Professional Documents
Culture Documents
Project Brief
Project Brief
Project Brief
Semester: V
Include several different uses that work together and share infrastructure,
utilities, and public amenities.
o Retail use can share parking facilities with residential uses because their
peak hours for parking do not overlap substantially.
Smart growth advocates and cite the advantages of mixed use developments
in reducing traffic congestion by locating homes and jobs within easy
commuting distance and integrating shopping and related facilities into
residential neighborhoods.
Hospitality
Hospitality and hotels are an important component of tourism and commercial
ventures. They provide halting spaces and a venue for conducting meetings and
gatherings. Apart from sleeping spaces, they bring in a relaxing abode, away from
home; providing all the immediate services like food, laundry, saloon, boutiques,
pool, restaurant, coffee shops, gymnasium etc. They also contribute to the overall
tourism experience through the standards of facilities and services offered by them.
The spatial experience and easy availability of facilities make the guests satisfied
and clients profitable. The ambience created by the designer with respect to the
context and theme can evoke a strong sense of space in the minds of the guest.
As designers of hotels and resorts, we are aware the generation of positive
emotions through creative design enhances the guest experience and thereby
protability for our clients. A recent study shows that consumers are making their
hotel choices, with more than two-thirds of the survey group admitting to their
selection being driven by emotional drivers, such as connection, warmth,
excitement and pleasure, rather than a focus on rational features and
benefits. The studies indicated the three key emotions in selecting a hotel: those
that are inspiring and excite the guest; those that are competent, fullling the
guests expectations; and those that are familiar, safe and comfortable.
One of the neglected emotions that resonate with todays tourist is trustworthiness,
a quality inherent to the concept of authenticity. For a designer, authenticity
starts off with a sense of integrity, a design quality that allows the design
approach to be tied into its context without being pastiche. The guest can
feel the architecture is of its place and related to the local culture. This, in turn, is
tied into the broader concept of sustainability. The contemporary traveler is
increasingly seeking a truly sustainable eco-friendly experience,
expressed in the architecture and the operations of the destination and in
its relationship with the surrounding communities. The visitor wants to stay
at a 5-star resort in a natural, beautiful location, but also they want feel a genuine
sensitivity to its context and the surrounding community, coming away with a sense
their visit had a positive impact on the very place they came to see; it fullls their
wish to relate at a personal level.
Interesting, fun and nurturing are three of the positive emotions that beg
stimulation through exposure to a creative hospitality product. The term
interesting can have a number of connotations, some not so positive, but
todays experiential travelers seek a product that constructively
stimulates their interest through architecture, ambience and the range of
products offered. The yearning for something different is evidenced in the
success of the high design in areas of the boutique hotel product, the art hotels and
the growth of adventure tourism, cultural tourism and educational tourism. The new
travelers idea of fun is an experience that invigorates, educates and adds to their
personal growth; the concept of nurturing is fullled through offering experiences
that positively transform their lives in some way. The successful hospitality
product ensures the positive stimuli are harmonized with the sense of
comfort and well-being, maintaining the personal connection with their
guest.
As designers, it is critical that we trigger each of these positive emotions, from the
arrival experience through to the ambience of the rooms, the creative development
of the physical amenities, all in harmony with the propertys target market.
Appropriate stimulation of these positive emotions will be a primary influence in
your guests future hotel booking choices.
Source: Designing for
emotions Tim Peck
Design Brief
Project: Mixed Use Tower (Three Star Hotel and Commercial)
Requirements:
As per the contemporary standards of facilities and services available in the hotels under the Ministry of
Tourism star rating and standards. (Three star category)
Objectives:
To understand the role of architect as primary consultant for a project and co-ordinate with various
other consultants offering specialized services.
Schedule
Date
Day
29/08/2016
Monday
Project Introduction
30/08/2016
Tuesday
02/09/2016
Friday
06/09/2016
Tuesday
09/09/2016
Friday
20/09/2016
Tuesday
Site Study
23/09/2016
Friday
27/09/2016
Tuesday
30/09/2016
Friday
03/10/2016
Tuesday
Master plan
07/10/2016
Friday
Master plan
14/10/2016
Friday
First Sketch
18/10/2016
Tuesday
First Sketch
21/10/2016
Friday
25/10/2016
Tuesday
Second Sketch
28/10/2016
Friday
Second Sketch
01/11/2016
Tuesday
08/11/2016
Tuesday
Final presentation
DATA COLLECTION
GENERAL STUDY OF THE TOPIC
General study on Mixed Use buildings. Its relevance and various types. Appropriate mix of uses.
Concept of high rise buildings, Its definition, need and the factors to be considered in design of high rise.
(size, footprint, shape, climatic aspects, wind, seismic, daylighting, shadows etc)
Study on Hospitality sector particularly hotels and their star category and ratings.
Commercial spaces Design criteria, size of the retail shops, areas based on market study.
Site planning, Accessibility entry/exits, Visibility, Security. Site zoning, possible ancillary facilities,
Orientation of building
Parking -Various types, Road layout, Vehicular and Pedestrian Movement, Articulation of vehicular and
pedestrian entries, Streetscape and access, relation with the street.
Rules and regulations - Kerala building Rules, National building Code, Special provisions for high rise
buildings.
Universal access (differently abled), Study about barrier free construction.
SPATIAL ORGANISATION
Functional Flow diagram, Spatial Organization horizontal and vertical zoning and massing.
Study of transition spaces (indoor and outdoor), pedestrian interface and encouraging pedestrian activities.
Study of cores Main core and service core, vertical transportation study on lifts, sizes, lift lobby design,
escalators. Study of structural grids, modules.
Study on proximity and visual connection between spaces.
Vertical and horizontal human/goods/services circulation, loading and unloading of goods
Movement pattern and Activity study, Behavioral patterns, time motion study.
SERVICES
Mechanical, Electrical and Plumbing (MEP services)
Lighting and electrical generator and transformer and backup systems,