China Luxury Beauty and Fashion KOL Insights - Q3 2016

CLUXURY,
H IBEAUTY
NA
and FASHION
INSIGHTS Q3 2016
A REPORT ON LUXURY AND FAST FASHIONS

MOST VALUABLE INFLUENCERS
IMPROVING THE EFFECTIVENESS

& EFFICIENCY OF MARKETERS
& THEIR AGENCIES
his report looks at more than 400 KOLs in China, for the
first time, in a highly quantitative way using deep analysis
of Mentions, Likes, Reposts, Sentiment and Engagements.
It doesnt rely on hearsay and rumor it relies on data.
Bomoda and R3 are collaborating in China to give transparency
to the world of Social and E-Commerce. While this is a new
partnership, our collective management teams have years of
history in the Middle Kingdom.
Our goal is simple improved insights will lead to better
business decisions and results. To produce this report, we
didnt rely on prior wisdom or a consumer survey we spent
countless hours analyzing several thousand Key Opinion
Leaders (KOLs) talking about or being discussed in tandem
with 25 of Chinas leading luxury, fashion and beauty brands.
This painstaking analysis looked at mentions, reports, likes,
reads, sentiment, purchase intent and total engagement - to
form an overall picture of the strongest brands and the
strongest opinion leaders. We hope you enjoy the first of our
regular reports.

& THEIR AGENCIES
DETAILED
APPROACH
As keen observers of the Chinese social media marketplace and Chinas luxury and
fast fashion industries, Bomoda has viewed and participated in the evolving and
dynamic interplay between the two.
There has been much discussion of late in the markets more competitive current
state regarding the efficacy of KOLs. Naysayers claim that KOLs are overhyped and
overpaid, merely attracting eyeballs and not sales. While we agree that there is some
validity to this position, we also believe KOLs are, and will continue to be, an integral
component to the Chinese consumer journey. Many KOLs are indeed inefficient, but
this is more a matter of misaligned and mismanaged expectations than a lack of
relevance. For every one celebrity who commands large sums to promote a brands
products but fails to generate the expected results, there is an unheralded and
unpaid fashion blogger generating the necessary engagement and positive sentiment
to affect sales.
In the attached analysis we seek to unlock for the month of July 2016 who exactly
were the most valuable content creators and celebrities leveraged by or captured
wearing the 25 representative brands in our report.
Here, we sought to bring to the study more than the typically cited popularity and
engagement metrics. Instead, while incorporating popularity and engagement as
signs of impact, we also layered in the quality of the engagement, the feelings it
elicited in a blogger or celebrities followers, and whether the content motivated the
consumer to look to buy the brand or product associated with the content.
Each day, Bomoda churns through and analyzes 4 million public accounts on WeChat.
We follow nearly 60,000 Weibo accounts deemed influential based on size and
engagement of the accounts following, as well as listen to mentions of those 60,000
accounts by all other Weibo accounts.
The daily outcomes of the exercises we undertake for our clients include the private
creation of a series of metrics tied to popularity, engagement, authenticity, sentiment
and purchase intent.
Shorthand analysis such as this public report is imperfect and does not reflect the
deeper insights we generate for our clients. For instance, we do not correlate social
media activity to the purchase data we capture on Alibaba and Jingdong. And, KOL
impact fluctuates markedly month-to-month. However we hope you find it valuable in
your endeavors.

& THEIR AGENCIES
BOMODA ANALYZED 25 BELLWETHER

LUXURY AND FAST FASHION BRANDS IN CHINA:
Burberry
Bvlgari
Dior
Este Lauder
Hollister
Louis Vuitton
Salvatore Ferragamo
Kate Spade
Marc Jacobs
Stella McCartney
Cartier
Chanel
Givenchy
Kenzo
Gucci
Lancme
Michael Kors
Tiffany & Co.
Olay
Coach
H&M
Loewe
Omega
Tory Burch
Zara
OUR LIST IS DIVIDED INTO 4 DISTINCT GROUPS

OF 100, AS EACH OFFER UNIQUE CHARACTERISTICS:
1 WeChat Bloggers (those creating content on WeChat via a public account associated
with the 25 brands in the study)
2 WeChat Celebrities (those cited by a public WeChat account in connection with one of
the 25 brands in the study)
3 Weibo Bloggers (those creating content on Weibo associated with the 25 brands in
the study)
4 Weibo Celebrities (those cited by all Weibo accounts in connection with one of the 25
brands in the study)

& THEIR AGENCIES
SCOPING AND SCORING FOR WECHAT:
Notable KOLS
BLOGGER KOLS
Gogoboi
We conducted a preliminary screen of the contents from 4MM

public accounts on WeChat to extract those that had mentioned the
25 brands
We then carried out a counterfeit analysis based on the aggregate
textual materials by which we parsed out the WeChat content
related to counterfeit goods advertisements
We then dissected the remaining aggregate data by individual KOLs
(blogger or celebrity) while generating measures of popularity,
engagement and sentiment for each
Intro: A titan on WeChat (he ranked 7th on the platform), Gogoboi failed to
register in the top 25 on Weibo
Finally, we developed an expansive weighting system that takes

into consideration various derivative variables, including the quality
of engagement, level of interest and rate of participation among
the WeChat accounts reader base
Top 3 associated brands on WeChat: Louis Vuitton, Marc Jacobs, Bvlgari

No mentions of the 25 brands by Gogobois Weibo account
Unique Approach: Who else this month would recommend outfits by color
matching clothing and bags with characters in Pokemon?
SCOPING AND SCORING FOR WEIBO:
Similarly, we applied a preliminary screening process to the

contents generated by 60,000 Weibo accounts to identify those
that had mentioned the 25 brands
Intro: The female focused @ publishes articles

demonstrating a masterful range of insights from celebrity
fashion styles and popular TV dramas to reality shows and
beauty product recommendations.
We then conducted a content analysis by which we parsed out the

Weibo posts related to counterfeit goods advertisements
Top 3 associated brands on WeChat: Dior, Givenchy, Gucci
We then dissected the remaining aggregate data by individual KOLs

while generating measures of popularity, engagement, sentiment
and intent to purchase for each from across the entirety of Sina
Weibo
Like WeChat, the weighting system for Weibo KOLs takes into
account various derived metrics, such as the quality of engagement, rate of engagement, as well as loyalty and advocacy among
the follower base
No mentions of the 25 brands by its Weibo account, which

was established in January 2015, and largely focuses on
promoting its WeChat account.
Unique Approach:
Not content to simply cover the wedding ceremony of Lin, Xin Ru and Huo, Jian, the account eschewed
the typical wedding fare for deeper looks into the brides daily handbag selections
Also, the account subtly shifted a Chanel article from Gisele Bundchens natural nude
makeup style and her video of beauty tips to an introduction of Chanels liquid foundation

& THEIR AGENCIES
MK-
Intro: @MK- expertly

makes designer skincare and makeup
recommendations (and increasingly
apparel as well) without encouraging
the reader to break the bank or simply
buy the obvious
Notable KOLS
CELEBRITY KOLS
Huo, Jian Hua & Lin, Xin Ru
Intro: The super-couple married on July 31, 2016

at the Bvlgari Resort in Bali. The wedding, featuring
such brands as Bvlgari and Salvatore Ferragamo,
was the dominant topic overall for the month
Top 3 associated brands on WeChat: Zara, H&M, Estee Lauder

Top 2 associated brands on Weibo: Chanel, Estee Lauder
Unique Approach: She is supremely active and positive in interacting with her followers, hosting
raffle events and inviting followers to share their post-usage feedbacks of their beauty products.
Top 4 associated brands on Weibo: Bvlgari, Dior,

Lancome, Estee Lauder
Top 3 associated brands on WeChat: Bvlgari, Tiffany, Estee Lauder
Intro: Handbags, handbags, and more

handbags to 1.8mm followers
Top 3 associated brands on Weibo:
Loewe, Louis Vuitton, Coach
Top 3 associated brands on WeChat:
Louis Vuitton, Dior, Givenchy
Unique Approach:
Trusted for his taste and curation. Expertly weaves together photos and street snaps of
handbags of a broad range of styles across season and color and price
Recently, the blogger has been expanding into the shoes category with a new account
created under the name @
Unique Approach:
Celebrity Synergy. Topics ranged from their wedding details to hotel selections and
skincare products recommendations. Nearly all of the influential fashion media and
fashion bloggers that had mentioned the celebrities, namely @, @,
@gogoboi and @, wrote in detail about
the ceremony
Interestingly, while WeChat content trended toward descriptions of items and places,
Weibo centered on the evolution of their relationship, from a 10-year friendship to a
life-long companionship, elevating overall sentiment
Xu, Wei Zhou
Intro: The Chinese epitome of (fresh meat), he

made his debut as the leading character in a popular
online drama, Addiction (), in January 2016
Intro: Represented by Huayi Brothers, she

singularly sits at the cultural intersection of
fashion, lifestyle and travel

H&M, Louis Vuitton, Dior

Gucci, Stella McCartney, Coach

H&M, Louis Vuitton, Stella McCartney

Gucci, Bvlgari, Chanel
Unique Approach:
Expanding out of travel, @ (Paris at hand) is now impacting her followers
through the advocacy of a fashionable harmony of travel and lifestyle
Making the mundane exotic, she recently introduced shopping sites in Paris Charles de
Gaulle Airport by describing the unique romantic vibe of this airport. Bvlgari and
Chanel were beneficiaries of this post
Unique Approach:
Coinciding with his Asia tour, the endorsement for H&Ms recently launched luxury
activewear line gained the second highest number of engagements of all celebrities,
bested only by Lu, Han, despite a relatively low number of mentions (~300).
The combination of promotional (10% off and free shipping) and raffle content
created a high level of purchase intent amongst his user base

& THEIR AGENCIES
10
Kendall Jenner
Intro: An Internet personality () Kardashian clan member,

supermodel, and fashion trendsetter
Givenchy, Estee Lauder, Louis Vuitton
Top 3 associated brands on WeChat: Gucci, Louis Vuitton, Dior

Unique Approach:
Jenners street-style is favored by Chinese female millennials to a greater degree than any current Western
personality. This wave aligned her closely on Weibo and WeChat with now trends such as slip dresses,
crop tops, activewear and slippers
Gao, Yuan Yuan
Intro: The Goddess () ranked as the 7th most influential

celebrity on WeChat but only 36th on Weibo
Top 3 associated brands on Weibo: Olay, Michael Kors, Dior
Top 3 associated brands on WeChat: Gucci, Dior, Bvlgari
Unique Approach:
Venturing into the business sphere, Gao quickly established her
personal fashion brand, Yuan Yang (), whose shoe line has
been frequently recommended in the context of the glove shoe trend
Her street fashion exerts a great level of influence among Chinese consumers. As a result, a majority of discussions around her were outfit and style recommendations from influential fashion media and bloggers, such as
@ and @AnnyStyleonTop, especially on WeChat. For this reason, a significant proportion of Gao-driven
posts on Weibo were advertisements from Daigous promoting products featured in her various street-style images.
Oh Se-Hun
Intro: The K-Popper and his band EXO proved that Korea was
only a prelude to their China prominence. Despite virtually no
official brand collaborations to his name, he still vastly outperformed other celebrities on Weibo in the eyes of fashion fans
Top 3 associated brands on Weibo: Dior, Givenchy, Cartier
Top 3 associated brands on WeChat: Zara, H&M, Louis Vuitton

Unique Approach:
An adoring fan base:
At Dior's new store opening event in Seoul, Korean-focused accounts and his dedicated fans flooded social
media with images of his appearance
Frequently spotted in Givenchy, his street style photos captured by media accounts and fans generated a
practice amongst his followers of purchasing Givenchy products as gifts to the singer
Frequently fantasized as a couple along with former EXO member, Lu, Han, fans were energized to see Oh
Se-Hun and Lu, Han wearing matching Cartier LOVE bracelets in their street style photos.
Brands Ranked by
Overall Performance
and Association With:
RANK
WECHAT_BLOGGERS
WECHAT_CELEBRITIES
WEIBO_BLOGGERS
WEIBO_CELEBRITIES
OVERALL
Gucci
Gucci
Chanel
Dior
1 Dior
Dior
Bvlgari
Dior
Cartier
2 Gucci
Louis Vuitton
Dior
Gucci
Bvlgari
3 Chanel
Givenchy
Louis Vuitton
Givenchy
Gucci
4 Louis Vuitton
Chanel
Chanel
Zara
Este Lauder
5 Givenchy
Burberry
Givenchy
Este Lauder
Chanel
6 Este Lauder
Zara
Este Lauder
Burberry
Lancme
7 Lancme
Lancme
Lancme
Louis Vuitton
Louis Vuitton
8 Bvlgari
H&M
Cartier
Lancme
Givenchy
9 Burberry
10
Marc Jacobs
Burberry
Olay
Burberry
10 Zara
11
Stella McCartney
Marc Jacobs
Stella McCartney
Loewe
11 H&M
12
Bvlgari
Zara
H&M
Olay
12 Marc Jacobs
13
Este Lauder
Stella McCartney
Kenzo
Coach
13 Cartier
14
Loewe
Tiffany & Co.
Marc Jacobs
H&M
14 Stella McCartney
15
Salvatore Ferragamo
H&M
Michael Kors
Michael Kors
15 Loewe
16
Kenzo
Coach
Bvlgari
Marc Jacobs
16 Coach
17
Tiffany & Co.
Salvatore Ferragamo
Loewe
Kenzo
17 Kenzo
18
Coach
Tory Burch
Salvatore Ferragamo
Tiffany & Co.
18 Olay
19
Cartier
Michael Kors
Coach
Stella McCartney
19 Michael Kors
20
Michael Kors
Kenzo
Kate Spade
Zara
20 Tiffany & Co.
21
Tory Burch
Olay
Cartier
Salvatore Ferragamo
21 Salvatore Ferragamo
22
Kate Spade
Loewe
Tiffany & Co.
Omega
22 Tory Burch
23
Olay
Omega
Tory Burch
Kate Spade
23 Kate Spade
24
Omega
Hollister
Hollister
Tory Burch
24 Omega
25
Hollister
Kate Spade
Omega
Hollister
25 Hollister

& THEIR AGENCIES
12
TOP 100 WECHAT BLOGGERS

BLOGGER
TOP 3 BRANDS
MENTIONED
BY BLOGGER
RANK
MENTIONS
(0 - 100)
LIKES
(0 - 100)
READS
(0 - 100)
READS/
MENTION
(0 - 100)
AVG.
SENTIMENT
(0 - 100)
OVERALL
WEIGHTED
SCORE
BLOGGER
Gucci, Chanel, Dior
50
15
100
82
81
73
Zara, H&M, Este Lauder
66
95
59
71
67
Lisa
Louis Vuitton, Cartier, Dior
58
83
59
61
60
COSMO
Dior, Givenchy, Gucci
29
10
56
78
78
56
Gucci, Marc Jacobs, Cartier
33
100
41
50
67
53
22
45
86
71
52
gogoboi
Louis Vuitton, Marc Jacobs, Bvlgari
18
12
40
93
63
51
Stella McCartney, Gucci, Givenchy
22
45
86
56
49
GUECHI
63
90
48
FashionWeek
MK
TOP 3 BRANDS
MENTIONED
BY BLOGGER
RANK
MENTIONS
(0 - 100)
LIKES
(0 - 100)
READS
(0 - 100)
READS/
MENTION
(0 - 100)
AVG.
SENTIMENT
(0 - 100)
OVERALL
WEIGHTED
SCORE
Gucci, Tory Burch, Stella McCartney
51
14
11
17
82
26
Dior, Lancme, Givenchy
52
25
10
17
71
26
Zara, Gucci, Stella McCartney
53
39
10
10
64
26
Dior, Omega, Este Lauder
54
22
11
20
66
25
Louis Vuitton, Bvlgari, Loewe
55
35
65
25
Fakeshion
Gucci, Chanel, Dior
56
27
79
25
Gucci, Burberry, Louis Vuitton
57
16
19
74
25
Lancme, Gucci, H&M
58
32
75
25
haruru
Lancme, Louis Vuitton, Bvlgari
59
47
65
25
yo
Este Lauder, Dior, Salvatore Ferragamo
60
18
89
25
Tory Burch
61
21
93
25
24
36
Louis Vuitton, Gucci, Stella McCartney
10
29
47
66
68
48
Gucci, Chanel, Dior
11
15
100
82
47
sugarandspice
Kenzo, Loewe, Dior
12
22
24
30
58
75
44
Givenchy, Dior, Burberry
62
28
71
25
Este Lauder, Dior, Louis Vuitton
13
87
23
11
78
42
MyStyle
Michael Kors, Coach, Kate Spade
63
31
66
24
Gucci, Louis Vuitton, Dior
Givenchy, Gucci, Omega
14
10
19
79
66
40
Dior, Givenchy, Olay
64
10
13
89
24
Bvlgari, Louis Vuitton, Lancme
15
78
86
40
Cartier, Lancme, Givenchy
65
19
81
24
Salvatore Ferragamo, Gucci, Kenzo
16
16
12
24
63
65
39
Burberry, Dior, Zara
66
27
84
24
Gucci, Salvatore Ferragamo, Loewe
17
20
11
24
50
74
38
Dipsy
Bvlgari, Salvatore Ferragamo, H&M
67
16
85
23
Bvlgari, H&M, Louis Vuitton
18
86
74
38
Coach, Bvlgari, Loewe
68
26
73
23
Coach, Givenchy, Louis Vuitton
19
20
23
49
78
38
Fashion
Michael Kors, Lancme
69
27
75
23
Burberry, Dior, Louis Vuitton
70
22
76
23
H&M, Zara, Lancme
71
15
87
23
Chanel, Zara, H&M
72
10
19
75
23
Zara, H&M, Stella McCartney
73
12
10
87
23
Dior, Este Lauder
74
26
71
23
Zara, Chanel, Este Lauder
75
24
74
23
Dior, Gucci, Stella McCartney
76
24
72
23
SOFRESHTOWEAR
Gucci, Givenchy, Stella McCartney
20
35
29
34
73
38
Gucci, Dior, Chanel
21
100
83
38
Max
Coach, Gucci, H&M
22
88
60
37
Gucci, Givenchy, Loewe
23
14
72
61
36
Louis Vuitton, Givenchy, Dior
24
37
28
31
64
35
Zara, Burberry, Gucci
25
24
22
39
71
35
Gucci, Bvlgari, Chanel
26
14
15
44
82
34
Lady
Stella McCartney, Tory Burch, Tiffany
27
14
14
42
85
34
Gucci, Marc Jacobs, Stella McCartney
28
31
24
32
67
34
H&M, Zara, Este Lauder
29
10
14
58
67
34
Seaty
Louis Vuitton, Dior, Este Lauder
30
54
19
14
71
34
Fashionucking
Marc Jacobs, Gucci
31
83
45
33
Gucci, Bvlgari, Dior
32
38
93
32
AnnyStyleOnTop
BoyNam
IF
Cartier, Bvlgari, Dior
77
14
17
70
23
Este Lauder, Dior, Louis Vuitton
78
22
86
22
79
12
16
72
22
Gucci, Zara, Dior
80
25
64
22
Louis Vuitton, Gucci, Givenchy
81
22
85
22
Kate Spade, Michael Kors, Dior
82
26
69
22
Gucci, H&M, Chanel
33
10
13
10
42
77
32
Makiyo
Dior, Givenchy
83
92
22
34
18
10
24
96
31
WoW
Lancme, Burberry, Dior
84
10
19
69
22
Louis Vuitton, Dior, Gucci
85
29
76
22
Dior, Gucci, Givenchy
86
29
73
22
Burberry, Gucci, Coach
35
62
69
31
iFASHION
Instagram
Dior, Burberry, H&M
36
24
19
32
61
30
Louis Vuitton, Gucci, Dior
37
12
11
37
76
30
Gucci, Dior, Louis Vuitton
38
25
16
26
70
30
SaraSAra
Dior, Cartier
39
32
96
30
chillboi
MUMU
Marc Jacobs, Gucci, Chanel
40
16
11
27
80
29
Gucci, Bvlgari, Louis Vuitton
41
18
12
27
75
29
BoobooCandy
Dior, Gucci, Givenchy
42
14
14
40
61
29
Gucci, Salvatore Ferragamo, Chanel
43
14
25
83
28
vivianxu1105
BeautyAddicted
Style-Notes
Givenchy, Dior, H&M
87
12
18
66
22
Chanel
88
20
78
21
Louis Vuitton, Chanel, Kenzo
89
12
20
61
21
Gucci, Louis Vuitton, Givenchy
90
16
73
21
Gucci, Marc Jacobs, Chanel
91
16
73
21
Dior, Burberry, Gucci
92
14
78
21
Michael Kors, Salvatore Ferragamo, Tory Burch 93
16
71
21
Michael Kors, Coach, Este Lauder
44
50
81
28
Dior
94
95
21
Burberry, Dior, Givenchy
45
39
80
28
Chanel, Louis Vuitton, Givenchy
95
10
88
21
Gucci, Kate Spade
46
43
77
28
TEN2Style
bethebeauty
Tory Burch, Zara
47
48
66
27
Gucci, Burberry, Givenchy
48
43
81
27
Rebecca
Bvlgari, Louis Vuitton
49
38
72
27
MWM
Coach, Salvatore Ferragamo, Gucci
50
22
13
25
62
27
FashionDay
Givenchy, H&M, Stella McCartney
96
10
81
21
Dior, Gucci, H&M
97
29
58
21
Dior
98
26
65
21
Dior, Gucci
99
86
21
100
16
78
20
Gucci, Kenzo, Louis Vuitton
TOP 100 WECHAT CELEBRITIES

CELEBRITY
TOP 3 BRANDS
ASSOCIATED WITH
CELEBRITY
RANK
MENTIONS
(0 - 100)
LIKES
(0 - 100)
READS
(0 - 100)
READS/
MENTION
(0 - 100)
AVG.
SENTIMENT
(0 - 100)
OVERALL
WEIGHTED
SCORE
CELEBRITY
TOP 3 BRANDS
ASSOCIATED WITH
CELEBRITY
RANK
MENTIONS
(0 - 100)
LIKES
(0 - 100)
READS
(0 - 100)
READS/
MENTION
(0 - 100)
AVG.
SENTIMENT
(0 - 100)
OVERALL
WEIGHTED
SCORE
Huo, Jian Hua
Bvlgari, Tiffany, Este Lauder
71
91
94
18
60
66
Karlie Kloss
51
19
35
67
27
Fan, Bing Bing
Gucci, Bvlgari, Louis Vuitton
72
62
100
19
61
63
Blake Lively
Gucci, Stella McCartney, Givenchy
52
10
19
30
68
27
Yang, Mi
Bvlgari, Gucci, Dior
67
57
100
21
65
63
Fernanda Ly
53
64
64
27
Liu, Wen
Dior, Gucci, Louis Vuitton
45
100
85
26
63
61
Hu, Xing Er
Stella McCartney, Salvatore Ferragamo, Dior 54
51
70
27
Lin, Xin Ru
Bvlgari, Este Lauder, Tiffany
73
50
89
17
61
59
Alexa Chung
55
16
21
18
66
26
Liu, Shi Shi
Bvlgari, Gucci, Dior
52
46
70
19
64
51
Li, Xiao Lu
Este Lauder, Chanel, Lancme
56
20
27
18
56
26
Gucci, Dior, Bvlgari
41
70
64
22
62
50
Park Shin-hye
Dior, Gucci, Tiffany
57
10
18
27
66
26
Gucci, Dior, Givenchy
52
40
73
19
59
49
Song, Qian
Gucci, Stella McCartney, Dior
58
13
10
21
22
62
26
Emma Roberts
Gucci, Salvatore Ferragamo, Dior
59
18
28
66
26
Gucci, Marc Jacobs, Olay
60
17
13
21
17
59
26
55
69
25
Gao, Yuan Yuan

Angelababy
43
67
56
18
64
48
Taylor Swift
10
36
45
66
25
68
48
Zhang, Zi Yi
Kendall Jenner
11
34
45
68
27
65
47
Lee Soo-hyuk
Burberry, Louis Vuitton, Coach
61
Miranda Kerr
12
22
72
47
29
69
45
Jack Guinness
Burberry
62
67
57
25
13
28
45
60
30
63
44
Jing, Bo Ran
63
10
11
18
26
62
25
Este Lauder, Lancme, H&M
64
14
24
23
57
25
Gucci, Chanel, Dior
65
13
42
60
25
Gucci, Tiffany, Salvatore Ferragamo
66
45
76
25
Zara, Gucci, Givenchy
67
68
54
25
Liu, Tao
Gigi Hadid
Song, Jia
Hu, Ge
Bvlgari, Este Lauder, Givenchy
14
31
42
54
24
67
43
William Chan
Bvlgari, Cartier, Louis Vuitton
15
41
31
55
18
60
42
Ou Yang, Na Na
16
21
37
46
29
64
39
Kim, SoHyun
Este Lauder, Louis Vuitton, Gucci
17
21
54
41
27
58
39
Kim Jong-in (Kai)
Hilary Rhoda
Dior, Tiffany, Este Lauder
18
100
83
37
Jin, Da Chuan
Gucci, Coach, Loewe
68
43
75
25
Chiara Ferragni
19
20
33
38
26
68
36
Jiang, Shu Ying
69
14
21
20
61
25
Rihanna
Sun, Li
20
17
57
32
25
59
36
Selena Gomez
70
15
35
62
25
Dior, Chanel, Gucci
21
56
23
37
65
36
Sandara Park
Gucci, Stella McCartney, Dior
71
57
63
25
Chen, Yan Xi
Cartier, Salvatore Ferragamo, Bvlgari
22
28
28
39
19
64
36
Zhou, Dong Yu
Lancme, Louis Vuitton, Coach
72
10
15
20
73
25
Eddie Peng
Bvlgari, Cartier, Gucci
23
52
21
43
62
35
Zhang, Xin Yi
Bvlgari, Cartier, Gucci
73
17
26
63
25
Chen, Xiao
Cartier, Salvatore Ferragamo, Bvlgari
24
29
23
38
18
64
35
Alicia Vikander
Chanel, Louis Vuitton, Marc Jacobs
74
36
77
25
Xu, Xi Di
Yao, Chen
Victoria Beckham
Zhou, Xun
25
21
27
38
24
65
35
Zheng, Shuang
Gucci, Dior, Zara
75
14
39
60
24
Bvlgari, Chanel, Dior
26
26
21
37
20
68
35
Di Li, Re Ba
Michael Kors, Louis Vuitton, Kenzo
76
12
33
64
24
Dior, Givenchy, Burberry
77
14
15
22
62
24
Gucci, Givenchy, Dior
78
51
62
24
Dior, Stella McCartney, Gucci
79
14
26
65
24
Gucci, Dior, Chanel
80
10
16
24
62
24
Louis Vuitton, Burberry, Gucci
27
45
21
34
11
55
34
Yang, Yang
Wang, Kai
Gucci, Dior, Este Lauder
28
52
22
38
61
34
Jung, Young-Hwa
Tang, Yan
29
18
23
37
29
63
34
Wang, Luo Dan
Zhao, Wei
Bvlgari, Lancme, Louis Vuitton
30
36
22
34
13
60
34
Lin, Yun
Gucci, Givenchy, Marc Jacobs
31
51
20
41
58
33
Go Joon-hee
81
14
21
69
24
32
16
29
30
26
65
33
Zhang, Han
82
52
54
24
Rosie Huntington-Whiteley Dior, Louis Vuitton, Gucci
David Beckham
Xi, Meng Yao

Kate Moss
Yuan, Shan Shan
Gucci, Louis Vuitton, Marc Jacobs
33
13
25
31
34
62
32
Huang, Xiao Ming
Gucci, Dior, Cartier
34
23
21
34
20
62
32
Red Velvet
Shu, Qi
Bvlgari, Zara, Gucci
35
23
21
32
19
63
32
Dior, Marc Jacobs, Gucci
36
18
17
30
23
70
32
Olivia Palermo
83
15
23
65
24
Givenchy, Marc Jacobs, Burberry
84
47
66
24
Li, Bing Bing
85
14
16
16
63
24
Li, Yi Feng
86
16
25
58
23
Givenchy, Louis Vuitton, Tiffany
87
10
14
19
67
23
Coach, Gucci, Burberry
88
34
65
23
Dior, Gucci, Zara
89
33
72
23
Chanel, Este Lauder, Coach
90
12
21
65
23
Louis Vuitton, Stella McCartney, Gucci
91
40
58
23
Burberry, Bvlgari, Gucci
37
18
22
32
25
62
32
Jessica Jung
Ethan Juan
Louis Vuitton, Bvlgari, Dior
38
28
25
29
14
60
31
Chloe Grace Moretz
Li, Yu Chun
Gucci, Givenchy, Louis Vuitton
39
19
23
29
21
64
31
Wang, Ou
Bella Hadid
Gucci, Coach, Givenchy
40
10
19
25
35
65
30
Johnny Depp
Zhao, Li Ying
Dior, Gucci, Este Lauder
41
12
15
31
35
59
30
Zhang, Tian Ai
Kris Wu
Gucci, Chanel, Louis Vuitton
42
26
20
29
15
57
30
Choi Seung-hyun
Marc Jacobs, Burberry, Louis Vuitton
92
49
57
23
Gu Li, Na Zha
Gucci, Lancme, Burberry
43
13
21
22
23
70
29
Fernando Alonso
Michael Kors, Dior, Cartier
93
36
75
23
Liu, Yi Fei
44
17
17
29
23
60
29
Cara Delevingne
Chanel, Givenchy, Dior
94
11
26
64
23
Yang, Du
Lancme
45
60
82
29
Wonder Girls
Tiffany, Givenchy, Zara
95
43
66
23
Louis Vuitton, Zara, Stella McCartney
96
11
14
19
63
23
97
10
10
16
68
23
Wang, Fei
Gucci, Dior, Chanel
46
11
16
25
31
61
29
Lim, Yoona
Ni, Ni
47
15
15
25
23
63
28
Gong Hyo-jin
Jun Ji-hyun
48
21
12
26
17
62
28
Yuan, Hong
Bvlgari, Cartier, Dior
98
12
23
65
23
Lancme, Gucci, Este Lauder
49
21
23
15
69
28
Tiffany Hwang
Tiffany, Gucci, Givenchy
99
34
72
22
Lancme, Cartier, Dior
50
22
19
25
15
58
28
Wang, Zi Wen
Dior, Gucci, Burberry
100
10
29
63
22
Hannah Quinlivan
Song Hye-kyo
Lu, Han
TOP 100 WEIBO BLOGGERS

BLOGGER
TOP 3 BRANDS
MENTIONED
BY BLOGGER
RANK
AVG.
SENTIMENT
(0 - 100)
REPOSTS/
MENTION
(0 - 100)
COMMENTS/
MENTION
(0 - 100)
TOTAL
ENGAGEMENTS/
FOLLOWER (X 103)
(0 - 100)
PURCHASE
INTENT %
(0 - 100)
RESCALED
WEIGHTED
SCORE
(0 - 100)
BLOGGER
Dior, Chanel, Givenchy
54
48
18
71
Gucci, Dior, Chanel
61
15
18
70
56
15
16
57
Yukiki
Cartier, Givenchy, Gucci
69
22
52
love
Kevin
Janicekidd
FashionModels
TOP 3 BRANDS
MENTIONED
BY BLOGGER
RANK
AVG.
SENTIMENT
(0 - 100)
REPOSTS/
MENTION
(0 - 100)
COMMENTS/
MENTION
(0 - 100)
TOTAL
ENGAGEMENTS/
FOLLOWER (X 103)
(0 - 100)
PURCHASE
INTENT %
(0 - 100)
RESCALED
WEIGHTED
SCORE
(0 - 100)
Zara
51
96
17
32
49
15
H&M, Este Lauder
52
80
15
13
11
15
Chanel, Lancme, Este Lauder
53
76
19
15
Lancme, Este Lauder
54
75
15
25
15
Este Lauder
52
24
50
Gucci
55
74
18
49
10
15
StarStyleFashion
Burberry, Dior, Gucci
64
11
44
Fashion-Planet
Chanel, Dior, Gucci
56
68
15
Lancme, Bvlgari, Dior
84
18
44
21
43
Princeblogboy
Dior, Burberry, Givenchy
57
55
15
Fashion_BangZ
Chanel, Dior, Givenchy
55
14
43
Avril
Zara, Kate Spade
58
53
19
34
15
29
41
41
Lancme, Este Lauder, Olay
59
90
14
41
GiGi-cherry
Olay, Lancme, Kate Spade
60
89
12
14
39
911
Lancme, Olay
61
80
13
22
14
38
1212
37
35
32
82
14
Chrison
Dior, Louis Vuitton, Bvlgari
10
66
18
41
Dior, Louis Vuitton, Chanel
11
71
Louis Vuitton, Burberry, Dior
12
82
12
20
Gucci, Dior, Marc Jacobs
13
55
19
Ed
Louis Vuitton, Zara, Michael Kors
Chanel, Dior, Givenchy
14
60
Gucci, Stella McCartney, Coach
15
85
12
31
Chanel, Louis Vuitton, Dior
16
59
15
Bags
Loewe, Louis Vuitton, Coach
17
53
Fakeshion
Chanel, Dior, Gucci
18
63
16
12
Dior, Gucci, H&M
19
62
Chris_Tang
Bvlgari, Louis Vuitton, Chanel
20
75
12
23
Dipsy
Chanel, Gucci, Dior
21
58
22
20
Lancme, Olay
22
80
14
26
Lancme, Este Lauder
23
80
14
36
Chanel, Dior
24
57
17
62
Lancme, Olay
25
78
19
53
Givenchy, Chanel, Louis Vuitton
26
56
Tiffany
27
89
41
76
Lancme, Olay, Este Lauder
28
84
17
urruolan
MM
Lisa
jj423
C-Oli
kss486
-Fashionbaby
himiko
Simo
panda
LOOK
FashionGossipGirl
YunyUnyuN_
Givenchy, Burberry, Marc Jacob
29
66
11
Givenchy, Este Lauder
30
58
18
20
Salvatore Ferragamo, Este Lauder, Givenchy 31
58
32
83
12
12
Dior, Olay, Lancme

Lancme, Olay
33
76
17
43
Louis Vuitton, Chanel, Gucci
34
60
18
Burberry, Gucci, Michael Kors
35
55
Este Lauder, Lancme
36
83
12
30
Givenchy, Lancme
37
79
11
29
Gucci, Dior
38
63
26
37
Kenzo, Este Lauder
39
50
16
48
44
10
5
10
10
4
15
2
40
3
13
8
7
3
5
16
1
38
2
9
6
5
2
6
6
4
10
TheFashionBloggers
Olay, Lancme
62
78
15
21
14
Chanel
63
73
11
21
100
14
Gucci, Chanel, Stella McCartney
64
63
10
14
65
58
14
Chanel, Stella McCartney, H&M
31
Luv_DC
Chanel, Dior, Coach
66
53
14
21
31
VK
Dior, Chanel
67
51
28
13
15
25
14
30
Este Lauder, Chanel
68
49
25
72
14
29
Este Lauder, Olay, Lancme
69
83
15
13
28
Love
Olay, Este Lauder
70
81
20
13
27
Cc
Olay
71
81
13
20
100
13
Lancme, Olay
72
80
15
13
Lancme, Givenchy, Este Lauder
73
75
15
13
Chanel, Este Lauder
74
66
10
23
19
13
23
IVY
17
23
Patty
11
23
MK
22
-JoyceLemon-
Givenchy
75
62
17
38
10
13
22
SE7ENCLUB
Givenchy, Michael Kors
76
61
12
20
13
21
21
haruru
21
Mia
21
FASHION
Chanel, Dior, Louis Vuitton
77
60
13
Chanel, Stella McCartney, Kate Spade
78
59
13
Dior, Zara, Gucci
79
52
13
Chanel, Zara, Stella McCartney
80
N/A
13
Lancme, Olay
81
94
12
12
Lancme, Este Lauder
82
91
18
12
21
Aucifer
30
20
Dolly
22
20
sweet
Olay
83
90
10
19
12
20
Lancme, Olay
84
88
10
12
25
20
-Athena
Lancme, Olay
85
80
13
12
19
lisa_jiang
Olay, Lancme
86
79
17
12
19
Luckycup
Olay, Marc Jacobs
87
77
12
12
19
Olay
88
76
13
27
28
12
Olay, Bvlgari, Este Lauder
89
69
19
12
Zara, Hollister, Givenchy
90
62
32
10
12
Este Lauder
91
60
28
29
22
11
12
11
19
Este Lauder
40
70
26
67
11
18
Lilian
Chanel, Dior, Burberry
41
55
18
18
18
Twice-Chic
Givenchy, Louis Vuitton, Gucci
92
60
21
12
18
Qemmanu
Dior, Zara, Chanel
93
50
40
12
Zara, H&M, Gucci
42
54
85
Stella McCartney, Zara, Kate Spade
43
N/A
13
17
Lancme
94
N/A
16
31
12
12
17
Lancme
95
N/A
13
12
Este Lauder, Olay, Lancme
96
90
11
Olay
97
82
12
24
14
11
Dior, Marc Jacobs, Chanel
44
76
18
Zara
45
65
30
34
100
Lancme
46
N/A
11
20
17
Lancme, Olay
47
79
10
26
16
-Michelle
Lilytiti0816
Olay, Lancme
48
78
12
30
25
16
cafesnow
Lancme, Olay
98
78
10
11
Dior, Chanel
49
75
39
16
mimako
Olay, Este Lauder
99
78
13
11
Louis Vuitton, Givenchy
50
54
27
20
13
20
16
Olay
100
77
17
23
11
Daily
TOP 100 WEIBO CELEBRITIES

CELEBRITY
TOP 3 BRANDS
ASSOCIATED WITH
CELEBRITY
RANK
AVG.
SENTIMENT
(0 - 100)
REPOSTS/
MENTION
(0 - 100)
COMMENTS/
MENTION
(0 - 100)
TOTAL
ENGAGEMENTS
(0 - 100)
PURCHASE
INTENT %
(0 - 100)
RESCALED OVERALL
WEIGHTED SCORE
(0 - 100)
CELEBRITY
TOP 3 BRANDS
ASSOCIATED WITH
CELEBRITY
RANK
AVG.
SENTIMENT
(0 - 100)
REPOSTS/
MENTION
(0 - 100)
COMMENTS/
MENTION
(0 - 100)
TOTAL
ENGAGEMENTS
(0 - 100)
PURCHASE
INTENT %
(0 - 100)
RESCALED OVERALL
WEIGHTED SCORE
(0 - 100)
Lu, Han
Cartier, Givenchy, Lancme
78
26
1,000
100
Liu, Shi Shi
Lancme, Bvlgari, Chanel
51
68
Kris Wu
Bvlgari, Burberry, Gucci
78
57
20
Wang, Zi Wen
Kenzo, Gucci, Marc Jacobs
52
57
Lin, Xin Ru
Bvlgari, Dior, Lancme
79
61
19
Lim, Yoona
Dior, Louis Vuitton, Guicci
53
60
10
H&M, Louis Vuitton, Dior
78
89
22
133
14
17
Kiko Mizuhara
Chanel, Dior, Gucci
54
60
17
Dior, Gucci, Bvlgari
72
48
17
Ma, Si Chun
Cartier, Michael Kors, Chanel
55
66
Bvlgari, Dior, Este Lauder
66
44
15
Xi, Meng Yao
Salvatore Ferragamo, Dior, Michael Kors 56
73
25
Li, Yu Chun
Gucci, Givenchy, Marc Jacobs
71
37
15
Yang, Zi Shan
Marc Jacobs, Givenchy, Stella McCartney 57
45
14
29
Wang, Kai
Este Lauder, Dior, Lancme
84
15
48
12
Huang, Jin Yu
H&M, Olay, Tiffany
58
65
12
10
12
Oh Se-Hun
Dior, Givenchy, Cartier
11
Bigbang
69
11
Xu, Wei Zhou

Liu, Yi Fei
Huo, Jian Hua
Liu, Wen
Li, Yi Feng
69
32
67
Este Lauder, Chanel, Louis Vuitton
10
68
26
11
Selena Gomez
Olay, Gucci, Dior
11
82
13
38
10
Dou, Xiao
Gucci, Kenzo, Michael Kors
12
77
27
10
10
Shu, Qi
Wang, Luo Dan
H&M, Dior, Michael Kors
13
77
57
21
48
10
Yuan, Shan Shan
Han, Dong Jun
Louis Vuitton, Givenchy
14
84
90
100
10
Chanel, Dior, Gucci
15
73
15
Fan, Bing Bing
Lancme, Dior, Louis Vuitton
16
67
13
Gu Li, Na Zha
Li, Bing Bing
17
75
17
Wang, Ou
Zhang, Yi Xing
Burberry, Dior, Givenchy
18
65
14
JJ Lin
Jing, Bo Ran
19
84
14
Ma, Tian Yu
Song, Qian
Dior, Este Lauder, Gucci
20
66
15
Karen Mok
Burberry, Dior, Este Lauder
21
79
14
Zhang, Zi Lin
Louis Vuitton, Coach, Givenchy
22
75
15
Guo, Xue Fu
Dior, Kenzo, Burberry
23
72
48
14
44
Li, Fei Er
Tan, Song Yun
Marc Jacobs, Gucci, Cartier
24
81
34
73
TFBOYS
Dior, Givenchy, Este Lauder
25
65
12
16
54
Dior, Bvlgari, Gucci
26
55
100
39
11
Yang, Mi
Chen, Xiao
Huang, Xuan
Tang, Yan
Wu, Lei
Baekhyun
Dior, Este Lauder, Givenchy
59
Louis Vuitton, Zara, Stella McCartney
60
69
33
12
Dior, Omega, Givenchy
61
84
12
12
Bvlgari, Louis Vuitton, Dior
62
86
Marc Jacobs, Michael Kors, Burberry
63
69
16
Song, Jia
Gucci, Marc Jacobs, Kenzo
64
67
Wang, Jun Kai
Givenchy, Este Lauder, Dior
65
44
20
Gucci, Chanel, Dior
66
75
26
Stella McCartney, Givenchy
67
85
40
10
Givenchy, Este Lauder, Dior
68
59
37
Dior, Salvatore Ferragamo, Chanel
69
77
33
Olay, Gucci, Dior
70
85
100
Dior, Chanel, Salvatore Ferragamo
71
55
17
28
Coach
72
68
58
Cartier, Olay, Marc Jacobs
73
100
Anika Bozic
Dior, Chanel, Louis Vuitton
74
59
26
13
Kim, SoHyun
Tiffany, Salvatore Ferragamo
75
60
42
Qin, Shu Pei
Burberry, Marc Jacobs, Chanel
76
71
11
14
Marc Jacobs, Gucci, Chanel
27
74
22
64
Zheng, Shuang
Chanel, Dior, Louis Vuitton
77
62
Gucci, Dior, Bvlgari
28
86
62
35
Miranda Kerr
Givenchy, Louis Vuitton, Chanel
78
52
Aline Weber
Dior
29
88
44
43
Ni, Ni
Dior, Gucci, Michael Kors
79
71
Chen, Yan Xi
Chanel, Dior, Bvlgari
30
47
10
Taylor Swift
Louis Vuitton, Burberry, Gucci
80
66
10
Tang, Yi Xin
Jung, Young-Hwa
Este Lauder, Lancme, Dior
31
N/A
Bella Hadid
Dior, Givenchy, Chanel
81
68
Zhou, Xun
Chanel, Dior, Bvlgari
32
63
Johnny Depp
Dior, Chanel, Lancme
82
61
11
Ethan Juan
Dior, Chanel, Tiffany
33
68
21
19
Song Joong-ki
Olay, Michael Kors, Dior
34
83
Kendall Jenner
35
52
Ariel Lin
Dior, Coach, Gucci
36
60
23
17
Chen, Xue Dong
Bvlgari, Dior, Chanel
37
70
Kristen Stewart
Louis Vuitton, Cartier, Bvlgari
38
70
15
24
Suzy
Chanel, Givenchy, Louis Vuitton
39
64
11
14
Liu, Hao Ran
Hannah Quinlivan
Gao, Yuan Yuan

Jolin Tsai
William Chan
Rihanna
Zhang, Tian Ai
G-Dragon
83
47
Givenchy, Este Lauder, Louis Vuitton
84
63
Buberry, Gucci, Coach
85
59
18
15
Dior, Tiffany, Louis Vuitton
86
80
10
Chanel, Cartier, Stella McCartney
87
63
Dior, Chanel, Burberry
88
69
Dior, Chanel, Cartier
89
62
13
Chanel, Louis Vuitton, Dior
90
62
18
11
Gucci, Dior, Coach
91
56
10
Dior, Kenzo, Bvlgari
40
64
51
25
15
Emma Roberts
Han, Geng
Este Lauder, Lancme, Gucci
41
78
55
20
Jiang, Jin Fu
Angelababy
Dior, Givenchy, Gucci
42
73
Jessica Jung
Chanel, Dior, Omega
92
64
Li, Xiao Lu
Dior, Chanel, Gucci
43
57
Karlie Kloss
Stella McCartney, Dior, Kate Spade
93
69
Yang, Yang
Louis Vuitton, Dior, Chanel
44
72
10
Chiara Ferragni
Dior, Chanel, Gucci
94
60
Ou, Hao
Olay, Louis Vuitton, Gucci
45
61
54
36
Feng, Jian Yu
Louis Vuitton, Dior, H&M
95
62
25
Li, Qin
Marc Jacobs, Olay, Zara
46
74
10
65
Gigi Hadid
Dior, Chanel, Tory Burch
96
44
Gucci, Coach, Kate Spade
47
57
28
Liu, Tao
Dior, Bvlgari, Cartier
97
61
11
Jin, Chen
Louis Vuitton, Gucci
48
76
39
33
98
69
11
Li, Chen
49
64
Song Hye-kyo
99
79
Chanel, Louis Vuitton, Givenchy
50
74
53
10
Charlize Theron
100
74
11
Choi Seung-hyun
David Beckham
Wang, Yuan
Rosie Huntington-Whiteley Bvlgari, Burberry, Gucci

Dior, Chanel, Zara
Dior, H&M
ABOUT R3 & bomoda

is a leader in global, regional and local consulting on Best
Practice in measuring and improving marketing effectiveness
and efficiency. We work with nine of the worlds top twenty marketers
including Pfizer, Unilever, AB InBev, MasterCard, Mercedes Benz,
Johnson & Johnson, Samsung and Kimberly Clark.
For more information, visit www.rthree.com ,
or contact Sabrina Lee at sabrina@rthree.com
or +8610 5900 9037
is a global analytics company providing

international brands with the intelligence
needed to better understand their Chinese consumer. Leveraging
data collected and analyzed from Chinas leading digital platforms,
Bomoda empowers clients with unique insights delivered via a
proprietary SaaS analytics application, as well as via custom reports
targeted to specific market needs.
For more information, visit www.bomoda.com,
or contact brian.buchwald@bomoda.com.

& THEIR AGENCIES
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China Luxury Beauty and Fashion KOL Insights - Q3 2016

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CLUXURY,

A REPORT ON LUXURY AND FAST FASHIONS

IMPROVING THE EFFECTIVENESS

IMPROVING THE EFFECTIVENESS

IMPROVING THE EFFECTIVENESS

BOMODA ANALYZED 25 BELLWETHER

Tiffany & Co.

OUR LIST IS DIVIDED INTO 4 DISTINCT GROUPS

IMPROVING THE EFFECTIVENESS

SCOPING AND SCORING FOR WECHAT:

We conducted a preliminary screen of the contents from 4MM

Finally, we developed an expansive weighting system that takes

Top 3 associated brands on WeChat: Louis Vuitton, Marc Jacobs, Bvlgari

SCOPING AND SCORING FOR WEIBO:

Similarly, we applied a preliminary screening process to the

Intro: The female focused @ publishes articles

We then conducted a content analysis by which we parsed out the

Top 3 associated brands on WeChat: Dior, Givenchy, Gucci

We then dissected the remaining aggregate data by individual KOLs

No mentions of the 25 brands by its Weibo account, which

IMPROVING THE EFFECTIVENESS

& EFFICIENCY OF MARKETERS

Intro: @MK- expertly

Intro: The super-couple married on July 31, 2016

Top 3 associated brands on WeChat: Zara, H&M, Estee Lauder

Top 4 associated brands on Weibo: Bvlgari, Dior,

Intro: Handbags, handbags, and more

Xu, Wei Zhou

Intro: The Chinese epitome of (fresh meat), he

Intro: Represented by Huayi Brothers, she

Top 3 associated brands on Weibo:

Top 3 associated brands on Weibo:

Top 3 associated brands on WeChat:

Top 3 associated brands on WeChat:

IMPROVING THE EFFECTIVENESS

& EFFICIENCY OF MARKETERS

Intro: An Internet personality () Kardashian clan member,

Top 3 associated brands on WeChat: Gucci, Louis Vuitton, Dior

Gao, Yuan Yuan

Intro: The Goddess () ranked as the 7th most influential

Top 3 associated brands on WeChat: Zara, H&M, Louis Vuitton

Tiffany & Co.

Tiffany & Co.

Tiffany & Co.

20 Tiffany & Co.

Tiffany & Co.

IMPROVING THE EFFECTIVENESS

TOP 100 WECHAT BLOGGERS

Gucci, Chanel, Dior

Zara, H&M, Este Lauder

Louis Vuitton, Cartier, Dior

Dior, Givenchy, Gucci

Gucci, Marc Jacobs, Cartier

Louis Vuitton, Dior, Givenchy

Louis Vuitton, Marc Jacobs, Bvlgari

Stella McCartney, Gucci, Givenchy

Gucci, Tory Burch, Stella McCartney

Dior, Lancme, Givenchy