STEPHANIE BISHOP

PORTFOLIO
2015-2016

Welcome to my

PUBLIC
RELATIONS
PORTFOLIO

TABLE OF
CONTENTS
Skill Set . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Western Washington University LEAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Media Backgrounder
Top Ten FAQs
Branding Guide
Promotional Posters
Public Relations Student Society of America . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Brochure
EncourageMINTS

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My Personal

SKILL
SET

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SKILL SET
Research
WHATCOM FISH TALES:
Researched publishing houses to find potential publisher for book
Contacted publishers to gain information to find best candidate
Created media lists for Whatcom County area
Developed contact sheet of local reporters
WWU LEAD (Learning, Environment, Action, Discovery):
Researched environmental health issues, compared local to global research
Interviewed LEAD members to create feature pitches

Outreach
WWU National Residence Hall Honorary (NRRH):
Developed and distributed advertisements for events in all nine residence halls
on campus every quarter for two years
Worked with campus leaders to create email and word-of-mouth promotions
Dedicated time to speak to all nine hall councils to promote events
WWU Public Relations Student Society of America (PRSSA):
Created and distributed promotional material
Created strategies to distribute to target audiences (i.e. journalism intro classes)

Communication
The Western Front:
Dedicated five quarters to hold several positions on staff
Communicated daily with reporters and editors
Worked to directly address conflict and resolve it
WWU National Residence Hall Honorary (NRRH):
Organized and ran meetings twice a week
Communicated frequently with residence hall staff and faculty
Always responded in timely and professional manner to all inquiries
Kept updated calendar of events and updated office calendar

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Western Washington University

LEARNING
ENVIRONMENT
ACTION
DISCOVERY

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WWU LEAD
In Winter 2015, I served as a public relations representative for Western Washington Universitys Associated Students club LEAD. Two other students as well
as myself worked to create a variety of materials for the club.

Media Backgrounder
An example of a media backgrounder I
created, which detailed research pertaining to environmental health on a general,
community, state, an global level. This
was later added to complete media kit for
LEAD to use on their website.

Top Ten FAQs

An example of an FAQ I created for
LEADs website that consisted of the top
ten frequently asked questions.

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WWU LEAD
Branding Guide
An example of a branding guide I created in InDesign. I compiled all aspects of LEAD into one document to help combine their aesthetic with their mission statement to create a consistent brand.

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WWU LEAD

Poster (8.5x11inches)
An example of an 8.5x11 poster I created
for LEAD to raise awareness for their upcoming work parties.

Bus Poster (17x11 inches)

An example of a bus poster I created for LEAD to raise awareness for their upcoming work parties.
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Western Washington University

PUBLIC
RELATIONS
STUDENT
SOCIETY OF
AMERICA
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WWU PRSSA
In Winter 2016, I served as one of the VPs of Recruitment for Westerns
chapter of PRSSA. I worked to create promotional materials in order to gain
membership and increase meeting attendance.

Brochures

An example of a brochure I made in InDesign to hand out during a campus Club Hub event to hep
gain members for PRSSA.

EncourageMINTS
Front

Back

An example of creative recruitment material I made in InDesign. I made encourageMINTS where

I put these handouts and mints into a bag to help recruit new members.
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THANK YOU