Project Brief

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MES SCHOOL OF ARCHITECTURE

Semester: V

Acc year 2016-2017

Subject: AR12-51- Architectural Design III


Faculties: Ar. Finoosha P, Ar. Surekha K.C
PROJECT-3 Mixed Use Tower (Three Star Hotel (Hospitality) and Commercial)
Mixed use developments
The emerging consensus is that, development is more sustainable if it produces a
mixture of uses. Segregation of land uses, encouraged in the past, is not relevant
now. The trend back to mixed usage brings a number of potential benets. It
ensures vitality through activity and diversity. It makes areas safer. It also reduces
the need to travel, making people less reliant on cars, bringing
welcome
environmental benets. Diversity of uses adds to the vitality and interest of town
centers. Different but complementary uses, during the day and in the evening can
reinforce each other, making town centers more attractive to residents, businesses,
shoppers and visitors (DoE, 1995a).
Reclaiming the City: Mixed Use
Development, Andy Coupland (1997)
Mixed use buildings offer very productive use of space by combining multiple
uses within a single tower. They add vitality to urban areas. Mixed use facilities are
a viable design solution in terms of various environmental concerns, effective land
management, economy and also bring socially interactive multiple opportunities.
Diversification of spaces in a mixed use facility aids greatly in efficiency,
which helps to achieve high densities from a residential and commercial retail by
vertically stacking the user. Long term maintenance cost of individual buildings is
reduced as some of the components is being shared with others.
Mixed use buildings contribute to the following:

Seek to create pedestrian friendly environments with a variety of uses that


enable people to live, work, play, and shop in one place.

Include several different uses that work together and share infrastructure,
utilities, and public amenities.

More efficient use of land & infrastructure

o Retail use can share parking facilities with residential uses because their
peak hours for parking do not overlap substantially.

o People living in apartments above retail establishments help reduce


potential for vandalism because for all intents and purposes there are no off-hours.

The development of a neighborhood, tract of land, building, or structure with


a variety of complementary and integrated uses, such as, but not limited to,
residential, office, manufacturing, retail, public, and recreation, in a compact
urban form.

Smart growth advocates and cite the advantages of mixed use developments
in reducing traffic congestion by locating homes and jobs within easy
commuting distance and integrating shopping and related facilities into
residential neighborhoods.

Hospitality
Hospitality and hotels are an important component of tourism and commercial
ventures. They provide halting spaces and a venue for conducting meetings and
gatherings. Apart from sleeping spaces, they bring in a relaxing abode, away from
home; providing all the immediate services like food, laundry, saloon, boutiques,
pool, restaurant, coffee shops, gymnasium etc. They also contribute to the overall
tourism experience through the standards of facilities and services offered by them.
The spatial experience and easy availability of facilities make the guests satisfied
and clients profitable. The ambience created by the designer with respect to the
context and theme can evoke a strong sense of space in the minds of the guest.
As designers of hotels and resorts, we are aware the generation of positive
emotions through creative design enhances the guest experience and thereby
protability for our clients. A recent study shows that consumers are making their
hotel choices, with more than two-thirds of the survey group admitting to their
selection being driven by emotional drivers, such as connection, warmth,
excitement and pleasure, rather than a focus on rational features and
benefits. The studies indicated the three key emotions in selecting a hotel: those
that are inspiring and excite the guest; those that are competent, fullling the
guests expectations; and those that are familiar, safe and comfortable.
One of the neglected emotions that resonate with todays tourist is trustworthiness,
a quality inherent to the concept of authenticity. For a designer, authenticity
starts off with a sense of integrity, a design quality that allows the design
approach to be tied into its context without being pastiche. The guest can
feel the architecture is of its place and related to the local culture. This, in turn, is
tied into the broader concept of sustainability. The contemporary traveler is
increasingly seeking a truly sustainable eco-friendly experience,
expressed in the architecture and the operations of the destination and in
its relationship with the surrounding communities. The visitor wants to stay
at a 5-star resort in a natural, beautiful location, but also they want feel a genuine

sensitivity to its context and the surrounding community, coming away with a sense
their visit had a positive impact on the very place they came to see; it fullls their
wish to relate at a personal level.
Interesting, fun and nurturing are three of the positive emotions that beg
stimulation through exposure to a creative hospitality product. The term
interesting can have a number of connotations, some not so positive, but
todays experiential travelers seek a product that constructively
stimulates their interest through architecture, ambience and the range of
products offered. The yearning for something different is evidenced in the
success of the high design in areas of the boutique hotel product, the art hotels and
the growth of adventure tourism, cultural tourism and educational tourism. The new
travelers idea of fun is an experience that invigorates, educates and adds to their
personal growth; the concept of nurturing is fullled through offering experiences
that positively transform their lives in some way. The successful hospitality
product ensures the positive stimuli are harmonized with the sense of
comfort and well-being, maintaining the personal connection with their
guest.
As designers, it is critical that we trigger each of these positive emotions, from the
arrival experience through to the ambience of the rooms, the creative development
of the physical amenities, all in harmony with the propertys target market.
Appropriate stimulation of these positive emotions will be a primary influence in
your guests future hotel booking choices.
Source: Designing for
emotions Tim Peck

Design Brief
Project: Mixed Use Tower (Three Star Hotel and Commercial)
Requirements:
As per the contemporary standards of facilities and services available in the hotels under the Ministry of
Tourism star rating and standards. (Three star category)
Objectives:

To understand the design of multiuse spaces at different levels.


To understand the design requirements of high rise buildings with respect to services [HVAC, STP],
fire and safety aspects etc.
To study vertical transportation requirements and design considerations for high rise buildings.
Concept of core and multi level spaces

To understand the role of architect as primary consultant for a project and co-ordinate with various
other consultants offering specialized services.

Schedule
Date

Day

Stages and Works to be done

29/08/2016

Monday

Project Introduction

30/08/2016

Tuesday

Data collection(Submission) in butter


sheets

02/09/2016

Friday

Literature case study(Submission) in butter


sheets

06/09/2016

Tuesday

Previous project Discussions

09/09/2016

Friday

Previous project Discussions

20/09/2016

Tuesday

Site Study

23/09/2016

Friday

Site Analysis Submission in butter sheets

27/09/2016

Tuesday

Live Case study presentation and


Submission in butter sheets

30/09/2016

Friday

Concept, Zoning, Calculations

03/10/2016

Tuesday

Master plan

07/10/2016

Friday

Master plan

14/10/2016

Friday

First Sketch

18/10/2016

Tuesday

First Sketch

21/10/2016

Friday

First Sketch (Submission)

25/10/2016

Tuesday

Second Sketch

28/10/2016

Friday

Second Sketch

01/11/2016

Tuesday

Second Sketch (Submission)

08/11/2016

Tuesday

Final presentation

DATA COLLECTION
GENERAL STUDY OF THE TOPIC
General study on Mixed Use buildings. Its relevance and various types. Appropriate mix of uses.
Concept of high rise buildings, Its definition, need and the factors to be considered in design of high rise.
(size, footprint, shape, climatic aspects, wind, seismic, daylighting, shadows etc)
Study on Hospitality sector particularly hotels and their star category and ratings.
Commercial spaces Design criteria, size of the retail shops, areas based on market study.
Site planning, Accessibility entry/exits, Visibility, Security. Site zoning, possible ancillary facilities,
Orientation of building
Parking -Various types, Road layout, Vehicular and Pedestrian Movement, Articulation of vehicular and
pedestrian entries, Streetscape and access, relation with the street.
Rules and regulations - Kerala building Rules, National building Code, Special provisions for high rise
buildings.
Universal access (differently abled), Study about barrier free construction.

SPATIAL ORGANISATION
Functional Flow diagram, Spatial Organization horizontal and vertical zoning and massing.
Study of transition spaces (indoor and outdoor), pedestrian interface and encouraging pedestrian activities.

Study of cores Main core and service core, vertical transportation study on lifts, sizes, lift lobby design,
escalators. Study of structural grids, modules.
Study on proximity and visual connection between spaces.
Vertical and horizontal human/goods/services circulation, loading and unloading of goods
Movement pattern and Activity study, Behavioral patterns, time motion study.

ANTHROPOMETRIC STUDY OF SPACES


Anthropometric study of each space with diagrams for all the uses.
False ceilings, Material and methods of construction (Structural)
Form and character study of high rise mixed used towers, Faade study.

ENERGY EFFICIENCY AND SUSTAINABLE ASPECTS


Energy Efficient and Sustainable measures in building construction.
Study on Building orientation, material life cycle assessment, lighting and ventilation, passive and active
techniques, water conservation, grey water reuse, waste management, and appropriate techniques in our
context.
Building information modeling, Building Automation system, LEED, GRIHA ratings.
Possible casestudies.
Landscaping aspects.

SERVICES
Mechanical, Electrical and Plumbing (MEP services)
Lighting and electrical generator and transformer and backup systems,

Fire fighting, Evacuation plan, refuge floor, Identifying failure examples


Air conditioning.
Water Supply and plumbing,
Security systems
Waste management.
Basement ventilation techniques, ramp design, evacuation plan, struxctural grid

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