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Entrepreneurship Assignment Chulha
Entrepreneurship Assignment Chulha
Entrepreneurship Assignment Chulha
On
Chulha Business Plan
Entrepreneurship
If I look into all the above components Chulha services has almost equaling 80% of all
those. There is a clear cut definition of their services saying that they want to give a
quality food, to satisfy the demand of all types of their customers, a clear cut feedback
mechanism, maintaining a website as a marketing tool etc. They have definitely having
uniqueness in them and have a clear cut costing and a thorough market segmentation
study etc. which are the main reasons why their business is a viable one.
The Reasons for Chulhas Emergence which led to the success:- (By taking into
consideration the Entrepreneurship Process)
Identification of Problem:- (Swotting the opportunity)
As per the case study, Adesh and Nishant were the IT employees and emerged as
entrepreneurs later. They were from different parts of India (i.e.) one is from Delhi and
the other is from Kolkata basically north part of India who came to work in South India
(Bangalore) as IT professionals. While employed they were struggling and rather
missing to get the home cooked food in Bangalore city.
Converted to Customer Need:- (Identifying the Resources)
Adesh and Nishant after finding the problem of their food thought of starting a small
tiffin services home cooked food business. Hence they left their IT jobs and started the
business by converting their individual problems into a main customer need based
problem. This is where the Brand mantra of introducing Chulha emerged.
Key Partners
Key Activities
Value Propositions
Customer relationship
Customer Segments
students
6. Cost Structure
- Adesh, Nishant
- making good quality home cooked food
- Healthy homemade food with cost effective
- One to one direct approach
- Individuals, office goers, paying guests and
- affordable minimal cost
From the above all in depth analysis I definitely feel that the Chulha tiffin services
business is a viable business which can really with stand and sustain for a quite long
time.
Question No:2:- Are there any changes you would like to introduce in their
business model?
Chulha now in a developing stage should definitely adopt/introduce as and when is
needed. I would rather insist that they should have their own small R&D department
person to implement certain methodologies since the competition in the market is
rising like anything. (Example, Its my meal and Papas tiffin etc.)
Segmentation:- Chulha has to introduce certain segmentation in addition to their
existing ones. They have to introduce a morning breakfast segment. This will definitely
bring additional revenue. Especially cities like Bangalore, where the Industrial growth
is booming like anything year by year, the working population will also increase
proportionately which will ultimately influence the potential area for business like
chulha to tap and develop.
Additional meal features for customer satisfaction/attraction:- Chulha should
introduce digestive food post meal like paan, a small banana fruit or a pack of supari
varieties etc. This definitely impacts a high level customer satisfaction, an edge over the
competitors in the market and also enables the businesss long term sustainability.
Market Diversification:- Chulha should try to tap the other cosmopolitan cities like
Mumbai, Delhi, Calcutta and Chennai etc. A critical market survey for diversification has
to be conducted and accordingly modify the business model plans especially the
catering packaging systems. There are certain important modifications like executive
lunch, business dinner packages, corporate buffets etc. to be introduced. For this local
area agents has to be appointed. Extensive financial planning is required for this effort.
But ultimately lead to high level revenue earnings.
Major Tie ups:- Chulha can have tie ups with Hostels, Corporate Offices, Business
Management Schools, and Engineering and medical Colleges.
Regional Meals:- Since we are talking about chulhas diversification business model, it
is necessary that they include regional meals like north Indian, south Indian, etc. in their
menus.
Encourage Local home makers:- Chulha should give franchisee to local house wives to
do this business and promote Chulha in the areas where chulha itself could not deliver
food in time. This is a very important change they should consider in their business
model. By doing this the supply chain delivery problems can be solved in a very
systematic manner without any problem. Also chulhas management doesnt have to
worry about the local taste of the regions customers. Since, it is prepared by the local
house wives.
Conclusion:
From the answers I have given above for the two questions concerned with the viability
and changes of new introduction in the business model of chulha tiffin service business
it is clearly evident that the proper approach, attitude and controls can lead to great
success of a small business and an entrepreneur.