CHAPTER I

INTRODUCTION
Problem and Its Background
HGM (Helen G. Madarang) Boutique located at Roxas Public Market
Rizal,Roxas Isabela. HGM Boutique is a small bargain boutique that specializes in
fashionable items such as clothing, bags and jewelries.
Despite the fact, that the company has been well-known for bargaining
garments, bags and jewelries, as of the moment HGM is using traditional
marketing or advertising strategies due to insufficient and technical knowledge
in todays technology. They have been accepting orders manually between their
clients which utilizes much of their time.
Thankfully, nowadays people live in a time where searching for
information only takes a few seconds. We live in a time where one can contact
anyone virtually any minute anywhere in the world, as long the connection
exists. We live in the time of the internet, where all transactions are made as
quick as a blink of the eye and as easy as pie. One can find virtually anything
that can think of online, and if necessary currencies are traded, receive the
product or service.
Based on the information gathered, the researchers motivated to conduct
a research to find out if it is efficient to establish an e-commerce website with an
online ordering system that can endorse HGM Boutique to a wider range for
more customers.
Online marketing is the process by which companies use the Internet to
market a product or service to consumers. The information provided by a careful
1

market analysis conducted online can also identify popular trends that can assist
a company in creating a strategy that will get better results. When used
properly, online marketing is an effective tool that a company can use to
experience higher revenues.

Statement of the Problem

This research has been conducted to know and to apply the benefits of
having an online website to help the company reach out more about HGM
Boutique. Specifically, this research aims to answer the following questions:
1. How reliable is the ordering system for HGM Boutique?
2. Is the ordering system precise in recording user information?

3. What other possible solutions to attract customer attention to the services

and products of HGM Boutique?

General Objectives
The reason of this website is to provide the customers with highly visible
web pages and recognizable brands at reasonable rates, to maintain profitability
without sacrificing the companys reputation and relationships.
This also deals in ensuring that the companys product and services are
delivered as promised and a commitment to continuous improvement in order to
maintain customer service, quality of our products and self-improvement.

Specific Objectives
Given the list of objectives to resolve the problems encountered by the
user and web developer:
1. To create a reliable Online Marketing System for HGM Boutique;
2. To ensure that the Online Marketing System is always updated and
precise in storing marketing record;
3. To Integrate user friendly notification icons and directions in the
Graphical User Interface designs to facilitate clients ordering system in
easiest and convenient way;

Scope and Limitations

Scope
This research has been conducted to determine if it is efficient to establish
a website with the utilization of an online ordering system as distinguished by
the management and staff of HGM Boutique. The aspects looked into were the
establishment of internet advertising, efficiency to accumulate information of
users, managing orders, automatic calculation of payments and handling
customer transactions. The population size will be limited to the owner, four
employees and five clients. The locale of the study will be conducted in Roxas
Public Market Rizal, Roxas Isabela in the period of November 2014

Delimitation of the Study

The researchers limited this study for HGM Boutique business only. The
study will be conducted using a web-application software but does not
accommodate online payment. The payment transaction is only between the
agreement of the company and consumer by the use of contact information.
The delivery of the product depends on the agreement of the company and
consumer on how the consumer will acquire the ordered product. The temporary
hosting for the website will only be valid for one (1) year.
DEFINITION OF TERMS
Garments - Clothing for men and women by which HGM Boutique bargains.
Marketing Identifying and understanding the clients/customers and giving them
what they want.
Orders A condition or comprehensible agreement of purchasing products to
HGM Boutique.
Website - A set of interconnected webpages, usually including a homepage,
generally located on the same server, and prepared and maintained as a
collection of information by the staff of HGM Boutique.

CONCEPTUAL FRAMEWORK
4

FEEDBACK
Input Process Output Chart (IPO Chart

CHAPTER II
RELATED LITERATURE AND STUDY

Foreign Literature
The extension of technology that integrates the electronic media in the
buying and the selling process is known as the Ecommerce. Elton (2012)
mentioned that the ecommerce website has deflated the dissimilarity of the
world.
Marketing is an important organizational function in today's age. It is the
one path that a firm follows to create and deliver value to its customer and itself.
The internet has created a vast array of opportunities to deliver this value.
According to Brigita Go (2012), running an online business is much better
than opening a store. Selling online is indeed one of the great ways to make
profits online. In fact, it is also a great way to widen your target market and grow
your business fast as well. Carolyn Anderson (2012) stated that "by putting your
business online, you are also widening your reach worldwide". It is important to
check out some online selling tips that may help make selling successful.
As more and more business take the ecommerce journey to charm
customers, it is enhancing more and more necessary to build effective
ecommerce marketing ideas. According to Sunny (2012) the primary reasons for
marketing your ecommerce business online is to remain fasten.

Local Literature

Ian Ross Hollander (2012) stated that there are three online marketing
trends every successful entrepreneur must adopt: communities are critical,
dynamic browsing environments and control what you create.
According to Harris (2012) the online medium offers a big platform to
promote your business as compared to other medium available. Your products
and services will reach to a large number of potential buyers only if you choose
the right marketing medium for your business.
Today online reservation system is even accessible to consumers through
Internet Gateways and it allows the users to book hotel rooms, rent cars as well
as book online airline tickets, which is definitely a more convenient way of
making your travel plans. Andrew mentioned that, online reservation systems
are the future of the self-catering holiday provider as more and more people
request online or as a minimum live availability.

Related Studies
Foreign Studies
Another idea form Amy Brantly (2012) is that pictures are worth a 1,000
words, so why not take excellent pictures to help sell your items? You need to
find the best lighting source possible, while natural light is wonderful, direct
sunlight can affect the color of the clothing in the image.
Based on the study of Sophie Walton (2012), online bargain hunting has
prepared my time much easier and less chaotic. She garages online for birthday
presents, textbooks, stuff, domiciliary supplies and occasionally even for
7

foodstuffs. However, spending for clothing online has one major problem - females' sizes are not standard. Clothing producers tell females they have
standard sizes but females know this is as false as one size fits all. She have
really sobbed in a dressing area since she had to buy a pair of pants two sizes
larger because they were cut so small. She does not let this halt me from
ordering dress from online retailers because it saves time and money by
shopping online. Though, she has learned a few tricks for shopping online for
outfits that she want to share with us.
Doris Raymond (2008), says, 'NOT EVER leave a piece on shipment deprived
of a previous understanding of what the trade value is and the terms'. Your
receipt with the supply is a deal, so take whatsoever is printed VERY extremely.
We can be accurately giving our pieces to that business naively.
According to Michael Braganza (2007), ecommerce is the latest mantra in
increasing you sales. This is because instead of selling your goods and services
through a local store, you can sell online and gain a greater customer base.
Apart from providing shipping services, you will need an online ecommerce
merchant account to accept credit card payments to make your venture a
success.
A study from ARA Victoria (2007), there are many factors in professional
selling of products 'always give customers more than they expect', 'your success
will depend on how well you can meet the needs of your customer', 'the attitude
you sent out usually the attitude you get back' these are the main topics that
they emphasize in their study.

Idea from Nicole Mann Novick, most fashion- fanatics have no difficulty in
building clothes teeming with valuable parts. But several find it more of a trial to
edit down a collection, whether due to soppiness or an unwillingness to toss
something of worth into the giveaway basket. If you drop into the latter type,
theres worthy news. You can recoup, and possibly even return from, the cost of
your outfits, providing you know the tricks of the resale skill. From loving for your
pieces to distribute them with possible consumers, three of Los Angeles most
respected specialists offer instructions and guidance on how to sell youre 'mildly
worn' fashionable flops.
According to Kartiwi (2006) the use of e-commerce in small mediumsized enterprises (SMEs) has become an important topic in information systems
research. At present, there is a large number of well-documented benefits
derived from e-commerce for small-medium enterprises (SMEs) both in
theoretical and practical literature.
With the development of Internet, e-commerce becomes a common
practice in foreign trade and penetrates into every aspect of international trade.
Xia (2006) stated that e-commerce application in foreign trade enterprise are
analyzed, the potential application that e-commerce is superior to traditional
trade is expounded, active reactions are suggested be taken, the promotive
function of e-commerce application should be exerted by government, the
enhancement of e-commerce competence, the perfection of the service role as
intermediary platform, the study of joint effort of all parties for a promising ecommerce application environment.

According to Paradise Style Group (2006), when we order clothing at the

internet, we can suppose some crinkling related with padding and delivery.
Don't associate the clothing that derives out of a package with the pictures on
websites of a skillfully steamed costume. To get the similar look for your
clothing, we continuously endorse having your clothing skillfully steamed or
pushed after any changes are done, and formerly your occasion.
Local Studies
According to George as Online Marketing, (2010) there are so many benefits
of online advertisement of a product. One is, you have wide coverage makes
your business to reach more audiences. Second is, it is more affordable in online
advertisement than other traditional advertising cost. Third is, easy to track and
measure conversation this makes online advertising more ahead than traditional
method of advertising. (p. 14)

According to Pantiao, Hannahlyn B., (2009) because of their manual system

they have their services slow down. In their current system problems like missing
orders and loss of data possibly occur by the implementation of the online
ordering system anyone that have the authorization to access the information,
they could use them anywhere and anytime.(p. 1)
A study from W.Smith, (2008) social marketing is defined as 'a process for
influencing human behavior on a large scale, using marketing principles for the
purpose of societal benefit rather than commercial profit'.(p. 22, 23).

10

According to Philippines News Agency, NCC's e-Services Portal Launched,

April 26, (2008), Total Information Management Corp. (TIM), local IT, firm recently
spearheaded the official launch of the Computer Center's Philippine Government
e-Services Portal. (21-22)
Tagged as "eSerbisyo.gov.ph" or "eSerbisyo" in the international Internet
community, the e-Services Portal was built by TIM trough a Php 45-million
contract awarded by NCC last 2 years. This portal is designated to serve as a
one-stop, all-in-one Internet gateway for accessing comprehensive information
and online frontline services of multiple government agencies. "When we first
embarked on this project, we at TIM had the honor of being NCC's chosen
solution." (21-22)
A work from Salunson and Ramon, (2007) Electronic Commerce is
consists primarily of the distributing, buying, selling, marketing and servicing of
products or services over electronic system such as the internet, electronic
devices and other computer networks.(p. 17)
A

study

from

Katrina

Tan,

Business

in

Cyberspace,

Entrepreneur

Philippines Magazine May 1, 2007, SYO Bnow, Inc., which stands for Start your
Online Business Now, is a company whose business is to help other people start
their

own

businesses.

It

recently

launched

the

Philippines'

first

online

marketplace for goods and services, bringing together buyers and sellers
through an online Web portal that serves as a complete virtual office. (p. 45)
Words from Panlilio and Diana (2005) customers today are diverse as the
clothes themselves. There are some who stick to the trends, some who stick to
11

classic styles and some who would like to be set apart from the rest and hence
come up with styles of their own. Customers are seeking on ways in purchasing
fashionable products how and where. (p. 8)
Based on the work of Ernie, Rachel L, (2005), entrepreneurship is
encouraged because it is one of the contributions towards developing an area
and at the same time, improving the lives of more Filipinos. The mentality of
finishing a degree to work for a company serves only the interest of rich
employers. (p. 35)

CHAPTER III
PROJECT DESCRIPTION AND METHODOLOGY

12

This chapter shows the methods used by the researchers in undertaking the
study during the development of the system. They adopted the waterfall model
prototype.

1. Project identification and Selection

-the researchers selected this Online Marketing system because it is one
of the points of interest now. Everyone uses internet and business make
use of it to lessen the time of the consumers in buying goods around the
market. But before we have decided to establish this system the
researchers made first choice to build an e-library system of a small
school and was rejected due to duplication of systems.
2. Project Initiation and Planning
-the researchers conduct a feasibility study as their prime economic basis
in continuing the study.

COST BENEFIT ANALYSIS:

Description

Quantit
y

Computer Unit

Unit

Unit

Equipment
Web Hosting & Domain

Table 1.1 Software Cost

Year

Unit Cost

Total Cost

Php42,790.00

Php42,790.00

Php5,000.00

Php5,000.00

Php6,000.00

Php6,000.00

Developmental Cost: Php47, 790.00

B. Operating Cost
Utilities
Description
Electric
Consumption

Quantity

Unit

Unit Cost

Total Cost

12

Months

Php2,000.00

Php2,000.00
13

Repair and
Maintenance
Internet
Consumption

12

Months

Php6,000.00

Php72,000.00

12

Months

Php 999.00

Php 11,988.00

Table 1.2 Utility Cost

Supplies (Yearly)
HP Ink
1
Cartridge
TriColor
Paper One
3
Copy Paper

Php750.00

Php750.00

ream

Php300.00

Php900.00

Table 1.3 Yearly Supplies Cost

Operating Cost: Php109, 638.00

C. Project Cost
Project Cost= Developmental Cost + Operating Cost
Developmental Cost= Php47, 790.00
Operating Cost = Php109, 638.00
Project Cost = Php47, 790.00 + Php109, 638.00

Project Cost = Php157, 428.00

II. Future and Present Value

A. Final Table
Years

Number
of Years

Project Cost

Present
Value

Future Value

Accumulated
Present Value

2014

Php157,
428.00

2015

2017

2018

2019

2020

2021

Php17,
317.08
Php19,
048.79
Php20,
953.67
Php23,
049.03
Php25,
353.94
Php27,
889.33
Php30,

Php15, 742.80

2016

Php15,
742.80
Php17,
317.08
Php19,
048.79
Php20,
953.67
Php23,
049.04
Php25,
353.94
Php27,

Php33, 059.88
Php52, 108.67
Php73, 062.34
Php96, 111.38
Php121, 465.32
Php149, 354.65

14

2022

2023

2024

10

889.33
Php30,
678.26
Php33,
746.09
Php37,
120.70

678.26
Php33,
746.09
Php37,
120.70
Php40,
832.77

Php180, 032.91
Php213, 779.00
Php250, 889.70

Table 1.4 Future Value, Present Value and Accumulated Present Value

The Computation
Legend:
PC = Project Cost
PV1-PV10 = Present Value
FV1-FV10 = Future Value
APV1-APV10= Accumulated Present Value
RR = Rate of Return
PB = Payback Period

A) Present Values
Formula:
PV = i * PC
PVN = [(i * PVX) + PVX]
Where i
= interest rate = 10%
10% composed of repair and maintenance.
N = number of years
X = number of previous year
PV1 = (.10 * PC)
= (.10 * Php157, 428.00)
= Php15, 742.80
PV2= [(.10 * PV1) + PV1]
= [(.10 * Php15, 742.80) + Php15, 742.80]
= Php17, 317.08
PV3

= [(.10 * PV2) + PV2]

= [(.10 * Php17, 317.08) + Php17, 317.08]
= Php19, 048.79

PV4= [(.10 * PV3) + PV3]

= [(.10 * Php19, 048.79) + Php19, 048.79]
= Php20, 953.67

15

PV5

= [(.10 * PV4) + PV4]

= [(.10 * Php20, 953.67) + Php20, 953.67]
= Php23, 049.04

PV6

= [(.10 * PV5) + PV5]

= [(.10 * Php23, 049.04) + Php23, 049.04]
= Php25, 353.94

PV7

= [(.10 * PV6) + PV6]

= [(.10 * Php25, 353.94) + Php25, 353.94]
= Php27, 889.33

PV8

= [(.10 * PV7) + PV7]

= [(.10 * Php27, 889.33) + Php27, 889.33]
= Php30, 678.26

PV9

= [(.10 * PV8) + PV8]

= [(.10 * Php30, 678.26) + Php30, 678.26]
= Php33, 746.09

PV10

= [(.10 * PV9) + PV9]

= [(.10 * Php33, 746.09) + Php33, 746.09]
= Php37, 120.70

B) Future Values
Formula:
FV
= PV1 (1 + I) N
N
= number of years
i
= Assumed Interest = 10%
= PV1 (1 + i) N
= Php15, 742.80 (1 + .10)
= Php17, 317.08

FV2

= PV1 (1 + i) N
= Php15, 742.80 (1 + .10)
= Php19, 048.79

FV3

= PV1 (1 + i) N

FV1

= Php15, 742.80 (1 + .10)

= Php20, 953.67
FV4

= PV1 (1 + i) N
16

= Php15, 742.80 (1 + .10)

= Php23, 049.03
FV5

= PV1 (1 + i) N
= Php15, 742.80 (1 + .10)

= Php25, 353.94
FV6

= PV1 (1 + i) N
= Php15, 742.80 (1 + .10)

= Php27, 889.33
FV7

= PV1 (1 + i) N
= Php15, 742.80 (1 + .10)

= Php30, 678.26
FV8

= PV1 (1 + i) N
= Php15, 742.80 (1 + .10)

= Php33, 746.09
FV9

= PV1 (1 + i) 9
= Php15, 742.80 (1 + .10)

= Php37, 120.70
FV10

= PV1 (1 + i) 10
= Php15, 742.80 (1 + .10)

10

= Php40, 832.77

C.) Accumulated Present Values

APV1 = PV1
= Php15, 742.80
APV2

= APV1 + PV2
17

= Php15, 742.80 + Php17, 317.08

= Php33, 059.88
APV3 = APV2 + PV3
= Php33, 059.88 + Php19, 048.79
= Php52, 108.67
APV4= APV3 + PV4
= Php52, 108.67 + Php20, 953.67
= Php73, 062.34
APV5= APV4 + PV5
= Php73, 062.34 + Php23, 049.04
= Php96, 111.38
APV6= APV5 + PV6
= Php96, 111.38 + Php25, 353.94
= Php121, 465.32
APV7= APV6 + PV7
= Php121, 465.32 + Php27, 889.33
= Php149, 354.65
APV8= APV7 + PV8
= Php149, 354.65 + Php30, 678.26
= Php180, 032.91
APV9= APV8 + PV9
= Php180, 032.91 + Php33, 746.09
= Php213, 779.00
APV10 = APV9 + PV10
= Php213, 779.00 + Php37, 120.70
= Php250, 899.70

D. Rate of Return
Formula:

RR =

{[ ] []}
_APV1
0

_1_
N

* 100 100

PC

Where N = number of years

18

RR =

{[

RR =

Php250,889.70_
Php157,428.00

] [ ]}
_1_
10

* 100 - 100

{[1.59][0.1]}* 100 100

RR = [1.49]* 100 100

RR = 49%

E) Payback Period
Formula:

PB = 10 yrs. and 6 months

3. Analysis
Purpose and scope of the system
The proposed application called HGMB POLL enables clients to
give feedback on different items. Clients and the items are able to view
current statistics and opinions which have already been submitted.

19

Functional Requirements
The system supports two types of actors: Client and Manager.
Client should be able to:
- choose items they wanted
- view current statistics and opinions on this item
- rate each item only once
- commit their feedback anonymously
- be notified if new statistics are available
Manager should be able to:
-can choose one of their Available items but can access all items.
-can view currents statistics and clients opinions on a particular item.
4. Logical and Physical Design
Figure 1
5.

Implementation

-The service to implement this system is good as long as it needs updates

and teaches the operator in looking for the data accuracy.
6. Maintenance
-The system is appropriate in having updates, warranty within 6 months of free
service maintenance upon installing and uploading on the internet.

20

Gantt chart and Calendar of Activities

Calendar of activities

PROPONENTS/S:
Date Accomplished
11-Aug-15
25-Aug-29
8-Sept-13
6-Oct-13
19-Nov-22
1-Dec-10
September 2014
October 2014
November 2014
December 2014
January 2014

JOVEN E. VALDEZ
VEA G. DELA CRUZ
MARY ANN A. MONTE
Task / Activity
Chapter 1
Introduction
Chapter 2
Chapter 3
Chapter 4
Chapter 5
System Planning
System implementation
System implementation
System implementation
System implementation
System implementation

PERIOS COVERED:
S.Y. 2014-2015
Person In-charge
Joven,Vea
Mary Ann,Vea
Joven,Mary Ann
Joven,Vea
Joven,Vea
Joven, Mary Ann
Joven,Vea,Mary
Joven,Vea,Mary
Joven,Vea,Mary
Joven,Vea,Mary
Joven,Vea,Mary

21

Ann
Ann
Ann
Ann
Ann

Project Management
Resources (Software)
HGM Boutique Online Ordering System is a web - based application that
will help the company and employees to become more popular by marketing
their business to the internet world. This document is meant to define the
feature of HGM Boutique, so as to serve as a guide to the developers on one
hand and a software validation document for the perspective client on the other.

1.1. Scope (Software)

We describe what features are in the scope of the software and what are
not in the scope of the software to be developed.

In Scope:

Registration forms for membership of customers in able to take

order to HGM Boutique.

User authentication to secure the login information of both user and

administrator.

Inventory system where the admin can have fully control of the
information stored in the database like members and products
information and able to view orders information.

22

The system can print the profile information of the member for both
admin and ordinary users.

Home page HGM Boutiques categories of products.

About Us containing companys profile.

Contact Us form inquiries of members and non-members.

Products page containing pictures of HGM Boutique products and its

information.

Shopping cart page containing products ordered by the clients.

Forgot password for members who forgot their password.

Out of Scope:

No payment transaction process.

Delivery process depends on the instruction agreed by the company

and the consumer.

Hardware
This system is in-need of using any gadgets connected to internet and in capable
in browsing any website to perform the transactions within the client and the
system operator.

Data Gathering Instrument

23

The method of collecting data to be used will be the survey, or also

known as normative survey. It is a fact-finding study with adequate and accurate
interpretation. Survey makes possible the formulation of generalizations because
the sample has a high degree of representativeness. It is less expensive and is
easy to determine, construct, validate and administer ideas from the book of
Calderon & Gonzales (2010).
The questionnaire is the instrument to be used for collecting data.
According to Calderon & Gonzales (2010) this instrument is easy to construct,
distribution is easy and inexpensive and responses are easy to tabulate. The
respondents will be the management and staff of HGM Boutique.

Questionnaire
The researchers are intended only to use questionnaires as form of
interview. This study used the quota probability type of sampling as the
researchers have determined specific numbers of respondents who will be
included in the sample. The respondents of this study will be the owner (1), (4)
employees and five (5) clients of HGM Boutique.

Observation
The manager as focus of attention and in-control along the Boutique, the
time consumed waiting for a client and a lack of advertisements .

Significance of the Study

24

This section shows a short description on a number of the importance of the

study.

To the Owner Study shows that it helped a lot to the owner and finds out
that the system has lessen his time in administering HGM Boutique.
To the Company This study has helped the company in finding if the use of
online ordering system will enhance their marketing strategies and their manual
procedures.
To the Employees This study had helped the employees in finding out if the
use of online ordering system will ease their work in managing their clients
orders.
To the Clients This study had helped the clients in knowing if the use of online
ordering system will ease their burdens in finding for their needed products and
to have a complete background of the companys services though this website.
To the future researchers - This study had helped them in having an initial
idea on what topic to choose and a guide if they have the same topic as this
research and contribute knowledge on how to make an online ordering system.

25

Pending Table

Products
Table

Id
Name
Description
Price
Quantity
Shipping
Photo

Id
Name
Description
Price
Quantity
ENTITY RELATIONSHIP DIAGRAM
Shipping
Photo

Message Table
Id
Name
Description
price

Admin Table
Id
Username
password

CONTEXT DIAGRAM

26

DATA DICTIONARY
Pending

Products

27

Interface Diagram ( GUI )

28

ENTITY RELATIONSHIP DIAGRAM

CONTEXT DIAGRAM

NETWORL PLAN
29

CHAPTER IV
DISCUSSION OF RESULT AND ANALYSIS
30

Table 1.
Weighted mean and Descriptive interpretation of the criteria on
evaluating the proposedOnline marketing System of HGM
Boutique in terms of Performance based on the owner,
employees and clients of HGM Boutique.
This includes the owner (1), four (4) employees and five (5)
clients of HGM Boutique.

Online Marketing System Of

HGM Boutique
Interpretation
(Performance)
The online ordering system is
reliable for HGM Boutique Online
Marketing System
The system is precise in terms of
storing information from the users.
Is age appropriate and is designed
to meet the needs of individual
clients.

Grand Mean
Agree

Weighted
Mean

Descriptive

4.04

Agree

3.67

Agree

4.49

Strongly Agree
4.06

The table 1 shows the results of the conducted survey from the 10
respondents. On the question number 1, it gained a weighted mean of
4.04 and has a descriptive interpretation of Strongly Agree. Question
number 2 gained 3.67 and has a descriptive interpretation of Agree and
for the last question, it gained 4.49 which the descriptive interpretation of
Strongly Agree.
In general, the weighted mean of proposed system in terms of
performance gained 3.83 with the descriptive interpretation of Agree,
implies that it is efficient and in-need to use Online Marketing System for
the HGM Boutique.
Table 2.Weighted mean and Descriptive interpretation of the criteria on
evaluating the proposed Online marketing System of HGM
Boutique in terms of Performance based on the owner,
employees and clients of HGM Boutique.
31
This includes the owner (1), four (4) employees and five (5)

Online Marketing System Of HGM

Boutique
Descriptive
(ICONS AND TOOL
NOTIFICATIONS)
Interpretation
It is pleasant and easy-to-navigate GUI.

3.33

Agree

It doesn't need third-party software

3.80

Agree

Weighted
Mean

It is easy to troubleshoot.

3.79

Agree

It is effective in error handling

3.93

Agree

3.71

Agree

Grand Mean

The table 2 shows the results of the conducted survey from the 10
respondents. On the question number 1, it gained a weighted mean of
3.33 and has a descriptive interpretation of Agree. Question number 2
gained 3.80 and has a descriptive interpretation of Agree and for the
question number 3, it gained 3.79 which the descriptive interpretation of
Agree, and for the last question, it gained 3.93 which the descriptive
interpretation of Agree.
In general, the weighted mean of proposed system in terms of
performance gained 3.71 with the descriptive interpretation of Agree,
we encourage to implement this on the system for the respondents
considers the use of icons and notification tools as part of the system.

CHAPTER V
Reference

32

Bibliography
The researchers will not able to come up with this study without any sources of
information are
references:
Websites:
https://www.google.com.ph/webhp?sourceid=chromeinstant&ion=1&espv=2&ie=UTF-8#q=what+is+online+marketing
https://ph.search.yahoo.com/search;_ylt=AiGhHPuIrtBOAnyhvO48qFQu440
5?fr=yfp-t-711-s&toggle=1&fp=1&cop=mss&ei=UTF-8&p=trends%20in
%20online%20business
http://en.wikipedia.org/wiki/Marketing
Philip Kotler 1983, Principles Of Marketing Second Edition (original American
Edition published by Prentice-Hall Inc.,)
Fernandez, Dix Jake D., Marcial, NicoloOlimpus O. Perlas, Anna Mae B., June 2012
El Grande Fashion House AMA Paraaque Campus
http://elgrandefashionhouse.atwebpages.com/
http://www.wisegeek.com/what-is-online-marketing-research.htm
www.inc.com/guides/biz_online/online-market-research.html
Vicente B. Foz 1997, The Labor Code Of the Philippines and its implementing
Rules
and Regulations.
Nenita D. Mejorada Business Finance Second Edition
J. Calderon, E. Gonzales 2010, Methods of Research and Thesis Writing

FINDINGS

33

In general, the weighted mean of proposed system in terms of

performance gained with the descriptive interpretation of Agree,
implies that it is efficient and in-need to use Online Marketing System
for the HGM Boutique.
In general, the weighted mean of proposed system in terms of
performance gained with the descriptive interpretation of Agree, we
encourage to implement this on the system for the respondents
considers the use of icons and notification tools as part of the system.
Recommendation
The recommendations given are the following:
1.

The researchers recommend to

2.

Entrepreneurs should have their own company website for them

to enhance their marketing strategies.

QUESTIONNAIRE
TITLE: HGM BOUTIQUE ONLINE MARKETING SYSTEM

34

Directions: Please answer the questions honestly and completelyin each item
below.
I.

RESPONDENTS INFORMATION:

Name: ____________________________
Gender: ( ) Male ( ) Female

Course/Year/Section: _______________
Age: _______________

Please read the following statements and then indicate by a tick () whether you
Strongly agree, agree, disagree or strongly disagree with the statement.
Strongly
Agree

Performance of HGMB

Agree

Neither
Agree
nor
Disagree

Disagree

Strongly
Disagree

The online ordering system is reliable for

HGM Boutique Online Marketing System
The system is precise in terms of storing
information from the users.
Is age appropriate and is designed to
meet the needs of individual clients.

ICONS AND TOOL NOTIFICATIONS

It is pleasant and easy-to-navigate
GUI.
It doesn't need third-party software
It is easy to troubleshoot.
It is effective in error handling

Comments and Suggestion (Optional)

__________________________________________________________________________________________
__________________________________________________________________________________________
_____________________________________________________.
Thank You!

Respondent Signature

35

APPENDIC
ES

36