Professional Documents
Culture Documents
Whitehomepres 1
Whitehomepres 1
Whitehomepres 1
Your history.
THE WHITE HOME
Katie Samuels. Cara Morgan.
Faith Cook. Patrick Nelson.
Agenda
Research
Strategy
Execution
Deliverables
Recommendations
Marketing Objectives
Situational Summary
Competitive Analysis
Main Competition:
Historic Brattonsville
Literature Review
Secondary research
Storyscaping
Economic Sustainability
SWOT Analysis
Ethnography
Old Town: Amelies, Fountain Park, Freedom Center, 1st Presbyterian, Remedy
Conclusions:
Leisure
Exercise
Religious
Psychographics
Psychographics
Demographics
Insights
IMC Strategy
Event Schedule
Increase Membership
4 Ps of Marketing
Membership
$150/Yr - Brick
Creative Brief
attendance, visits,
memberships, space rentals
Adventurous, entertainment
seekers with disposable income
Logo
Advertising Strategy
Market Positioning
Product Differentiation
Life Cycle
Budget
Event Calendar
FLYERS
Social Media
Social Media
Social Media
Social Media
#Hashtags
#MyWhiteHome
#YourHomeYourHistory
#HistoricRockHill
Evaluation Methods
Event attendance
Visitors attendance
Membership
Creative Changes
Fonts
Colors
Recommendations
Questions?