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SWOT Analysis: S W O T
SWOT Analysis: S W O T
SWOT Analysis
!
S
SWOT Analysis
Learning Objectives
What
Analysis?
What is
is SWOT
SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise for SWOT Analysis
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Strength
s
SWOT
Oppurtuni
ty
Analysis
Weakne
ss
Threa
ts
Copyright 2008 - 2012
managementstudyguide.com. All
rights reserved.
SWOTWhat
ANALYSIS
is- THREAT
SWOT
Analysis?
THREATS
External elements in the
environment that could cause
trouble for the business - External
factors, beyond an organizations
control, which could place the
organizations
mission in
or
Arise when conditions
operation
at risk.
external environment
SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aimof
of SWOT
SWOT Analysis
Aim
Analysis?
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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HARMFUL
S
O
T
Copyright 2008 - 2012
managementstudyguide.com. All
rights reserved.
To help decision
makers share and
compare ideas.
To bring a clearer
common purpose
and understanding
of factors for
success.
To organize the
important factors
linked to success
and failure in the
business world.
To analyze issues
that have led to
failure in the past.
To provide linearity
to the decision
making process
allowing complex
ideas to be
presented
systematically.
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SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who
needs
SWOT
Analysis?
Who
needs
SWOT
Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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Business
Unit
Job Holder
Company
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Changing Jobs
Product
Launch
Decision
Making
Personal Development
Planning
Competitor
Evaluation
Product
Evaluation
Strategic
Planning
Workshop
Sessions
Brainstorming
Meetings
SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to
to conduct
conduct SWOT
SWOT Analysis?
Analysis?
How
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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7
List Strengths,
Weaknesses,
Opportunities, &
threats
2008
2012
Purpose of conducting a SWOT may
managementstudyguide.com. All
be wide / narrow, general / specific.
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SWOT Analysis
Learning Objectives
What is SWOT Analysis
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits &
& Pitfalls
Pitfalls of
of SWOT
SWOT Analysis
Analysis
Benefits
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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Knowing the
Competion
Reviews a company's
competitors &
benchmarks against
them to configure
strategies that will put
the company in a
competitive advantage.
Forecasting
Provides a variety of
information critical to
forecasted variables.
Threats, for e.g., can impact
a business's forecast. By
understanding the
company's advantages &
disadvantages, forecasts will
be more accurate.
SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming
in SWOT
& Prioritization
Brainstorming
& Prioritization
in SWOT
Analysis
Analysis
Tips & Exercise
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Brainstormi
Prioritizatio
ng
n
Output from Brainstorming exercise is
Prioritized
SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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Donts
and trends.
blame-laying
exercise.
Ignore the outcomes at later stages
of the
planning process.
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When
conducting a
SWOT
analysis,
designate a
leader or
group
facilitator.
Introduce the
SWOT method
and its purpose
in your
organization to
gain
acceptance.
Be willing to
breakaway from
traditional
methods.
Discuss and
record the results.
Prepare a written
summary of the
SWOT analysis to
give to
participants.
While doing a
SWOT
analysis for
your job,
invite
someone
to
Copyright
2008 - 2012
managementstudyguide.com.
All
brainstorm
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with you.
Tips &
Exercise
EXERCISE
Helpful
STRENGTHS
Extern
al
No Competition in
High Price
the EV
Low aesthetic
Segment.
appeal
Environment
Small driving range
friendly
[up to
Economic to Drive
80 KM]
[Rs. 0.4
Competition from
per km] *
gasoline
Government
vehicles
THREATS
OPPORTUNITIES
subsidies [8%
excise duty] *
Government
Huge untapped EV
incentives
market
to gasoline vehicles
Growing demand
Entry of competitors
of green
Stringent safety
technologies
requirements
Rising fuel costs
anticipated
Growing road
Availability of hybrid
congestion
Copyright
in urban
cities 2008 - 2012 vehicles
managementstudyguide.com.
All
Hypothetical
Harmful
rights reserved.
Intern
al
WEAKNESSES
INTERNAL
STRENGTHS
WEAKNESSES
When you finish your SWOT analysis, prioritize the results by listing
them in order of the
most significant factors that affect you / your business to the least.
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