TNG QUAN V NGNH CNG NGHIP

THC PHM UNG (F&B)

A C o m m i t m e n t t o S u s t a i n Yo u r B u s i n e s s G r o w t h

TS. Phan Hu Thng Chuyn gia t vn cp cao

H Ni, 28/03/2014

NI DUNG
I.

II.

THC TRNG NGNH CNG NGHIP THC PHM UNG

CNH TRANH TRONG LNH VC NC GII KHT

III. PHN TCH SWOT CHO NGNH NC GII KHT

IV. QUY HOCH PHT TRIN NGNH NC GII KHT

V.

NHN XT V NGH LU

I. THC TRNG NGNH CNG NGHIP

THC PHM UNG

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

1.

NHN XT CHUNG

Ngnh thc phm ung (Bia Ru NGK) Vit Nam c t lu nhng pht trin nhanh
trong hn mt thp k va qua, trn c s:

Chnh sch i mi, m ca ca Nh nc;

Nn kinh t pht trin nhanh, nhu cu v mc sng ca ngi dn c ci thin;

Du lch quc t v FDI tng mnh.

Kt qu t c:
Nhiu c s sn xut mi c xy dng vi trang thit b, cng ngh hin i;
Sn xut ra nhiu sn phm phong ph, c cht lng cao;
c ng gp ln cho ngn sch Nh nc;
tng bc p ng c nhu cu ca ngi tiu dng.

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
2.

C QUY M V TC TNG TRNG KH CAO V TNG BC P NG C

NHU CU CA TH TRNG TRONG NC

Bng 1: Gi tr sn xut v tc tng trng ca ngnh Bia Ru NGK giai on 2001 2011

Sn phm

Gi tr SXCN
(gi C 1994, nghn t ng)

Tc tng trng bnh qun

(%/nm)

2000

2005

2011

2001 - 2005

2006 - 2011

Ton ngnh cng nghip

~198

~516

~920

15.96%

14.16%

Ngnh Ru, Bia, NGK

~8

~11

~23

6.64%

13.10%

Bia

~5.8

~8

~15

5.61%

12.68%

Ru

~0.505

~0.780

~1

9.08%

9.25%

NGK

~1.7

~2.6

~6.2

9.18%

15.24%

Nhn xt:
- NGK c tc tng trng cao nht l 15.24%/nm, cao hn c ton ngnh cng nghip v cao hn
c trong ngnh thc phm ung Ru Bia NGK.

5 Ngun: B CT, TCTK

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
3.

C CU V S CHUYN DCH CA PHN NGNH THI GIAN QUA KHNG C THAY I

NG K, BIA V NGK VN CHIM T TRNG U TH, RU CHIM T TRNG NH
TRONG C CU TON NGNH
Bng 2: C cu gi tr sn xut theo phn ngnh
C cu (%)

Chuyn dch c cu (%)

Sn phm
2000

2005

2011

Ton ngnh Bia, Ru, NGK

100%

100%

100%

Bia

72.3%

68.9%

Ru

6.3%

NGK

21.4%

6 Ngun: B CT, TCTK

2000 - 2005

2005 - 2011

67.3%

-3.4%

-1.5%

7.0%

5.7%

0.8%

-1.3%

24.1%

27.0%

2.7%

2.9%

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
4.

CC DOANH NGHIP THAM GIA SN XUT TNG LN NHANH CHNG, VI TC

CAO, C BIT CC DOANH NGHIP SN XUT NGK

Bng 3: S lng cc doanh nghip sn xut theo chuyn ngnh

Chuyn
ngnh

S lng DN

Tc PT b/q (%/nm)

C cu doanh nghip (%)

2000

2005

2001

2001 - 2005

2006 - 2011

2000

2005

2011

Bia

122

163

210

5.97%

4.31%

21.8%

21.4%

12.1%

Ru

28

47

96

10.91%

12.64%

5.0%

6.2%

5.5%

Nc GK

410

552

1,435

6.13%

17.26%

73.2%

72.4%

82.4%

TNG CNG

560

762

1,741

6.35%

14.76%

100%

100%

100%

7 Ngun: B CT, TCTK

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
5.

S DOANH NGHIP NGOI NH NC CHIM T TRNG CAO TRONG THNH PHN

KINH T NGNH

Bng 4: C cu doanh nghip sn xut theo thnh phn kinh t

Khu vc

2000

2005

2011

DN Nh nc

32.7%

15.7%

8.7%

DN ngoi Nh nc

65.6%

79.5%

85.0%

DN c vn TNN

1.7%

4.8%

6.3%

8 Ngun: B CT, TCTK

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
6.

DOANH NGHIP NGOI NH NC CHIM T TRNG CAO TRONG C CU SN PHM

NGNH, C BIT L RU V NGK
Bng 5:C cu sn phm theo thnh phn kinh t, %
2000

2005

2011

Dch chuyn c cu
2011 so vi 2000

DN Nh nc

7.36%

4.35%

5.31%

-2.05%

DN ngoi Nh nc

91.32%

93.72%

84.93%

-6.39%

DN c vn TNN

1.32%

1.93%

9.76%

8.44%

DN Nh nc

66.69%

63.15%

45.32%

-21.37%

DN ngoi Nh nc

5.35%

13.54%

28.88%

23.53%

DN c vn TNN

27.96%

23.31%

25.8%

-2.16%

DN Nh nc

23.53%

14.31%

7.65%

-15.88%

DN ngoi Nh nc

57.79%

44.23%

62.21%

4.42%

DN c vn TNN

18.68%

41.46%

30.14%

11.46%

Sn phm
1. Sn phm ru

2. Sn xut bia

3.Sn xut NGK

9 Ngun: B CT, TCTK

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
7.

BIA CHIM T TRNG CAO NHT V SN LNG V TC TNG TRNG, TIP N

L NGK
Bng 6: Sn lng cc sn phm v tc tng trng
Sn phm

Sn lng cc sn phm, triu lt

Tng BQ

2000

2005

2011

2001 - 2011 (%/nm)

1. Sn lng bia

779.1

1,460.6

2,650.6

13.03%

- Bia chai

439.7

825.2

1,497.6

13.04%

- Bia lon

80.2

222.5

508.9

20.29%

- Bia hi

259.2

412.9

644.1

9.53%

124.2

221.1

322.6

10.02%

- Ru trng c cn t 25 tr ln

4.7

13.1

52.6

27.40%

- Ru mi

3.5

2.1

6.8

6.71%

- Ru champagne cc loi

0.3

0.3

1.0

12.58%

- Ru vang t qu ti

6.3

8.6

16.8

10.27%

109.3

196.9

248.7

8.57%

585.0

1,009.0

1,746.2

11.56%

- Nc ung c gas

248.0

298.0

440.0

5.90%

- Cc loi ung khng gas

159.0

91.0

132.7

-1.79%

- Nc qu cc loi

4.0

56.0

179.9

46.31%

- Nc tinh lc

24.0

317.0

670.5

39.52%

- Nc khong

151.0

247.0

323.0

7.90%

2. Sn lng ru

- Ru dn nu
3. Sn lng NGK

10 Ngun: B CT, TCTK

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
8.

V SN XUT NGK: NC UNG C GAS GIM (-17.1%), CC LOI UNG KHNG

GAS GIM (-19.5%), NC TINH LC TNG 34.3% GIAI ON 2000 - 2011
Bng 7: C cu v chuyn dch c cu sn phm
Sn phm

2000

2005

2011

1. Sn lng bia

100%

100%

100%

- Bia chai

56.43%

56.5%

56.5%

0.1%

- Bia lon

10.29%

15.23%

19.2%

8.9%

- Bia hi

33.27%

28.27%

24.3%

-9.0%

100%

100%

100%

- Ru trng c cn t 25 tr ln

3.76%

5.93%

15.7%

11.9%

- Ru mi

2.85%

0.96%

2.1%

-0.8%

- Ru champagne cc loi

0.24%

0.13%

0.3%

0.1%

- Ru vang t qu ti

5.08%

3.91%

5.2%

0.1%

- Ru dn nu

88.07%

89.07%

76.8%

-11.3%

100%

100%

100%

- Nc ung c gas

42.3%

29.53%

25.2%

-17.1%

- Cc loi ung khng gas

27.12%

9.02%

7.6%

-19.5%

- Nc qu cc loi

0.75%

5.52%

10.3%

9.6%

- Nc tinh lc

4.08%

31.45%

38.4%

34.3%

- Nc khong

25.76%

24.49%

18.5%

-7.3%

2. Sn lng ru

3. Sn lng NGK

11 Ngun: B CT, TCTK

2001 - 2011

I. THC TRNG NGNH CNG NGHIP THC PHM UNG

(RU BIA NC GII KHT)
9.

12

PHONG PH V CHNG LOI NGK

Nc ngt c gas: C Coca-Cola, Pepsi, 7-up, Mirinda, Everest, Sting, Twister do Coca-Cola,
SPVB (trc y l Pepsico VN) sn xut. Cc doanh nghip trong nc c cc sn phm Cola
Number One, Cream soda (ca cng ty Tn Ha Pht), S X, Soda (cng ty Chng Dng);

NGK khng gas: Cng ty CP NGK Si Gn (Tribeco) trn 30 loi sn phm nh Tribeco Sa u
nnh, Trio, Somilk, Tromilk, Tr b ao, Nc yn, Nc nha am,; Cng ty TNHH TMDV Tn
Hip Pht: Sa u nnh Number One, Tr b ao 0o, Tr xanh 0o, Tr Barley 0o; Sn phm ca
cng ty InterFood: Tr b ao, Nc yn ngn nh, Nc tri cy ng lon, C ph ng lon, Nc
sm cao ly, Nc sng sm, Nc sng so; Cng ty Dona Newtower: Nature@;

Cc loi nc tng lc: Red Bull, Lipovitan, Number One, Bo , Tops 1, v nc tng lc X2;

Nc tinh lc v nc khong: Lavie, Joy, A&B, Aquafina, Number One, Da kai, Viltal, Vnh Ho,
Thch Bch, Kim Bi, Sui M.

II. CNH TRANH TRONG LNH VC

NC GII KHT

13

II. CNH TRANH TRONG LNH VC NC GII KHT

1.

MC TIU TH SN PHM V DOANH THU TNG DN TRONG CC NM GN Y

Bng 1: Mc tiu th mt s sn phm giai on 2010 - 2012
n v: Nghn lt

2010

2011

2012

Nc khong c gas

89,355

96,213

100,169

Nc khong khng gas

373,236

441,378

443,601

Nc tinh khit

1,377,699

1,633,207

1,797,375

Nc ngt (Coca-Cola, 7-up)

513,025

668,874

782,525

Nc c v hoa qu (cam, to)

492,835

817,028

653,557

Nc yn v nc b dng khc

166,850

250,524

277,770

TNG

3,013,001

3,907,224

4,054,997

14 Ngun: Hip hi BRNGK

II. CNH TRANH TRONG LNH VC NC GII KHT

1.

MC TIU TH SN PHM V DOANH THU TNG DN TRONG CC NM GN Y

Bng 2: Doanh thu v sn lng th trng NGK giai on 2010 - 2012

2010

2011

2012

Tng doanh thu (triu ng)

20,218,583

30,283,622

33,323,789

Sn lng (triu lt)

3,197

3,873

4,226

15 Ngun: Hip hi BRNGK

II. CNH TRANH TRONG LNH VC NC GII KHT

1.

MC TIU TH SN PHM V DOANH THU TNG DN TRONG CC NM GN Y

Biu 1: Sn lng sn xut NGK giai on 2010 - 2012

n v: triu lt/ nm

4,226
3,873
3,197

2010

16 Ngun: TCTK v Hip hi BRNGK

2011

2012

II. CNH TRANH TRONG LNH VC NC GII KHT

2.

KHNG C S THAY I LN TRONG DANH SCH 10 DOANH NGHIP NG U

TRONG BA NM GN Y (2010 2012)
Cng ty TNHH URC H Ni vo danh sch v cng ty TNHH CKL ra khi danh sch trong
nm 2012. S doanh nghip FDI chim u th.
Bng 3: Th phn ngnh NGK (10 doanh nghip ng u) nm 2010

STT

Doanh nghip

(triu ng)

Th phn
(%)

Doanh thu

Cng ty SPVB (Trc y l Pepsico VN v IBC)

3,840,172

35.78

Cng ty TNHH TM&DV Tn Hip Pht

1,990,095

18.54

Cng ty TNHH NGK Coca-Cola Vit Nam

1,752,349

16.33

Cng ty cng nghip ch bin thc phm Quc t

1,042,544

9.71

Cng ty CP NGK Si Gn - Tribeco

597,771

4.25

Cng ty TNHH Red Bull Vit Nam

547,675

3.89

Cng ty lin doanh Lavie

388,594

2.76

Cng ty Cp NGK Chng Dng

319,738

2.27

Cng ty TNHH CKL

246,809

1.75

10

Cng ty CP nc khong Vnh Ho

195,865

1.39

17 Ngun: TCTK

II. CNH TRANH TRONG LNH VC NC GII KHT

2.

KHNG C S THAY I LN TRONG DANH SCH 10 DOANH NGHIP NG U

TRONG BA NM GN Y (2010 2012)
Cng ty TNHH URC H Ni vo danh sch v cng ty TNHH CKL ra khi danh sch trong
nm 2012. S doanh nghip FDI chim u th.
Bng 3: Th phn ngnh NGK (10 doanh nghip ng u) nm 2011

STT

Doanh nghip

(triu ng)

Th phn
(%)

Doanh thu

Cng ty SPVB (Trc y l Pepsico VN v IBC)

5,491,858

31.55

Cng ty TNHH TM&DV Tn Hip Pht

4,051,365

23.27

Cng ty TNHH NGK Coca-Cola Vit Nam

2,529,894

14.53

Cng ty cng nghip ch bin thc phm Quc t

1,052,111

6.04

Cng ty CP NGK Si Gn - Tribeco

699,730

4.02

Cng ty TNHH Red Bull Vit Nam

624,150

3.59

Cng ty lin doanh Lavie

543,676

2.75

Cng ty Cp NGK Chng Dng

378,400

2.17

Cng ty CP nc khong Vnh Ho

342,605

1.73

10

Cng ty TNHH CKL

263,207

1.51

18 Ngun: TCTK

II. CNH TRANH TRONG LNH VC NC GII KHT

2.

KHNG C S THAY I LN TRONG DANH SCH 10 DOANH NGHIP NG U

TRONG BA NM GN Y (2010 2012)
Cng ty TNHH URC H Ni vo danh sch v cng ty TNHH CKL ra khi danh sch trong
nm 2012. S doanh nghip FDI chim u th.
Bng 3: Th phn ngnh NGK (10 doanh nghip ng u) nm 2012

STT

Doanh nghip

Doanh thu
(triu ng)

Th phn
(%)

Cng ty SPVB (Trc y l Pepsico VN v IBC)

6,915,277

25.5

Cng ty TNHH TM&DV Tn Hip Pht

6,142,757

22.65

Cng ty TNHH NGK Coca-Cola Vit Nam

2,846,283

10.5

Cng ty cng nghip ch bin thc phm Quc t

914,116

3.37

Cng ty CP NGK Si Gn - Tribeco

783,227

2.89

Cng ty lin doanh Lavie

749,645

2.72

Cng ty TNHH Red Bull Vit Nam

717,821

2.65

Cng ty TNHH URC H Ni

576,146

2.12

Cng ty CP Tribeco Bnh Dng

455,834

1.68

10

Cng ty Cp NGK Chng Dng

422,812

1.56

19 Ngun: TCTK

III. PHN TCH SWOT CHO

NGNH NC GII KHT

20

III. PHN TCH SWOT CHO NGNH NC GII KHT

IM MNH

C HI

Ngnh Nc gii kht c u t ln v

c tc pht trin tt trong thi gian qua.
Sc tiu dng Vit Nam ngy cng mnh.
Th trng ln, c cu dn s tr, nng ng.
Ngi tiu dng, c bit gii tr, kh nhy bn, tip
thu tt, v hiu bit v thng hiu.
Vit Nam l mt trong nhng nn kinh t pht trin
nhanh nht Chu nhng nm gn y.
p lc cnh tranh ngy cng gay gt trong ngnh NGK,
l ng lc cho mt th trng nng ng & kch
thch pht trin.

Tnh cnh tranh ngy cng tng cao thng

qua vic Vit Nam gia nhp WTO (2007),
tr thnh thnh vin ASEAN AEC (2015), v sp ti l
TPP. Cc ro cn th trng & hn ch
thng mi b loi b dn, kh nng tip cn ngun
vn & th trng nc ngoi tt hn.
Th trng trong nc ln, chi ph lao ng thp v
qu trnh c phn ha cc DNNN mnh m.
Ngnh du lch pht trin tt, & c hi pht trin th
trng xut khu ngy cng tng cao.

21 Ngun: GIBC tng hp

IM HN CH

THCH THC

Chnh lch thu nhp ln gia thnh th

v nng thn, i km vi s khc bit
ng k trong cch thc mua sm/ tiu th.
C s h tng Vit Nam cn yu, cha bt kp c
vi tng trng kinh t.
Th tc hnh chnh cn nhiu bt cp, tnh trng
tham nhng cha c gii quyt & cc loi chi ph
khng chnh thc tip tc lm mi trng kinh
doanh ti Vit Nam km hp dn, l ro cn i vi
cc nh u t, doanh nghip nc ngoi.

Gia nhp WTO, ASEAN AEC, hay TPP u l

nhng thch thc ln v kh nng cnh
tranh ca cc doanh nghip trong nc.
T l tht nghip gia tng lm nim tin tiu dng
gim st.
Cc chnh sch khng nht qun, thay i lin tc,
gy kh khn cho doanh nghip.
Ngun nhn lc cao cp cn thiu & cha c gii
php nng cao nng lc ton din.

IV. QUY HOCH PHT TRIN

NGNH NC GII KHT

22

IV. QUY HOCH PHT TRIN NGNH NC GII KHT

Xy dng Ngnh Bia Ru Nc gii kht Vit Nam thnh mt ngnh kinh t
quan trng, sn xut ra nhiu sn phm p ng nhu cu tiu dng trong nc v
xut khu, ng gp ngy cng nhiu cho ngn sch nh nc; cc sn phm bia,
ru, nc gii kht c sn xut c cht lng cao, c uy tn, m bo v sinh
an ton thc phm, a dng v mu m v chng loi c thng hiu hng ha v
kh nng cnh tranh trong qu trnh hi nhp vi khu vc v th gii.
Sn xut nc gii kht:
Giai on 2008 2010: n 2010 sn lng nc gii kht t 2 t lt.
Giai on 2011 2015: n 2015 sn lng nc gii kht t 4 t lt.
Giai on 2015 2025: n 2025 sn lng nc gii kht t 11 t lt.
Quyt nh s 2435/Q-BCT ca B Cng Thng
(Ph duyt quy hoch pht trin ngnh Bia Ru Nc gii kht
Vit Nam n nm 2015, tm nhn n nm 2025)

23 Ngun: B Cng Thng

IV. QUY HOCH PHT TRIN NGNH NC GII KHT

1.

MC TIU TNG QUT

Bng 4: Mc tiu tng qut ca ngnh NGK

2011 - 2015

2016 - 2025

Tc tng trng gi tr sn xut cng

nghip ton ngnh (Bia NGK)

13%/ nm

8%/ nm

Sn lng sn xut NGK

(n nm cui giai on)

4 t lt

11 t lt

Gi tr xut khu (tnh c ru)

140 150 triu USD

Quan im pht trin:

Pht trin bn vng, m bo v sinh ATTP v bo v mi trng
p dng cng ngh, thit b tin tin
Huy ng mi ngun lc t mi thnh phn kinh t, di mi hnh thc.

24 Ngun: Quyt nh s 2435/Q-BCT ca B Cng Thng

IV. QUY HOCH PHT TRIN NGNH NC GII KHT

2.

NHU CU U T

Bng 5: Nhu cu u t ngnh NGK

n v: t VN

2011 - 2015

2016 - 2025

Tng nhu cu ton ngnh

22,747 (100%)

39,015 (100%)

Sn xut NGK

3,412 (15%)

11,942 (30.6%)

25 Ngun: Quyt nh s 2435/ Q- BCT ca B Cng Thng

V. NHN XT V NGH LU

26

V. NHN XT V NGH LU
1.

NHN XT

DNNN trong ngnh thc phm ung tuy cn chim t l cao trong thnh phn doanh nghip, c
cu sn phm c u t ln vi thit b, cng ngh hin i nhng nng lc cnh tranh cha
mc ng u trong cc thnh phn doanh nghip trong ngnh (c th cn chim t l thp
trong danh mc 10 doanh nghip ng u)

DN ngoi NN: tuy chim t l cao v s DN, nhng phn ln do hn ch v vn, quy m u t
nh, li thiu lin kt nn hn ch v kh nng cnh tranh trn th trng

DN FDI tuy t l s DN t nhng c u t vi quy m tng i ln, trang thit b cng ngh
hin i, kinh nghim qun l tt c sc cnh tranh ln trn th trng.

i Hi:
Nng cao nng lc cnh tranh ca DNNN, DN ngoi NN
DN ngoi NN tnh n kh nng lin kt trong cc DN cng ngnh, cng thc hin d n, cng
xy dng thng hiu
DN FDI tip tc thc hin tt cc quy nh php lut hin hnh v u t kinh doanh, v cnh
tranh, v sinh ATTP, bo v mi trng, hng ng cc hot ng x hi & bo v mi trng
27

V. NHN XT V NGH LU
2.

LU

D tho sa i b sung mt s iu ca Lut thu TTB v p 10% thu ny i vi nc

ngt c gas khng ng ang l ch trao i c cng ng DN quan tm, c
nhiu kin ng gp ti cc Hi tho, Hi ngh, nhiu bi bo ca cc nh nghin cu,
qun l, ngh cn cn trng, cng bng trong quyt nh cui cng v khng p thu
TTB 10% i vi sn phm nc ngt c gas khng cn.

Cn trng, cng bng trong gp , xy dng D tho Lut TTTB sa i ph hp vi thc

t ca Vit Nam v theo thng l quc t to lp mi trng cnh tranh bnh ng,
khng phn bit i x vi bt k mt hng no trong cng mt sn phm, khng lm nh
hng n cc chnh sch hin hnh v nh hng ca chnh ph l mt i hi tin
quyt m Vit Nam ang theo ui trong qu trnh hi nhp kinh t quc t hin nay (S 43
05/03/2014 Thi bo Kinh Doanh)

28

XIN CHN THNH CM N!

Xin chn thnh cm n BTC, AmCham mi v cm n tt

c cc qu v tham gia d hi tho hm nay.
Chng ti rt mong c hp tc lu di v chc qu v
(doanh nghip & c nhn) tip tc pht trin thnh cng.
Mi thng tin chi tit xin lin h vi GIBC:

Tr s chnh ti TP. H Ch Minh: Tng 16 05,

72 L Thnh Tn, P. Bn Ngh, Qun 1, TP.HCM

Vn phng i din ti H Ni: Phng 902, tng 9,

Ta nh Plaschem, 562 Nguyn Vn C, Long Bin

29

Global

Integration

Business

Consultants

Suite 16-05, 16th Floor,

Vincom Center B
72 Le Thanh Ton St., Dist. 1
Ho Chi Minh City Vietnam
Website: www.gibc.com.vn