ASSIGNMENT

DRIVE
PROGRAM
SEMESTER

SUMMER 2015
MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
1

SUBJECT CODE &

NAME
BK ID
CREDITS &
MARKS

MB0039 Business Communication

B1622
4 Credits, 60 marks

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Marks
Total Marks
Q.No
Questions
1
Irrespective of the setting in which communication takes place, there are some key
elements involved. What are the key elements of communication?
Elements of communication
10
10
2

What is the importance of Kinesics and Proxemics in communication? Explain with

examples.
Kinesics with example
5
10
Proxemics with example
5

What are the steps in making oral business presentation?

steps
10

10

Imagine a new product from kids apparel industry. Write a persuasive letter to
customers, persuading them to buy your companys product.
Choosing the product and describing in letter
5
10
Persuading the customer to buy it
5

You are going to face a job interview for the post of Manager-operations. Which
aspects you will keep in mind while facing the interview?
Aspects to be kept in mind during job
10
10
interview

Write short notes on:

a) Skimming
b) Notices
a) meaning and role of skimming
b) Meaning and role of notices

5
5

10