CINEMARK

Cinemark was started in 1976 by

Lee Roy Mitchell as a chain of
theater

in Texas,

Utah

and

California.
It

became

theater

the

chain

in

third

largest

the

United

States and the second largest theater chain in the world , so in March 2009
Cinemark introduced its own large screen concept known as XD; extreme
digital.
Because that theater incorporated new forms to watch movies, the people go to
that theater frequently, so its profits increased quickly.
In Peru Cinemark had its first theater in Jockey Plaza, it started in July 1997
and it introduced the concept of Multicine. Cinemark provided movies and
some services.
Cinemark in Peru has 12 theaters, there are 7 theaters in Lima and 5 in another
places in Peru.
Because the people dont want to lose their time, it theater has incorporated
new system to pay the tickets, so now people can pay by internet.
Although Cinemark incorporated that system, Cinemark wants to give more
conveniences for the people; it puts an option that you can choose your theater
seat.