Email Newsletter Ad Revenue Estimate

Part of The Email Marketing Kit (2006)

Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
January
2006
Assumptions
Total Subscribers -- Beginning of Month
Month-to-Month Growth Rate
Unsubscribes
Total Subscribers -- End of Month

E-letter Advertising
Ads per email
Sends per month
Revenue -- CPM Top Position
Inventory Sell-thru
Revenue -- CPM Bottom Position
Inventory Sell-thru
Revenue per Send
Revenue per Month

0%
0.0%

$
$

0.0
0.0
$
-

$
$
$

February
2006

March
2006

April
2006

May
2006

25%
0%
-

25%
0%
-

50%
10%
-

50%
10%
-

75%
10%
-

$
$
$
$

08/31/2016:04:34:13

$
$
$
$

$
$
$
$

$
$
$
$

328249357.xls

June
2006

$
$
$
$

July

August
2006

2006

September
2006

October
2006

November
2006

75%
25%
-

100%
25%
-

100%
25%
-

100%
50%
-

100%
50%
-

100%
50%
-

$
$
$
$

$
$
$
$

$
$
$
$

$
$
$
$

08/31/2016:04:34:13

$
$
$
$

December
2006
-

$
$
$
$

100%
50%
$

Total
2006

328249357.xls