John Williams : Current Research Interests

Social and ethical issues in Marketing and business

Business models for the 3 Rs, triple bottom line etc.
Consumer acceptance of the 3 Rs, voluntary simplicity etc.

Using Marketing concepts to make the world a better place

Promoting energy savings/efficiency
Promoting active and public transport

Service-dominant logic of Marketing

Adding and/or deleting FPs
Linking to CB concepts, e.g. values

Multi-item scale development

Influence of habits on CB

Priming, both subliminal and supraliminal