Professional Documents
Culture Documents
Chapter 1 Introduction About The Industry: 3.1 Objectives of The Study
Chapter 1 Introduction About The Industry: 3.1 Objectives of The Study
Questionnaire
Annexure II
Bibliography
CHAPTER 1
Introduction
The Indian automotive component industry is dominated by around 500 players which
account for more than 85% of the production. The turnover of this industry has been
growing at a mammoth 28.05% per annum from 2002-03 onwards as illustrated in Fig
which clarifies its emergence
as one of India's fastest growing manufacturing sectors. During 1990s, the auto
components market in India used to be dominated by supplies to the aftermarket with
only 35% exports sourced by global Tier 1 OEMs (Original Equipment Manufacturers).
The industry made a sustained shift to the global Tier 1 market and today, the component
manufacturers supply 75% of their exports to global Tier 1 OEMs and the remaining to
the aftermarket. This is largely due to the growing capability of The Indian component
suppliers in understanding technical drawings, conversance with global automotive
standards, economically attractive costs (manufacturing costs are 25%-30% lower than its
western counterparts), flexibility in small batch production and growing information
technology application for design, development and simulation.
Besides The burgeoning demand of auto components from global majors, the domestic
automobile industry has been showing a sparkling growth caused by increasing customer
base and affordable loans. Based on this, the turnover of The Indian auto component
industry is expected to touch US$ 18.7 billion by 2009 and estimated to reach US$ 40
billion by 2014.
Among The automobiles, 2 wheelers account for 75.77%, cars about 11.09%, 3 wheelers
to the tune of 4.33%, tractors about 2.95%, buses & trucks constitute 2.19%, Multi Utility
Vehicles (MUVs) to The tune of 1.96% and Light Commercial Vehicles (LCVs) about
1.71% of The total number of automobiles produced in the country. Presently, India is the
second largest market after China for two & three wheelers.
In tractors production, India is one of the two largest manufacturers in the world along
with China. The subcontinent stands as the 4th largest producer of trucks in the world.
Coming to The passenger car segment, the country is positioned 11th in car production in
the world. The Indian passenger car
market is far from being saturated leaving ample opportunity for volume growth since the
per capita car penetration per 1000 is only 7 compared to 500 in Germany. The
production of cars in The country has been growing at a mammoth 27.58% per annum
from 2002- 03 onwards. In general, cars are broadly classified as Mini, Compact, MidSize, Executive & Premium varieties. There has been a steady rise in compact car
production from 333,000 in 2002-03 to 715,000 in 2005- 06, mid-size cars from 122,000
to 204,000 nos., executive cars from 2000 to 23,000 nos. and premium variety cars from
4000 in 2002-03 to 5000 nos. in 2005-06. The mini car segment production reduced from
150,000 in 2002-03 to 98,000 nos. in 2005-06. These statistics vividly reveal the
increasing capacity of The Indian customer, thus driving The passenger car demand
rapidly up The price ladder. Analysts speculate car production in The sub-continent to
touch 1575,000 in 2009 and 2654,000 by 2014. Cars and MUVs exports rose from 72,000
in 2002-03 to reach 176,000 nos. in 2005-06 with growth @ 48.155 per annum from
2002-03 onwards.
Out of The two wheelers produced in India, motorcycles account for 81.59%, scooters
about 13.42% and mopeds to the tune of 4.99% of the total production. The production
statistics which shows The growth of 2wheelers @ 16.58% per annum from 2002-03
onwards. Out of this, motorcycles have exhibited production growth @ 19.99% per
annum, scooters @ 6.74% per annum & mopeds @ 2.65% per annum from 2002-03
onwards. Two wheeler production units in India constitute of Japanese OEMS (Original
Equipment Manufacturers) which include Hero Honda Motors, Honda Motorcycle &
scooter India (P) Ltd., Yamaha Motor India (P) Ltd. & Suzuki Motorcycle India (P) Ltd.
and Indian OEMs consisting of Bajaj Auto Ltd. , T V S M o t o r Company Ltd., LML
Ltd., Kinetic Engineering Ltd., Majestic Auto Ltd., Kinetic Motor Company Ltd. and
Royal Enfield of Eicher Ltd.
Out of the aforementioned, Hero Honda accounts for 39.55%, Bajaj Auto about 26.87%,
TVS Motors 17.98%, Honda Motors 7.94%, Yamaha Motors 3.27%, LML 1.41% and
The remaining 2.98% of The total 2 wheelers production in The country. The exports of
two wheelers made a significant growth from a level of 180,000 in 2002-03 to reach
513,000 nos. in 2005-06. The latest estimates put up production of 2 wheelers to 13.6
million by 2009.
The production of Multi Utility Vehicles (MCVs) has been showing sparkling growth @
23.84% per annum, Light Commercial Vehicles (LCVs) @ 35.49% and Medium &
Heavy Commercial Vehicles
(M & HCVs) @ 27.33% per annum from 2002-03 onwards in India. Industry analysts put
up MUVs production to reach 207,000 in 2009 and 277,000 in 2014. Commercial vehicle
exports made a steady growth from a level of 11,000 in 2002- 03 to 41,000 in 2005-06.
The manufacturing units for four wheelers in India constitute of Japanese OEMs covering
Maruti Udyog Ltd., Hyundai Motor (P) Ltd., Honda Siel cars India Ltd. & Swaraj Mazda
Ltd., Indian OEMs consisting of Tata Motors Ltd., Mahindra & Mahindra Ltd., Ashok
Leyland Ltd., Force Motors Ltd., Eicher M o t o r s L t d . & Hindustan Motors Ltd.,
Korean OEM Hyundai Motor India Ltd., American OEMs which include General Motors
India (P) Ltd. & Ford India (P) Ltd. and European OEMs consisting of Skoda Auto India
(P) Ltd., Daimler Chrysler India (P) Ltd., Volvo India (P) Ltd., Tatra Trucks India Ltd. &
Fiat India (P) Ltd. Presently, Maruti Udyog accounted for 33.24%, Tata Motors 26.14%,
Hyundia Motors15.13%, Mahindra & Mahindra 7.47%, Ashok Leyland 3.78%, Hyundai
2.61%, Honda Siel Cars 2.40%, Force Motors 2.08%, General Motors 1.78%, Ford India
1.57%, Eicher Motors 1.41% and oThe4rs 2.39% of The total production of four
wheelers in India.
The tractors production in the country has been making a steady growth @ 25.80% and
three wheelers @ 19% per annum from 2002-03 onwards. The Indian automobile
industry is flooded with huge investments involving green field and brown field projects.
Hyundai plans to set up a LCV plant at Pune, India. Hyundai would be investing US$ 4.2
billion for starting production of small cars & Suzuki plans to invest US$ 1.6 billion in
India.
Isuzu Motor & Nissan Motor belonging to Hitachi Ltd. Of Japan would begin
manufacturing cars in India.
Tata Motors is setting up its novel small car production facility near Kolkata. Hyundai
plans to make India an export base for small cars. Telecon is investing about US$ 54
million for production of earth moving vehicles/components at Kharagpur in India. Also,
Honda Motorcycles & scooters have ambitious plan for making this sub-continent a hub
for two wheelers exports. All These forward towards further increase in demand for auto
components.
India is bestowed with excellent infrastructure for production of auto components. There
are various national and multinational companies in the country that have put up state of
art auto component manufacturing facilities. The production range of auto components in
India. For many of the auto components, steel remains the dominant material due to its
versatility providing a wide range of properties through the choice of appropriate
combination of composition and processing.
Along with The above, long term availability of raw materials, good recycling ability, a
relatively favourable price and The large experience based knowledge favour steel as a
choice for use in auto component manufacturing.
The steel requirements in general for engine parts such as fan, pulley, piston pin & oil fan
are met by low carbon steels, medium carbon steels/alloy steels based on requisite
mechanical properties are applied for crankshafts, connecting rods, rocker arm shafts e t c
. While low carbon/low carbon alloy case hardening steels are u s e d f o r
moderately/severely stressed components. Transmission parts such as input shaft, output
shaft, front axle, rear axle, kick down & reverse bands, pinion shafts, clutch discs &
plates, automatic transmission components etc. are made with medium carbon/alloy steels
while The gears are made of low carbon/low carbon alloy case hardening steels.
Suspension and steering parts such as knuckle ball studs, arm sector shafts, arm parts,
pitman & idler arms, struts, tie rod ends, ball joint studs, center link etc. are either made
of medium carbon steel or alloy steel depending upon The conferred properties, spring
steels for suspension springs while low carbon case hardening steels are applied for
components that require wear resistance. Various low carbon/low carbon alloy steels are
used for rivets, bolts, nuts & other fastener items. Steel required for chassis components
are met with cold forming & wieldable low carbon/micro alloyed steel sheets/plates while
deep drawing & extra deep drawing varieties of steel sheets are employed for body.
Steels are shaped, formed, heat treated and/or machined into automotive components
fulfilling The specific design criteria requiring critical set of properties like strength &
toughness, fatigue & fracture resistance, wear resistance, corrosion resistance etc.
Industries Co. Ltd.(MICO). Hitachi Ltd. of Japan is planning to start auto component
manufacturing in India with its O E M s - I s u z u Motor & Nissan Motor to begin
manufacturing cars in India. GKN Driveline, a wing of UK based auto c o m p o n e n t
manufacturer GKN plans to open a new manufacturing facility in India. Dubai based auto
ancillary Parts International Company plans to invest about US$ 3.6 million in India over
three years which includes setting up a manufacturing facility to service exports to CIS &
SAARC countries. Fiat India has been taking
Considering the above, Indian auto component manufacturers are substantially increasing
investments in production capacities, establishing partnerships in India & abroad and
have been investing in or acquiring companies overseas. In continuation with this, global
multi nationals are shifting automotive design centers into India with India evolving as an
excellent automotive R & D base for prototyping, testing, validating and production of
auto components caused by excellent IT skills & exemplary automotive domain
knowledge.
Conclusions
With increased role of outsourcing in an integrated global economy and India being
considered as a low cost automotive component producer possess a greater edge in the
global market aspiring to capture 10% share of the global market which translates into an
export target of US$20 billion by 2015. Also, by the current trends in the domestic
automotive industry, the indigenous demand for auto components is estimated to reach
US$20 billion in The next 10 years. This is expected to increase the demand for alloy
steels providing a great opportunity for alloy steel producers in the country to capitulate
on it.
CHAPTER 2
About The Organization
COMPANY PROFILE
1.1
To support its growth and expansion plans, HMIL currently has a 290 strong
dealer network and 580 strong service points across India.
1.2
COMANYS HISTORY
The beginning of Hyundai Motor Company dates to April 1946 when founder, Ju-Yung
Chung established Hyundai Auto Service in Seoul, South Korea at The age of 31 years.
The name Hyundai was chosen for its meaning which in English translates to modern.
The Hyundai logo is symbolic of The Company's desire to expand. The oval shape
represents The Company's global expansion and The stylized "H" is symbolic of two
people (The Company and customer) shaking hands.
Hyundai Motor India Limited was formed in 6 May 1996 by The Hyundai Motor
Company of Korea. The first production plant was established in Irrungattukotai
near Chennai, India.
HMIL's first car, The Hyundai Santro was launched in 23 September 1998 and was a
runaway success. Within a few months of its inception HMIL became The second largest
automobile manufacturer and The largest automobile exporter in India.
Hyundai sells several models in India, The most popular being The Santro Xing, i10 and
The i20.OTheR models Include Getz Prime, Accent, Verna TRANSFORM, Tucson, and
The Sonata Transform.
1.3
COMPANYS VISION
The companys motto is "Innovation for Customers". The companys vision is five core
strategies: global orientation, respect for human values, customer satisfaction, technology
innovation, and cultural creation. They have a desire to create an automobile culture of
putting customer first via developing humancentered and environmentfriendly
technological innovation.
The companys strives to create a more affluent lifestyle for humanity, and contribute to
the harmony and co-prosperity with shareholders, customers, employees and other
stakeholders in The automobile industry.
The spirit of creative challenge of the company has been a driving force in leading HMIL
to where it is today. It is the permanent key factor for HMIL to actively respond to
change in the companys the management system and seek creative and selfinnovative
system. The spirit of creative challenge, creates profits, The primary objective of a
private enterprise. Furthermore, the companys takes responsibility for The environment
and society and provide benefits to all stakeholders including shareholders, customers,
executives, employees, suppliers, and communities.
Corporate Philosophy
Management Philosophy
With the spirit of creative challenge, we will strive to create a more affluent lifestyle for
humanity, and contribute to the harmony and co-prosperity with shareholders, customers,
employees and other stakeholders in the automobile industry.
The spirit of creative challenge has been a driving force in leading HMC to where it is
today.
It is the permanent key factor for HMC to actively respond to change in the management
system and seek creative and selfinnovative system. With the spirit of creative
challenge, we create profits, the primary objective of a private enterprise. Furthermore,
we take responsibility for the environment and society we belong to, and offer sustainable
mobility in order to implement our corporate philosophy and provide benefits to all
stakeholders including shareholders, customers, executives, employees, suppliers, and
communities.
our midto longterm vision with five core strategies: global orientation, respect for
human values, customer satisfaction, technology innovation, and cultural creation. We
desire to create an automobile culture of putting customer first via developing human
centered and environmentfriendly technological innovation.
Management Policy
Based on a respect for human dignity, we make efforts to meet the expectations of all
stakeholders including customers and business partners by building a constructive
values both internally and externally, and gaining confidence from all stakeholders.
product
competitiveness.
Especially,
we
selected
environmental
management as one of our strategies to meet the needs of our stakeholders and the society
we belong to. We also intend to promote sustainability development and preservation of
the environment.
MGF DEVELOPMENTS
The MGF Developments has been making a difference to Indian lifestyle and
development for over seven decades. Our longevity and success represents an unmatched
commitment to our customers, our business and our employees. From being the pioneers
in the Hire Purchase and Leasing business, the MGF Developments today is making a
difference in Real Estate Development and Automobiles Distribution ventures across
India.
ABOUT MGF
MGF Developments is a leading player in the field of retail real estate and property
development in India, and has brought in international standards in commercial
complexes and shopping malls. It was first in the sector to introduce the concept of
condominiums in the country. Today, it is one of the largest shopping mall developers in
the National Capital Region, with almost 3 million sq.ft. of retail space under
development. Some of MGF Developments landmark projects include the Metropolitan,
The Plaza and the City Square Mall in Gurgaon in 2003. It is an organization that in
many ways has been a model for a host of new companies entering the field.
MGF Hyundai is one of the leading names in Automobiles dealership of Hyundai. Motor
India Ltd located at 1, Jhandewalan, Faiz Road, New Delhi. The centralized location of
the showroom effectively covers whole of Delhi in North, East, West & South and
providing dedicated professional after sales service to our esteemed customers by having
service centers at G.T. Karnal Road, Patparganj, Mayapuri and Okhla.
MGF Mayapuri service station is also the training hub for all North Indian Hyundai
Service
stations.
MGF Hyundai is having highly professional & motivated team, dedicated leaders
providing their prompt, efficient services to our customers with utmost priority being the
Quality of Service and Customer Satisfaction. Our longevity and success represent an
unmatched commitment to our esteemed customers, solid knowledge of the Indian
Market and to a certain extent our competitive advantage with our large customer
database, distribution network and customer services.
MARKETING
What is marketing?
There are many different definitions of marketing. Consider some of The following
alternative definitions:
The all-embracing function that links The business with customer needs and wants in
order to get The right product to The right place at The right time
The achievement of corporate goals through meeting and exceeding customer needs
better than The competition
The management process that identifies, anticipates and supplies customer requirements
efficiently and profitably
Marketing may be defined as a set of human activities directed at facilitating and
consummating exchanges
Which definition is right? In short, They all are. They all try to embody The essence of
marketing:
Marketing
is
about
meeting
The
needs
and
wants
of
customers;
business
activities;
MARKETING MIX
The marketing mix is generally accepted as The use and specification of The four Ps
describing The strategic position of a product in The marketplace. One version of The
origins of The marketing mix starts in 1948 when James Culliton said that a marketing
decision should be a result of something similar to a recipe. This version continued in
1953 when Neil Borden, in his American Marketing Association presidential address,
took The recipe idea one step further and coined The term 'Marketing-Mix'. A prominent
marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see
wide popularity. The four Ps concept is explained in most marketing textbooks and
classes.
DEFINITION
Although some marketers have added other Ps, such as personnel and packaging, The
fundamentals of marketing typically identifies The four Ps of The marketing mix as
referring to:
Product -An object or a service that is mass produced or manufactured on a large scale
with a specific volume of units. A typical example of a mass produced service is The
hotel industry. A less obvious but ubiquitous mass produced service is a computer
operating system. Typical examples of a mass produced objects are The motor car and
The disposable razor.
Price The price is The amount a customer pays for The product. It is determined by a
number of factors including market share, competition, material costs, product identity
and The customer's perceived value of The product. The business may increase or
decrease The price of product if other stores have The same product.
Place Place represents The location where a product can be purchased. It is often
referred to as The distribution channel. It can include any physical store as well as virtual
stores on The Internet.
Promotion Promotion represents all of The communications that a marketer may use in
The marketplace. Promotion has four distinct elements - advertising, public relations,
word of mouth and point of sale. A certain amount of crossover occurs when promotion
uses The four principal elements together, which is common in film promotion.
Advertising covers any communication that is paid for, from television and cinema
commercials, radio and Internet adverts through print media and billboards. One of The
most notable means of promotion today is The Promotional Product, as in useful items
distributed to targeted audiences with no obligation attached. This category has grown
each year for The past decade while most other forms have suffered. It is The only form
of advertising that targets all five senses and has The recipient thanking The giver. Public
relations are where The communication is not directly paid for and includes press
releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events.
Word of mouth is any apparently informal communication about The product by ordinary
individuals, satisfied customers or people specifically engaged to create word of mouth
momentum. Sales staff often plays an important role in word of mouth and Public
Relations.
MARKET RESEARCH
Market research is for discovering what people want, need, or believe. It can also involve
discovering how They act. Once that research is complete it can be used to determine
how to market your specific product. MR-Anywhere is a very good platform for market
research and analysis
For starting up a business There are a few things that are important:
Market information
Market information is making known The prices of The different commodities in The
market, The supply and The demand. Information about The markets can be obtained in
several different varieties and formats.
Examples of market information questions are:
Who are The customers?
Where are They located and how can They be contacted?
What quantity and quality do They want?
When is The best time to sell?
MARKET SEGMENTATION
Market segmentation is The division of The market or population into subgroups with
similar motivations. Widely used bases for segmenting include geographic differences,
personality differences, demographic differences, use of product differences, and
psychographic differences.
Market trends
The upward or downward movements of a market, during a period of time. The market
size is more difficult to estimate if you are starting with something completely new. In
this case, you will have to derive The figures from The number of potential customers or
customer segments.
But besides information about The target market you also need information about your
competitor, your customers, products etc. A few techniques are:
Customer analysis
Risk analysis
Product research
Choice Modeling
Advertising research
Competitor analysis
CHAPTER 3
Research Methodology
5. To know the customer satisfaction towards the after sales service offers by MGF
Hyundai.
3.2 METHODOLOGY
Research can be defined to be search for knowledge or any systematic investigation to
establish facts. The primary purpose for applied research is discovering interpreting and
The development of methods and systems for The advancement of human knowledge on
a wide variety of scientific matters of our world and The universe.
Research Methodology can be defined as:
The analysis of the principles of methods, rules, and postulates employed by a discipline;
The systematic study of methods that are, can be, or have been applied within a discipline
or
A particular procedure or set of procedures.
3.2.1 Population
The main emphasis of the study was on the customers of MGF Hyundai in New Delhi.
Descriptive research is more rigid than exploratory research and seeks to describe
users of a product, determine the proportion of the population that uses a product, or
predict future demand for a product. As opposed to exploratory research, descriptive
research should define questions, people surveyed, and the method of analysis prior to
beginning data collection. In other words, the who,
what, where, when, why, and how aspects of the research should be defined. Such
preparation allows one the opportunity to make any required changes before the costly
process of data collection has begun.
There are two basic types of descriptive research: longitudinal studies and cross-sectional
studies. Longitudinal studies are time series analyses that make repeated measurements of
the same individuals, thus allowing one to monitor behavior such as brand-switching.
However, longitudinal studies are not necessarily representative since many people may
refuse to participate because of the commitment required. Cross-sectional studies sample
the population to make measurements at a specific point in time. A special type of crosssectional analysis is a cohort analysis, which tracks an aggregate of individuals who
experience the same event within the same time interval over time. Cohort analyses are
useful for long-term forecasting of product demand.
Causal research seeks to find cause and effect relationships between variables. It
accomplishes this goal through laboratory and field experiments.
The research associated to my project is EXPLORATORY RESEARCH.
Samples of less than 1 percent of a population can often provide good reliability given a
credible sampling procedure.
A customer-based survey was conducted in which 100 people were asked to fill the
questionnaire.
CHAPTER 4
Findings and Analysis
I.
Respondents
Upto 25 Years
10
26-35 Years
25
36-45 years
30
46-60
20
60 and above
15
Total
100
30
30
25
25
20
20
15
15
10
10
Upto 25 Years
26-35 Years
36-45 years
46-60
60 and above
5
0
Respondents
ANALYSIS:
The maximum buyers of Hyundai cars as per the survey shows that the customers from
the age group of 25-35 and 36-45.The people from age group below 25 and above 60 are
less buyers of the vehicle
14%
YES
NO
86%
ANALYSIS:
Most of the customers, about 86%, were satisfied with the handling of the queries while
14% were dissatisfied with them.
13%
YES
NO
87%
ANALYSIS:
87% of the customers found car clean and undamaged at the time of delivery while 13%
found the car to be dirty or damaged.
NO
40%
YES
60%
ANALYSIS:
60% of the customers surveyed found the paperwork to be fast easy and clearly explained
while 40% found the paperwork as delayed and difficult.
100
80
60
40
20
0
85
15
YES
NO
ANALYSIS:
85% people received the car on time with all commitments fulfilled while 15% did not
get the car on time.
ECELLENT
15%
BAD
7%
AVERAGE
25%
GOOD
53%
ANALYSIS:
While 15% customers thought that the knowledge and behavior of the sales consultant
was excellent only 7% thought they were bad. 53% considered them good while 25%
rated them as average.
60
52
50
40
30
22
20
10
15
8
0
BAD
AVERAGE
GOOD
EXCELLENT
ANALYSIS:
22% customers thought that the car features warranty and service schedule was
excellently explained while 8% customers with dissatisfied. 52% considered them good
while 15% rated them as average.
24%
6%
BAD
AVERAGE
GOOD
EXCELLENT
15%
55%
AVERAGE
EXCELLENT
10%
GOOD
66%
BAD
4%
70
65
60
50
40
30
20
10
17
13
5
0
BAD
AVERAGE
GOOD
EXCELLENT
SWOT ANALYSIS
Strengths:
Convenient place.
Change of genuine spare parts.
Large space
Quality service.
Better after sales service.
Attending complaints promptly.
Maintaining customer relationship.
More sales promotional activities.
Weaknesses:
Thin mechanic force
Weak competitive strategies.
Lack of latest technology
High maintenance cost.
Delay in service
Opportunities:
Threats:
Increased competition.
Loss in market share.
Lack of latest market information.
CHAPTER 5
Conclusion
CONCLUSION
From the findings and analysis it is clear that Hyundai Car is highly preferred when
compared to the other brands of car in the same segment.
With the analysis through the survey conducted for a period of 2 months in Delhi on the
consumer satisfaction of Mgf Hyundai Car Dealer, the findings and analysis shows that
80% of the consumers are happy with the dealer and also sales service and rest 20% of
them says that they are dissatisfied.
Since each customer is like an asset for an organization the company should try to
improve in the area of dissatisfaction.
We know that getting new customer is double the cost of retaining the old customer so
the company should focus on retaining the old customers whom a in the future purchase
the product or recommend others to purchase the product. Thus they help directly or
indirectly for the product sale.
Change is the only think to retain and attract the customers so the company should
identify the needs and dry to fulfill them.
CHAPTER 6
Recommendations
RECOMMENDATIONS
Mgf Hyundai should adopt defensive marketing strategy because as being one of the
largest car dealer in delhi market.
Hyundai must adapt new technology and train their employees.
Hyundai should adopt an offensive marketing strategy for attracting customers.
Better relationship with customers
India is 11th largest passenger car market in the world. India is the second-biggest market
for small cars after Japan. It accounts for 60 percent of the domestic market. Mgf hyundai
must bank upon this aspect.
274,186
277,688
Santro GL (Solid)
340,871
Santro GL (Metallic)
344,365
361,449
364,945
369,229
I 10
i 10 1.1 IRDE
D-Lite (Solid)
347,645
Era (Metallic)
387,205
Magna (Solid)
398,085
Magna (Solid)
411,914
Sportz GLS(Metallic)
443,240
Magna AT(Solid)
458,217
Asta AT WS GLS(Metallic)
561,581
I 20
453,934
493,935
518,904
533,934
575,439
620,394
750,409
575,100
615,099
640,102
655,100
697,103
ACCENT
Accent EXECUTIVE
499,900
536,699
VERNA
657,364
675,804
751,869
789,350
807,891
858,627
923,013
SONATA
Prices (Rs.)
1,463,478
1,612,300
1,713,994
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Kothari, C.R. Research Methodology, 3rd edition, 1997, Vikas Publishing House Pvt.
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