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Group 1 - WMG23 - Retail Marketing Assignment
Group 1 - WMG23 - Retail Marketing Assignment
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Question 1:
The market survey and industry analysis done by group has led them to a
decision of specialty mall as it gave them insights on the women oriented
shopping
With the growing disposable income and awareness, the women were
becoming more assertive in their demands that could be catered via
mall.
Mall location will dominate larger catchments of upper/ upper middle
segment class ladies, working women (with Financial Hub Gurgaon in
closed proximity) especially all affluent, educate and upwardly mobile target
Hence we can conclude that the market ready for the kind of womenspecific positioning that Sarika Women World wants to create
Question 2. Does Indian retail has enough depth in womenspecific brands to sustain such a mall?
Answer 2. India has just started seeing mall culture in year 2001 with 3
malls and till 2003 number of mall were 25 and till 2006 the number of malls
would be 220 which is a huge projection.
Opening up a mall in Gurgaon at such early stage would pay off to any
developer. However when it comes to a women specific mall , it would be
an experiment in itself . However this would fetch the company first
mover advantage not only that they kind of research , gentry which MG
roads surrounds and the near by catchment area like Delhi NCR ( which
can have shopaholics from Basant Lok , Saket , South Delhi) gives an
edge to them .
However a women centric mall need to be carefully planned as they
mentioned that they would like to position it for the upper / uppermiddle class ladies, working women, single women inhabitants all
affluent, educated and upwardly mobile. Since they have realized that
growing disposable incomes and awareness, the women were becoming
more assertive in their demands. Also an increasing population of
working-women and single women meant that the role of women as
decision influencers was fast changing to decision maker cum
customer . Therefore they are keeping all the product would be of high
This mall can be good hit in afternoon hours especially where kitty
parties, shopping and entertaining children can be done which unlike
Answer 4.
areas.
It solves the problem of road side parking which usually people do while
doing shopping from single store.
Retail Marketing Assignment
state government.
It would put a pressure on NHAI to improve the highway connectivity