Kendall Bauer, Rachel Corning, Liza LaBossiere & Helen Li

Who is the Morton Lab?

Laboratory of Cynthia Morton, PhD

Area of Study: molecular cytogenetics

Current projects

Uterine leiomyomata
Hereditary hearing loss [SeqABoo]
DGAP

Clients

Linda Johnson
Senior Grants
Administrator
Morton Laboratory
Brigham and Womens Hospital

Tammy
Kammin
Research Genetic
Counselor
Morton Laboratory
Brigham and Womens Hospital

Situation Analysis

Morton Laboratory wanted their website redesigned to be more welcoming

and informative.

The redesign needed to be accessible to patients, potential postdoctoral

fellows, and members of the scientific community.

Objectives
Morton Laboratory has requested that the Studio 5 team help them to redesign
and generally improve their website, and update the information on it. Morton Lab
has its own website, and each area of research has its own individual site, for
which the links are provided on the Morton Lab site. While redeveloping those
sites is outside the scope of the project, they would like any thoughts or ideas on
tying all four sites together. With the help of the Studio 5 team, Morton Lab would
like to create a central web presence.

Revised Objectives

Website redesign

Content revamp

Branding plan

Gantt Chart

Original Website

Process - Design Inspiration

Boston BioSkills Lab

MIT Media Lab

CHGR

Process - Wire Frames

Process - Headshots and Lab Photos

Process - First Mock Ups

Examples of Work

Takeaways
Understanding and being able to simplify what youre being asked to write about.
Dont be afraid to explain what your limitations are, so the client understands what
you can realistically deliver.
Be clear about process and next steps so that both the group and the client are
aware of what was done.

Thank You