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Establishment of Marzacana Incorporated: Manufacturer of Squashtillas at Banaybanay Crossing, Lipa City, Batangas
Establishment of Marzacana Incorporated: Manufacturer of Squashtillas at Banaybanay Crossing, Lipa City, Batangas
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management
by:
Rizza L. Ebora
Catherine M. Laylo
Aries C. Manalo
Marie Kit A. Ramos
Ana C. Sarmiento
March 2014
APPROVAL SHEET
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
The creation of this paper has been a true labor of love. The proponents
would like to extend deepest gratitude and profound acknowledgement for the
contribution made by the following individuals. The research would not be
possible without them.
First, the proponents would like to thank the Almighty God that served as
the source of strength to go through the stress and hardships that the
proponents experienced. He provided courage, strength and guidance for every
single word of this research.
To Dr. Renie De Castro for continuously guiding and supporting the
students in their project and encouraging them to work harder.
To Ms. Jean Rose M. Quinia, the research adviser, for assisting and
sharing her knowledge and pieces of advice to carry out this project.
To Dr. Rosarie dela Paz, Mr. Christian Allan G. Cantos and Ms.
Rowena P. Salazar, the Defense Committee members, for checking and giving
appropriate suggestions to improve this paper.
To Ms. Asuncion J. Atienza and Ms. Irma Robelia M. Icaro, the
grammarians, for revising and improving the paper.
To the Respondents, for giving their precious time to answer the survey
questionnaire for this study.
To Ms. Lovely C.Tisbe, for helping and sharing her time and knowledge
on the financial plan of the business.
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
DEDICATION
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
EXECUTIVE SUMMARY
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
Rizza L. Ebora
Catherine M. Laylo
Aries C. Manalo
Marie Kit A. Ramos
Ana C. Sarmiento
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
business can penetrate into the market. The firms strengths, weaknesses,
possible opportunities and threats are being analyzed in this section.
The proponents also gave emphasis on different advertising strategies to
effectively spread awareness about the existence of the product which is the
squashtillas.
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
Management Plan
This chapter discusses the capital contribution given by each member of
the business. The initial capital of MARZACANA Incorporated is amounting to Php
150,000 where each of contributed Php 30,000 for the operation.
The company also presented the organizational structure which consists of
the person in-charge in each activity. It also presents a set of job specifications
and descriptions that would serve as a guide in hiring employees. All executives
and workers will receive a salary every 15th and 30th of the month.
The business will also provide benefits such as SSS and Pag-ibig for the
workers safety and security as well as the 13 th month salary as an additional
benefit.
Organizational policies were also determined to have smooth flow of
activities within the organization. It is implemented to serve as rules and
regulation for every employees action. Complying with all the legal requirements
for the business to be legal as well as the fees and licenses needed to operate
MARZACANA Inc. have also been discussed.
Financial Plan
This chapter focuses on the analysis of profitability and feasibility of the
project where profitability measures the ability of the business to generate profit.
This helps determine whether the project or business will be viable to the market
or not.
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
The selling price of squashtillas will be Php 3.63 to retailers and Php 4.00
to the consumers. MARZACANA INCORPORATED will have an annual production
of 288,000 pieces of squashtillas in the first year of operation and will be
reaching 350,066 pieces in the fifth year of operation.
Socio-Economic Contribution
This chapter deals with the societal and economical relationship of the
business as to its contribution to the economy, such as the ability to give more
employment as well as to gain social acceptance from the customers.
Furthermore, it deals on how to give great impacts to the undertaking of
business works which will be another useful matter to make an assurance that
the business established is in the verge of the effectiveness and efficiency in
terms of its operation.
In establishing business, the proponents are helping Lipa City to improve
its socio-economic aspect and to gain profit as well. That would also help the
proposed firm to have a great impact which is to give a positive image in the
market.
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
TABLE OF CONTENTS
TITLE PAGE
APPROVAL SHEET
ACKNOWLEDGEMENT
DEDICATION
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF SCHEDULES
LIST OF NOTES
LIST OF APPENDICES
CHAPTER 1- BUSINESS CONCEPT
Introduction
Overview of the Business Concept
Business Name
Scope and Limitation
Definition of Terms
CHAPTER 2 - MARKETING PLAN
Methodology
Research Design
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
Target Market
Data Gathering Instruments
Data Gathering Procedures
Statistical Treatment of Data
Marketing Strategies
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Generalization
CHAPTER 3 - TECHNICAL PLAN
Description of a Product
Uses of the Product
Description of the Process
Manufacturing Process
Production Schedule
Factory Equipment
Factory Furniture and Fixture
Factory Tools and Supplies
Office Equipment
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
Office Supplies
Supply and Maintenance
Direct Materials
Indirect Materials
Utilities
Direct Labor
Waste Disposal
Generalization
Chapter 4 - MANAGEMENT PLAN
Capitalization
Organizational Structure
Manpower Requirements
Job Description
Job Specification
Compensation
Benefits
Organizational Policies
Legal Requirements
Generalization
CHAPTER 5 - FINANCIAL PLAN
Income Statement
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
LIST OF TABLES
Table No.
Title
3.1
3.2
Production Schedule
3.3
Factory Equipment
3.4
3.5
3.6
Office Equipment
3.8
Office Supplies
3.9
3.10
Direct Materials
3.11
Indirect Materials
3.13
Utilities
4.1
Capital Contribution
4.2
Compensation
4.3
5.1
5.2
5.3
Page
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
LIST OF FIGURES
Figure No.
Title
3.1
4.2
Page
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
LIST OF SCHEDULES
Schedule No.
Title
Selling Price
Sales Volume
Direct Labor
Utilities Expense
Maintenance Expense
Factory Overhead
10
Employee Contribution
11
Employer Contribution
12
13
14
15
16
17
18
19
Delivery Expense
Page
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
20
Advertising Expense
21
Fixed Costs
22
Variable Cost
23
24
Input VAT
25
Freight In
26
Output Vat
27
VAT Payable
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
LIST OF NOTES
Note No.
Title
Net Sales
Operating Expenses
Accounts Receivable
Merchandise Inventory
Accounts Payable
Page
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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas
LIST OF APPENDICES
Appendix
Title
Household Population
Price Quotation
Letters
Certificate of Grammarian
Supporting Documents
Legal Requirements
Schedules
Notes
Curriculum Vitae
Page