TAKE HOME QUIZ

1. It serves as the foundation of the successful application

of predictive and prescriptive analytics and can also be
referred to as Business Intelligence.

Descriptive Analytics

2. What are the advantages of using business analytics

software versus traditional spreadsheets?

Easy access to the data

A business intelligence solution can collect information
from multiple and often disparate systems as well as
from various geographic locations within an organization
and consolidate it into a single and integrated portal,
making it easy for managers to access all the data for
comprehensive reporting, auditing and predictive
analysis.

Equal access to the data

The data is gathered electronically and delivered in an
easy-to-understand format, allowing even the most nontechnical users to understand the business and
determine the factors that drive day-to-day activity.

More accurate information

A business intelligence solution can remove the multiple
of spreadsheets many of which contain errors,
omissions or duplicate information from the
organization.

Faster response times

The ability to drill down into operating data and
customize report views gives managers a clearer
understanding of whats happening in the business.

Improved decision making

When analytical data is readily available and

understandable, managers can make well-informed and
insightful business decisions quickly and efficiently.

Identification of problem areas

Business intelligence can help uncover problem areas in
the hotel that might otherwise go unchecked, such as
fraud or poor performance, more easily.

More effective inventory monitoring

Business intelligence can be used to evaluate suppliers,
track spending, measure performance, analyze
procurement data, conduct in-depth financial analysis
and develop strategies to reduce spending.

Enhance negotiations
A business intelligence solution can provide the supplier
performance data you need to maintain a strong
position such as on-time delivery trends, percentage
of rejects and price changes.

Improved marketing analysis

With a business intelligence solution, you can determine
the success rate of advertisements, direct mail
campaigns and e-mail promotions.

An enhanced guest experience

With a business intelligence solution, you can create
detailed guest profiles that include history, itineraries,
interests and preferences.

3. Enumerate the types of Descriptive Analytics

Visualization and each types application.

List Reports
A report that show data in rows and columns

Crosstabs
Show information in a more compact form than in a
grouped list

Charts
Graphical way of presenting data

Graphs
Represents the variation of a variable in comparison
with that of one or more variables

4. Explain the difference of Online Transaction Processing

Systems versus Data Warehouse in terms of:
-

Orientation
Online Transaction Processing Systems is the original source
of data while the Data Warehouse is organized around the
functional applications of the company.

Function
Online Transaction Processing Systems controls and runs
business tasks while Data Warehouse helps in planning,
problem solving, and in decision making.

Time Variancy
Online Transaction Processing Systems has a time horizon of
60-90 days while Data Warehouse has 5-10 years.

5. Explain the importance of a data warehouse to

organizations.

It provides key business metrics that are needed by the

organization for strategic and tactical decision-making.