GCE Advanced Level Business Studies

Based on the Examination Board requirements for Business Studies at Advanced Level,
the material on this disc provides comprehensive coverage of every significant aspect of
all three A-Level Business Studies syllabuses, the understanding of which is vital for
success.
The content is divided into eight sections, each containing interactive teaching material
with the added benefit of the Xtra Xplanation and Handy Hints features which
encourage students to explore a particular topic in more depth and advise how to
approach related questions in an exam.
The teaching material is reinforced by over 300 interactive Quick Fire Questions
designed to test the students understanding of a particular topic, as well as some Examstyle Questions containing useful advice on how to adopt a similar approach in an exam.
The aim of the CD is to encourage students to reach their maximum potential in their
examinations in any of the three syllabuses. This is done by conforming to the assessment
objectives of the syllabuses and by developing the students ability to:

Demonstrate knowledge and critical understanding of the content of syllabuses.

Apply this knowledge and understanding to multiple choice questions and
examination style questions.

Course Content

1. Marketing. Demand and Supply. Market Analysis. Marketing Objectives. The

Marketing Mix. Marketing Tools.
2. Quantitative Techniques. Elasticity of Demand. Forecasting. Describing
Distributions. Network Analysis. Decision Trees. Investment Appraisal.
Presentation of Data.
3. Accounting and Finance. Costs and Break-even. Budgets and Cost Centres.
The Profit and Loss Account. The Balance Sheet. Managing Working Capital.
Sources of Finance. Ratio Analysis.
4. Production. Location of Firms. Production methods. Economies of scale. Stock
Control. Quality Control. Information Technology.

5. People. Management Structure. Motivation. Leadership. Communication.

Employer/Employee Relations. Human Resources Management.
6. External Influences. Economic Growth. Interest Rates. Exchange Rates. Inflation.
Unemployment. The European Union.
7. Government Policy and Constraints. The Law. Monetary Policy. Fiscal Policy.
Other Policies. Public v Private Sector. Social Responsibility.
8. Objectives and Strategy. Legal Structure. Change in Ownership. Objectives.
MBO (Mgmt. by Objectives). Business Strategy.