual revenues and expenses.
can be used at multiple organizational levels by redefining the categories and
measurements.
is most concerned with organizational financial solvency and business processes.
all of the above.

ANSWER:

MEDIUM

Rapid time-to-market of new products


Corporate financial profits
On-time delivery
Decrease in reworked products

ANSWER:

EASY

On a balanced scorecard, which of the following would be most appropriate to measure


production process integrity?
a.
b.
c.
d.

Rapid time-to-market of new products


Corporate financial profits
Low employee turnover
Decrease in reworked products

ANSWER:
89.

On a balanced scorecard, which of the following would be most appropriate to measure


customer service?
a.
b.
c.
d.

88.

MEDIUM

A balanced scorecard
a.
b.

87.

Measuring and Rewarding Organizational

EASY

On a balanced scorecard, which of the following would be most appropriate to measure


innovation:
a.
b.
c.
d.

Rapid time-to-market of new products


Corporate financial profits
On-time delivery
Manufacturing cycle efficiency

ANSWER:

EASY

Chapter 19

90.

Measuring and Rewarding Organizational Performance

On a balanced scorecard, which of the following would be most appropriate to measure


financial performance?
a.
b.
c.
d.

Market share
Customer retention
Percentage of sales from new products
Investment in intellectual capital

ANSWER:

91.

MEDIUM

Which of the following would not normally affect the compensation strategy of a firm?
a.
b.
c.
d.

organizational goals
location of firm
competition
number of subsidiaries

ANSWER:

EASY

Managers should be paid


a.
b.
c.
d.

on a periodic basis.
based on results achieved.
using ESOPs.
on a piece rate basis.

ANSWER:
94.

EASY

consistency at all levels in the organization.


adaptability to differing situations in the organization.
efficiency of application to all individuals in the organization.
flexibility to delay rewards although performance objectives have been met.

ANSWER:

93.

A primary characteristic of a performance management system is


a.
b.
c.
d.

92.

19-23

EASY

Financial incentives are


a.
b.
c.
d.

different from monetary rewards


the same thing as a salary element
provided to all employee groups.
available to top management whose performance exceeds targeted objectives

19-24
Performance

Chapter 19

ANSWER:
95.

set performance rewards


identify performance measures
determine reward
identify critical success factors

ANSWER:

EASY

Merit pay is
a.
b.
c.
d.

a contingent amount of pay that is earned by managers whose subunits meet a


target rate of return.
always for a limited period of time and must be re-earned each period.
any pay earned when the company is profitable.
a pay increment received when a specific performance level is achieved.

ANSWER:

EASY

Contingent pay
a.
b.
c.
d.

is always paid in stock options.


is the sole source of pay an employee receives from his/her employer.
is received in addition to the basic wage and is dependent upon performance
exceeding some performance objective.
can only apply to individual performance.

ANSWER:
99.

EASY

are not needed in a performance-based plan.


must be stated for a performance-based plan to work.
are essential for a periodic compensation plan to be successful.
are unnecessary for a merit pay plan.

ANSWER:

98.

Objectives for a pay plan


a.
b.
c.
d.

97.

EASY

Which of the following steps in the performance reward plan model comes before the
others listed?
a.
b.
c.
d.

96.

Measuring and Rewarding Organizational

EASY

Piece rate pay


a.
b.
c.
d.

is a suitable pay plan for low-IQ workers.


involves a salary plus pay for each unit produced or carried out.
encourages quality output.
does not encourage workers to look at the company's well being.

Chapter 19

Measuring and Rewarding Organizational Performance

ANSWER:

100.

monthly salary
cafeteria plan
profit sharing
pensions

ANSWER:

EASY

profit sharing
pensions
piece rate
merit pay

ANSWER:

EASY

Which performance plan best promotes quality of the product or service?


a.
b.
c.
d.

piece rate
health insurance
pensions
profit sharing

ANSWER:
103.

Which performance plan is most tied to company objectives?


a.
b.
c.
d.

102.

EASY

Which of the following pay plans encourages the improvement of the overall company's
well-being?
a.
b.
c.
d.

101.

19-25

EASY

Employee stock ownership in the employees' firm


a.
b.
c.
d.

will encourage short term earnings growth patterns.


will encourage employees to take a longer term perspective regarding their
performance in the company.
is not suitable for hourly or salaried employees.
is common for management in American firms.

ANSWER:

MEDIUM

19-26
Performance

104.

Chapter 19

A pay plan that gives an employee cash or stock equal to the difference between some
specified stock price and the quoted market price at some future time period is
a.
b.
c.
d.

stock appreciation rights .


an ESOP.
profit sharing.
merit pay .

ANSWER:
105.

EASY

contingent pay
profit sharing
cafeteria plans
stock appreciation rights

ANSWER:

MEDIUM

The traditional compensation package provides


a.
b.
c.
d.

fixed monthly or weekly salaries.


the same salary structure for all groups of employees.
no incentive for non-top management to improve performance.
no need to include incentive compensation.

ANSWER:
107.

Which of the following types of employee compensation are tax-exempt?


a.
b.
c.
d.

106.

Measuring and Rewarding Organizational

EASY

Compensation packages for executives of American firms


a.
b.
c.
d.

are beginning to emphasize the long-term commitment executives should have in


the firm.
are considered comparable to packages earned by European and Asian executives.
are shifting towards lower percentages of annual incentives.
are shifting away from long-term awards.

ANSWER:

EASY

Chapter 19

108.

Measuring and Rewarding Organizational Performance

Perks include all of the following except


a.
b.
c.
d.

free child care.


free parking.
recreational memberships.
hourly wages.

ANSWER:
109.

profit sharing.
an employee stock option plan.
contingent pay.
monthly salary.

ANSWER:

EASY

Which performance plan is most motivating?


a.
b.
c.
d.

health insurance
piece rate
hourly wages
pensions

ANSWER:

MEDIUM

A person who specializes in taking over other firms is called a(n)


a.
b.
c.
d.

shirker(s).
raider(s).
expatriate(s).
none of the above.

ANSWER:
113.

EASY

company lunch rooms.


flexible fringe benefit programs.
ESOPs.
pensions.

ANSWER:

112.

Cafeteria plans are


a.
b.
c.
d.

111.

EASY

A pay plan that does not encourage the overall company good is
a.
b.
c.
d.

110.

EASY

The average compensation for chief executives was lowest in

19-27

19-28
Performance

a.
b.
c.
d.

Chapter 19

the United States.


Canada.
Japan.
France.

ANSWER:
114.

MEDIUM

The average compensation level for manufacturing employees was shown in the text as
being highest in
a.
b.
c.
d.

Japan.
Britain.
the United States.
Germany.

ANSWER:
115.

MEDIUM

Expatriate employees
a.
b.
c.
d.

should be paid a base comparable to what he/she was earning domestically.


will be paid more than corresponding managers in their home country.
will always pay taxes in the country in which they are based.
should receive retirement benefits based on local currencies.

ANSWER:

MEDIUM

SHORT ANSWER/PROBLEMS
1.

Measuring and Rewarding Organizational

Discuss economic value added.


a.

What is it intended to do?

Chapter 19

b.
c.
d.
e.

Measuring and Rewarding Organizational Performance

19-29

How is it measured?
How is the measurement different than that of RI?
Why is EVA a better performance measure of RI?
What is the major problem with using EVA as a long-term performance measure?

ANSWER:
a.
b.
c.
d.
e.

More directly align the interests of common shareholders and managers.


EVA = A/Tax profit (market value of invested capital x cost of capital %).
EVA uses after-tax profit, cost of capital and market value of assets invested. RI
uses segment income, target rate of return and book value of assets invested.
Because it recognizes that there may be a significant difference between book
value and market value of assets. The market value of a company is reflected in
stock prices which are another measure of performance evaluation.
EVA includes the increased investment immediately even though significant income
may not occur until sometime in the future. Most investments will show decreased
short-term performance (EVA) and may cause a company to refuse projects that
are profitable in the long-term (similar to shortcomings of the payback method).
MEDIUM

2.

What items affect comparability of different divisions within the same company on the
basis of EVA, ROI and RI?
ANSWER:
a.
b.
c.

Each measure is based on accounting income which can be manipulated in the


short-term by accounting methods used, which can differ between investment
centers.
The measurement of the asset base is affected by the choice of what to include, and
may include items that relate to decisions made by prior managers.
All measures focus primarily on how well the segments do in isolation with results
compared to prior years for the same segment, rather than relative company-wide
objectives.
MEDIUM

3.

Why is it likely that a subordinate manager would be more attentive to certain


performance measures than overall corporate objectives to guide his decision making?
ANSWER:
Managers are evaluated based on how their actual results compare to specific measures of
performance. These performance measures are intended to be surrogates for the overall
corporate goals as they apply to specific managers. Thus performance measures are
selected by the extent to which
they are good proxies for corporate goals (that is the

19-30
Performance

Chapter 19

Measuring and Rewarding Organizational

extent to which they operationally define, and are consistent with, corporate goals) and are
intended to be major focal points for managers.
MEDIUM
4.

What are some of the major problems associated with accrual-based accounting
performance measures?
ANSWER:
There are two major problems with accrual-based accounting numbers. The first problem
is that they can be easily manipulated by managers. For example, the timing of end of
period transactions can be accelerated or delayed to affect performance measures.
Secondly, accounting measures cannot capture all corporate goals. Accounting measures
are particularly inappropriate to measure qualitative changes in the workforce, qualitative
changes in products, and achievement of social and non-monetary objectives.
Additionally, accounting measures reflect only a short-term perspective of operations
rather than a long-range goal orientation.
MEDIUM

5.

What distinct advantage does a return on investment measure have over a residual income
measure? Explain.
ANSWER:
The advantage of ROI measure over RI is that ROI facilitates a comparison of
organizational sub-units of differing sizes. Because ROI is a performance measure that
automatically scales for size, large and small sub-units can be compared to each other
(subject to all the factors that should be considered when two units in different industries,
different geographical areas, etc. are compared).
MEDIUM

6.

How can return on investment result in sub-optimization when it is used as a performance


measure?
ANSWER:
Because performance measures are used to reward performance, managers use them as
decision criteria when they evaluate alternative courses of action. For example, if ROI is
the performance criterion, a division manager will only invest in new projects that will
result in an increase in his/her division's ROI. This is sub-optimal if the overall
organization would be better off by the division manager's investment in available projects
with lower ROIs.
MEDIUM

Chapter 19

7.

Measuring and Rewarding Organizational Performance

19-31

Define residual income. Evaluate residual income as a measure of performance.


ANSWER:
Residual income is the remainder of net profit once a target cost of capital has been taken
into consideration. Residual income is determined by deducting from net income a
prescribed or imputed interest charge on assets. This method allows an organization to
use different rates of interest for various organizational assets. A main advantage of using
RI is that it overcomes some limitations of ROI (sub-optimization).
MEDIUM

8.

What are some common problems encountered in determining ROI?


ANSWER:
Net income and investment involved can both be calculated several ways. Multiple
calculations are often presented to show the different factors that effect ROI, changes in
sales, expenses, and capital investments.
MEDIUM

9.

Discuss management uses of flexible budgets.


ANSWER:
Flexible budgets are important to managers in performing a variety of functions.
Formulating budgets commits certain activities agreed to during the planning process to
specific monetary amounts. The flexible budget provides the means to estimate costs at
various levels of activity. The control function is undertaken to assure that actual
operations meet planned operations. Through this function, deviations are determined and
variances can be ascertained. Managers also use flexible budgets in performance
evaluation. Evaluation is more meaningful with valid and accurate data to make the
process of evaluation beneficial to all involved.
MEDIUM

Use the following information for questions 10 and 11:

19-32
Performance

Chapter 19

Measuring and Rewarding Organizational

Deep Sea Division is one of the operating units of Global Treasure Hunters Inc.. Some of this
division's 1998 operating results follow:
Sales
Profit margin
Target return
Residual income
10.

$3,000,000
10%
15%
$
60,000

What was the segment income of Deep Sea Division for 1998?
ANSWER:
Segment income = Profit Margin * Sales = .10 * $3,000,000 = $300,000
EASY

11.

What was the return on investment in the Deep Sea Division for 1998?
ANSWER:
ROI = Segment Income/Assets
Segment Income = $3,000,000 * .10 = $300,000
Assets = ($300,000 - $60,000)/.15 = $1,600,000
ROI = $300,000/$1,600,000 = 18.75%
MEDIUM

Use the following information for questions 12 and 13:


Northern Division of Utah Chemical Co. produced the following operating results in 1998:
Sales
Segment income
Assets

$10,000,000
1,500,000
6,000,000

Northern Division is considering a $1,000,000 investment in a new project. Northern estimates


that its return on investment (for all of its operations) would be at 22% with the new investment.
12.

How much net segment income is the new project expected to produce?
ANSWER:
the total of the new segment income = .22($6,000,000+$1,000,000) =
.22($7,000,000) = $1,540,000
the portion of the total segment income that is produced by the new project =

Chapter 19

Measuring and Rewarding Organizational Performance

19-33

$1,540,000 - $1,500,000 = $40,000


MEDIUM
13.

If the manager of Northern Division is evaluated on return on investment alone, will she
invest in the new project? Explain.
ANSWER:
The manager would not invest in the new project because the new project would lower
the Division's ROI from the current 25% ($1,500,000/$6,000,000) to 22%. The new
project only generates an ROI of 4% ($40,000/$1,000,000)
MEDIUM

14.

The manager of the Dallas Division of Walking Tours of America is preparing the budget
for 1999. At this point, she has determined that average total assets for 1999 will equal
$4,000,000. She is evaluated on the amount of residual income generated by her division.
Assume variable costs in Dallas Division are expected to equal 60% of total sales and
fixed costs are expected to equal $400,000 in 1999.
a.
b.

Compute the sales level that would generate a 20% return on investment.
Assuming the rate of return is 15%, determine the level of sales that would
generate $200,000 of residual income.

ANSWER:
a.

The required net income = 20% x $4,000,000 = $800,000.


sales = net income + fixed costs + variable costs
sales = $800,000 +| $400,000 + (.60 x sales)
sales x 40% = $1,200,000
sales = $3,000,000

b.

sales = fixed costs + variable costs + required return + residual income


sales = $400,000 + (.60 x sales) + (.15 x sales) + $200,000
sales = $2,400,000

19-34
Performance

Chapter 19

Measuring and Rewarding Organizational

MEDIUM

15.

The following information is given for Blue and Red Divisions of Color Company.
Sales
Var. cost of goods sold
Fixed manufacturing costs
Variable selling
Fixed admin. (50% allocated)
Fixed selling (20% allocated)
Assets at cost
Accumulated depreciation
a.
b.

Blue
$600,000
200,000
50,000
30,000
20,000
50,000
800,000
200,000

Red
$300,000
150,000
40,000
5,000
4,000
30,000
600,000
100,000

If Color uses income to evaluate division managers, compute net income that
should be used for that purpose given the limited data above.
If Color uses ROI to evaluate division managers and uses historical cost as the
investment base, compute the ROI for Blue and Red.

ANSWER:
a.
Sales
CGS
Gross Margin
Variable selling
Fixed admin

Blue
$600,000
(250,000)
$350,000
(30,000)
(10,000)

Red
$ 300,000
( 190,000)
$ 110,000
(5,000)
(2,000)

Chapter 19

Measuring and Rewarding Organizational Performance

Fixed selling
Controllable income
b.

19-35

(40,000)
$ 270,000
Blue
$270,000 $800,000
= 33.75%

(24,000)
$ 79,000
Red
$79,000 $600,000
= 13.17%

MEDIUM

16.

Information for two divisions of M & M Company is given below:


Net income
Capital investment
a.
b.

Peanut Plain
$ 60,000
$100,000
$400,000
$500,000

If M & M charges each division 12% for capital employed, compute residual
income for Peanut and Plain.
Compute the ROI for each division.

ANSWER:
a.
Net income
Interest charge
Residual income
b.

ROI
MEDIUM

Peanut
$60,000
(48,000)
$12,000

Plain
$100,000
(60,000)
$ 40,000

$60,000 $400,000 $100,000 $500,000


= 15%
= 20%

19-36
Performance

17.

Chapter 19

Measuring and Rewarding Organizational

Creative Business Solutions (CBS), a division of Doug Jorgenson CPA, buys and installs
modular office components. For the most recent year, the division had the following
performance targets:
Asset turnover
Profit margin
Target rate of return on investments for RI
Cost of capital
Income tax rate

2.5
6%
13%
10%
40%

Actual information concerning the companys performance for last year follows:
Total assets at beginning of year
Total assets at end of year
Total invested capital (annual average)
Sales
Variable operating costs
Direct fixed costs
Allocated fixed costs

$3,600,000
5,300,000
8,000,000
9,000,000
3,650,000
4,770,000
675,000

Required:
a. For CBS, compute the segment margin and the average assets for the year.
b. Based on segment margin and average assets, compute the profit margin, asset
turnover and ROI.
c. Evaluate the ROI performance of CBS.
d. Using your answers from part b., compute the residual income of CBS.
e. Compute the EVA of CBS. Why are the EVA and RI levels different?
f. Based on the data given in the problem, discuss why ROI, EVA and RI may be
inappropriate measures of performance for CBS.

Chapter 19

Measuring and Rewarding Organizational Performance

19-37

17. (contd.)
ANSWER:
a.

Sales
Variable costs
Direct fixed costs
Segment margin

$ 9,000,000
(3,650,000)
(4,770,000)
$ 580,000

Average assets = ($3,600,000 + $5,300,000) / 2 = $4,450,000


b.

Profit margin = $580,000 / $9,000,000 = 6.44%


Asset turnover = $9,000,000 / $4,450,000 = 2.02
ROI = $580,000 / $4,450,000 = 13%

c.

The target ROI for the division was 2.5 x 6 = 15%. The division generated an ROI
of only 13%. Thus the division did not achieve its target rate of return. The poor
performance resulted from the divisions failure to achieve its targeted asset
turnover.

d.

RI = $580,000 (13% x $4,450,000)


= $580,000 - $578,500 = $1500

e.

After-tax profits = pretax income taxes


= $580,000 ($580,000 x 40%) = $348,000
EVA = $348,000 ($8,000,000 x 10%) = $(452,000)
EVA and RI differ for three reasons. First, RI is based on pre-tax rather than aftertax income. Second, RI is based on the book value of investment, whereas EVA is
based on the market value of investment. Third, the target rates of return differ
between the methods.

19-38
Performance

f.

Chapter 19

Measuring and Rewarding Organizational

ROI, RI and EVA are measures of short-term performance. These measures may
be particularly inappropriate for divisions that have long-term missions (such as
high growth). In this case, the relatively large growth and assets of CBS from the
beginning of the period to the end of the period may indicate this division is
oriented to growth. If so, the ROI, RI and EVA measures will provide an incentive
contrary to the growth mission.
DIFFICULT

18.

The IHM Company produces small plastic dolls in its Nevada manufacturing plant. The
company is currently evaluating ways to improve productivity. The accountant of the
firms parent organization suggested that management implement a new compensation
plan based on throughput performance measure as an incentive to increase productivity.
To demonstrate how such a measure might work, the accountant gathered the following
data from the firm for June 1998:
Total units attempted
Good units manufactured
Processing time (total hours)
Value-added processing time
a.
b.
c.
d.
e.

6,000,000
4,800,000
800
600

How many defective units were produced in June?


Compute manufacturing cycle efficiency for June.
Compute the process productivity in June.
Compute the process quality yield in June.
Compute the hourly throughput for June.

ANSWER:
a.
b.
c.
d.
e.

Defective units = 6,000,000 - 4,800,000 = 1,200,000


MCE = 600 800 = 75%
Process productivity = 6,000,000 600 = 10,000 units per hour
Process quality yield = 4,800,000 6,000,000 = 80%
Throughput = 10,000 x .75 x .8 = 6,000 dolls per hour
MEDIUM

19.

Identify the steps to follow in establishing the performance reward system for a company.
ANSWER:

The steps are in the following order:


1. set strategic goals
2. identify the critical success factors
3. set the compensation strategy

Chapter 19

Measuring and Rewarding Organizational Performance

4.
5.
6.
7.

19-39

identify performance measures


set performance rewards
measure/monitor performance
determine rewards

MEDIUM

20.

Discuss pay-for-performance plans.


ANSWER: Employees should be encouraged by compensation plans to perform and be
loyal to the organization. Performance measures should be related to a company's
operational targets. These performance measures do not have to be evenly weighted.
Management can assign higher weights to more important performance measures as they
are related to the corporate goals.
MEDIUM

21.

Discuss the rethinking taking place regarding the time frame used in American business
performance systems.
ANSWER:
Historically, American time frames for performance has been short term, often only one
year. Presumably management tries to do what is best for the firm and its owners. Thus,
shareholder wealth maximization should be the primary focus of management. Short term
profit maximization doesn't necessarily result in long-run shareholder wealth maximization.
To encourage this different attitude, employees and management are being asked to take a
longer run perspective. This is enhanced with employee stock ownership in their firm.
MEDIUM

22.

Are individual performance plans suitable for the Japanese worker? Why?
ANSWER:
The Japanese worker tends to be more group oriented. These workers view
themselves a team working together for some common goal. Thus, individual
performance plans would not work well in Japan.
MEDIUM

19-40
Performance

23.

Chapter 19

Measuring and Rewarding Organizational

What is a golden parachute and why is it used?


ANSWER:
A golden parachute is a benefit package awarded to managers if their firm is taken over
and they are terminated. This normally follows a hostile takeover of their firm.
Proponents of parachutes say that they allow managers to devote their limited time to
serving the interests of their company's stockholders in an unbiased manner. Others say
parachutes lead to entrenched managers and reward managers who may have mismanaged
their firm which created the conditions that resulted in the hostile takeover.
MEDIUM

24.

Deferred compensation techniques are currently used in the American work place. What
are they and how do they benefit the employer and the employee?
ANSWER:
Deferred compensation is pay that was earned on current performance but is paid later to
the employee. The compensation may include profit sharing plans, pensions, and stockbased plans like ESOPs. The payment by the employer can be deducted currently for tax
purposes but the employee doesn't recognize it as income until it is received. In stock
option plans, earnings in the plan are not taxable to the employee until the plan is
distributed. Size of the plans are affected by the firm's stock value and encourage
employees to take a more positive attitude about the company's future.
MEDIUM

25.

Comment on differences regarding employee performance that exists between for-profit


and not-for-profit organizations.
ANSWER:
In a for profit entity, stockholders and their representatives, the board of directors,
maintain oversight of the company and its officers. These individuals are directly
concerned about the effectiveness and efficiency of operations because they are
the
residual claimants who are paid (in the form of dividends and stock value increases) only
after all other involved parties receive their compensation.
In NFP organizations, no overriding interest group comparable to stockholders keeps herd
on the performance of managers in the entity. Performance rewards are less effective in
these operations. Pay and performance rewards in NFPs have often not been regarded as

Chapter 19

Measuring and Rewarding Organizational Performance

19-41

adequate by NFP employees. Attempts are being made in this sector to incorporate some
performance factors in its compensation system.
MEDIUM
26.

Explain why the average worker in a plant or office may feel dissatisfied with the salary
structure in American operations today.
ANSWER:
Exhibit 22-8 in the text indicates that CEOs in the U.S. average compensation far exceed
comparable CEOs in other industrial countries. No other country's CEOs approach U.S.
CEO compensation. Even U.S. managers are relatively low ranked compared to other
countries. Employees' compensation in U.S. manufacturing plants are one of the lowest in
the industrialized world. Thus, American workers feel they are being short-changed or the
CEOs are being overpaid.
MEDIUM

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