Professional Documents
Culture Documents
Bảng câu hỏi khảo sát sữa tươi Vinamilk
Bảng câu hỏi khảo sát sữa tươi Vinamilk
Bảng câu hỏi khảo sát sữa tươi Vinamilk
2. N
2. T 26 n 35 tui
3. T 36 n 45 tui
4. Trn 45 tui
3. Anh /ch vui lng cho bit ngh nghip hin ti?
1. Hc sinh/sinh vin
3. Lao ng t do
2. T 2- 4 triu
3. T 4- 6 triu
4. T 6- 10 triu
5. T 10- 20 triu
6. T 20 triu tr ln
2. Khng
2. T 2-5 ln/tun
4. t hn 1-2 ln/thng
3. Thng hiu
6. Khuyn mi
2. DUTCH LADY
3. VIXUMILK
4. LOTHAMILK
5. TH True Milk
6. Da Lat Milk
7. Hanoimilk
8. BAVI MILK
2. Internet
3. Bn b gii thiu
4. Khc
10. Anh/ ch bit n thng hiu sa VINAMILK trong khong thi gian bao lu?
1. 1 nm tr li y
2. 1 nm n 5 nm
3. 5 nm n 10 nm
4. Trn 10 nm
4. Do s thch
12. Anh/ ch cm thy bao b hin ti ca sa VINAMILK nh th no? (xin anh/ ch cho bit
mc ng
ca mnh bng cch vo cc con s)
(1) Hon ton khng ng
ton ng
(2) Khng ng
(4) ng
(5) Hon
Bt mt
D nhn
D nhn bit
p
C hng dn r
rng
13. Anh/ch thng la chn loi bao b no khi mua sa VINAMILK?
1. Hp giy
2. 180ml
3. 220ml
4. 1 lt
2. Khng hp l
4. Hp l
5. Rt hp l
3. Khng kin
2. Khng
2. Khng
2. Ca hng tin li
4. Quyt nh khc
2. Khng n tng
4. n tng
5. Rt n tng
3. Bnh thng
2. Khng ng
4. ng
5. Rt ng
3. Khng kin
22. Gi s anh/ch c nhu cu mua sa khi n gian hng sa trong siu th gp sn phm
Vinamilk anh/ch s?
1. Mua ngay
2. Tm hiu k ri mua
5. Khng quan tm
2. Khng hi lng
4. Hi lng
3. Bnh thng
5. Rt hi lng
2. Socola
3. C ng
4. Khng ng
2. Khng
2. Khng
28. Anh ch c sng sng gii thiu sa VINAMILK cho bn b khi h c nhu cu?
1. C
2. Khng
29. Gi s khi mua sn phm sa ti VINAMILK anh/ch cm thy khng hi lng v cht
lng . Theo anh/ ch nguyn nhn do u?
1. Do khu sn xut
4. Do ngi bn hng
VINAMIL
K
Cht lng tt
Gi c ph hp
Thng hiu ni
ting
Mu m p
Phn phi rng ri
Tt cho sc khe
(2) Khng ng
DUTCH
LADY
VIXUMIL
K
LOTHAMIL
K
TH
True
Milk
(4) ng
Da Lat
Milk
(5) Hon
Hanoimil BAVI
k
MILK
31. Nu cng ty VINAMILK t chc chng trnh khuyn mi th anh/ch mun hnh thc
khuyn mi no ?
1. Dng th hng mu min ph
2. Tng qu
3. Gim gi
6. Mua mt
sn phm
4. Rt thm trng thng
lc tng mt hp
32. Anh / ch cho bit kin ng gp gip cng ty VINAMILK tha mn tt hn nhu cu
anh /ch ?
(cng ty VINAMILK cn phi ci thin vn g p ng tt hn nhu cu ca Anh / Ch ?)
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................
.............................................................................................................................................................