List of Books

1) Marketing Warfare Al Ries and Jack Trout

A marketing version of Sun Tzus Art of War
2) Diffusion of Innovations Everett Rogers
The idea of PLC and the concept of Innovators, Early Adopters and
Followers comes from this book
3) Positioning - Al Ries and Jack Trout
Although this book was originally published 20 or so years ago, it is a
classic.
4) The Innovators Dilemma by Clayton Christensen
Focuses on the idea of disruptive innovation and the need to
understand latent needs among consumers.
5) The Tipping Point by Malcolm Gladwell
Not a marketing book but highlights when ideas, products etc. take-off
6) Ogilvy on Advertising by David Ogilvy
A classic book important even in todays world with web analytics
and social media.
7) Blue Ocean Strategy by Chan Kim
10-12 years back, when this book got published, this book (and this
idea) seemed extremely radical. Not anymore but still a good read as
everyone should know what BOS is.
8) Purple Cow by Seth Godin
Extremely well written book on how to transform organizations.
9) Drive by Daniel Pink
A must-read for Marketing Managers on what motivates people around
us.
10)
The Power of Habit by Charles Duhigg
Especially useful for managers in the FMCG industries
I thought I will make a list of only 10 books but then I felt the following book is
also extremely useful and I didnt want to leave out any of the above 10.
11)

Brand Failures by Matt Haig

I read this book for the first time 10 years backextremely good read
for anyone interested in brand management.